AMS_AC47: 2019 ACADEMY OF MARKETING SCIENCE ANNUAL CONFERENCE
PROGRAM

Days: Wednesday, May 29th Thursday, May 30th Friday, May 31st

Wednesday, May 29th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 1.1: Customers and Customer Relationships in the Digital Era
Discussant:
Caitlin Ferreira (Luleå University of Technology, South Africa)
08:30
Jimi Park (Hawaii Pacific University, United States)
Shijin Yoo (Korea University, South Korea)
Competitive Reaction Volatility and Profit Persistence (abstract)
08:50
Jamie Carlson (University of Newcastle, Australia)
Yi-Chuan Liao (Shandong University, China)
Mohammad Rahman (Shippensburg University, United States)
Exploring the linkage between customer engagement and sharing behavior in social media brand communities: Curvilinear effects and the moderating roles of perceived innovativeness and perceived interactivity (abstract)
09:10
Xiaoning Liang (Trinity Business School, Trinity College Dublin, the University of Dublin, Ireland)
Meghan Scanlon (Trinity Business School, Trinity College Dublin, the University of Dublin, Ireland)
What Motivates Customers to Share Positive or Negative Electronic Word-Of-Mouth: A Study of Posting Online Reviews on Airbnb (abstract)
09:30
Samreen Ashraf (Bournemouth University, UK)
Between a banker and a barbie: the illusions of social media: structured abstract (abstract)
08:30-10:00 Session 1.2: Exploring Marketing Models and Digital Poetry
Discussant:
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
08:30
Nick Hajli (School of Management, Swansea University, Swansea, UK, UK)
Mina Tajvidi (School of Management, Swansea University, Swansea, UK, UK)
Consumer Behavior in Social Commerce Era (abstract)
08:50
Joseph F. Hair (University of South Alabama, United States)
Marko Sarstedt (Otto-von-Guericke University, Germany)
Christian M. Ringle (Hamburg University of Technology (TUHH), Germany)
A Caveat on Goodness-of-fit Testing in Partial Least Structural Equation Modeling (PLS-SEM) (abstract)
09:10
Khalia Jenkins (University of South Florida, United States)
Veronika Ponomarenko (University of South Florida, United States)
Donna Davis (University of South Florida, United States)
Mark Bender (University of South Florida, United States)
Hao Wang (University of South Florida, United States)
A Longitudinal Review of Models in Marketing Research: Structured Abstract (abstract)
09:30
Julie Robson (Bournemouth University, UK)
Caroline Burr (Bournemouth University, UK)
What would we hear if we really listened? Using I-poems in qualitative marketing research. Structured Abstract (abstract)
08:30-10:00 Session 1.3: Doctoral Colloquium: Marketing Strategy Issues
Discussant:
Mathieu Kacha (University of Lorraine, France)
08:30
Ananya Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico, Mexico)
Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance (abstract)
08:42
Olga Moseley (Old Dominion University, United States)
An Enemy Within - Intra-Country Consumer Animosity (abstract)
08:54
Gozde Erdogan (Universitat Autonoma de Barcelona, Spain)
Effects Of Environmental And Social Sustainability Perceptions On Willingness To Co-Create From Consumer Perspective (abstract)
08:30-10:00 Session 1.4: Special Session: Off-the-Record with Junior Faculty
Discussant:
Adam Mills (Loyola University New Orleans, United States)
08:30
Adam Mills (Loyola University New Orleans, United States)
Courtney Szocs (Louisiana State University, United States)
Karen Robson (University of Windsor, Canada)
Obinna Obilo (Central Michigan University, United States)
David Locander (University of Tennessee Chattanooga, United States)
Kirk Plangger (King's College London, University of London, UK)
Off the Record: Everything You Wanted to Know about Your First Few Years but Were Afraid to Ask. (Closed-Door Session for Doctoral Students and Junior Faculty Only.) (abstract)
08:30-10:00 Session 1.5: Doctoral Colloquium: Consumer Behavior Issues
Discussant:
John Ford (Old Dominion University, United States)
08:30
Regina Schreder (Universitity of Bayreuth, Germany)
Decision Making and Interruptions: A Structured Abstract (abstract)
08:42
Murong Miao (Old Dominion University, United States)
Buying genuine luxury products or counterfeits: the role of benign and malicious envy (abstract)
08:54
Anne-Sophie Riegger (EBS Universität für Wirtschaft und Recht, Germany)
Excitement or Fear? - The Effect of a Personalized In-Store Experience on Consumers (abstract)
08:30-10:00 Session 1.6: Special Session: Cultivating Socially Responsible Consumers and Corporations
Discussant:
Elisa Chan (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland, Switzerland)
08:30
Elisa Chan (Ecole hoteliere de Lausanne, HES-SO//University of Applied Sciences Western Switzerland, Switzerland)
Felix Tang (Hang Seng University of Hong Kong, Hong Kong)
Lisa Wan (The Chinese University of Hong Kong, Hong Kong)
Maggie Chu (The Open University of Hong Kong, Hong Kong)
Frederick Yim (The Baptist University of Hong Kong, Hong Kong)
All Hands on Deck: Cultivating Socially Responsible Consumers and Corporations (abstract)
08:30-10:00 Session 1.8: Developing, Administrating, and Delivering World Class Study Abroad Programs
Discussant:
Danny Butler (Auburn University, United States)
08:30
Julie Moulard (Louisiana Tech University, United States)
Kevin Shannahan (MSU, United States)
Astrid Keel (University of Laverne, United States)
Michael Breazeale (MSU, United States)
Danny Butler (Auburn University, United States)
Dan Padgett (Auburn University, United States)
Developing, Administrating, and Delivering World Class Study Abroad Programs (abstract)
10:30-12:00 Session 2.1: Firms and Customers Create Situations
Discussant:
Narongsak Thongpapanl (Brock University, Canada)
10:30
Amanda Yamim (Grenoble Ecole de Management, France)
Adilson Borges (NEOMA Business School, France)
AN ABSTRACT: Non-compliance is a Double-Edged Sword (abstract)
10:50
Jeannette Mena (University of South Florida, United States)
Veronika Ponomarenko (University of South Florida, United States)
A Critical Review of Institutional Theory in Marketing: Structured Abstract (abstract)
11:10
Birgit Leisen Pollack (University of Wisconsin Oshkosh, United States)
Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions (abstract)
11:30
Chiharu Ishida (Illinois State University, United States)
Nat Pope (University of North Texas, United States)
Peter Kaufman (Illinois State University, United States)
Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry (abstract)
10:30-12:00 Session 2.2: Special Session: New Research Avenues for Storytelling in Marketing
Discussant:
Claas Christian Germelmann (University of Bayreuth, Germany)
10:30
Claas Christian Germelmann (University of Bayreuth, Germany)
Edward L. Kansas State University (Kansas State University, United States)
New Research Avenues for Storytelling in Marketing (abstract)
10:50
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
New Research Avenues for Storytelling in Marketing: Overcoming barriers to the acceptance and commissioning of projects as challenge to storytelling in the B2B sector (abstract)
11:10
Sahar Karimi (University of Liverpool, UK)
New Research Avenues for Storytelling in Marketing: Storytelling: How do we process consumer stories? (abstract)
11:30
Edward Nowlin (Kansas State University, United States)
Nawar Chaker (Elon University, United States)
David Houghton (Xavier University, United States)
Doug Walker (Kansas State University, United States)
Measuring salesperson storytelling: theoretical construct development and empirical validation (abstract)
10:30-12:00 Session 2.3: Doctoral Colloquium: International Marketing Issues
Discussant:
John Ford (Old Dominion University, United States)
10:30
Murong Miao (Old Dominion University, United States)
How do international co-branding alliances affect host country consumers’ purchase intention? (abstract)
10:42
Kristina Harrison (Old Dominion University, United States)
Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics (abstract)
10:54
Oksana Kantaruk Pierre (University of Lorraine, France)
Product innovation determinants and export performance in French and Ukrainian SMEs (abstract)
10:30-12:00 Session 2.4: Special Session: The (co-)creation of Brand Heritage
Discussant:
Fabien Pecot (University of York, UK)
10:30
Fabien Pecot (University of York, UK)
Mario Burghausen (University of Essex, UK)
Joshua Butcher (University of York, UK)
Brad Hudson (Boston College, United States)
George Wyner (Boston College, United States)
The (co-)creation of Brand Heritage (abstract)
10:30-12:00 Session 2.5: Special Session: Robotic Shopping Assistants and Other Emerging Technologies for Automation in Frontline Encounters
Discussant:
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
10:30
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Yu-Shan Sandy Huang (Northern Michigan University, United States)
Linda D. Hollebeek (Montpellier Business School, France)
Stefanie Paluch (RWTH Aachen University, Germany)
Mary-Anne Williams (University of Technology, Sydney, Australia)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters (abstract)
10:48
Yu-Shan Sandy Huang (Northern Michigan University, United States)
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters (abstract)
11:06
Linda D. Hollebeek (NHH Norwegian School of Economics, Norway)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Machines?: Customer Engagement through Automated Service Interactions (abstract)
11:24
Stefanie Paluch (RWTH Aachen University, Germany)
Thorsten Gruber (Loughborough University, UK)
Vinh Lu (Australian National University, Australia)
Jochen Wirtz (National University of Singapore, Singapore)
Werner Kunz (University of Massachusetts Boston, United States)
Paul Patterson (The University of New South Wales, Australia)
Antje Martins (The University of Queensland, Australia)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Rise of the Service Robots - Exploring Consumer Acceptance and Ethical and Social Implications (abstract)
11:42
Mary-Anne Williams (University of Technology, Sydney, Australia)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Transforming the Customer Experience with Sociable Robots (abstract)
10:30-12:00 Session 2.6: Promotional Elements in Marketing
Discussant:
Jiyoung Hwang (The University of North Carolina at Greensboro, United States)
10:30
Jiyoung Hwang (Bryan School of Business and Economics at University of North Carolina-Greensboro, United States)
EXPLORATION OF AESTHETICS OF PACKAGING DESIGN FOR MULTI-TIER PRIVATE BRANDS (abstract)
10:50
Margot Racat (University of Lyon, France)
Mathieu Kacha (Université de Lorraine, France)
An Exploratory Study of the Role of Color and Texture on Consumers’ Online Product Evaluation and Purchase Intention: A Structured Abstract (abstract)
11:10
Jesse King (Weber State University, United States)
Elizabeth Tippett (University of Oregon, United States)
Understanding Risk Statements Within Drug Injury Advertising (abstract)
11:30
Laura Boman (University of Central Florida, United States)
Xin He (University of Central Florida, United States)
The Effect of Social Distance on Donations to Care versus Cure (abstract)
10:30-12:00 Session 2.7: Product Marketing Today: From FMCG to Luxury Items
Discussant:
Hyunju Shin (Georgia Southern University, United States)
10:30
Abdul Zahid (AIX-MARSEILLE GRADUATE SCHOOL OF MANAGEMENT - IAE, France)
Cross cultural validation of values associated with luxury brand consumption, with need for authenticity as driver of brand heritage. (abstract)
10:50
Hyunju Shin (Georgia Southern University, United States)
Bo Dai (Georgia Southern University, United States)
Customer Reactions to Voluntary Use of Automated Service Interactions: Structured Abstract (abstract)
11:10
Valeriia Chernikova (Hanken School of Economics, Finland)
Johanna Frösén (Hanken School of Economics, Finland)
Challenges in Usage of Unstructured Data in Marketing Decision Making (abstract)
11:30
Hamid Shaker (HEC Montreal, Canada)
An Investigation of the Effect of Targeting on Willingness-To-Pay in Online Environments: An Extended Abstract (abstract)
10:30-12:00 Session 2.8: Applied Marketing Theory in Society and Tourism
Discussant:
Kerry Manis (Texas Tech University, United States)
10:30
Zahra Pourabedin (Henley Business School, University of Reading Malaysia, Malaysia)
Vahid Biglari (University of Newcastle (UON) Singapore, Singapore)
Influence of web design features on attitudes and intentions in travel decision making (abstract)
10:50
Kerry Manis (Texas Tech University, United States)
Virtual Reality Content the New Reality for Destination Marketing Organizations: Exploring the Role of Virtual Reality as a Destination Branding Strategy (abstract)
11:10
Naz Onel (Stockton University, United States)
Explaining sustainable consumption: a theoretical and empirical analysis (abstract)
11:30
Charles Blankson (University of North Texas, United States)
Kobby Mensah (University of Ghana, Ghana)
Why do voters in transitioning economies vote the way they do? Scale development and validation (abstract)
12:00-13:30Lunch Break (ON YOUR OWN)
13:30-15:00 Session 3.1: Technology and Branding
Discussant:
Yu-Shan Sandy Huang (Northern Michigan University, United States)
13:30
Suresh Malodia (MICA, India)
A. K. Jaiswal (Indian Institute of Management, Ahmedabad, India)
Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework (abstract)
13:50
Jiyoung Hwang (The University of North Carolina at Greensboro, United States)
Exploration of aesthetics of packaging design for multi-tier private brands (abstract)
14:10
Takumi Tagashira (The University of Tokyo, Japan)
Victoria Andrade (King's College London, UK)
Shintaro Okazaki (King's College London, UK)
It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers (abstract)
14:30
Oula Bayarassou (Université Grenoble Alpes, EDSG, CERAG, France)
Imène Becheur (Imène Becheur, Qatar University, College of Business & Economics, Qatar)
