PROGRAM
Days: Tuesday, July 9th Wednesday, July 10th Thursday, July 11th Friday, July 12th
Tuesday, July 9th
View this program: with abstractssession overviewtalk overview
16:00-18:30 Registration
Location: JMCC Foyer
Wednesday, July 10th
View this program: with abstractssession overviewtalk overview
08:30-16:00 Registration
Location: JMCC Foyer
09:00-10:30 Session 1.1: Advertising 1
Chair:
Anand Kumar (University of South Florida, United States)
Location: St Leonard's Hall - St Trinnean's
| 09:00 | Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising (abstract) |
| 09:22 | Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis (abstract) |
| 09:44 | Humor in Ads: the Impact of Culture (abstract) |
09:00-10:30 Session 1.2: Big Data and Marketing Analytics
Chair:
Annie Yu (National Chung Cheng University, Taiwan)
Location: JMCC Pentland 1 – East
| 09:00 | Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application (abstract) |
| 09:22 | Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data (abstract) |
| 09:44 | Big Data Analytics in the Product Innovation Context (abstract) |
| 10:06 | How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance (abstract) |
09:00-10:30 Session 1.3: Revisiting Concepts in Branding
Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
Location: JMCC Pentland 2 - West
| 09:00 | The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality (abstract) |
| 09:22 | Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies (abstract) |
| 09:44 | Brand Heritage vs. Brand Nostalgia – Same Same, But Different? (abstract) |
09:00-10:30 Session 1.4: Tantilize the Senses! Contemporary Issues in Sensory Marketing
Chair:
Jennifer Yule (Northeastern University, United States)
Location: St Leonard's Hall - Nelson
| 09:00 | I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior (abstract) |
| 09:22 | Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context (abstract) |
| 09:44 | Influencing Consumers’ Buying Behavior Through Smell (abstract) |
| 10:06 | Thinking Creatively Through Hands (abstract) |
09:00-10:30 Session 1.5: Service Technology and Social Media
Chair:
Linda Alkire (Texas State University, United States)
Location: St Leonard's Hall - Pollock
| 09:00 | Social Service Robots: What Do We Know and Where Do We Go Next? (abstract) |
| 09:22 | The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction (abstract) |
| 09:44 | How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants (abstract) |
09:00-10:30 Session 1.6: The Glocalized Luxury Buyer: The Role of Messaging and Consumption
Chair:
Lauren Copeland (Kent State University, United States)
Location: JMCC Salisbury
| 09:00 | Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands? (abstract) |
| 09:22 | Has Luxury Consumption Something to Do with Fear and Love? (abstract) |
| 09:44 | Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers (abstract) |
| 10:06 | When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality? (abstract) |
09:00-10:30 Session 1.7: Doctoral Colloquium
Chair:
John Ford (Old Dominion University, United States)
Location: JMCC Duddingston
| 09:00 | The Elephant in the Room: Review of Digital Platforms in Marketing Literature (abstract) |
| 09:22 | Components of Customer Experience and Their Impact on Co-created Value (abstract) |
| 09:44 | Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract (abstract) |
09:00-10:30 Session 1.8: Special Session: Sports Marketing
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: JMCC Prestonfield
| 09:00 | Sports Marketing (abstract) |
| 09:15 | Sports Marketing: Youth Sport Participation and Youth Olympic Games (abstract) |
| 09:30 | Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities (abstract) |
| 09:45 | Ice Hockey Consumers – Who Cares About Women Recreational Players? (abstract) |
| 10:00 | Enlightened Learning in Sports Marketing (abstract) |
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 2.1: B2B Marketing 1
Chair:
Kostis Indounas (Athens University of Economics and Business, Greece)
Location: St Leonard's Hall - St Trinnean's
| 11:00 | New Product Pricing in B2B Markets (abstract) |
| 11:22 | How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability (abstract) |
| 11:44 | From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution (abstract) |
11:00-12:30 Session 2.2: International Marketing Strategy: The Case of Israel
Chair:
Monica Hernandez (St. Edwards’ University, United States)
