AMSWMC22: 2019 AMS WMC EDINBURGH

This page contains an index consisting of author-provided keywords.

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'Brand luxury index'	The Role of Luxury Consumption Motivations in Luxury Brand Communication
'Language'	The Role of Luxury Consumption Motivations in Luxury Brand Communication
'Luxury brand'	The Role of Luxury Consumption Motivations in Luxury Brand Communication
'Luxury communication'	The Role of Luxury Consumption Motivations in Luxury Brand Communication
'Luxury consumption'	The Role of Luxury Consumption Motivations in Luxury Brand Communication
A
abnormal returns	Structured Abstract: Ethics Rankings and Value Creation
Absorptive Capacity	Does Marketing Ambidexterity Pay Off? Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance
Accent	When Does the Service Provider’s Accent Matter?
acculturation	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
Acquisition Cost	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
active learning	Team-building Activity to Deliver Marketing Concepts
Adaptive Capability	How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability
Adaptive selling	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
Administrative Innovation	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
admiration	A Configurational Approach to Consumer Animosity
adolescents	The Effectiveness of Anti-Smoking Fear Appeals
adoption intention	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
ADS	Humor in Ads: the Impact of Culture
Advertising	Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services The Effectiveness of Anti-Smoking Fear Appeals Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims
Advertising ethics	Consumer Ethical Judgement of Threat Appeals
Advertising Processing	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
Aesthetics	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Affective Response	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Affordance theory	Relationship Intelligence: Affordance of AI in Practice
Affordances	Artificial Intelligence in Marketing
Agility	Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
AI	Artificial Intelligence in Marketing Corporate Social Responsibility and AI: The Case of Fashion
Airport	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
alcohol	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
alliance	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Altruistic values	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Ambidexterity	Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
American	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Analysis of Variance	Perception of Digitalization across a Typology of Consumer Behavior
anger	A Configurational Approach to Consumer Animosity
Antecedents	Customer Participation in Creating Customer Satisfaction
anti-smoking	The Effectiveness of Anti-Smoking Fear Appeals
Anticipated regret	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
antisocial content	The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract
Artificial Intelligence	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts Artificial Intelligence in Marketing Relationship Intelligence: Affordance of AI in Practice
Artificial Neural Networks	Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States
Atmospherics	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Attachment Theory	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Attention	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing
attitude	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
attitude toward message	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
Attitudes	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Attractiveness	An Adaptation of the Source Credibility Model on Social Influencers
Augmented Reality	Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?
Authenticity	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation Corporate Social Media Authenticity
B
B2B	Big Data Analytics in the Product Innovation Context
B2B marketing	Customer Involvement in Data Analytics and Its Impact on B2B Innovation
B2B markets	New Product Pricing in B2B Markets
Banks	Can FinTech Deliver a Customer-Centric Experience?
Behavior Change	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Behavioral intention	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Behavioral Typology	Perception of Digitalization across a Typology of Consumer Behavior
Behvaioural Cues	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
Beliefs	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Belonging	Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
bias	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear
Big data	How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
big data analytics	Big Data Analytics in the Product Innovation Context
Bilingualism	Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
bimodal teaching model	Branding Study Abroad Faculty and Experiences
Biospheric values	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Bottom of Pyramid	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
bottom of the pyramid	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Bottom of the Pyramid (BOP)	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
brand	Brand Spillover within the Insurance Ecosystem Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers
brand anthropomorphism	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
brand attitude	Exploring How Followers Respond to Micro-Influencer Endorsement Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics
brand attractiveness	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
Brand campaign	Brand Purpose: Perspectives and Purchase behaviour of Generation Z
brand connectedness	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
Brand credibility	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
brand equity	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
brand evaluations	Using Virtual Reality to Enhance Brand Experiences
Brand Experience	The Impact of Narrative Advertisement on Consumers’ Brand Experience Customer Happiness in the Retail Customer Journey From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
brand familiarity	Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics
Brand hate	Hate Is Such A Strong Word… Or Is It? Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
Brand heritage	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Brand Identification	From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
brand identity	Modern vs. Traditional Luxury Brand Personality and Digital Strategy Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
brand knowledge	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective
Brand Love	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers Predicting Engagement Generated by Digital Interactions From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Brand Loyalty	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Brand Marketing Strategy	How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective
Brand misconduct	Hate Is Such A Strong Word… Or Is It?