Pierre Valette-Florence (Pierre Valette-Florence, Université Grenoble Alpes, IAE, France)
I hate this brand! A classification of brand haters based on their motivations and reactions (abstract)
13:30-15:00 Session 3.2: Culture, Sugar, and Role-Playing
Discussant:
Roy Subhadip (Indian, India)
13:30
Atul Kumar (IIM Ahmedabad, India)
Amogh Kumbargeri (IIM Ahmedabad, India)
Punyashlok Dwibedy (IIM Ahmedabad, India)
A collective conception of well-being: The role of religious rituals in Hindu communities in India (abstract)
13:50
Bill Bergman (University of Richmond, United States)
Jeff Carlson (University of Richmond, United States)
Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Selling Class (abstract)
14:10
Gokhan Surmeli (Istanbul Technical University, Turkey)
Ossama Elshiewy (University of Goettingen, Germany)
Burc Ulengin (Istanbul Technical University, Turkey)
Consistency or Licensing? Category Spill-over Effects of Purchasing the Healthier Options (abstract)
13:30-15:00 Session 3.3: Special Session: Research Opportunities in Direct Selling
Discussant:
Robert Peterson (The University of Texas at Austin, United States)
13:30
Robert Peterson (The University of Texas at Austin, United States)
Linda Golden (The University of Texas at Austin, United States)
O.C. Ferrell (Auburn University, United States)
Linda Ferrell (Auburn University, United States)
Victoria Crittenden (Babson College, United States)
Research Opportunities in Direct Selling (abstract)
13:30-15:00 Session 3.4: Panel: Negotiating the Early Career Years as an International Scholar
Discussant:
Nina Krey (Rowan University, United States)
13:30
Nina Krey (Rowan University, United States)
Shuang Wu (LSU-Alexandria, United States)
Sabinah Wanjugu (Louisiana Tech University, United States)
Maneuvering (Sometimes) Turbulent International Waters: A Perspective From and For International Scholars in Dealing with Difficulties and Challenges in the Doctoral and Early Career Years (abstract)
13:30-15:00 Session 3.5: Product Evaluations and Discounts
Discussant:
Avinash Malshe (University of St. Thomas, Department of Marketing, United States)
13:30
Xing-Yu (marcos) Chu (Department of Marketing and E-commerce, School of Business, Nanjing University, China)
Chun-Tuan Chang (National Sun Yat-sen University, Taiwan)
Dickson Tok (Department of Marketing and E-commerce, School of Business, Nanjing University, China)
Distance is Worth! Impacts of Spatial Distance Between Model and Product on Product Evaluation (abstract)
13:50
Douglas Amyx (Louisiana Tech University, United States)
Bruce Alford (Louisiana Tech University, United States)
Louis Zmich (Louisiana Tech University, United States)
Jennifer Cowden (Louisiana Tech University, United States)
Breanne Mertz (Louisiana Tech University, United States)
Cameron Sumlin (Louisiana Tech University, United States)
The Study of Different Factors Affecting Salesperson Deviance (abstract)
14:10
Fernando Fastoso (The York Management School - University of York, UK)
Boris Bartikowski (KEDGE Business School, France)
Siqi Wang (The York Management School - University of York, UK)
Why narcissists prefer original over counterfeit luxury– the role of authentic and hubristic pride (abstract)
14:30
Myungjin Chung (University of Texas at Arlington, United States)
Ritesh Saini (University of Texas at Arlington, United States)
Time-Based Deals: How Non-Monetary Discounts can Reduce the Post-Promotion Dip (abstract)
13:30-15:00 Session 3.6: Internet and Innovation
Discussant:
Ilke Kardes (Valdosta State University, United States)
13:30
Chuck Howard (The University of British Columbia, Canada)
Marcel Lukas (The University of Edinburgh, UK)
The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (Structured Abstract) (abstract)
13:50
Leila El Kamel (Université Téluq, Canada)
Internet of things and consumer psychological well-being (abstract)
14:10
Ilke Kardes (Valdosta State University, United States)
Chuck Bryant (Florida Institute of Technology, United States)
Business Model Innovation and Strategies of Born Digitals (abstract)
14:30
Tina Harrison (The University of Edinburgh, UK)
Caroline Marchant (The University of Edinburgh, UK)
Jake Ansell (The University of Edinburgh, UK)
Robyn Vernon-Harcourt (Young Money, UK)
Structured abstract: does training teachers in financial education improve students’ financial well-being? (abstract)
13:30-15:00 Session 3.7: Consumer Experience and Emotions
Discussant:
Khaled Aboulnasr (Florida Gulf Coast University, United States)
13:30
Keven Malkewitz (Western Oregon University, United States)
Nick Ketcham (Western Oregon University, United States)
Sports Logo Life Cycles: A Structured Abstract (abstract)
13:50
Muhammad Ishtiaq Ishaq (Imperial College of Business Studies, Pakistan)
An Integrated Framework of Customer Experience and Emotion in Hospitality Industry of Italy and Pakistan (abstract)
14:10
Khaled Aboulnasr (Florida Gulf Coast University, United States)
Gina Tran (Florida Gulf Coast University, United States)
Beyond Hedonic Consumption: The Role of Eudaimonic Value in Consumer-Brand Relationships: Structured Abstract (abstract)
14:30
Richa Chugh (Maynooth University, Ireland)
Annie H. Liu (Colorado State University, United States)
Mark P. Leach (University of Wyoming, United States)
How do Emotions Impact B2B Customers’ Advocacy to Switch Back? Examining Moderating Effects of Regulatory Focus: Structure Abstract (abstract)
13:30-15:00 Session 3.8: Customer Engagement and Authenticity
Discussant:
Julie Guidry Moulard (Louisiana Tech University, United States)
13:30
Julie Guidry Moulard (Louisiana Tech University, United States)
Randle D. Raggio (University of Richmond, United States)
Judith Anne Garretson Folse (Louisiana State University, United States)
Disentangling the Meanings of Brand Authenticity (abstract)
13:50
Cinthia Satornino (University of Connecticut, United States)
David Norton (The Ohio State University, United States)
Willy Bolander (Florida State University, United States)
Alexis Allen (University of Kentucky, United States)
The Bright Side of the Dark Triad: A Dynamic Social Network Perspective (abstract)
14:10
Subhadip Roy (IIM Ahmedabad, India)
Soumya Sarkar (Indian Institute of Management Ranchi, India)
Prashant Mishra (Indian Institute of Management, Calcutta, India)
Spokesperson Effectiveness in B2B Advertising: What Works and What Doesn’t? Extended Abstract (abstract)
14:30
Jamie Carlson (University of Newcastle, Australia, Australia)
Christine Armstrong (University of Newcastle, Australia, Australia)
Tania Sourdin (University of Newcastle, Australia, Australia)
Martin Watts (University of Newcastle, Australia, Australia)
Demonstrating return on investment of effective complaint management: synthesis and research directions (abstract)
15:30-17:00 Session 4.1: Consumer Decision Making Situations
Discussant:
Hamid Shaker (HEC Montreal, Canada)
15:30
Fanny Cambier (UCLouvain, Belgium)
Ingrid Poncin (UCLouvain, Belgium)
CO-CREATORS ENDORSING THEIR WINNING PRODUCT IDEA IN ADS: DEALING WITH BRAND AUDIENCES’ SKEPTICISM. STRUCTURED ABSTRACT (abstract)
15:50
Mazen Jaber (Saginaw Valley State Univeristy, United States)
Kylie Jaber (Saginaw Valley State University, United States)
Right digit effect and subjective relative income (abstract)
16:10
Matteo Montecchi (King's College London, UK)
Kirk Plangger (King's College London, University of London, UK)
Jessica Graves (Sefleuria, UK)
Big data analytics, new product ideas and decision making: Structured Abstract (abstract)
15:30-17:00 Session 4.2: Motivation, Identity and Altruism
Discussant:
Vassilis Dalakas (California State University San Marcos, United States)
15:30
Colleen Bee (Oregon State University, United States)
Vassilis Dalakas (California State University San Marcos, United States)
Team Affiliation, Argument Strength, Identification, and Ambivalence in Sponsorship: Who, What, When, and How Does It Matter? (abstract)
15:50
Rushana Khusainova (Aston University, UK)
Ad de Jong (Copenhagen Business School, Denmark)
Nick Lee (The University of Warwick, UK)
Greg Marshall (Rollins College, United States)
John Rudd (The University of Warwick, UK)
Salesperson Intrinsic and Extrinsic Motivation Revisited: a Combinatory Perspective: Structured Abstract (abstract)
16:10
Kevin Shanahan (Mississippi State University, United States)
Astrid Keel (University of La Verne, United States)
The Moderating Role of Fear on Altruistic Blood Donations (abstract)
16:30
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
David W. Stewart (Loyola Marymount University, United States)
Non-conscious Effect of Moral Identity Prime on Perceived Reasonableness and Affective Account on Customer Satisfaction (abstract)
15:30-17:00 Session 4.3: Marketing Strategy Impacts on Performance
Discussant:
Matthew Wilson (Central Michigan University, United States)
15:30
Michael Peasley (Middle Tennessee State, United States)
Willy Bolander (Florida State University, United States)
Riley Dugan (University of Dayton, United States)
A Winning Formula for Maximizing Sales Performance through Multi-Dimensional Effort (abstract)
15:50
Mana Farshid (KTH Royal Institude of Technology, Sweden)
Albert Caruana (University of Malta, Malta)
Esmail Salehi-Sangari (KTH Royal Institute of Technology, Sweden)
Digital Advocacy Among Industrial Employees: Structured Abstract (abstract)
16:10
Michael Peasley (Middle Tennessee State, United States)
George Deitz (The University of Memphis, United States)
The Impact of Customer Experience on Increasing Market-Based Assets and Shareholder Value (abstract)
16:30
Hua Chang (Towson University, United States)
Lingling Zhang (Towson University, United States)
When My Brand Does Something Morally Wrong (abstract)
15:30-17:00 Session 4.4: Relationship Management and Teamwork
Discussant:
Zixuan Cheng (King's College London, UK)
15:30
Zhaleh Najafi-Tavani (University of Leeds, UK)
Ghasem Zaefarian (University of Leeds, UK)
Sahar Mousavi (Loughborough University, UK)
Peter Naude (Manchester Metropolitan University, UK)
CUSTOMER ENGAGEMENT IN THE DESIGN STAGE AND SUPPLIER PERFORMANCE: A MOTIVATION-OPPORTUNITY-ABILITY FRAMEWORK (abstract)
15:50
Sören Köcher (TU Dortmund University, Germany)
Sarah Köcher (TU Dortmund University, Germany)
Linda Alkire Née Nasr (Texas State University, United States)
The Evolution of Influencer-Follower Relationships: A Life-Cycle Approach (abstract)
16:10
Edward Nowlin (Kansas State University, United States)
Doug Walker (Kansas State University, United States)
Dawn Deeter-Schmelz (Kansas State University, United States)
Nawar Chaker (Elon University, United States)
How and When does Functional Diversity Impact Sales Team Effectiveness (abstract)
15:30-17:00 Session 4.6: Gift Giving and Ethical Consumer Behavior
Discussant:
Sherese Duncan (Lulea University of Technology, United States)
15:30
Lilly Ye (Frostburg State University, United States)
Lili Gai (University of Texas of the Permian Basin, United States)
Eyad Youssef (Frostburg State University, United States)
Tao Jiang (Zhengjiang University of Technology, China)
Love Consumption at the Digital Age: Online Consumer Review and Romantic Gift Giving (abstract)
15:50
Ivan Fedorenko (Bentley University, United States)
Nataly Levesque (Laval University, Canada)
Pierre Berthon (Bentley University, United States)
A Dual-process Model of Identity-based Motivation for Ethical Consumer Behavior (abstract)
16:10
Joon Soo Lim (Syracuse University, United States)
Hua Jiang (Syracuse University, United States)
Blank (Syracuse University, United States)
Outcomes of Dialogic Communication of Corporate Social Responsibility (CSR) (abstract)
16:30
Mujde Yuksel (Suffolk University, United States)
George Milne (University of Massachusetts Amherst, United States)
Lauren Labrecque (Loyola University Chicago, United States)
Digital customer empowerment tools for marketers: structured abstract (abstract)
15:30-17:00 Session 4.7: Culture, Sustainability and Value
Discussant:
Dragana Medic (TOULOUSE CAPITOLE UNIVERSITY, France)
15:30
Galen Trail (Seattle University, United States)
Brian McCullough (Seattle University, United States)
None None (Seattle University, United States)
A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: Structured Abstract (abstract)
15:50
Dragana Medic (TOULOUSE CAPITOLE UNIVERSITY, France)
Jean Marc Decaudin (TOULOUSE CAPITOLE UNIVERSITY, France)
The impact of culture on humorous ads (abstract)
16:10
Juan Carlos Sosa-Varela (Universidad del Turabo, Puerto Rico)
Goran Svensson (Kristiania University College, Norway)
Enid Miranda (Universidad del Turabo, Puerto Rico)
Relqual-determinants on satisfaction in buyer-supplier relationship of Puerto Rican SMEs: an abstract (abstract)
16:30
Shu-Ching Chen (Ritsumeikan Asia Pacific University, Japan)
Shu-Ching Chen (Ritsumeikan Asia Pacific University, Japan)
Shu-Ching Chen (Ritsumeikan Asia Pacific University, Japan)
Customer experience of value: Some insights into the satisfaction-loyalty link and customer loyalty retention (abstract)
15:30-17:00 Session 4.8: Special Session: AFM-AMS (Association Française du Marketing-Academy of Marketing Sciences) Grant Winning Research
Discussant:
Jean-Luc Herrmann (University of Lorraine, France)
15:30
Sihem Dekhili (University of Strasbourg, France)
Jacqueline Eastman (Georgia Southern University, United States)
Rajesh Iyer (Bradley University, United States)
The relationship between status motivation and sustainability: the mediating impact of the desire for unique products for eastern versus western cultures (abstract)
16:00
Mohamed Didi Alaoui (Aix-MArseille Université, CRET-LOG EA 881, Faculté d'Economie et de Gestion, France)
Fabien Pecot (University of York, UK)
Altaf Merchant (Milgard School of Business, University of Washington Tacoma, United States)
Mathieu Kacha (Université de Lorraine, CEREFIGE EA 3942, IUT de Metz, France)
Effectiveness of advertisements using brand heritage: a construal level approach (abstract)
16:30