Location: JMCC Pentland 1 – East
| 11:00 | Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing (abstract) |
| 11:22 | The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study (abstract) |
| 11:44 | Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA (abstract) |
| 12:06 | Startups and Country of Origin Positioning Strategy (abstract) |
11:00-12:30 Session 2.3: Special Session: Artificial Intelligence in Marketing
Chair:
Kathryn Waite (Heriot Watt University, UK)
Location: JMCC Pentland 2 - West
| 11:00 | Artificial Intelligence in Marketing (abstract) |
| 11:15 | Relationship Intelligence: Affordance of AI in Practice (abstract) |
| 11:30 | Corporate Social Responsibility and AI: The Case of Fashion (abstract) |
| 11:45 | Talking About and With Robots (abstract) |
11:00-12:30 Session 2.4: Healthcare Marketing 1
Chair:
Christine Pitt (KTH, Canada)
Location: St Leonard's Hall - Nelson
| 11:00 | I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts (abstract) |
| 11:22 | Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing. (abstract) |
| 11:44 | The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes (abstract) |
11:00-12:30 Session 2.5: Retailing Customer Experience: New Perspectives
Chair:
Prithwiraj Nath (Leeds Beckett University, UK)
Location: St Leonard's Hall - Pollock
| 11:00 | Moral Identity in Retail Markets (abstract) |
| 11:22 | Customer Happiness in the Retail Customer Journey (abstract) |
| 11:44 | Perceived Retail Service Innovativeness: a Consumer Perspective (abstract) |
| 12:06 | Measurement and Implications of Experiential Retail (abstract) |
11:00-12:30 Session 2.6: CSR and Managing for Sustainability
Chair:
Jennifer Yule (Northeastern University, United States)
Location: JMCC Salisbury
| 11:00 | Corporate Sustainability Crisis Management: A Conceptual Framework (abstract) |
| 11:22 | Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors (abstract) |
| 11:44 | Message Framing in CSR Communication: Do Good and Spread the Word – But How? (abstract) |
11:00-12:30 Session 2.7: Marketing Theory
Chair:
Jillian Farquhar (Solent University, UK)
Location: JMCC Duddingston
| 11:00 | Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships (abstract) |
| 11:22 | An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products (abstract) |
| 11:44 | Making the Unknown Known: Using I-poems in Qualitative Marketing Research (abstract) |
| 12:06 | Analyzing Customer Journeys In The Digital Age: A Research Framework (abstract) |
11:00-12:30 Session 2.8: Building Brand Value and Growth
Chair:
Kirsten Cowan (The University of Edinburgh, UK)
Location: JMCC Prestonfield
| 11:00 | Measuring Store Equity in Competitive Environment (abstract) |
| 11:22 | Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics (abstract) |
| 11:44 | Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning? (abstract) |
11:00-12:30 Session 2.9: Special Session: Best Articles from the Italian Marketing Association
Chair:
Barry Babin (Louisiana Tech University, United States)
Location: JMCC Holyrood
| 11:00 | Imperfection Can Become Beauty: The Role of Food Processing (abstract) |
| 11:15 | A Bibliometric Analysis on E-commerce and Firms’ Internationalization (abstract) |
| 11:30 | A Typology of Consumption Acquisition Practices (abstract) |
| 11:45 | Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism (abstract) |
| 12:00 | Getting the Most from Omnichannel Management Strategy (abstract) |
12:30-14:00Lunch Break
14:00-15:30 Session 3.1: Special Session: Luxury Brand Management
Chair:
George Christodoulides (American University of Sharjah, UAE)
Location: St Leonard's Hall - St Trinnean's
| 14:00 | Luxury Brand Management (abstract) |
| 14:15 | Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers (abstract) |
| 14:30 | #Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies (abstract) |
| 14:45 | The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region (abstract) |
| 15:00 | Investigating Pre-loved Luxury Brand Consumption (abstract) |
| 15:15 | The Evolution of the GCC Luxury Consumer (abstract) |
14:00-15:30 Session 3.2: Services Marketing Strategy
Chair:
Vida Morkunas (Lulea University of Technology, Sweden)
Location: JMCC Pentland 1 – East
| 14:00 | The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective (abstract) |
| 14:22 | Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services (abstract) |
