JMCC Prestonfield
Room 8
Sessions
- Session 1.8 (Jul 10 09:00-10:30) Special Session: Sports Marketing
- Session 2.8 (Jul 10 11:00-12:30) Building Brand Value and Growth
- Session 3.8 (Jul 10 14:00-15:30) Marketing Management and Performance
- Session 4.8 (Jul 10 16:00-17:30) Special Session: Beyond the Logic of 'Open Doors' - Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
- Session 5.8 (Jul 11 09:00-10:30) Special Panel Discussion: Where Did Generalizability Go?
- Session 6.8 (Jul 11 11:00-12:30) Special Session: Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
- Session 7.8 (Jul 12 09:00-10:30) Social Mission and Cause-related Marketing
- Session 8.8 (Jul 12 11:00-12:30) Sales Management and Sales Relationships
- Session 9.8 (Jul 12 14:00-15:30) New Product Development and Innovation