Brand nostalgia	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Brand Orientation	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
brand personality	Modern vs. Traditional Luxury Brand Personality and Digital Strategy
Brand purpose	Brand Purpose: Perspectives and Purchase behaviour of Generation Z
brand remarkability	Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics
brand salience	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
brand strength	Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics
brand transparency	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective
brand trust	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
brand-individual age	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
brands	#Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
Bricolage	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations
Business performance	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Business to Business	A Study of Job Stressors among B2B Senior Solicitors
Business-to-business marketing	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Buyer-Seller Relationships	Emergence of Social Power in Business to Business Relationships
C
Canadian consumers	Organic Produce Purchasing in Canada: Literature Review
Canadian organic market	Organic Produce Purchasing in Canada: Literature Review
Cancer	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care
Capability	The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being
Caricature	Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis
Cartoon Analysis	Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis
cause marketing	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Cause-related marketing	Toward Developing a Valenced Model of Fit in Cause-related Marketing
celebrity influencers	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
centrality and	Overcoming the Perceived Performance Inferiority of Sustainable Products
channel migration	Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
channel usage	Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
charismatic	Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers
children	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear “How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Children sport consumption	Sports Marketing: Youth Sport Participation and Youth Olympic Games
China	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
Chinese elements	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
choice model	Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
chronological brand age	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
Climate change	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
climate change skepticism	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Closed innovation	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
CME	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
cocreation	A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities
Code-switching	Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
Codes of conduct	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Cognitive Continuum Theory	Understanding customer experience on personalized websites
cognitive effort	Impact of Online Review Format on Consumer eWom and Visit Intentions
Colonoscopy surgery	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts
Commercial weight-loss programs	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs
Commitment	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Communication	Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis
communications	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
company ownership	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
Compensatory consumption	The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours
competition	Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability
Computer Human Interaction	Talking About and With Robots
confirmatory bias	Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
Congruence	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Congruency theory	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
Congruent Health Claims	Political Ideology and Health Risk Perceptions of Food
Consent	Consumer Ethical Judgement of Threat Appeals
conspicuous consumption	Has Luxury Consumption Something to Do with Fear and Love?
construal level theory	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
Consumer	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market The Evolution of the GCC Luxury Consumer
consumer animosity	A Configurational Approach to Consumer Animosity
Consumer behavior	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers Perception of Digitalization across a Typology of Consumer Behavior Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context “How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group Consumer Behavior During Recessions: a Qualitative Approach The Importance of 'Need for Touch' for Produce in Online Retailing
consumer behaviour	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour Sports Marketing: Youth Sport Participation and Youth Olympic Games
consumer demographics	Organic Produce Purchasing in Canada: Literature Review
Consumer empowerment	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Consumer ethical judgement	Consumer Ethical Judgement of Threat Appeals
Consumer expectations	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs
consumer experience	Using Virtual Reality to Enhance Brand Experiences
Consumer financial decision-making	How Does Providing Financial Information Impact Retirement Intentions?
Consumer forgiveness	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness
Consumer Response	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Consumer shopping experience	The Effect of Virtual Reality Mobile Applications on Shopping Experience
consumer social responsibility	CSR 2.0 Politically Charged Causes and the Stock Market
Consumer values	Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Consumer Well-being	The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being
consumer wisdom	A Scale of Consumer Wisdom
Consumer-brand relationships	Hate Is Such A Strong Word… Or Is It?
Consumer-Firm Interactions	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
consumer-firm relationship	Effect of Multiple Relationship Quality on New Product Adoption
consumers	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
Consumers journey	Analyzing the Consumer Journey for Long-Distance Hikes
Consumer–brand relationship	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
Consumer–community relationship	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
consumption choice	Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
Consumption value	An Extension of Consumers' Green Consumption Value to Financial Life.