John Dinsmore (Raj Soin College of Business, Wright State University, United States)
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
Structured abstract: the effect of virtual reality mobile applications on shopping experience (abstract)
15:30-17:00 Session 4.9: Social Media and Networks
Discussant:
Nina Michaelidou (Loughborough University, UK)
15:30
Hangjun Xu (Union University, United States)
Shenggang Ren (Central South University, China)
Baobao Dong (Jilin University, China)
Is entrepreneurial orientation sufficient? The role of network range and trust in entrepreneurs’ networks (abstract)
15:50
Qiong Jia (Hohai University, China)
Yue Guo (Hohai University @ King's College London, China)
Stuart Barnes (King's College London, UK)
Understanding Information Bias: The Perspective of Online Review Component (abstract)
16:10
Nina Michaelidou (Loughborough University, UK)
Milena Micevski (University of Vienna, Austria)
Georgios Halkias (University of Vienna, Austria)
Factors Affecting Consumer Responses to Brand Advertising on Social Media (abstract)
16:30
Caitlin Ferreira (Luleå University of Technology (Sweden); Red & Yellow Creative School of Business (South Africa), South Africa)
Jeandri Robertson (Luleå University of Technology (Sweden); Red & Yellow Creative School of Business (South Africa), South Africa)
How many likes are good enough? an evaluation of social media performance: a structured abstract (abstract)
Thursday, May 30th

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 5.1: Visual Perspectives-How Things Look
Discussant:
Gregory Rose (University of Washington, United States)
08:30
Jason Flores (Oklahoma City University, United States)
Marisa Flores (University of Oklahoma, United States)
Roberto Saldivar (University of the Incarnate Word, United States)
Arne Baruca (Texas A & M University - San Antonio, United States)
To Kneel or Not to Kneel? Just Do It!: Assessing Consumer Responses to Organizational Engagement in Political Discourse: Structured Abstract (abstract)
08:50
Kristina Harrison (Old Dominion University, United States)
Myron Glassman (Old Dominion University, United States)
Mahesh Gopinath (Old Dominion University, United States)
Inferences about target market from languages on website and its implications (abstract)
09:10
Abhishek Mishra (IIM Indore, India)
Kapil Kaushik (Infosys, India)
Consumer response to sport sponsor’s message articulation and activation on twitter (abstract)
09:30
Jason Stornelli (Oregon State University, United States)
Beatriz Pereira (Iowa State University, United States)
Richard J. Vann (Penn State, Behrend, United States)
Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit (abstract)
08:30-10:00 Session 5.2: Reactions to Services
Discussant:
Ceren Ekebas-Turedi (Purdue University Northwest, United States)
08:30
Sebastian Timmer (EBS Business School, Germany)
Katrin Merfeld (EBS Business School, Germany)
Sven Henkel (EBS Business School, Germany)
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis (abstract)
08:50
Laura Boman (University of Central Florida, United States)
Ganga Urumutta Hewage (University of Central Florida, United States)
Jonathan Hasford (University of Central Florida, United States)
The Effect of Emoji Incongruency in Social Media: Structured Abstract (abstract)
09:10
Matt Hopkins (California State University Monterey Bay, United States)
Meng-Hsein Lin (California State University Monterey Bay, United States)
Angeline Nariswari (California State University Monterey Bay, United States)
VoiceThread in a Hybrid Course: Exploring the Role of Feeling at Ease on Preference of Communication Mode, Learning Experience, and Intention to Use (abstract)
08:30-10:00 Session 5.3: Shopping and Engagement
Discussant:
Shintaro Okazaki (King's College London, UK)
08:30
Enrique Marinao-Artigas (University of Santiago of Chile, Chile)
Karla Barajas-Portas (University of Anáhuac, Mexico)
Leslier Valenzuela-Hernandez (University of Chile, Chile)
Antecedents of the satisfaction of mobile shoppers. a cross-country analysis (structured abstract) (abstract)
08:50
Stefanie Sohn (Technische Universität Braunschweig, Germany)
Evmorfia Karampournioti (Leibniz Universität Hannover, Germany)
Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany)
Wolfgang Fritz (Technische Universität Braunschweig, Germany)
Me, Myself and My Smartphone – Antecedents of Smartphone Attachment: Structured Abstract (abstract)
09:10
Rayan Fawaz (King's College London, UK)
Shintaro Okazaki (King's College London, UK)
Do Death Thoughts Influence the Choice of Brand Loyalty Program? A Case of Lebanon (abstract)
09:30
Ryan Cruz (Thomas Jefferson University, United States)
James Leonhardt (University of Nevada, Reno, United States)
Nina Krey (Rowan University, United States)
Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist. (abstract)
08:30-10:00 Session 5.4: Cultural Differences in Consumer Preferences
Discussant:
Claas Christian Germelmann (University of Bayreuth, Germany)
08:30
Ubedullah Khoso (Aix Marseille University, France)
Asim Shabir (Aix Marseille University, France)
Mahlaqa Ubed (Agha Nizamudin College, Pakistan)
Investigating the Effectiveness of Scarcity Appeals: Testing the Moderating Roles of Culture and Product Type (abstract)
08:50
Sreedhar Madhavaram (Cleveland State University, United States)
Dorcia Bolton (Auburn University at Montgomery, United States)
Vishag Badrinarayanan (Texas State University, United States)
Implications of the developments in metaphors research for marketing communications: a review and research agenda (abstract)
09:10
Reza Movarrei (Hanken School of Economics, Finland)
Jaakko Aspara (Hanken School of Economics, Finland)
Kristina Wittkowski (Aalto University, Finland)
Psychographic factors’ influence on consumer preference for energy prosumption (abstract)
09:30
Rajesh Srivastava (Sydenham Institute of Management, India)
Manoj Bhide (Sydenham Institute of Management, India)
Sandeep Bhanot (siescoms, India)
Do educated consumer get Influenced by celebrity endorsement?-in emerging markets like India (abstract)
08:30-10:00 Session 5.6: Consumer Characteristics and Perceptions
Discussant:
Kevin Shanahan (Mississippi State University, United States)
08:30
Mary Harrison (Birmingham-Southern College, United States)
Sharon Beatty (University of Alabama, United States)
A Moment of Influence: Understanding the Customer Experience after Receiving a Penalty (abstract)
09:00
Yunmei Kuang (Saint Louis University, United States)
Clark Johnson (Saint Louis University, United States)
Brittney Bauer (Saint Louis University, United States)
Strategic Tripod in Internet-Enabled Market: Consumer Self-Construal Level, Consumer Involvement, and Firm Resources (abstract)
09:20
Alex H. Cohen (West Chester University, United States)
Jorge Fresneda (NJIT, United States)
Rolph E. Anderson (Drexel University, United States)
Preliminary tests of the consumer normalcy scale (abstract)
09:40
Karina Skupin (University of Twente, Germany)
Ardion Beldad (University of Twente, Netherlands)
Mark Tempelman (University of Twente, Netherlands)
The Impact of Advertising Appeals on Consumers’ Perception of an Advertainment for a Technical Product and The Moderating Roles of Endorser Type and Endorser Age : A Structured Abstract (abstract)
08:30-10:00 Session 5.7: Negative Emotions and Outcomes
Discussant:
Joy Kozar (Kansas State University, United States)
08:30
Jean-François Toti (Université de Lille - IAE, France)
Andréa Sanchez (Université de Lille - IAE, France)
Richard Ladwein (Université de Lille - IAE, France)
Ambivalence, Consumer’s Ethics and Corporate’s Ethical Judgment: The Role of Ethical Sensitivity and Skepticism (abstract)
08:50
Hulda Black (Illinois State University, United States)
Online vs. Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: A Structured Abstract (abstract)
09:10
Chi Wong (Lingnan University, Hong Kong)
Feifei Huang (The Hong Kong Polytechnic University, Hong Kong)
Cultural Syndromes, Perspective Flexibility, and Service Failures (abstract)
09:30
Shawn Thelen (Hofstra University, United States)
Boonghee Yoo (Hofstra University, United States)
Jessica Feinstein (Hofstra University, United States)
2016 Presidential Election: The impact of Fear and Threat (abstract)
08:30-10:00 Session 5.8: Contemporary Trends in the Marketplace
Discussant:
Tong Wu (Lingnan (University) College, China)
08:30
Tana Cristina Licsandru (Newcastle University Business School, Newcastle University, UK)
Charles Chi Cui (Newcastle Business School, Northumbria University, UK)
Towards a Model of Inclusive Ethnic Advertising: Structured Abstract (abstract)
08:50
Graeme McLean (University of Strathclyde, UK)
Alan Wilson (University of Strathclyde, UK)
Shopping in an Augmented World – Customer Engagement with Augmented Reality Mobile Apps: Structured Abstract (abstract)
09:10
Nancy Zaarour (NEOMA Business School, France)
Patricia Rossi (IÉSEG School of Management (LEM-CNRS), France)
Adilson Borges (NEOMA Business School, France)
Is waterpipe less harmful than cigarettes? Lay theories about waterpipe smoking and its effects on smokers and non-smokers (abstract)
09:30
Mieszko Mazur (IESEG School of Management, France)
The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies (abstract)
08:30-10:00 Session 5.9: Consumer Uncertainty, Materialism and Decision Making
Discussant:
Nicholas Paparoidamis (Leonard de Vinci Business School (EMLV), France)
08:30
Vincent Jeseo (Louisiana State University, United States)
Matthew Lastner (Illinois State University, United States)
Patrick Fennell (Salisbury University, United States)
Judith Anne Garretson Folse (Louisiana State University, United States)
How Organizations Can Capitalize on Customer-Caused Failures: Structured Abstract (abstract)
08:50
Chiraz Aouina-Mejri (PSB Paris School of Business, France)
Judith Partouche (PSB Paris School of Business, France)
Tingting Mo (Zhongnan university of economics and Low, China)
Self-gift, Luxury consumption and materialism: the way to happiness! (abstract)
09:10
Shabnam Zanjani (Loyola University Chicago, United States)
George Milne (University of Massachusetts Amherst, United States)
Deepa Pillai (Northeastern Illinois University, United States)
Why do consumers procrastinate and what happens next? (abstract)
09:30
Dr. Fayyaz Ahmad (Department of Statistics, University of Gujrat (UOG), Gujrat, Pakistan)
Tania Tasleem (Department of Statistics, University of Gujrat (UOG), Gujrat, Pakistan)
Quantifying the Decision Making using Bayesian Approach (abstract)
10:30-12:00 Session 6.1: Sensorials and Sentiments
Discussant:
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
10:30
Raficka Hellal-Guendouzi (EM Strasbourg Business School - University of Strasbourg, France)
Sihem Dekhili (EM Strasbourg Business School - University of Strasbourg, France)
Food Acculturation of Professional Expatriates: A Cross-Cultural Study (abstract)
10:50
Julien Couder (IAE de Grenoble, France)
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Terroir and its evocation: what a wine terroir of origin evokes? an exploratory qualitative study of the meanings of wine consumption (abstract)
11:10
Alice Falchi (iaelyon, Université Jean Moulin, France)
Sonia Capelli (iaelyon, Université Jean Moulin, France)
William Sabadie (iaelyon, Université Jean Moulin, France)
Ideation With Customer-Members: The Influence Of The Rules Of The Game (abstract)
11:30
Amanda Strydom (University of Pretoria, South Africa)
Dimitri Kapelianis (University of New Mexico, United States)
Itayi Mutsonziwa (University of Pretoria, South Africa)
Social Media Sentiment, Customer Satisfaction, and Stock Returns: A Structured Abstract (abstract)
10:30-12:00 Session 6.10: Feelings in Consumption Situations
Discussant:
Eunjoo Cho (University of Arkansas, United States)
10:30
Eunjoo Cho (University of Arkansas, United States)
Ui-Jeen Yu (Illinois State University, United States)
Jihyun Kim (Kent State University, United States)
Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases (abstract)
10:50
Balaji G (IIM Kozhikode, India)
Anandakuttan Unnithan (IIM Kozhikode, India)
Pleasure vs. healthiness in multi-ingredient sustainable foods: how centrality influences performance. (abstract)
11:10
Shawn Scott (Univeristy of Rhode Island, United States)
Daniel Sheinin (Univeristy of Rhode Island, United States)
Lauren Labrecque (Univeristy of Rhode Island, United States)
Sonic Logos: Sonic Cues Moderate Consumer Judgments of Logo Shapes (abstract)
11:30
Pia A. Albinsson (Appalachian State University, United States)
Bidisha Burman (University of the Pacific, United States)
Structured Abstract: Gifting Practices - Is it really the thought that counts? (abstract)
10:30-12:00 Session 6.2: Panel: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Discussant:
Martin Key (university of colorado colorado springs, United States)
10:30
Martin Key (university of colorado colorado springs, United States)
Terry Clark (Southern Illinois University, United States)
Oc Ferrell (Auburn University, United States)
Mark Peterson (University of Wyoming, United States)
Leyland Pitt (Simon Fraser Unviersity, Canada)
David Stewart (Loyola Marymount University, United States)
How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight (abstract)
10:30-12:00 Session 6.3: Gender in Advertising and Perceptions
Discussant:
Melika Kordrostami (California State University San Bernardino, United States)
10:30
Erik Mehl (Kristiania University College, Norway)
Joël Le Bon (Johns Hopkins University, United States)
Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era (abstract)
10:50
Lubna Nafees (Appalachian State University, United States)
Neel Das (Appalachian State University, United States)
Eva Hyatt (Appalachian State University, United States)
Lawrence Garber Jr. (Elon University, United States)
Qualitative Insights into Organic Food : Perceptions of Indian and U.S. Consumers (abstract)
11:10
Melika Kordrostami (California State University San Bernardino, United States)