14:00-15:30 Session 3.3: Legitimacy and Trust in Financial Services
Chair:
Heejung Park (University of Wyoming, United States)
Location: JMCC Pentland 2 - West
| 14:00 | Legitimacy of Negative Online Customer Engagement (abstract) |
| 14:22 | Decision Delegation and Trust: Insights from Financial Services (abstract) |
| 14:44 | Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa (abstract) |
14:00-15:30 Session 3.4: eWOM
Chair:
Jianyu Hao (Kings College London, UK)
Location: St Leonard's Hall - Nelson
| 14:00 | Decoding User-Generated Images as a New Genre of eWOM (abstract) |
| 14:22 | Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis (abstract) |
| 14:44 | Impact of Online Review Format on Consumer eWom and Visit Intentions (abstract) |
| 15:06 | Nation Brands in Expert Electronic Word-of-Mouth (abstract) |
14:00-15:30 Session 3.5: Social Media Marketing: Credibility and Authenticity
Chair:
Ben Marder (The University of Edinburgh, UK)
Location: St Leonard's Hall - Pollock
| 14:00 | An Adaptation of the Source Credibility Model on Social Influencers (abstract) |
| 14:22 | Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context (abstract) |
| 14:44 | Corporate Social Media Authenticity (abstract) |
| 15:06 | Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets (abstract) |
14:00-15:30 Session 3.6: International Marketing Strategy: Firm Performance and Expansion
Chair:
Monica Hernandez (St. Edwards’ University, United States)
Location: JMCC Salisbury
| 14:00 | Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States (abstract) |
| 14:22 | The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms (abstract) |
| 14:44 | Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction (abstract) |
14:00-15:30 Session 3.7: Developments in the Emerging Markets
Chair:
Jay Mulki (Northeastern University, United States)
Location: JMCC Duddingston
| 14:00 | Product Adaptation for Rural Markets – a Social Relations Approach (abstract) |
| 14:22 | Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market (abstract) |
| 14:44 | Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability (abstract) |
| 15:06 | The Customers’ Role in Service Recruitment and Retention in the Sharing Economy (abstract) |
14:00-15:30 Session 3.8: Marketing Management and Performance
Chair:
Carl-Philip Ahlbom (Stockholm School of Economics, Sweden)
Location: JMCC Prestonfield
| 14:00 | Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance (abstract) |
| 14:22 | Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework (abstract) |
| 14:44 | Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment (abstract) |
| 15:06 | Dynamic Pricing and Shopping Cart Abandonment in Online Retail (abstract) |
15:30-16:00Tea/Coffee Break
16:00-17:30 Session 4.1: Green and Ethical Consumption
Chair:
Heejung Park (University of Wyoming, United States)
Location: St Leonard's Hall - St Trinnean's
| 16:00 | The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern (abstract) |
| 16:22 | Organic Produce Purchasing in Canada: Literature Review (abstract) |
| 16:44 | An Extension of Consumers' Green Consumption Value to Financial Life. (abstract) |
| 17:06 | When Will Going Green Enhance Firm Performance? (abstract) |
16:00-17:30 Session 4.2: Meet the Editors 1
A chance to meet the following Editors of leading journals and hear tips on how to get published:
Doug Hughes, Journal of Personal Selling & Sales Management
Christopher Hopkins, Journal of Business Research
Kaisa Koskela, AMS Review
John Hulland, Journal of the Academy of Marketing Science
Jelena Spanjol, Journal of Product Innovation Management
Chair:
James S. Boles (UNCG, United States)
Location: JMCC Pentland 1 – East
16:00-17:30 Session 4.3: Special Session: Branding Study Abroad Faculty and Experiences - Panel Discussion
Chair:
Kevin Shanahan (Mississippi State University, United States)
Location: JMCC Pentland 2 - West
| 16:00 | Branding Study Abroad Faculty and Experiences (abstract) |
16:00-17:30 Session 4.4: B2B Marketing 2
Chair:
Judy Zolkiewski (Alliance Manchester Business School, UK)
Location: St Leonard's Hall - Nelson
| 16:00 | Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework (abstract) |
| 16:22 | Differing Impacts of Price Pressure and Innovation Pressure (abstract) |
| 16:44 | Overcoming Territorial Tensions in Servitized Networks (abstract) |
16:00-17:30 Session 4.5: Fashion Marketing Strategy
Chair:
George Christodoulides (American University of Sharjah, UAE)
Location: St Leonard's Hall - Pollock
| 16:00 | Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities (abstract) |
| 16:22 | The Role of Luxury Consumption Motivations in Luxury Brand Communication (abstract) |
| 16:44 | Understanding the Marketing Strategy of the Modern Menswear Fashion Brand (abstract) |
16:00-17:30 Session 4.6: Enlightened Marketing Through Entrepreneurship and Innovation
Chair:
Sherese Duncan (Lulea University of Technology, Sweden)
Location: JMCC Salisbury
| 16:00 | Customer Involvement in Data Analytics and Its Impact on B2B Innovation (abstract) |
| 16:22 | The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption (abstract) |
| 16:44 | Social Power and Entrepreneurial Action (abstract) |
16:00-17:30 Session 4.7: Marketing Education: Impacts on Teaching and Learning
Chair:
Alma Wimsatt (Texas A&M University, United States)
Location: JMCC Duddingston
| 16:00 | A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods (abstract) |
| 16:22 | Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module (abstract) |
| 16:44 | The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract (abstract) |
| 17:06 | Exploring the Construction and Use of Crib Sheets (abstract) |
16:00-17:30 Session 4.8: Special Session: Beyond the Logic of 'Open Doors' - Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Chair:
Eva Kipnis (Coventry University, UK)
Location: JMCC Prestonfield
| 16:00 | Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective (abstract)  |
Thursday, July 11th
View this program: with abstractssession overviewtalk overview
08:30-12:00 Registration
Location: JMCC Foyer
09:00-10:30 Session 5.1: Food and Health 1
Chair:
Mary Brennan (The University of Edinburgh, UK)
Location: St Leonard's Hall - St Trinnean's
| 09:00 | The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs (abstract) |
| 09:22 | Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue (abstract) |
| 09:44 | Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making (abstract) |
09:00-10:30 Session 5.2: There's an App for That! Exploring Digital and Technological Issues in Consumer Behavior
Chair:
Tina Harrison (The University of Edinburgh, UK)
Location: JMCC Pentland 1 – East
| 09:00 | Perception of Digitalization across a Typology of Consumer Behavior (abstract) |
| 09:22 | When Social-Recognition Trumps Financial Incentives As Desired Currency (abstract) |
| 09:44 | Can FinTech Deliver a Customer-Centric Experience? (abstract) |
09:00-10:30 Session 5.3: Negativity Towards Brands
Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
Location: JMCC Pentland 2 - West
| 09:00 | Hate Is Such A Strong Word… Or Is It? (abstract) |
| 09:22 | Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth (abstract) |
09:00-10:30 Session 5.4: Special Session: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Chair:
Sarah Lord-Ferguson (Simon Fraser University, Canada)
Location: St Leonard's Hall - Nelson
| 09:00 | How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight (abstract) |
09:00-10:30 Session 5.5: New Insights into Retail Consumer Behavior
Chair:
Kishore Gopalakrishna-Pillai (University of East Anglia, UK)
Location: St Leonard's Hall - Pollock
| 09:00 | Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude (abstract) |
| 09:22 | Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps? (abstract) |
| 09:44 | Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport (abstract) |
09:00-10:30 Session 5.6: International Marketing: Effects of Consumer Values on Choice and Intention
Chair:
Kivenzor Gregory (University of Connecticut, United States)
Location: JMCC Salisbury
| 09:00 | Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets (abstract) |
| 09:22 | Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers (abstract) |
| 09:44 | Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation (abstract) |
09:00-10:30 Session 5.7: Personal Selling and Sales Management: Salesperson Characteristics
Chair:
Felicia Lassk (Northeastern University, United States)
Location: JMCC Duddingston
| 09:00 | Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective (abstract) |
| 09:22 | Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity (abstract) |
| 09:44 | Getting in Position: Uncovering the Antecedents of Social Network Positions (abstract) |
09:00-10:30 Session 5.8: Special Panel Discussion: Where Did Generalizability Go?