Content Analysis	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers
content quality	Corporate Social Media Authenticity
Contingent Resource-Based View	The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms
continuity	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Continuous Improvement	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Contract specificity	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
cooperation	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
coordination	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Corporate Ability	Message Framing in CSR Communication: Do Good and Spread the Word – But How?
corporate environmental commitment	When Will Going Green Enhance Firm Performance?
Corporate philanthropy	Factors Influencing Corporate Philanthropy in Emerging Markets
Corporate Social Responsibility	Factors Influencing Corporate Philanthropy in Emerging Markets Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors Message Framing in CSR Communication: Do Good and Spread the Word – But How? Corporate Sustainability Crisis Management: A Conceptual Framework Corporate Social Media Authenticity
Corporate Sustainability Crises	Corporate Sustainability Crisis Management: A Conceptual Framework
Correspondence analysis	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
cosmeceutical	An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims
cosmetics	An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims
cosmopolitanism	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Cost of adaptation	Product Adaptation for Rural Markets – a Social Relations Approach
Cost transparency	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
country image	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
Country of origin	Startups and Country of Origin Positioning Strategy
Country of origin ecological image	Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
Course Development	Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts
Craft-making	Thinking Creatively Through Hands
Creative problem solving routines	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Creativity	Thinking Creatively Through Hands
Credence goods	The Gain from Pain I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts
Credibility	Exploring How Followers Respond to Micro-Influencer Endorsement
Crib Sheets	Exploring the Construction and Use of Crib Sheets
Cricket	Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Crisis Management	Corporate Sustainability Crisis Management: A Conceptual Framework
Critical Mass Theory	Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
CRM	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Cross Cultural Marketing	Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States
cross-border customer engagement in the design process	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
cross-cultural	Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
Cross-national	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
CSR	Artificial Intelligence in Marketing Corporate Social Responsibility and AI: The Case of Fashion
cultural compatibility	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
Cultural congruency	When Does the Service Provider’s Accent Matter?
Cultural pride	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
cultural similarity	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
cultural transformation	Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
CULTURE	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities Humor in Ads: the Impact of Culture
customer	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Customer Brand Identification	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Customer citizenship	The Customers’ Role in Service Recruitment and Retention in the Sharing Economy Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
Customer commitment	How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
customer demand	Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability
Customer Engagement	A Customer Engagement Literature Review and Research Directions Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Customer Experience	Understanding customer experience on personalized websites Can FinTech Deliver a Customer-Centric Experience? Components of Customer Experience and Their Impact on Co-created Value Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Customer Experience Dimensions	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Customer Happiness	Customer Happiness in the Retail Customer Journey
Customer Involvement	Customer Involvement in Data Analytics and Its Impact on B2B Innovation
Customer Journey	Can FinTech Deliver a Customer-Centric Experience? Customer Happiness in the Retail Customer Journey
Customer loyalty	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Customer Needs	Customer Involvement in Data Analytics and Its Impact on B2B Innovation Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
customer orientation	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study Corporate Social Media Authenticity
Customer Participation	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation Customer Participation in Creating Customer Satisfaction
Customer Reviews	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Customer satisfaction	Can FinTech Deliver a Customer-Centric Experience? Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships Customer Participation in Creating Customer Satisfaction
Customer service	When Does the Service Provider’s Accent Matter?
Customer solutions	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Customer-directed performance	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Cyborg	Artificial Intelligence in Marketing
D
Data Analysis	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Data Analytics	Customer Involvement in Data Analytics and Its Impact on B2B Innovation
Debunking false beliefs	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Deception	Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies
Decision Delegation	Decision Delegation and Trust: Insights from Financial Services
Decision Making	Decision Delegation and Trust: Insights from Financial Services
Decision Process	Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking
Deconsumption	Consumer Resistance to Responsible Energy Behavior
Deliberative problem solving routines	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Deservigness theory	Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships
design utility	Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing.