Elika Kordrostami (Rowan University, United States)
Structured abstract: How women respond to female empowerment songs? (abstract)
11:30
Emmanuel Mogaji (University of Greenwich, UK)
Foluké Abi Badejo (Griffith University, Australia)
Simon Charles (Sportswomen as Brand Ambassadors Project, UK)
Jacqueline Millisits (Sportswomen as Brand Ambassadors Project, UK)
Why I will not use you for my campaign: The relationship between Brand Managers and Sportswomen. (abstract)
10:30-12:00 Session 6.4: Consumer Mindsets and Motivations
Discussant:
Christina Papadopoulou (University of Leeds, UK)
10:30
Eric Van Steenburg (Montana State University, United States)
Francisco Guzman (University of North Texas, United States)
Candidates as Experiential Brands in U.S. Presidential Elections (abstract)
10:50
Iliana Katsaridou (Vlerick Business School, Belgium)
Fred Lemke (Vlerick Business School, Belgium)
Helpful Customers: An Exploratory Study on Motivations and Expectations: Structured Abstract (abstract)
11:10
Christina Papadopoulou (University of Leeds, UK)
Magnus Hultman (University of Leeds, UK)
Aristeidis Theotokis (University of Leeds, UK)
Effects Of Mindset on International Marketing Decisions: The Moderating Role Of Psychic Distance (abstract)
11:30
Tarek Mady (University of Prince Edward Island, Canada)
Sarah Mady (American University, United States)
An exploratory study of globalizing consumers’ materialism tendencies in a multicultural “global” marketplace (abstract)
10:30-12:00 Session 6.6: Attraction, Loyalty and Insecurity
Discussant:
Zhihao Yu (University of South Florida, United States)
10:30
Diptarka Saha (WalmartLabs, India)
A Statistical Approach to Quantify Promotion Corrected Measure of Item Loyalty (abstract)
10:50
Larissa Diekmann (University of Bayreuth, Germany)
Claas Christian Germelmann (University of Bayreuth, Germany)
Jannika Ehrenfried (University of Bayreuth, Germany)
Men And The Food Leftovers Of Attractive Others: A Structured Abstract (abstract)
11:10
John Cicala (Texas A&M University - Kingsville, United States)
Zhoufan Zhang (Texas A&M University - Kingsville, United States)
Does Technological Self-Efficacy Decrease New Salesperson Job Insecurity: Structured Abstract (abstract)
10:30-12:00 Session 6.7: Special Session: Marketing and Consumer Wellbeing in the Digital Environment
Discussant:
Shintaro Okazaki (King's College London, UK)
10:30
Shintaro Okazaki (King's College London, UK)
Liu Boyi (Kobe University, Japan)
Ko de Ruyter (King’s College London, UK)
Chieko Minami (Kobe University, Japan)
Prokriti Mukherji (King’s College London, UK)
Kenichi Nishioka (Kansai University, Japan)
Takumi Tagashira (The University of Tokyo, Japan)
Zhuang Xuhong (Kyoto University, Japan)
Marketing and Consumer Wellbeing in Digital Environment (abstract)
10:30-12:00 Session 6.8: Channel Issues and Leadership
Discussant:
Kerstin Heilgenberg (University of Victoria, Canada)
10:30
Hannah Marriott (University of Winchester Business School, UK)
Graeme McLean (University of Strathclyde, UK)
Modelling for mobile: the mUTAUT model (abstract)
10:50
Todd Morgan (Western Michigan University, United States)
Michael Obal (University of Massachusetts Lowell, United States)
Robert Jewell (Kent State University, United States)
Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change (abstract)
11:10
Ilaria Dalla Pozza (IPAG Business School, France)
Julie Robson (Bournemouth University, UK)
Jillian Farquhar (Southampton Solent University and Gordon Institute of Business Science, University of Pretoria, UK)
Value Destruction in Multichannel Services: A Structured Abstract (abstract)
11:30
Carri Reisdorf Tolmie (Elon University, United States)
Kevin Lehnert (Grand Valley State University, United States)
Carol M. Sánchez (Grand Valley State University, United States)
Women leaders and firm performance: unpacking the effect of gender and trust (abstract)
10:30-12:00 Session 6.9: Knowledge, Trust and Ideology
Discussant:
Riley Dugan (University of Dayton, United States)
10:30
Marine Cambefort (EM Strasbourg, Humanis, France)
Fabien Pecot (University of York, UK)
Rightist Reasons against Consumption: Structured Abstract (abstract)
10:50
Carmen Adams (University of Hasselt, Belgium)
Lieve Douce (Hasselt University, Belgium)
Online Sensory Marketing: The Crossmodal Effect Of Background Music And The Look And Feel Of A Webshop On Consumer Reactions (abstract)
11:10
Maria Rouziou (Wilfrid Laurier University, Canada)
Itzhak Gilboa (HEC Paris, France)
Dominque Rouzies (HEC Paris, France)
Riley Dugan (University of Dayton, United States)
"Do Salespeople Trust their Customers? Toward an Understanding of Trust in B2B Relationships under Uncertainty" (abstract)
11:30
Ranjit Raj R (MICA, India)
Ashutosh Dutt (MICA, India)
Proposing a Framework of Observe-Hypothesize-Challenge-Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: Structured Abstract (abstract)
12:00-13:30Lunch Break
13:30-15:00 Session 7.1: Packaging and Smart Technologies
Discussant:
Alena Kostyk (NEOMA Business School, France)
13:30
Marzena Nieroda (The University of Manchester, UK)
Mona Mrad (Lebanese American University, Lebanon)
Charles Chi Cui (Northumbria University, Newcastle-upon-Tyne, UK)
Michael Solomon (Saint Joseph’s University, United States)
The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: The case of mass-fashion and luxury wearables (abstract)
13:50
Christian V. Baccarella (FAU Erlangen-Nürnberg, Germany)
Lukas Maier (FAU Erlangen-Nürnberg, Germany)
Anna-Laura Himmelreich (FAU Erlangen-Nürnberg, Germany)
Kai-Ingo Voigt (FAU Erlangen-Nürnberg, Germany)
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (abstract)
14:10
Daniel Kaimann (Paderborn University, Germany)
Clarissa Spiess-Bru (Paderborn University, Germany)
More Than (Brand) Names: The Impact of Vowels on Consumer Behavior in Emerging Peer-To-Peer-Markets (abstract)
14:30
Cuauhtemoc Luna-Nevarez (Texas A&M University - San Antonio, United States)
Enda McGovern (Sacred Heart University, United States)
Evaluating the Use of Curated Digital Magazines in Marketing Courses: A Comparative Analysis (abstract)
13:30-15:00 Session 7.10: Special Session: Match.com for Researchers
Discussant:
Janna Parker (James Madison University, United States)
13:30
Janna Parker (JAMES MADISON UNIVERSITY, United States)
Hyunju Shin (Georgia Southern University, United States)
Looking for a New Research Partner? Find Your Perfect “Researcher Match” (abstract)
13:30-15:00 Session 7.2: Chinese Consumers and Happiness
Discussant:
Juliann Allen (Louisiana Tech University, United States)
13:30
Desirée Jost (Justus-Liebig Univesrity, Germany)
Alexander Haas (Justus-Liebig University, Germany)
Revising the concept and effectiveness of the customer orientation of salespeople (abstract)
13:50
J. Joško Brakus (University of Leeds, UK)
Yi-Chun Ou (University of Leeds, UK)
Lia Zarantonello (University of Roehampton, UK)
Value from Experiences and Customer Happiness: Implications for Customer Experience Management (abstract)
14:10
Qian Xiao (Eastern Kentucky University, United States)
Weiling Zhuang (EKU SCM faculty, United States)
Zhongpeng Cao (Northeastern University, China)
How Do Customers Respond to the Use of Self-Service Technologies? An Empirical Study from China (abstract)
14:30
Jamie Carlson (University of Newcastle, Australia)
Mohammad Rahman (Shippensburg University, United States)
Jessica Wyllie (University of Newcastle, Australia)
Ranjit Voola (The University of Sydney, Australia)
Cultivating engaged consumers in online brand communities: Evidence from Gen Y consumers in China (abstract)
13:30-15:00 Session 7.3: Sounds and Brand Identity
Discussant:
Shuang Wu (LSU-Alexandria, United States)
13:30
Monika Imschloss (University of Cologne, Germany)
Christina Kuehnl (Reutlingen University, Germany)
The Touch of Music: Structured Abstract (abstract)
13:50
Zhihao Yu (University of South Florida, United States)
Structured Abstract: You Are What You Sound: Signaling Status with Dress-Shoe Sounds (abstract)
14:10
Adele Berndt (Jönköping International Business School (JIBS), Sweden)
The brand identity of a football manager - the case of arsène wenger (structured abstract) (abstract)
14:30
Nada Maaninou (EM Strasbourg Business School, France)
Richard Huaman-Ramirez (EM Strasbourg Business School, France)
Veronique Cova (Aix-Marseille University, France)
Brand oldness associations: Identification of dimensions and measurement (abstract)
13:30-15:00 Session 7.4: Consumption Paradoxes
Discussant:
Anouk de Regt (King's Business School, UK)
13:30
Mohammad Osman Gani (Hiroshima University, Japan)
Yoshi Takahashi (Hiroshima University, Japan)
Anisur R. Faroque (Lappeenranta University of Technology, Finland)
Virtual trade shows (vtss): a systematic literature review (abstract)
13:50
Russell Lemken (ECU College of Business, United States)
William Rowe (ECU College of Business, United States)
None None (ECU, United States)
Confronting the Customer-Engagement Paradox in Key Accounts (abstract)
14:10
Souad Djelassi (Université de Lille, France)
Fanny Cambier (Université Catholique de Louvain, Belgium)
Ingrid Poncin (Université Catholique de Louvain, Belgium)
Consumers’ Non-Participation in Creative Crowdsourcing: Exploration through the Lenses of Meaning of Work (abstract)
14:30
Arthur J. Kover (Fordham University, United States)
William James (Hofstra University, United States)
Anil Mathur (Hofstra University, United States)
Subtle Luxuries: Motivations for Consumption (abstract)
13:30-15:00 Session 7.5: Panel: Macromarketing Issues for Marketers
Discussant:
Mark Peterson (University of Wyoming, United States)
13:30
Mark Peterson (University of Wyoming, United States)
Pia Albinsson (Appalachian State University, United States)
Tomas Hult (Michigan State University, United States)
Robert Mittelman (Royal Roads University, Canada)
Stanley Shapiro (Simon Fraser University, Canada)
Macromarketing Issues for Marketers (abstract)
13:30-15:00 Session 7.6: Customer Response Contexts
Discussant:
Clark Johnson (Saint Louis University, United States)
13:30
Ananya Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
Transaction Costs affecting Price Competitiveness in Wholesale Supply Chain Process (abstract)
13:50
Christina O'Connor (Maynooth University, Ireland)
Gillian Moran (Maynooth University, Ireland)
Denise Luethge (Northern Kentucky University, United States)
Exploring the Role of Authentic Assessment on the Development of Future Marketing Practitioners (abstract)
14:10
Pauline Claeys (Louvain School of Management, Belgium)
Karine Charry (Louvain School of Management, Belgium)
Tina Tessitore (IESEG, France)
Consumers’ Reponses To Social Media Influencers: Effect Of Dissatisfaction In The Context Of Serial Recommenders (abstract)
13:30-15:00 Session 7.7: Service and Bandwagon Situations
Discussant:
Mansur Khamitov (Nanyang Technological University, Singapore)
13:30
Mansur Khamitov (Nanyang Technological University, Singapore)
Matthew Thomson (Ivey Business School, Western University, Canada)
Xin Wang (Ivey Business School, Western University, Canada)
How Cultural and Institutional Dimensions Shape Consumer-Brand Relationships’ Effects on Brand Loyalty (abstract)
13:50
Mansur Khamitov (Nanyang Technological University, Singapore)
Yany Grégoire (HEC Montréal, Canada)
Anshu Suri (HEC Montréal, Canada)
Synthesizing Negative Critical Incidents: Integration of Service Failure-Recovery and Brand Transgression Streams (abstract)
14:10
Zanele Mdlekeza (Gordon Institute of Business Science, University of Pretoria, South Africa)
Mignon Reyneke (Gordon Institute of Business Science, University of Pretoria, South Africa)
Bandwagon Consumption Among the South African Black Middle Class (abstract)
14:30
Solon Magrizos (University of Birmingham, UK)
Ioannis Kostopoulos (Liverpool John Moore University, UK)
Laura Powers (University of Birmingham, UK)
The Transformative Power of Volunteer Tourism: The role of Authenticity and Immersiveness : A Structured Abstract (abstract)
13:30-15:00 Session 7.8: Consumer Connections and Financial Outcomes
Discussant:
Varsha Jain (MICA, India)
13:30
Tobias Otterbring (Aarhus University, Denmark)
Freeman Wu (Vanderbilt University, United States)
Per Kristensson (Karlstad University, Sweden)
Physical Proximity as Pleasure or Pain? Examining the Impact of Salesperson-Consumer Proximity on Consumers’ Purchase Behavior (abstract)
13:50
Weilan Tang (ESG UQAM, Canada)
Renato Hubner Barcelos (ESG UQAM, Canada)
The Issues and Impacts of Programmatic Advertising in the Financial Sector: Structured Abstract (abstract)
14:10
Minghui Ma (York College of Pennsylvania, United States)
Jian Huang (Towson University, United States)
Marketing when Insiders are locked In (abstract)
14:30
Joseph W. Chang (University of Massachusetts, Dartmouth, United States)
Kai-Yu Wang (Brock University, Canada)
Yung-Chien Lou (National Chengchi University, Taiwan)
Variability of Brands: Perspectives of Perceived Entitativity (abstract)
15:30-17:00 Session 8.1: Consumers and Brands
Discussant:
Leila El Kamel (Université Téluq, Canada)
15:30
Claudia-Roxana Rusu (University of Bordeaux, France)
Jean-François Trinquecoste (University of Bordeaux, France)
Dale F. Duhan (Professor of Marketing, Texas Tech University Rawls College of Business, United States)
A Structured Abstract for An Affinity for Variety: Umbrella Brands and Buyer Behavior (abstract)
15:50
Xinyue Zhou (Zhejiang University, China)
Siyuan Guo (Guangdong University of Finance and Economics, China)
Rong Huang (Saint Anselm College, United States)
Weiling Ye (Shanghai University of Finance and Economics, China)
Think versus Feel: Two Dimensions of Brand Anthropomorphism (abstract)
16:10
Marie Cecile Cervellon (EDHEC BUSINESS SCHOOL, France)
Does Brand Origin Really Matter in the Luxury Sector? The Impact of Consumer Origin and Ethnocentrism on Consumers' Responses (abstract)
16:30
Rajesh Kumar Srivastava (Sydenham institute of management University of Mumbai, India)