A panel discussion directed toward the relevancy of marketing publications based on concerns about how generalizable much of the published research is or is not. A panel of experts with years of experience in editorial, research, and consulting capacities leads the discussion centered around such questions as:
1. Reliability and Validity of Archival Data and “Big Data” in General
2. Generalizability, Does Anybody Care and Why Should They?
3. Crowd-sourced, Opt-In Survey Takers: What We Do and Do Not Know.
4. Professional Panels, Do They Exist?
5. Myths About Survey Sources
Chairs:
Barry Babin (Louisiana Tech University, United States)
James S. Boles (UNCG, United States)
John Ford (Old Dominion University, United States)
David J. Ortinau (USF, United States)
James S. Boles (UNCG, United States)
John Ford (Old Dominion University, United States)
David J. Ortinau (USF, United States)
Location: JMCC Prestonfield
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 6.1: Marketing Research: Methods, Measures and Analytics
Chair:
Christian Ringle (Hamburg University of Technology, Germany)
Location: St Leonard's Hall - St Trinnean's
| 11:00 | Making Sense of Online Reviews: A Machine Learning Approach (abstract) |
| 11:22 | The Three-Component Multidimensional Model of Self-Image Congruence (abstract) |
| 11:44 | Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking (abstract) |
| 12:06 | Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM) (abstract) |
11:00-12:30 Session 6.2: Food and Health 2
Chair:
Mary McCarthy (University College Cork, Ireland)
Location: JMCC Pentland 1 – East
| 11:00 | A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care (abstract) |
| 11:22 | “How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group (abstract) |
11:00-12:30 Session 6.3: Person Branding
Chair:
Kirsten Cowan (The University of Edinburgh, UK)
Location: JMCC Pentland 2 - West
| 11:00 | The Professor Brand: An Exploratory Study (abstract) |
| 11:22 | Brand Purpose: Perspectives and Purchase behaviour of Generation Z (abstract) |
| 11:44 | Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers (abstract) |
11:00-12:30 Session 6.4: Marketing Strategy and Behaviour
Chair:
Sherese Duncan (Lulea University of Technology, Sweden)
Location: St Leonard's Hall - Nelson
| 11:00 | Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions (abstract) |
| 11:22 | Emergence of Social Power in Business to Business Relationships (abstract) |
| 11:44 | Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type (abstract) |
| 12:06 | How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective (abstract) |
11:00-12:30 Session 6.5: The Concept of Value in Services
Chair:
Jillian Farquhar (Solent University, UK)
Location: St Leonard's Hall - Pollock
| 11:00 | Exploring Customers’ Motives to Engage in Value Co-Creation (abstract) |
| 11:22 | A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities (abstract) |
| 11:44 | The Missing Link: Where does Value Fit in the Picture (abstract) |
| 12:06 | Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective (abstract) |
11:00-12:30 Session 6.6: Social Media Marketing
Chair:
Antonia Erz (Copenhagen Business School, Denmark)
Location: JMCC Salisbury
| 11:00 | Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing (abstract) |
| 11:22 | ‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities (abstract) |
| 11:44 | Instagram Advertising: The Catalyst for Impulse Purchase? (abstract) |
| 12:06 | Predicting Engagement Generated by Digital Interactions (abstract) |
11:00-12:30 Session 6.7: Responsible and Ethical Marketing
Chair:
Caroline Moraes (University of Birmingham, UK)
Location: JMCC Duddingston
| 11:00 | Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions (abstract) |
| 11:22 | Consumer Ethical Judgement of Threat Appeals (abstract) |
| 11:44 | Construing Ethical Consumer Behaviour Through Mindfulness (abstract) |
11:00-12:30 Session 6.8: Special Session: Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Chair:
Gillian Sullivan-Mort (LaTrobe University, Australia)
Location: JMCC Prestonfield
| 11:00 | Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment (abstract) |
11:00-12:30 Session 6.9: Social Media and Consumer Behavior Interface
Chair:
Sarah Lord-Ferguson (Simon Fraser University, Canada)
Location: JMCC Holyrood
| 11:00 | Humor Styles in Latin American Social Media (abstract) |
| 11:22 | Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers (abstract) |