Destination Image	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
Developing Country firms	The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms
Dictatorships	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Digital Anxiety	Perception of Digitalization across a Typology of Consumer Behavior
Digital Competence	Perception of Digitalization across a Typology of Consumer Behavior
Digital Composure	Perception of Digitalization across a Typology of Consumer Behavior
digital innovation	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Digital Marketing	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Digital Strategy	Can FinTech Deliver a Customer-Centric Experience?
Digitalization	Perception of Digitalization across a Typology of Consumer Behavior
Disclosure	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
discount pricing	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
disengagement	A Customer Engagement Literature Review and Research Directions
distributed cognition	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective
distribution	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
Do-it-yourself (DIY) marketing	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Doctoral Education	Overcoming Challenges in Marketing Theory Education
dynamic capability	Big Data Analytics in the Product Innovation Context
E
E-marketing	How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective
e-WOM	Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets
Eco-products	Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
ecosystem	Brand Spillover within the Insurance Ecosystem
Edible insects	Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Education	The Gain from Pain
Egoistic values	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
electronic word-of-mouth	Impact of Online Review Format on Consumer eWom and Visit Intentions
Electronic Word-of-Mouth (eWOM)	Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
Embodied-Metaphor	Thinking Creatively Through Hands
Emerging markets	Factors Influencing Corporate Philanthropy in Emerging Markets The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
emotion	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context Has Luxury Consumption Something to Do with Fear and Love?
Emotional states	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
employee conditions	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
Employee engagement	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Employee loyalty	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Employer branding	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Empowerment Strategy	How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective
Enabling and Constraining Conditions	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors
endorser credibility	Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context
Engagement	Legitimacy of Negative Online Customer Engagement Predicting Engagement Generated by Digital Interactions From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
engagement valence	A Customer Engagement Literature Review and Research Directions
Enjoyment	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Entomophagy	Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Entrepreneurial Action	Social Power and Entrepreneurial Action
Entrepreneurial orientation	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Environment Congruence	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Environmental concern	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Environmental dynamism	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Environmental Locus of Control	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors
Environmentally friendly consumer behaviour	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Ephemeral marketing	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing
EPPM Model	The Effectiveness of Anti-Smoking Fear Appeals
Escape	Determinants of Luxury Purchase Intentions in a Recessionary Environment
ethical company certification	Structured Abstract: Ethics Rankings and Value Creation
Ethical consumption	Construing Ethical Consumer Behaviour Through Mindfulness
Ethical decision making	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Ethically Minded Consumer Behavior	Construing Ethical Consumer Behaviour Through Mindfulness
Ethnographic study	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
evangelism	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
Evasive hiding	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
event study	CSR 2.0 Politically Charged Causes and the Stock Market
evolutionary models	Has Luxury Consumption Something to Do with Fear and Love?
evolutionary psychology	Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
eWOM	Nation Brands in Expert Electronic Word-of-Mouth Decoding User-Generated Images as a New Genre of eWOM
ewom intent	Impact of Online Review Format on Consumer eWom and Visit Intentions
Expectancy-value theory	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs
Experience co-creation	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
experiential education	Sports Marketing
experiential learning	Team-building Activity to Deliver Marketing Concepts Enlightened Learning in Sports Marketing
Experiential Marketing	Measurement and Implications of Experiential Retail
Expertise	An Adaptation of the Source Credibility Model on Social Influencers
Experts	Nation Brands in Expert Electronic Word-of-Mouth
Exploitation	Does Marketing Ambidexterity Pay Off? Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
exploration	Does Marketing Ambidexterity Pay Off? Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
Exploratory study	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
Export performance	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Exporter-distributor relationships	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Exporting	The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms
Extrinsic motivation	When Social-Recognition Trumps Financial Incentives As Desired Currency
Eye-Tracking	Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking
F
Fairness	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
fake news	Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
Fan communities	‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities
Fashion	Sharing Fashion Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
Fashion Brand	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
Fashion Retailing	Artificial Intelligence in Marketing
fast food	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Fat	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care
fear	A Configurational Approach to Consumer Animosity
fear appeals	The Effectiveness of Anti-Smoking Fear Appeals
Feedback Nudge	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Female Sport Participation	Ice Hockey Consumers – Who Cares About Women Recreational Players?