Manoj Bhide (Sydenham institute of management University of Mumbai, India)
Perception of Korean Brands among Indian and Korean Millenniums (abstract)
15:30-17:00 Session 8.2: Marketing in a World of Social and Mobile Technologies
Discussant:
Moutusy Maity (Indian Institute of Management, Lucknow, India)
15:30
Pavankumar Gurazada (Indian Institute of Management, Lucknow, India)
Moutusy Maity (Indian Institute of Management, Lucknow, India)
Why Don't They Show Up? (abstract)
15:50
Beibei Dong (Lehigh University, United States)
K Sivakumar (Lehigh University, United States)
The Paradigm of Sharing: A Unifying Conceptualization (abstract)
16:10
Jan Kietzmann (University of Victoria, Canada)
Jeannette Paschen (KTH Royal Institute of Technology, Sweden)
Kerstin Heilgenberg (University of Victoria, Canada)
From third place to third space: how social networking sites shape the perception of our social spaces (abstract)
16:30
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Walter von Mettenheim (Leibniz Universität Hannover, Germany)
The Interplay of Brand, Consumer and Endorser Personality in Social Influencer Marketing: Structured Abstract (abstract)
15:30-17:00 Session 8.3: Marketing Strategy and Decision-Making
Discussant:
Michael Peasley (Middle Tennessee State, United States)
15:30
Theresa Eriksson (Luleå University of Technology, Canada)
Avenues to optimize strategic decision making to drive firm performance and market success: structured abstract (abstract)
15:50
Sreedhar Madhavaram (Cleveland State University, United States)
Dorcia Bolton (Cleveland State University, United States)
How can targeted price promotion create value for firms in b2c relationships? a systematic review and research agenda (abstract)
16:10
Debra Zahay-Blatz (St. Edward's University, United States)
Toward A New Managerial Framework of Marketing Practice: Structured Abstract (abstract)
16:30
Miguel Angel Zúñiga (Morgan State University, United States)
Ivonne M. Torres (New Mexico State University, United States)
The impact of fatalism and power distance belief on decision-making (abstract)
15:30-17:00 Session 8.4: Buyer-Seller Interactions
Discussant:
James J. Zboja (Creighton University, United States)
15:30
James J. Zboja (Creighton University, United States)
Susan Brudvig (Indiana University East, United States)
Mary Dana Laird (Creighton University, United States)
Knowledge is Power: The Moderating Effect of Product Knowledge on Consumer Perceptions of Sales Pressure: Structured Abstract (abstract)
15:50
Katharina Dinhof (WU Vienna University of Economics and Business, Austria)
Janet Kleber (Alps-Adria University of Klagenfurt, Austria)
Bodo Schlegelmilch (WU Vienna University of Economics and Business, Austria)
Nilüfer Aydin (Alps-Adria University of Klagenfurt, Austria)
Overcorrection in Mixed Ethnic Purchasing: Structured Abstract (abstract)
16:10
Yuerong Liu (West Virginia University, United States)
Wyatt Schrock (Michigan State University, United States)
Yanhui Zhao (University of Nebraska Omaha, United States)
The Effects of Person-Team Fit on Learning Goal Orientation and Salesperson’s Performance (abstract)
16:30
Doga Istanbulluoglu (University of Birmingham, UK)
Ezgi Sakman (Cornell University, United States)
Not all Online-Complaint Handling is Created Equal: Apologize Fast or Compensate (abstract)
15:30-17:00 Session 8.5: Innovation and Co-Creation
Discussant:
Steven Dahlquist (Central Michigan University, United States)
15:30
Cyrielle Vellera (TSM - Toulouse School of Management, France)
Elodie Jouny-Rivier (ESSCA School of Management, France)
Mathilde Briffa (Décathlon, France)
When Crowdsourcing Proposition Rejection Reinforces Brand Relationship (abstract)
15:50
Linda Hamdi-Kidar (Toulouse Business School, France)
Tomoko Kawakami (Waseda University Business School, Japan)
Co-creation for Customer Engagement Management: When do they Want to Talk? (abstract)
16:10
Ruiqi Wei (School of Business, University College Dublin,, Ireland)
Business-to-Business Customized Product Development in Electronic Marketplaces: How does Network Governance Affect Customer Participation? (abstract)
16:30
Sergej von Janda (University of Mannheim, Germany)
Sabine Kuester (University of Mannheim, Germany)
Monika C. Schuhmacher (University of Giessen, Germany)
G. Shainesh (Indian Institute of Management Bangalore, India)
What Frugal Products Are and Why They Matter: Structured Abstract (abstract)
15:30-17:00 Session 8.6: Special Issues in Non-Profit Marketing and Public Policy
Discussant:
Karen Hopkins (Auburn University, United States)
15:30
Alyssa Reynolds (Winston-Salem State University, United States)
Monetary and Nonmonetary Cost Factors in the Cycle of Unhealth (abstract)
15:50
Spencer Ross (UMass Lowell, United States)
Sommer Kapitan (Auckland University of Technology, New Zealand)
Venmo Me Money for Food: How Pain-of-Payment affects Donations in a Cashless Society (abstract)
16:10
Magali Trelohan (ESC Troyes, France)
Attachment to Nonprofit Brands: Determinants and Effects on Pro-environmental Behaviors. Structured Abstract. (abstract)
15:30-17:00 Session 8.7: Advertising and Mobile Marketing
Discussant:
Jeandri Robertson (Luleå University of Technology (Sweden); Red & Yellow Creative School of Business (South Africa), South Africa)
15:30
Naser Valaei (KEDGE Business School, France)
S.R. Nikhashemi (Sultan Qaboos University, Oman)
Gregory Bressolles (KEDGE Business School, France)
Hina Khan (Lancaster University Management Schoo, UK)
In-Game Advertising and Gamers’ Behavior in App Environment (abstract)
15:50
Douglas West (King's College London, UK)
Predicting the future of advertising creative research (abstract)
16:10
Valentina Pitardi (Kedge Business School, France)
Giulia Miniero (Franklin University Switzerland, Switzerland)
Francesco Ricotta (Sapienza University of Rome, Italy)
Investigating the Effect of Mobile In-store Promotions on Purchase Intention: is WhatsApp more effective? (abstract)
16:30
David Gilliam (University of Arkansas at Little Rock, United States)
Justin Munoz (The University of Texas at El Paso, United States)
Fernando Jimenez (The University of Texas at El Paso, United States)
Christopher Kyle (University of Arkansas at Little Rock, United States)
Influential Language, Imagery, and Claims in Print Advertising (abstract)
15:30-17:00 Session 8.8: Firm Sustainable Initiatives and Cause-Related Marketing
Discussant:
Marjorie Delbaere (University of Saskatchewan, Canada)
15:30
Marjorie Delbaere (University of Saskatchewan, Canada)
Vince Bruni-Bossio (University of Saskatchewan, Canada)
Adam Slobodzian (University of Saskatchewan, Canada)
Sustainable Promises? The Evolution of Business Models Founded on the Promise of Corporate Social Responsibility: Structured Abstract (abstract)
15:50
Debra Basil (University of Lethbridge, Canada)
Bola Fowosere (University of Lethbridge, Canada)
Jared Hubbard (University of Lethbridge, Canada)
Viktor Kashirin (University of Lethbridge, Canada)
Point of Sale Donations from a Managerial Perspective: A Structured Abstract (abstract)
16:10
Yoon-Na Cho (Villanova University, United States)
Christopher Berry (Colorado State University, United States)
When Extremely Good is Not Enough for Sustainability Disclosures (abstract)
16:30
Rocio Rodriguez (Kristiania University College, Norway)
Goran Svensson (Kristiania University College, Norway)
David Eriksson (Jönköping University, Sweden)
Carmen Padin (Universidad de Vigo, Spain)
Determining factors of the sustainability orientation. an examination from the past to the present. structured abstract (abstract)
15:30-17:00 Session 8.9: The Past, Present, and Future of Marketing Textbooks
Discussant:
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
15:30
Joe Hair (University of South Alabama, United States)
O.C. Ferell (Auburn University, United States)
David J. Ortinau (University of South Florida, United States)
Barry J. Babin (Louisiana Tech University, United States)
Marketing Textbooks: Past, Present, and Future? (abstract)
Friday, May 31st

View this program: with abstractssession overviewtalk overview

08:30-10:00 Session 9.1: Value Creation in Services
Discussant:
Stuart Barnes (King's College London, UK)
08:30
Joe Cronin (FSU, United States)
Brian Bourdeau (Auburn University, United States)
Duane Nagel (Wichita State University, United States)
Christopher Hopkins (Auburn University, United States)
A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: A Structured Abstract (abstract)
08:50
Carole Charbonnel (ESCP EUROPE, France)
Delphine Manceau (NEOMA BUSINESS SCHOOL, France)
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption (abstract)
09:10
Stuart Barnes (King's College London, UK)
Richard Rutter (University of East Anglia, UK)
Jan Mattsson (Roskilde University, Denmark)
Flemming Sørensen (Roskilde University, Denmark)
Patron Sentiment of Employee-Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning (abstract)
09:30
Arash Valipour (University of Leeds, UK)
Ghasem Zaefarian (University of Leeds, UK)
Matthew Robson (University of Leeds, UK)
Zhaleh Najafi Tavani (University of Leeds, UK)
Impact of Job Stressors on Job Engagement in Professional Services Firms: The Moderating Role of Job Feedback (Structured Abstract) (abstract)
08:30-10:00 Session 9.2: Insights into Marketing Communications
Discussant:
Ilgim Dara Benoit (Appalachian State University, United States)
08:30
Matthias Limbach (Europafachakademie Dr. Buhmann, Germany)
Steffen Schmidt (Leibniz University Hannover, Institute of Marketing and Management, Germany)
Philipp Reiter (eye square GmbH, Germany)
Sascha Langner (University of Hannover, Germany)
Structured abstract: the effectiveness of sponsor-linked marketing within a rivalry context – the effect of team sponsorship on implicit and explicit brand associations (abstract)
08:50
Andreas Aigner (ESCP Europe Berlin, Germany)
Robert Wilken (ESCP Europe Berlin, Germany)
Sylvie Geisendorf (ESCP Europe Berlin, Germany)
Using Consumer Empowerment To Increase The Effectiveness Of Price Discounts (abstract)
09:10
Angeline Close Scheinbaum (The University of Texas at Austin, United States)
Hyunsang Son (The University of Texas at Austin, United States)
Yongwoog Jeon (The University of Texas at Austin, United States)
Gary Wilcox (The University of Texas at Austin, United States)
Seung Chul Yoo (Ewha Womans University, North Korea)
Exposing Underage Consumers to Alcohol Sport Sponsorship: The Role of Arousal on Brand Attitude and Beverage Choice (abstract)
09:30
Ilgım Dara Benoit (Appalachian State University, United States)
Elizabeth G. Miller (University of Massachusetts, United States)
When Does Creativity Matter: The Impact of Consumption Motive and Claim Set-Size (abstract)
08:30-10:00 Session 9.3: Cultures and Brands in the International Environment
Discussant:
Ingrid Poncin (UCL - Louvain school of Management (LSM), Belgium)
08:30
Gerardo Moreira (Sacred Heart University, United States)
Cuauhtemoc Luna-Nevarez (Texas A&M University - San Antonio, United States)
An Abstract on the Effects of Psychological Distance on Nostalgic Cultural Brands and Consumers' Purchase Intentions: A Construal Level Theory Perspective (abstract)
08:50
Carmen Lopez (Brighton University, UK)
George Balabanis (City University, UK)
Utilitarian versus Hedonic Brands - Cognitive and Affective Country Image Components (abstract)
09:10
Kenneth C. C. Yang (The University of Texas at El Paso, United States)
Yowei Kang (National Taiwan Ocean University, Taiwan)
Will country animosity perceptions affect the consumption of popular culture products from china? the case of taiwan (abstract)
09:30
Kristina Harrison (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Consumer Acculturation Segmentation (abstract)
08:30-10:00 Session 9.4: Consumers, Innovation, and Well-Being
Discussant:
Eleftherios Alamanos (Newcastle University, UK)
08:30
Kun Zhou (Xiamen University, China)
Jun Ye (Xiamen University, China)
Investigating the Effect of Social Comparison on Helping Behavior: the Moderating Role of Self-Construal Level and the Mediate Role of emotion (abstract)
08:50
Rajagopal Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
Memories Affecting Consumption Behavior: Analysis of Cognitive Determinants over Age of Consumers (abstract)
09:10
Arvid Hoffmann (University of Adelaide Business School, Australia)
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
How does providing financial information impact retirement intentions? (abstract)
09:30
Jan Kietzmann (University of Victoria, Canada)
Adam Mills (Loyola University New Orleans College of Business, United States)
Ulrich Paschen (Simon Fraser University, Canada)
Karen Robson (University of Windsor, Canada)
Ian McCarthy (Simon Fraser University, Canada)
How Can Firms Learn From Consumer Innovators? Potential Absorptive Capacity of Consumer Innovations (abstract)
08:30-10:00 Session 9.5: Special Issues in Branding
Discussant:
Natalia Yannopoulou (Newcastle University, UK)
08:30
Koblarp Chandrasapth (Newcastle University, UK)
Natalia Yannopoulou (Newcastle University, UK)
Klaus Schoefer (Newcastle University, UK)
Darren Kelsey (Newcastle University, UK)
The power of collective brand defending in mitigating negative eWOM: A case study of Samsung Galaxy Note8 Club devoted Thai online consumer-organized brand community (abstract)
08:50
Sergio Andres Osuna Ramirez (University of Glasgow, UK)
Cleopatra Veloutsou (University of Glasgow, UK)
Anna Morgan-Thomas (University of Glasgow, UK)
Advantages of Brand Polarization? Exploring Potential Beneficiaries: Structured Abstract (abstract)
09:10
Jacquline Eastman (Georgia Southern University, United States)
Hyunju Shin (Georgia Southern University, United States)
Kristen Ruhland (Georgia Southern University, United States)
The picture of luxury: millennials’ relationship with luxury brands (abstract)
09:30
Sabinah Wanjugu (Louisiana Tech University, United States)
Juliann Allen (Louisiana Tech University, United States)
Julie Moulard (Louisiana Tech University, United States)
