Moresby Island
R1
Sessions
- Session 1.1 (May 29 08:30-10:00) Customers and Customer Relationships in the Digital Era
- Session 2.1 (May 29 10:30-12:00) Firms and Customers Create Situations
- Session 3.1 (May 29 13:30-15:00) Technology and Branding
- Session 4.1 (May 29 15:30-17:00) Consumer Decision Making Situations
- Session 5.1 (May 30 08:30-10:00) Visual Perspectives-How Things Look
- Session 6.1 (May 30 10:30-12:00) Sensorials and Sentiments
- Session 7.1 (May 30 13:30-15:00) Packaging and Smart Technologies
- Session 8.1 (May 30 15:30-17:00) Consumers and Brands
- Session 9.1 (May 31 08:30-10:00) Value Creation in Services
- Session 10.1 (May 31 10:30-12:00) Marketing Capabilities, Strategy, and Performance
- Session 11.1 (May 31 12:00-13:30) Understanding Purchase Intentions across Different Contexts
- Session 12.1 (May 31 13:30-15:00) Choice in Consumption Contexts
- Session 13.1 (May 31 15:30-17:00) Strategic Marketing in the Dynamic Environment