Film marketing	Consumer Ethical Judgement of Threat Appeals
Financial Life	An Extension of Consumers' Green Consumption Value to Financial Life.
Financial motivation	When Social-Recognition Trumps Financial Incentives As Desired Currency
Financial Services	Legitimacy of Negative Online Customer Engagement Can FinTech Deliver a Customer-Centric Experience? Decision Delegation and Trust: Insights from Financial Services
FinTech	Can FinTech Deliver a Customer-Centric Experience?
firm performance	When Will Going Green Enhance Firm Performance? Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
Firm-hosted online brand community	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
fit	Toward Developing a Valenced Model of Fit in Cause-related Marketing Corporate Social Media Authenticity
Fitness Program	Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Food	Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research Political Ideology and Health Risk Perceptions of Food
food leftovers	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
food lifestyle	Healthy Lifestyle and Food Waste Behaviour
food marketing	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
food prevention	Healthy Lifestyle and Food Waste Behaviour
food waste	Healthy Lifestyle and Food Waste Behaviour
forecasting	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
Front-end of innovation	Measuring Front-End of Innovation Performance
fsQCA	A Configurational Approach to Consumer Animosity Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
future consumers	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
G
Game-based learning	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract
Gamification	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Geddesian Town Planning	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
Gen Y	Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing.
gender	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region
Gender equality	Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
General interior variables	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
General Systems Theory	The Impact of Integrated Quality on Hospital Performance
Generation Z	Brand Purpose: Perspectives and Purchase behaviour of Generation Z Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?
generational cohorts	The Impact of Personality and Social Media Use on Price Consciousness
Genre	Decoding User-Generated Images as a New Genre of eWOM
gift giving	Influencing Consumers’ Buying Behavior Through Smell
global brands	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
Glocalisation	‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities
Google Trends	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
governmental assistance	Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making
Green "attitude-behaviour gap	Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
Green behaviors	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Green brand equity	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Green consumer characteristics	Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
Green consumption	An Extension of Consumers' Green Consumption Value to Financial Life.
Green Marketing	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
Green product	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism
GRIT	The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being
H
Hand	Thinking Creatively Through Hands
head mounted displays	Using Virtual Reality to Enhance Brand Experiences
health appeals	The Effectiveness of Anti-Smoking Fear Appeals
Health Care	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
Health Risk Perceptions	Political Ideology and Health Risk Perceptions of Food
healthcare marketing	Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing.
healthcare system	Examination of Sustainability Through the Time in the Public Healthcare Service Network
healthy food	Healthy Lifestyle and Food Waste Behaviour
Healthy Food Purchasing Behaviour	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
Hierarchical Clustering	Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Higher Education	The Professor Brand: An Exploratory Study
Hiking	Analyzing the Consumer Journey for Long-Distance Hikes
History of Marketing	History of Marketing Channels in North America
Hofstede	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Holistic Customer Experience	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Hospital performance	The Impact of Integrated Quality on Hospital Performance
Hospitality	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Hotel Attributes	Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
human brand	The Professor Brand: An Exploratory Study
human branding	Branding Study Abroad Faculty and Experiences
Human-Robot Interaction	Social Service Robots: What Do We Know and Where Do We Go Next?
Humor	Humor in Ads: the Impact of Culture Humor Styles in Latin American Social Media
Hybrid	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
Hypocrisy	Message Framing in CSR Communication: Do Good and Spread the Word – But How?
I
I-poems	Making the Unknown Known: Using I-poems in Qualitative Marketing Research
Ice Hockey	Ice Hockey Consumers – Who Cares About Women Recreational Players?
Identity	Emergence of Social Power in Business to Business Relationships Sharing Fashion An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products
imagination	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
immigrant inclusion	Sports Marketing
Immigrant integration	Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Impact Measurement	Analyzing Customer Journeys In The Digital Age: A Research Framework
Implicit attitudes	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
Impulse purchase	Instagram Advertising: The Catalyst for Impulse Purchase?