The Company You Keep: The Influence of Brand Acquisition on Perceived Authenticity (abstract)
08:30-10:00 Session 9.6: Originality, Technology, and Retailing
Discussant:
Iana Lukina (University of south florida, United States)
08:30
Clark Johnson (Saint Louis University, United States)
Brittney Bauer (Saint Louis University, United States)
I Thought My Idea to Use Your Idea Was a Great Idea: Inadvertent Plagiarism as ‘Innovation’ (abstract)
08:50
Jeffrey Carlson (University of Richmond, United States)
Monika Kukar-Kinney (University of Richmond, United States)
Heping He (Shenzhen University, China)
Determinants of Online Shopping Cart Usage: Comparison of US and China (A Structured Abstract) (abstract)
09:10
Takumi Tagashira (The University of Tokyo, Japan)
Chieko Minami (Kobe University, Japan)
An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior (abstract)
09:30
Megan Phillips (Auckland University of Technology, New Zealand)
Sommer Kapitan (Auckland University of Technology, New Zealand)
Elaine Rush (Auckland University of Technology, New Zealand)
From the Store to the Kitchen: The Effects of a Health-Related Ambient Scent on Healthy Food Choices: Structured Abstract (abstract)
08:30-10:00 Session 9.7: Marketing Education Curriculum and Assessment
Discussant:
Tobias Otterbring (Aarhus University, Denmark)
08:30
Alena Kostyk (NEOMA Business School, France)
Wenkai Zhou (University of Wisconsin - Green Bay, United States)
Michael R. Hyman (New Mexico State University, United States)
Use of Surveytainment Elements in Knowledge-Assessment Tests: Structured Abstract (abstract)
08:50
Hulda Black (Illinois State University, United States)
Rebecca Dingus (Central Michigan University, United States)
Alex Milovic (Marquette University, United States)
Soft Skills as an Assessed Course Component: Structured Abstract (abstract)
09:10
Rebecca Rast (Missouri State University, United States)
Aaron Gleiberman (Louisiana State University, United States)
Juliana White (Southeastern Louisiana University, United States)
The Need for Franchising Curriculum to Deliver Value to Underrepresented Groups (abstract)
09:30
Ebru Ulusoy (Farmingdale State College (SUNY), United States)
Arne Baruca (Texas A&M University - San Antonio, United States)
I PAY, THEREFORE I AM (AN A): CO-CREATION OF VALUE IN HIGHER EDUCATION (abstract)
08:30-10:00 Session 9.8: Terroir, Tourism, and Experiences
Discussant:
Sarah Mady (American University, United States)
08:30
Guy Leedon (The Research School of Management, College of Business and Economics, The Australian National University, Australia)
Patrick L'Espoir Decosta (The Research School of Management, College of Business and Economics, The Australian National University, Australia)
Vinh N. Lu (The Research School of Management, College of Business and Economics, The Australian National University, Australia)
Gary Buttriss (The Research School of Management, College of Business and Economics, The Australian National University, Australia)
Terroir And Rural Business Sustainability (abstract)
08:50
Lanlung Chiang (Yuan Ze University, Taiwan)
Thi Le Huyen Nguyen (Yuan Ze University, Taiwan)
Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction (abstract)
09:10
Rico Piehler (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Michael Schade (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Ayla Rößler (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Christoph Burmann (Chair of Innovative Brand Management, University of Bremen, Germany, Germany)
Internal City Branding: Structured Abstract (abstract)
09:30
Michael Basil (University of Lethbridge, Canada)
A study of camino de santiago hikers (abstract)
10:30-12:00 Session 10.1: Marketing Capabilities, Strategy, and Performance
Discussant:
Geoff Simmons (Queen's University Belfast, UK)
10:30
Grace Carson (Queen's University Belfast, UK)
Christina O'Connor (Maynooth University, Ireland)
Geoff Simmons (Queen's University Belfast, UK)
The Effect of Big Data on Small Firm Marketing Capabilities (abstract)
10:50
Chris Hinsch (Grand Valley State University, United States)
Anton Fenik (Grand Valley State University, United States)
Kevin Lehnert (Grand Valley State University, United States)
Frontiers Of Internal Marketing: How Cultures Of Procrastination And Improvisation Drive Project Performance (abstract)
11:10
Joao Oliveira (Loughborough Univeirsity, UK)
John Cadogan (Loughborough University, UK)
The Empirical Link between Export Diversification and Export Performance - Strategic and Resource Contingencies: Structured Abstract (abstract)
11:30
Zeeshan Ullah (University of Oulu, Finland)
Fahad Mushtaq (University of Gujrat, Pakistan)
Vesa Puhakka (University of Oulu, Finland)
Naveed Iqbal (University of the Punjab, Pakistan)
Learning Orientation and Market Orientation: The Mediating Role of Employees’ Absorptive Capabilities (abstract)
10:30-12:00 Session 10.2: Positive, Negative, and Fake in Branding
Discussant:
Rebecca Rast (Missouri State University, United States)
10:30
Funmi Bankole (Gordon Institute of Business University of Pretoria, South Africa)
Mignon Reyneke (Gordon Institute of Business University of Pretoria, South Africa)
STRUCTURED ABSTRACT: the effect of fake news on the relationship between brand equity and consumer responses to premium brands (abstract)
10:50
Thomas Allard (Nanyang Technological University, Singapore)
Lea Dunn (University of Washington, United States)
Katherine White (The University of British Columbia, Canada)
Feeling Bad for the Brand: Encouraging Positive Consumer Reactions to Unfair Negative Reviews through Empathetic Responding (abstract)
11:10
Andrew Flostrand (Luleå University of Technology, Canada)
Åsa Wallstrom (Luleå University of Technology, Sweden)
Esmail Salehi Sangari (KTH Royal Institute of Technology, Sweden)
Leyland Pitt (Simon Fraser University, Canada)
Jan Kietzmann (University of Victoria, Canada)
Fake News and the Top High Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness (abstract)
11:30
Mansur Khamitov (Nanyang Technological University, Singapore)
Rod Duclos (Ivey Business School, Western University, Canada)
The Dominant and Underexamined Role of Brand’s Moral Character in Determining Brand Perception and Evaluation (abstract)
10:30-12:00 Session 10.3: Information, Privacy, and Consumer Behavior
Discussant:
Martin Bieler (University of St. Gallen, Switzerland)
10:30
Brooke Willis (Texas Tech University, United States)
Tun-Min Catherine Jai (Texas Tech University, United States)
Do U.S. Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: Structured Abstract (abstract)
10:50
Miremad Soleymanian (The University of British Columbia, Canada)
Charles Weinberg (The University of British Columbia, Canada)
Ting Zhu (Krannert School of Management, United States)
Usage-Based Auto Insurance: Savings vs. Privacy Considerations (abstract)
11:10
Elvira Ismagilova (University of Bradford, UK)
Nripendra Rana (Swansea University, UK)
Emma Slade (University of Bristol, UK)
Yogesh Dwivedi (Swansea University, UK)
A review and weight analysis of factors affecting helpfulness of electronic word-of-mouth communications (abstract)
11:30
Martin Bieler (University of St. Gallen, Switzerland)
Peter Maas (University of St. Gallen, Switzerland)
Beyond Nudging - Boosting Consumer Decision-Making through Gamification (abstract)
10:30-12:00 Session 10.4: Leadership and International Marketing
Discussant:
Luis Torres (Georgia Gwinnett College, United States)
10:30
Luis Torres (Georgia Gwinnett College, United States)
Carlos Ruiz (Georgia Gwinnett College, United States)
Leadership effectiveness and marketing successful stories in latin america (abstract)
10:50
Iana Lukina (University of south florida, United States)
Situational Leadership During Supply Chain Disruptions (abstract)
11:10
Raluca Mogos Descotes (CEREFIGE, IAE Metz School of Management, Université de Lorraine, France)
Bjorn Walliser (CEREFIGE, IAE Nancy School of Management, Université de Lorraine, France)
Institutional home country profiles, export knowledge-related resources allocation and SMEs export performance (abstract)
11:30
Shuang Wu (Louisiana State University - Alexandria, United States)
Li Jenny Ji (City University of Hong Kong, China)
Is “The Female Gaze” A Global Trend? A Cross-cultural Comparison of Gender Choice of Celebrities Endorsing Beauty Brands: Structured Abstract (abstract)
10:30-12:00 Session 10.5: Sustainable Consumption and Green Products
Discussant:
Laurent Bertrandias (Toulouse Business School, France)
10:30
Ceren Ekebas-Turedi (Purdue University Northwest, United States)
Elika Kordrostami (Rowan University, United States)
Ilgim Dara Benoit (Appalachian State University, United States)
Should I Care for the Environment or Myself? Ads for Green Products: Structured Abstract (abstract)
10:50
Maggie Y. Chu (The Open University of Hong Kong, Hong Kong)
Lisa C. Wan (The Chinese University of Hong Kong, Hong Kong)
All Hands on Deck: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions (abstract)
11:10
Mohamed Akli Achabou (IPAG BUSINESS SCHOOL, France)
Examination of the preference of french consumers in the fashion sector: how important is ethical attribute? (abstract)
11:30
Robert Mittelman (Royal Roads University, Canada)
Jose Rojas-Mendez (Carleton University, Canada)
The Marketing of International Humanitarian Aid in a Changing Global Marketplace: Structured Abstract (abstract)
10:30-12:00 Session 10.6: Special Issues in Services
Discussant:
Luke Liska (University of South Florida, United States)
10:30
Sara Leroi-Werelds (Hasselt University, Belgium)
Sandra Streukens (Hasselt University, Belgium)
The Value of Psychological Capital for Customer Participation Management: Structured Abstract (abstract)
10:50
Chin-Feng Lin (National Pingtung University, Taiwan)
Chen-Su Fu (National Cheng Kung University, Taiwan)
Yi-Ting Chen (National Pingtung University, Taiwan)
Revealing Marketing Implications between Service Volumes and Balanced Perceptions (abstract)
11:10
Jessica Wyllie (University of Newcastle, Australia)
Jamie Carlson (University of Newcastle, Australia)
Mohammad Rahman (Shippensburg University, United States)
Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking (abstract)
11:30
Ananya Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
mpact of Brand Awareness on Determining Brand Value in Services Marketing: A Study among Consumers in Mexico (abstract)
10:30-12:00 Session 10.7: Consumers in a Social World
Discussant:
K Sivakumar (Lehigh University, United States)
10:30
Faheem Ahmed (Univ. Grenoble Alpes, CERAG EA 7521, France)
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Psychological Distancing with Hedonic Products and their Consumption: Structured Abstract (abstract)
10:50
Tobias Otterbring (Aarhus University, Denmark)
STRUCTURED ABSTRACT: Beauty is in the Eye of the Beer Holder, But Not Because of the Beer (abstract)
11:10
Bryan Hochstein (University of Alabama, United States)
Willy Bolander (Florida State University, United States)
Alex Pratt (University of Alabama, United States)
Benjamin Britton (University of Alabama, United States)
Face-to-Face Frontline Value Delivery: Knowledge Brokers and Consumer Informedness (abstract)
11:30
Xing-Yu (marcos) Chu (Department of Marketing and E-commerce, Business School, Nanjing University, China)
Chun-Tuan Chang (Department of Business Management, National Sun Yat-sen University, Taiwan)
I-Ting Tsai (Department of Business Management, National Sun Yat-sen University, Taiwan)
Ming-Tsung Kung (Department of Business Management, National Sun Yat-sen University, Taiwan)
Short or Long? Finding the Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing (abstract)
10:30-12:00 Session 10.8: Factors that Influence Brand Success and Failure
Discussant:
Weiling Zhuang (EKU SCM faculty, United States)
10:30
Anouk de Regt (King's Business School, UK)
Stuart J. Barnes (King's Business School, UK)
Kirk Plangger (King's Business School, UK)
Structured Abstract: Virtual Reality Branding Campaigns, Impact and Public Perception (abstract)
10:50
Weiling Zhuang (Eastern Kentucky University, United States)
Yinping Mu (University of Science and Technology of China, China)
Barry Babin (Louisiana Tech University, United States)
Consumer Response to Product Safety Recall: An Empirical Research from China (abstract)
11:10
Ohjin Kwon (Concordia University, Canada)
Tanya Singh (Concordia University, Canada)
Sunah Kim (Concordia University, Canada)
How Variety Seeking Accelerates and Decelerates New Brand Adoption (abstract)
12:00-13:30 Session 11.1: Understanding Purchase Intentions across Different Contexts
Discussant:
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
12:00
Panagiotis Sarantopoulos (The University of Manchester, UK)
Aristeidis Theotokis (University of Leeds, UK)
Katerina Pramatari (Athens University of Economics and Business, Greece)
Anne Roggeveen (Babson College, United States)
The Impact of a Complement-Based Assortment Organization on Purchases (abstract)
12:20
Vishag Badrinarayanan (Texas State University, United States)
Enrique Becerra (Texas State University, United States)
When the star beckons: celebrity-branded products and retailer resonance (abstract)
12:40
Thomas Leclercq (IÉSEG School of Management,, France)
Ingrid Poncin (Université Catholique de Louvain, Belgium)
No Pain, No Gain! The Impacts of Contest Design on Participants’ Engagement Thorough Their Gamified Journey (abstract)
13:00
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Levke Albertsen (Leibniz University Hannover, Germany)
Evmorfia Karampournioti (Leibniz University Hannover, Germany)
Structured Abstract: Consumers’ Quality Perception of Food Shape Abnormality - Effects on Customer Perceived Value and Consumer Behavior (abstract)
12:00-13:30 Session 11.2: Values and CSR
Discussant:
Andrew Flostrand (Luleå University of Technology, Canada)
12:00
Steven Dahlquist (Central Michigan University, United States)
Michael Garver (Central Michigan University, United States)