| 11:44 | The Impact of Personality and Social Media Use on Price Consciousness (abstract) |
12:30-14:30Awards Lunch
Friday, July 12th
View this program: with abstractssession overviewtalk overview
08:30-14:00 Registration
Location: JMCC Foyer
09:00-10:30 Session 7.1: Exploring Economics and Ideology in Consumer Behavior
Chair:
Danae Manika (Newcastle University, UK)
Location: St Leonard's Hall - St Trinnean's
| 09:00 | Consumer Behavior During Recessions: a Qualitative Approach (abstract) |
| 09:22 | Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement (abstract) |
| 09:44 | A Configurational Approach to Consumer Animosity (abstract) |
09:00-10:30 Session 7.2: Luxury Branding
Chair:
Kirsten Cowan (The University of Edinburgh, UK)
Location: JMCC Pentland 1 – East
| 09:00 | The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective (abstract) |
| 09:22 | Modern vs. Traditional Luxury Brand Personality and Digital Strategy (abstract) |
| 09:44 | Determinants of Luxury Purchase Intentions in a Recessionary Environment (abstract) |
09:00-10:30 Session 7.3: Virtual Experiences
Chair:
Zixuan Cheng (Kings College London, UK)
Location: JMCC Pentland 2 - West
| 09:00 | The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation (abstract) |
| 09:22 | The Effect of Virtual Reality Mobile Applications on Shopping Experience (abstract) |
| 09:44 | The Rise of Virtual Commerce (abstract) |
| 10:06 | Understanding customer experience on personalized websites (abstract) |
09:00-10:30 Session 7.4: Healthcare Marketing 2
Chair:
Dan Petrovici (University of Kent, UK)
Location: St Leonard's Hall - Nelson
| 09:00 | The Impact of Integrated Quality on Hospital Performance (abstract) |
| 09:22 | An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector (abstract) |
| 09:44 | The Effectiveness of Anti-Smoking Fear Appeals (abstract) |
| 10:06 | How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People? (abstract) |
09:00-10:30 Session 7.5: Fashion & Luxury Consumer Behavior
Chair:
Patsy Perry (The University of Manchester, UK)
Location: St Leonard's Hall - Pollock
| 09:00 | Sharing Fashion (abstract) |
| 09:22 | The Effect of Social Comparison Orientation on Luxury Purchase Intentions (abstract) |
| 09:44 | Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion (abstract) |
09:00-10:30 Session 7.6: Advertising 2
Chair:
Anand Kumar (University of South Florida, United States)
Location: JMCC Salisbury
| 09:00 | Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement (abstract) |
| 09:22 | The Impact of Narrative Advertisement on Consumers’ Brand Experience (abstract) |
| 09:44 | An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims (abstract) |
| 10:06 | Exploring How Followers Respond to Micro-Influencer Endorsement (abstract) |
09:00-10:30 Session 7.7: Sustainable Marketing Intentions and Behaviors
Chair:
Matthew Lunde (Ithaca College, United States)
Location: JMCC Duddingston
| 09:00 | The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism (abstract) |
| 09:22 | Consumer Resistance to Responsible Energy Behavior (abstract) |
| 09:44 | Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors (abstract) |
| 10:06 | Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap (abstract) |
09:00-10:30 Session 7.8: Social Mission and Cause-related Marketing
Chair:
Paul Sergius Koku (Florida Atlantic University, United States)
Location: JMCC Prestonfield
| 09:00 | The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies (abstract) |
| 09:22 | Toward Developing a Valenced Model of Fit in Cause-related Marketing (abstract) |
| 09:44 | CSR 2.0 Politically Charged Causes and the Stock Market (abstract) |
| 10:06 | Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations (abstract) |
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 8.1: Decision Making Behavior
Chair:
Kerry Chipp (LTU, Sweden)
Location: St Leonard's Hall - St Trinnean's
| 11:00 | Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear (abstract) |
| 11:22 | The Gain from Pain (abstract) |
| 11:44 | A Scale of Consumer Wisdom (abstract) |
| 12:06 | Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes (abstract) |
11:00-12:30 Session 8.2: Social Media and User Generated Content Affecting Brands
Chair:
Kathryn Waite (Heriot Watt University, UK)
Location: JMCC Pentland 1 – East
| 11:00 | Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective (abstract) |
| 11:22 | Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities (abstract) |