Millennials Buy CSR – Yes, No, or Maybe? (abstract)
12:20
Michael Peasley (Middle Tennessee State, United States)
Parker Woodroof (Missouri State University, United States)
Joshua Coleman (University of Central Arkansas, United States)
Examining Primacy and Recency Effects in Hypocritical CSR News: Structured Abstract (abstract)
12:40
Peggy Cunnningham (Dalhousie University, Canada)
High Growth Private Companies: Values Led and Profitable (abstract)
13:00
Joy Kozar (Kansas State University, United States)
Chinese consumers' attitudes of Chinese versus Western fashion brands: An exploration of possible predictor variables related to individual and cultural values (abstract)
12:00-13:30 Session 11.3: Doctoral Colloquium: Social Media/Digital Marketing Issues
Discussant:
Mathieu Kacha (University of Lorraine, France)
12:00
Ran Liu (Old Dominion University, United States)
Using Online Search Volume to Predict Firm’s Performance: Structured Abstract (abstract)
12:12
Ran Liu (Old Dominion University, United States)
Reappraising Effects of Word-of-Mouth Communication on the Innovation Diffusion Process: Structured Abstract (abstract)
12:24
Pauline Claeys (Louvain School of Management, Belgium)
Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers (abstract)
12:36
Avreliane Kullak (UCLouvain, Belgium)
Understanding the influence of digital technologies on the engagement toward pro-social behaviors (abstract)
12:00-13:30 Session 11.4: Special Session: New Directions in B2B Sales & Marketing Research
Discussant:
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
12:00
Robert Mayberry (Georgia State University, Department of Marketing, United States)
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
"New Directions in B2B Sales & Marketing Research": Opportunistic Utilization and the Sales Force Potemkin Village (abstract)
12:20
Avinash Malshe (University of St. Thomas, Department of Marketing, United States)
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
"New Directions in B2B Sales and Marketing Research": Thinking Beyond the Sales-Marketing Interface (abstract)
12:40
Nwamaka Anaza (Southern Illinois University, Department of Marketing, United States)
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
"New Directions in B2B Sales and Marketing Research:" Story Type, B2B Advertising, and Decision Making (abstract)
13:00
Carolyn Curasi (Georgia State University, Department of Marketing, United States)
Jim Boles (The University of North Carolina Greensboro, United States)
"New Directions in B2B Sales & Marketing Research: Emotions in B2B Sales in Fortune 500 Companies and the Buying Process (abstract)
12:00-13:30 Session 11.5: Special Session: Brand Heritage: Cross Cultural Perceptions
Discussant:
Fabien Pecot (University of York, UK)
12:00
Fabien Pecot (The University of York, UK, UK)
Altaf Merchant (University of Washington, United States)
Sunmee Choi (Yonsei University, South Korea)
Varsha Jain (MICA, India)
Greg Rose (University of Washington, United States)
Mei Rose (University of Alaska Anchorage, United States)
Brand Heritage: Cross cultural perceptions - Special Session (abstract)
12:00-13:30 Session 11.6: Panel: Implications of Robotic Shopping Assistants
Discussant:
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
12:00
Nobuyuki Fukawa (Missouri University of Science and Technology, United States)
Yu-Shan Sandy Huang (Northern Michigan University, United States)
Linda Hollebeek (Montpellier Business School, France)
Thorsten Gruber (Loughborough University, UK)
Stefanie Paluch (RWTH Aachen University, Germany)
David Stewart (Loyola Marymount University, United States)
Mary-Anne Williams (University of Technology, Sydney, Australia)
Robotic Shopping Assistants and other emerging technologies for automation in frontline encounters: Panel Discussion - The impacts of Robotic Shopping Assistants on services, public policy, retail, and sales (abstract)
12:00-13:30 Session 11.7: Issues of Gender and Pricing in Advertising
Discussant:
Vahid Rahmani (Rowan University, United States)
12:00
Yashar Dehdashti (Texas Wesleyan University, United States)
Lawrence Chonko (The University of Texas at Arlington, United States)
Aidin Namin (Loyola Marymount University, United States)
Brian Ratchford (The University of Texas at Dallas, United States)
An Investigation of Slacktivism in Online Donation Campaigns (abstract)
12:20
Vahid Rahmani (Rowan University, United States)
Elika Kordrostami (Rowan University, United States)
John Ford (Old Dominion University, United States)
Effective Pricing Strategies: Investigative the Contrast Between Theory and Practice (abstract)
12:40
Hamid Shaker (HEC Montreal, Canada)
Sylvain Senecal (HEC Montreal, Canada)
Sihem Taboubi (HEC Montréal, Canada)
Yany Grégoire (HEC Montréal, Canada)
Price Priming Effects in Online Display Ads: An Eye-Tracking Study (abstract)
13:00
Madhupa Bakshi (The Heritage Academy, India)
Agnijita Mukherjee (The Heritage Academy, India)
Prashant Mishra (IIM Calcutta, India)
Millennial response to femvertising: evidences from an emerging market (abstract)
12:00-13:30 Session 11.8: Country Image, Language and Shopping Situations
Discussant:
Matteo Montecchi (King's College London, UK)
12:00
Kirk Plangger (King's College London, UK)
Chatdanai Pongpatipat (Saginaw Valley State University, United States)
Zixuan Cheng (King's College London, UK)
Leyland Pitt (Beedie School of Business, Canada)
Examining Country Image in Expert Electronic Word-of-Mouth Reviews: Structured Abstract (abstract)
12:20
Stefanie Sohn (Technische Universität Braunschweig, Germany)
Malte Fiedler (Technische Universität Braunschweig, Germany)
Wolfgang Fritz (Technische Universität Braunschweig, Germany)
A Structured Abstract: A Value-based Model of Consumer Smartphone Usage for Online Transactions – The Role of Consumer Characteristics and Purchasing Situation (abstract)
12:40
Sabrina Heix (TU Dortmund University, Germany)
Hartmut Holzmueller (TU Dortmund University, Germany)
Effects of Double Language Labeling In The Context Of FMCG-Products: A Mixed-Methods Approach (abstract)
13:00
Sherese Duncan (Lulea University of Technology, United States)
Christine Pitt (KTH Royal Institute of Technology, Canada)
Sara Lord Ferguson (Beedie School of Business, Canada)
Phillip Grant (Langara College, Canada)
What Makes the Difference? Employee Social Media Brand Engagement (abstract)
12:00-13:30 Session 11.9: Measurement Issues and Service Situations
Discussant:
Christopher Hopkins (Auburn University, United States)
12:00
Aaron Arndt (Old Dominion University, United States)
Why the shortened ADAPTS Scale Should not be used for Sales Students (abstract)
12:20
Bruna Jochims (Neoma Business School, France)
Adilson Borges (Neoma Business School, France)
White coats, Mild Manners, and Good Doctors? When Red Reduces Perception of Dominance: Extended Abstract (abstract)
12:40
George Franke (University of Alabama, United States)
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Measure Congruence in Nomological Networks: A New Approach to Assessing Convergent and Discriminant Validity (Structured Abstract) (abstract)
13:00
Eduardo Mangini (Federal Institute of Education, Science, and Technology of São Paulo, Brazil)
Cláudia Simões (University of Minho, Portugal)
André Urdan (University Nine of July, Brazil)
Value Co-Creation and Behavioral Consequences: Evidence from Brazilian consumers: Structured Abstract (abstract)
13:30-15:00 Session 12.1: Choice in Consumption Contexts
Discussant:
Arnaud Rivière (IAE de l'Université de Tours, France)
13:30
Laurent Bertrandias (Toulouse Business School, France)
Alexandre Lapeyre (University Paul Sabatier Toulouse 3, LGCO, France)
Subjective financial deprivation and budget allocation preferences (abstract)
13:50
Nanda Viswanathan (Farmingdale State College (SUNY), United States)
Is there a Self Beyond Identity? (abstract)
14:10
Dickson Tok (Nanjing University, China)
Chun-Tuan Chang (National Sun Yat-Sen University, Taiwan)
How Common or Scientific Name Works? The Influence of Food Type and Regulatory Focus on the Choice of Ingredient Name (abstract)
14:30
Asim Shabir (IAE Aix Marseille Graduate School of Management, France)
Veronique Cova (IAE Aix Marseille Graduate School of Management, France)
From Psychological and Marketing Myopia to Food Myopia: A Consumer perspective: (abstract)
13:30-15:00 Session 12.2: Capturing Digital Value
Discussant:
Joseph Jones (North Dakota State University, United States)
13:30
Joseph Jones (North Dakota State University, United States)
Catalog and Online Retailing: Effects of Signals of Quality and Need for Cognition (abstract)
13:50
Matthew Wilson (Central Michigan University, United States)
Obi Obilo (Central Michigan University, United States)
Karen Robson (University of Windsor, Canada)
Pperceptions of power in the digital era: an investigation of idea crowdsourcing vs crowdvoting (abstract)
14:10
Gunwoo Yoon (University of Northern Iowa, United States)
Gamification research in view of bibliometrics: a literature trend, bibliographic coupling, and co-citation analysis (structured abstract) (abstract)
14:30
Georgios Tsimonis (De Montfort University, UK)
Sergios Dimitriadis (Athens University of Economics and Business, Greece)
The Conceptualisation And Measurement Of Perceived Value In Social Media: The Case Of Facebook Brand Pages (abstract)
13:30-15:00 Session 12.3: Creativity and Novelty in Marketing
Discussant:
Anna-Laura Himmelreich (FAU Erlangen-Nürnberg, Germany)
13:30
Subin Im (Yonsei University, South Korea)
Charles Noble (University of Tennessee, United States)
Daisuke Ishida (Nihon University, Japan)
Naoto Onzo (Waseda University, Japan)
Interacting and Learning Through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage (abstract)
13:50
Jiajun Wu (Xiaman University, China)
Jun Ye (Xiamen University, China)
Matthew O'Hern (University of New Hampshire, United States)
Product Focus or Customer Focus? The Effects of Innovator(s)' Mindset on User Innovation Performance (abstract)
14:10
Sayma Messelmani (Aix-Marseille Graduate School of Management, Aix-Marseille univ, France)
Virginie de Barnier (Aix-Marseille Graduate School of Management, Aix-Marseille univ, France)
product’s digital transformation effect on perceived luxury level and brand authenticity (abstract)
14:30
Yazhen Xiao (University of Tennessee Knoxville, United States)
Haisu Zhang (New Jersey Institute of Technology, United States)
Sophie Xiao (University of Tennessee Knoxville, United States)
New Product Advantage Infused By Marketing And Technical Resources: Does Product And Process Modularity Make A Difference? (abstract)
13:30-15:00 Session 12.4: Aging Consumers and Stereotypes
Discussant:
Cleopatra Veloutsou (University of Glasgow, UK)
13:30
Judith Partouche-Sebban (PSB Paris School of Business, France)
Saeedeh Rezaee Vessal (PSB Paris School of Business, France)
Mortality Salience Motivates Status Consumption Among Elderly: The Moderating Effect Of Chronological Age And Subjective Age (abstract)
13:50
Melika Kordrostami (California State University San Bernardino, United States)
Russell Laczniak (Iowa State University, United States)
Structured abstract: Responses to Female Sexual Power Portrayals in Ads (abstract)
14:10
Felipe Pantoja (IESEG School of Management, France)
Patricia Rossi (IESEG School of Management, France)
Marat Bakpayev (University of Minnesota (Duluth), United States)
Sukki Yoon (Bryant University, United States)
Psychological effects of social exclusion on stereotyping and consumer behavior (abstract)
14:30
Nora Alomar (Newcastle Universitry Business School, UK)
Natalia Yannopoulou (Newcastle University, UK)
Klaus Schoefer (Newcastle University, UK)
Authentic ethnic advertisement perceptions (abstract)
13:30-15:00 Session 12.5: Sharing Good and Bad Experiences Online
Discussant:
Victoria Andrade (King's College London, UK)
13:30
Hsiao-Ching Kuo (Washington & Jefferson College, United States)
Chinintorn Nakhata (Penn State Harrisburg, United States)
Electronic Word-of-Mouth and Consumer Satisfaction (abstract)
13:50
Mazen Jaber (Saginaw Valley State University, United States)
Chatdanai Pongpatipat (Saginaw Valley State University, United States)
Personalized online recommendations and the effect of trust and valence: structured abstract (abstract)
14:10
Simrit Gill (Bournemouth University, UK)
Sevil Yesiloglu (Bournemouth University, UK)
An exploration into the motivations behind post-millennials’ engagement with influencers’ brand-related content on Instagram. (abstract)
14:30
Xia Liu (Rowan University, United States)
Hyunju Shin (Georgia Southern University, United States)
Alvin Burns (Louisiana State, United States)
The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: Structured Abstract (abstract)
13:30-15:00 Session 12.6: Uncertainty and Morality in the Global Marketplace
Discussant:
Naz Onel (Stockton University, United States)
13:30
Vane I. Tian (The Open University of Hong Kong, Hong Kong)
Felix Tang (Hang Seng Management College, Hong Kong)
Alan C.B. Tse (The Chinese University of Hong Kong, Hong Kong)
All Hands on Deck: Personifying Socially Responsible Corporations: Scale Development and Validation (abstract)
13:50
Samuel Sekar (University of South Florida, United States)
Robert Hooker (University of South Florida, United States)
Supply chain resilience on business continuity programs: the role of anticipated, inherent and adaptive resilience (abstract)
14:10
Joon Soo Lim (Syracuse University, United States)
Kyujin Shim (The University of Melbourne, Australia)
Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas (abstract)
14:30
Ling Jiang (University of Quebec in Montreal, Canada)
Juan Shan (University of Shanghai, China)
Every coin has two sides: the negative effects of brand social power, the dual character of face, and counterfeit luxury consumption (abstract)
13:30-15:00 Session 12.7: From Qualitative to Quantitative: What Do We Know About Marketing Research Methods?