| 11:44 | The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract (abstract) |
11:00-12:30 Session 8.3: Training a Theoretical Lens on Marketing Strategy
Chair:
Raeesah Chohan (Luleå University of Technology, South Africa)
Location: JMCC Pentland 2 - West
| 11:00 | Does Marketing Ambidexterity Pay Off? (abstract) |
| 11:22 | Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory (abstract) |
| 11:44 | Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance (abstract) |
| 12:06 | Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship (abstract) |
11:00-12:30 Session 8.4: Sustainable Food
Chair:
Mary Brennan (The University of Edinburgh, UK)
Location: St Leonard's Hall - Nelson
| 11:00 | Healthy Lifestyle and Food Waste Behaviour (abstract) |
| 11:22 | Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance (abstract) |
| 11:44 | Political Ideology and Health Risk Perceptions of Food (abstract) |
| 12:06 | Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change (abstract) |
11:00-12:30 Session 8.5: Financial Services Marketing and Consumer Interface
Chair:
Julie Robson (Bournemouth University, UK)
Location: St Leonard's Hall - Pollock
| 11:00 | How Does Providing Financial Information Impact Retirement Intentions? (abstract) |
| 11:22 | Customer Participation in Creating Customer Satisfaction (abstract) |
| 11:44 | Brand Spillover within the Insurance Ecosystem (abstract) |
11:00-12:30 Session 8.6: Customer Experience and Service Recovery
Chair:
Jamie Burton (Manchester Business School, UK)
Location: JMCC Salisbury
| 11:00 | Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness (abstract) |
| 11:22 | A Customer Engagement Literature Review and Research Directions (abstract) |
| 11:44 | Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review (abstract) |
| 12:06 | Understanding Online Service Recovery From A Prospective Consumer Perspective (abstract) |
11:00-12:30 Session 8.7: Marketing Education: Designing Courses, Content and Activities
Chair:
Héctor Lozada (Seton Hall University, United States)
Location: JMCC Duddingston
| 11:00 | Team-building Activity to Deliver Marketing Concepts (abstract) |
| 11:22 | Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts (abstract) |
| 11:44 | History of Marketing Channels in North America (abstract) |
| 12:06 | Overcoming Challenges in Marketing Theory Education (abstract) |
11:00-12:30 Session 8.8: Sales Management and Sales Relationships
Chair:
Carsten Schultz (University of Hagen, Germany)
Location: JMCC Prestonfield
| 11:00 | Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding (abstract) |
| 11:22 | Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study (abstract) |
| 11:44 | The Indecisive Sales Manager (abstract) |
| 12:06 | Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships (abstract) |
12:30-14:00Lunch Break
14:00-15:30 Session 9.1: Experiential and Addictive Behaviors
Chair:
Albert Caruana (University of Malta, Malta)
Location: St Leonard's Hall - St Trinnean's
| 14:00 | The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions (abstract) |
| 14:22 | Analyzing the Consumer Journey for Long-Distance Hikes (abstract) |
14:00-15:30 Session 9.2: Consumer-Brand Engagement
Chair:
Kirsten Cowan (The University of Edinburgh, UK)
Location: JMCC Pentland 1 – East
| 14:00 | Using Virtual Reality to Enhance Brand Experiences (abstract) |
| 14:22 | Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism (abstract) |
| 14:44 | The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses (abstract) |
| 15:06 | Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages (abstract) |
14:00-15:30 Session 9.3: Meet the Editors 2
A chance to meet the following Editors of leading journals and hear tips on how to get published:
Greg Marshall, European Journal of Marketing
Chuck Ingene, Journal of Retailing
Leyland Pitt, Business Horizons
Karen Flaherty, Journal of Marketing Theory and Practice
Cleopatra Veloutsou, Journal of Product and Brand Management
Chair:
James S. Boles (UNCG, United States)
Location: JMCC Pentland 2 - West
14:00-15:30 Session 9.4: New Food Product and Retail Innovations
Chair:
Mary McCarthy (University College Cork, Ireland)
Location: St Leonard's Hall - Nelson
| 14:00 | The Importance of 'Need for Touch' for Produce in Online Retailing (abstract) |
| 14:22 | Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects (abstract) |
| 14:44 | Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research (abstract) |