Discussant:
Jihoon Cho (Kansas State University, United States)
13:30
Nicholas Danks (National Tsing Hua University, Taiwan)
Pratyush Sharma (University of Delaware, United States)
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM): Structured Abstract (abstract)
13:50
Li Liu (University of science and technology Liaoning, China)
Dan Liu (National Chengchi University, China)
Research on Marketing Strategy and Development of Mobile Payment in Taiwan (abstract)
14:10
Jihoon Cho (Kansas State University, United States)
Anocha Aribarg (University of Michigan, United States)
Puneet Manchanda (University of Michigan, United States)
Assessing Strategic Customer Behavior under Bounded Rationality (abstract)
14:30
Melisa Mete (Keele Management School, UK)
Gary Davies (University of Manchester, University of Chester, UK)
Role Of Task Difficulty In Brand Image Measurements: Structured Abstract (abstract)
13:30-15:00 Session 12.8: Consumer Responses to New Technologies
Discussant:
Tanya Singh (Concordia University, Canada)
13:30
Marc Kuhn (DHBW Stuttgart, Germany)
Viola Marquardt (DHBW Stuttgart, Germany)
“What-are-you-looking-at?” – Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving (abstract)
13:50
Jyh-Shen Chiou (National Chengchi University, Taiwan)
Chiayang Chang (National Chengchi University, Taiwan)
Chih-Wei Lin (Soochow University, Taiwan)
The effect of consumers’ asset specificity sensitivity on mobile payment service adoption: The role of switching cost and product compatibility (abstract)
14:10
Tyler Hancock (Mississippi State University, United States)
Brett Kazandjian (Mississippi State University, United States)
Christian Barney (Mississippi State University, United States)
Kavitha Nambisan (Mississippi State University, United States)
Personalization Perceptions in Retail Technology Adoption: The Mediating Role of Dependency and Intrusiveness: Structured Abstract (abstract)
14:30
Maximilian Groh (University of Minho, Portugal)
Cláudia Simões (University of Minho, Portugal)
Comparing Product Policy’s Effectiveness for E-commerce Companies: Structured Abstract (abstract)
13:30-15:00 Session 12.9: Consumer Experience in the Services Context
Discussant:
Beibei Dong (Lehigh University, United States)
13:30
Yang Lu (Newcastle University, UK)
Savvas Papagiannidis (Newcastle University, UK)
Eleftherios Alamanos (Newcastle University, UK)
STRUCTURED ABSTRACT: THE SPILL-OVER EFFECT OF THE EMOTIONAL REACTION TO THE USE OF INTERNET ON THE INTENTION TO USE INTERNET OF THINGS (IOT) SERVICES (abstract)
13:50
Luke Liska (University of South Florida, United States)
Online environment-product congruence: The role of experience and product consumption type on product liking (abstract)
14:10
Robert Madrigal (California State University, Chico, United States)
Colleen Bee (Oregon State University, United States)
The Entertaining Experience of Suspense: Determinants of Pleasure (abstract)
14:30
Jan Klein (Tilburg University, Netherlands)
Katrin Merfeld (EBS University, Germany)
Mark-Philipp Wilhelms (EBS University, Germany)
Sven Henkel (EBS University, Germany)
How Peer-to-Peer Sharing Promotes Product Purchase (abstract)
15:30-17:00 Session 13.1: Strategic Marketing in the Dynamic Environment
Discussant:
Simos Chari (Alliance Manchester Business School, University of Manchester, UK)
15:30
Sreedhar Madhavaram (Cleveland State University, United States)
Vishag Badrinarayanan (Texas State University, United States)
Robert McDonald (Texas Tech University, United States)
Top management emphasis and silo-spanning communication for marketing knowledge integration: an empirical examination (abstract)
15:50
Simos Chari (Alliance Manchester Business School, University of Manchester, UK)
George Balabanis (Cass Business School, City University, UK)
Assessing Configurations and Outcomes in Strategic Marketing Research (abstract)
16:10
Claudia Gonzalez (The University of Queensland, Australia)
Frank Alpert (The University of Queensland, Australia)
Josephine Previte (The University of Queensland, Australia)
Brand Architecture Challenges in the Digital Age in the Context of a Broad Brand (abstract)
16:30
Hajer Bachouche (South Champagne Business School, France)
Ouidade Sabri (IAE de Paris Sorbonne Graduate School, France)
Are All Customer Empowerment Strategies Equally Beneficial? A Relative Efficacy and Issue of the Campaign Accounts (abstract)
15:30-17:00 Session 13.10: Special Session: Blockchain Technology and Marketing
Discussant:
Ajjan Haya (Elon University, United States)
15:30
Ajjan Haya (Elon University, United States)
Dana Harrison (East Tennessee State University, United States)
Sam Penfield (SAS, United States)
Blockchain Technology and How It Will Change Marketing (abstract)
15:30-17:00 Session 13.2: Marketing Strategies for eWOM
Discussant:
Jeannette Paschen (KTH Royal Institute of Technology, Sweden)
15:30
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
Jessie Pallud (EM Strasbourg Business School, University of Strasbourg, France)
Impact of online review format on consumer ewom and visit intentions (abstract)
15:50
Terrence Brown (Luleå University of Technology, Sweden)
Mana Farshid (Royal Institue of Technology, Sweden)
Leveraging User-Generated Content for demand-side strategy (abstract)
16:10
Fang Wang (Wilfrid Laurier University, Canada)
Sahar Karimi (University of Liverpool, UK)
Sense and Sensibility: What are Customers Looking for in Online Product Reviews? (abstract)
16:30
Mojtaba Poorrezaei (Nottingham Trent University, UK)
Christopher Pich (Nottingham Trent University, UK)
Louise Spry (Nottingham Trent University, UK)
Developing a Scale for Measurement of Customer Engagement in Online Brand Communities: Structured Abstract (abstract)
15:30-17:00 Session 13.3: Enhancing Brand Outcomes
Discussant:
Jennifer Espinosa (Rowan University, United States)
15:30
Jessica Vredenburg (Auckland University of Technology, New Zealand)
Sommer Kapitan (Auckland University of Technology, New Zealand)
Amanda Spry (RMIT University, Australia)
Joya Kemper (The University of Auckland, New Zealand)
Police brutality and running shoes: Authentic corporate social activism or woke-washing? (abstract)
15:50
Dr. Prof. Varsha Jain (Professor of Marketing MICA, India, India)
Altaf Merchant (Associate Professor & Associate Dean, University of Washington Tacoma, United States)
Preeti Shroff (Dean, MICA, India, India)
Subhalakshmi Bezbaruah (FPM Scholar, MICA, India, India)
The lazarus touch of heritage - place branding a multi stakeholder study: structured abstract (abstract)
16:10
Hashed Mabkhot (Amran University, Yemen)
Hamid Mahmood Gelaidan (Qatar University, Qatar)
Brand Loyalty Management; the Role of Brand Trust and Brand Experience (abstract)
16:30
Jennifer Espinosa (Rowan University, United States)
Lisa Monahan (Meredith College, United States)
A Structured Abstract: The Influence of Retail Return Policies on Brand Image (abstract)
15:30-17:00 Session 13.4: Understanding Boundary Spanners in Evolving Markets
Discussant:
Patricia Rossi (IESEG School of Management, France)
15:30
Ruiqi Wei (School of Business, University College Dublin, Ireland)
Susi Geiger (School of Business, University College Dublin, Ireland)
Roisin Vize (Dublin Institute of Technology, Ireland)
Bridging Islands: Boundary Resources in Solution Networks (abstract)
15:50
Rajagopal Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico)
Effective Control Practices in Sales Management: A Comparative Study in Developing Countries (abstract)
16:10
Niko Lipiäinen (Lappeenranta University of Technology, Finland)
Kirsi Kokkonen (Lappeenranta University of Technology, Finland)
Value Proposition with the Relevant Business Ecosystem: The Moderating Role of Customer’s Business Change (abstract)
16:30
Achilleas Boukis (University of Sussex, UK)
Christos Koritos (ALBA Business School, Greece)
Kate Daunt (Cardiff Business School, UK)
Avraam Papastathopoulos (Abu Dhabi University, UAE)
How can supervisors help frontline employees deal with customer mistreatment? a structured abstract (abstract)
15:30-17:00 Session 13.5: Aesthetics, the Senses, and the Environment in Retailing
Discussant:
Nina Krey (Rowan University, United States)
15:30
Christian Barney (Mississippi State University, United States)
Carol Esmark-Jones (Mississippi State University, United States)
Adam Farmer (Mississippi State University, United States)
Haley Hardman (Mississippi State University, United States)
Wearing Expertise on Your Sleeve: Increasing Retail Service Expectations Through Employee Apparel: Structured Abstract (abstract)
15:50
Jose-Domingo Mora (University of Massachusetts Dartmouth, United States)
Integrating Social and Activity Utilities to Explain Consumption (and the Rest of Life) (abstract)
16:10
Nino Ruusunen (University of Eastern Finland, Finland)
Tommi Laukkanen (University of Eastern Finland, Finland)
Does Sampling Order Moderate the Effect of Autotelic Need for Touch on Product Evaluation: Structured Abstract (abstract)
16:30
Delphine Godefroit-Winkel (Toulouse Business School, Casablanca Campus, Morocco)
Mbaye Fall Diallo (University of Lille, France)
Souad Djelassi (University of Lille, France)
Shopping mall values, customer satisfaction and royalty: The moderation of education level in Morocco (abstract)
15:30-17:00 Session 13.6: Smart Technologies for Smart Consumers
Discussant:
Marc Kuhn (DHBW Baden-Württemberg Stuttgart, Germany)
15:30
Christopher Schumacher (University of St. Gallen, Switzerland)
Peter Maas (University of St. Gallen, Switzerland)
Drivers Of Consumers’ Willingness To Share Personal Information (abstract)
15:50
Sarah Selinka (DHBW Baden-Württemberg Stuttgart, Germany)
Marc Kuhn (DHBW Baden-Württemberg Stuttgart, Germany)
Usability Of Automated Driving Functions – A User Experience Study (abstract)
16:10
Tichakunda Rodney Mwenje (University of Strathclyde, UK)
Anne Marie Doherty (Univerisity of Strathclyde, UK)
Graeme McLean (University of Strathclyde, UK)
Customer Brand Engagement Initiated Through Intelligent Chatbots (abstract)
16:30
Ali Heydari (Concordia University, Canada)
Michel Laroche (Concordia University, Canada)
Social Media Usage and Status Consumption Structured Abstract (abstract)
15:30-17:00 Session 13.7: Organizational Climate, CSR, and Sustainability
Discussant:
Peggy Cunningham (Dalhousie University, Canada)
15:30
Sarah Schaefer (Alpen-Adria Universitaet Klagenfurt, Austria)
Peggy Cunningham (Dalhousie University Halifax, Canada)
Sandra Diehl (Alpen-Adria Universitaet Klagenfurt, Austria)
Ralf Terlutter (Alpen-Adria Universitaet Klagenfurt, Austria)
CSR -the best of both worlds. Driving returns to the business and its employees (abstract)
15:50
Elisa Chan (Ecole hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland, Switzerland)
Frederick Yim (The Baptist University of Hong Kong, Hong Kong)
All Hands on Deck: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning? (abstract)
16:10
Rocio Rodriguez (Kristiania University College, Norway)
Goran Svensson (Kristiania University College, Norway)
Carmen Otero-Neira (University of Vigo, Spain)
Carmen Padin Fabeiro (University of Vigo. Spain, Spain)
The public healthcare system as a service network. an assessment through the time. structured abstract (abstract)
15:30-17:00 Session 13.8: Insights into Perceived Value
Discussant:
Carri Reisdorf Tolmie (Elon University, United States)
15:30
Adam Mills (Loyola University New Orleans, United States)
Reconceptualizing Brand Origin (abstract)
15:50
Evmorfia Karampournioti (Leibniz University of Hanover - Institute of Marketing and Management, Germany)
Levke Albertsen (Leibniz University of Hanover - Institute of Marketing and Management, Germany)
Nadine Hennigs (Leibniz University of Hanover - Institute of Marketing and Management, Germany)
Superfoods for Superhumans? Investigating Relations of Perceived Product Characteristics, Consumers’ Value Perception, Scepticism and Behaviour towards Superfoods (abstract)
16:10
Dan Petrovici (University of Kent, UK)
Linda Golden (The University of Texas at Austin, United States)
Dariya Orazbek (University of Kent, UK)
The Relative Effectiveness of Direct and Indirect Comparative Advertising, Message Framing and Gender on Advertising Response (abstract)
16:30
Brittney Bauer (Saint Louis University, United States)
Brad Carlson (Saint Louis University, United States)
Clark Johnson (Saint Louis University, United States)
Mark Arnold (Saint Louis University, United States)
Amiable or Able? Matching Ad Messaging To Endorsers Stereotypes (abstract)
15:30-17:00 Session 13.9: Panel: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?
Discussant:
Martin Key (university of colorado colorado springs, United States)
15:30
Martin Key (university of colorado colorado springs, United States)
Debra Zahay (St. Edward's University, United States)
Rich Hanna (Babson College, United States)
Jan Kietzmann (University of Victoria, Canada)
Kirk Plangger (King's College London, UK)
Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution? (abstract)