| 15:06 | Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism (abstract) |
14:00-15:30 Session 9.5: Relationship Marketing
Chair:
Vandana Pareek (Edinburgh Napier University, UK)
Location: St Leonard's Hall - Pollock
| 14:00 | Effect of Multiple Relationship Quality on New Product Adoption (abstract) |
| 14:22 | What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention (abstract) |
| 14:44 | Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis (abstract) |
| 15:06 | An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present (abstract) |
14:00-15:30 Session 9.6: Determinants of International Marketing Managers' Decisions
Chair:
Edith Galy (University of Texas-Rio Grande Valley, United States)
Location: JMCC Salisbury
| 14:00 | Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract (abstract) |
| 14:22 | The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships (abstract) |
| 14:44 | The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences (abstract) |
14:00-15:30 Session 9.7: Marketing for Society and Wellbeing
Chair:
Gillian Sullivan-Mort (LaTrobe University, Australia)
Location: JMCC Duddingston
| 14:00 | Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria (abstract) |
| 14:22 | Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens (abstract) |
| 14:44 | The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being (abstract) |
14:00-15:30 Session 9.8: New Product Development and Innovation
Chair:
Michael Obal (University of Massachusetts Lowell, United States)
Location: JMCC Prestonfield
| 14:00 | Measuring Front-End of Innovation Performance (abstract) |
| 14:22 | Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation (abstract) |
| 14:44 | Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets (abstract) |
15:30-16:00Tea/Coffee Break
16:00-17:30 Session 10.1: The Dynamics of Service Encounters
Chair:
Stefanie Paluch (RWTH Aachen University, Germany)
Location: St Leonard's Hall - St Trinnean's
| 16:00 | A Study of Job Stressors among B2B Senior Solicitors (abstract) |
| 16:22 | When Does the Service Provider’s Accent Matter? (abstract) |
16:00-17:30 Session 10.2: Digital Loyalty and Engagement
Chair:
Anouk De Regt (Kings College London, UK)
Location: JMCC Pentland 1 – East
| 16:00 | Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program (abstract) |
| 16:22 | What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts? (abstract) |
16:00-17:30 Session 10.3: Social Media and Consumers
Chair:
Sara Alrabiah (The University of Edinburgh, UK)
Location: JMCC Pentland 2 - West
| 16:00 | The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours (abstract) |
| 16:22 | The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour (abstract) |
| 16:44 | From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media? (abstract) |
16:00-17:30 Session 10.4: Impact of Context on Sustainable Marketing
Chair:
Matthew Lunde (Ithaca College, United States)
Location: St Leonard's Hall - Nelson
| 16:00 | A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention (abstract) |
| 16:22 | Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia (abstract) |
| 16:44 | The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework (abstract) |
| 17:06 | Examination of Sustainability Through the Time in the Public Healthcare Service Network (abstract) |
16:00-17:30 Session 10.5: Tourism Marketing
Chair:
Christine Pitt (KTH, Canada)
Location: St Leonard's Hall - Pollock
| 16:00 | Sustainable Tourism Development: Social Value or Social Hazard? (abstract) |
| 16:22 | Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western (abstract) |
| 16:44 | The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing (abstract) |
16:00-17:30 Session 10.6: Ethics and Social Responsibility
Chair:
Gopalkrishnan Iyer (Florida Atlantic University, United States)
Location: JMCC Salisbury
| 16:00 | Factors Influencing Corporate Philanthropy in Emerging Markets (abstract) |
| 16:22 | Structured Abstract: Ethics Rankings and Value Creation (abstract) |
| 16:44 | Overcoming the Perceived Performance Inferiority of Sustainable Products (abstract) |
16:00-17:30 Session 10.7: Innovation in Cultural Contexts
Chair:
Elaine Ritch (Glasgow Caledonian University, UK)
Location: JMCC Duddingston
| 16:00 | Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework (abstract) |
| 16:22 | The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization (abstract) |
| 16:44 | Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity (abstract) |