Impulsiveness	Determinants of Luxury Purchase Intentions in a Recessionary Environment
in-class activities	Team-building Activity to Deliver Marketing Concepts
Indecisiveness	The Indecisive Sales Manager
India	Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction
individual differences	Has Luxury Consumption Something to Do with Fear and Love?
individual-level	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Indivudual Cultural Values	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers
Indulgence	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
influence	Getting in Position: Uncovering the Antecedents of Social Network Positions
influencer marketing	Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context
Information asymmetry	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Information criteria	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
information provision	How Does Providing Financial Information Impact Retirement Intentions?
Ingredient centrality	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance
initial trust	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Innovation	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms Customer Involvement in Data Analytics and Its Impact on B2B Innovation
Innovation demand	Differing Impacts of Price Pressure and Innovation Pressure
Innovation management	Measuring Front-End of Innovation Performance
Innovation performance	Measuring Front-End of Innovation Performance
Innovation pressure	Differing Impacts of Price Pressure and Innovation Pressure
Innovation reputation	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
Innovativeness orientation	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Inside-out	The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
instagram	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
Institutional change	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
Institutional distance	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Institutional Theory	Legitimacy of Negative Online Customer Engagement
institutions	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
insurance	Brand Spillover within the Insurance Ecosystem
Integrated Marketing Communication	Team-building Activity to Deliver Marketing Concepts
Integrating Marketing knowledge	Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory
Intellectual and Practical Relevance of the Scottish Enlightenment	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
interactive multimedia	Impact of Online Review Format on Consumer eWom and Visit Intentions
Interculturalism	Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Internal competition	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Internal CSR initiatives	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors
Internal Culture	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Internal locus of control	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism
Internal Marketing	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Internal Motivation	The Indecisive Sales Manager
International	The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
international advertising	Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
International business curriculum	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
International marketing	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts? Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
International Marketing Management	Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States
Internet of Things	How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability
Interpretive research	Making the Unknown Known: Using I-poems in Qualitative Marketing Research
Intrinsic motivation	When Social-Recognition Trumps Financial Incentives As Desired Currency
Involvement capability	Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability
Israel	Startups and Country of Origin Positioning Strategy
J
Japanese	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Job Performance	The Indecisive Sales Manager
Job Stressors	A Study of Job Stressors among B2B Senior Solicitors
judgment and decision making	A Scale of Consumer Wisdom
K
kids	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
L
Labeling	Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies
Labelling	Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research
Latin American	Humor Styles in Latin American Social Media
Latin American Studies	Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
law of contagion	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
leadership	Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers
Learner performance	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract
Learning methods	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
Learning orientation	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Legitimacy	Legitimacy of Negative Online Customer Engagement Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
Leisure community	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Leisure involvement	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Leisure marketing	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Leisure social capital	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Leisure-time activities	Analyzing the Consumer Journey for Long-Distance Hikes
limited edition	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
low-income	Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making
Low-Skilled Workers	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Loyalty	Predicting Engagement Generated by Digital Interactions Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program The Missing Link: Where does Value Fit in the Picture
Loyalty intention	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
luxury	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality? Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers Modern vs. Traditional Luxury Brand Personality and Digital Strategy Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region The Evolution of the GCC Luxury Consumer Investigating Pre-loved Luxury Brand Consumption Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers #Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
luxury brand	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
Luxury brand management	Luxury Brand Management
Luxury branding	Determinants of Luxury Purchase Intentions in a Recessionary Environment
Luxury brands	Determinants of Luxury Purchase Intentions in a Recessionary Environment Luxury Brand Management
Luxury Company	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
luxury consumption	Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
Luxury fashion	Corporate Social Responsibility and AI: The Case of Fashion
luxury goods	Has Luxury Consumption Something to Do with Fear and Love?
Luxury marketing	Luxury Brand Management An Adaptation of the Source Credibility Model on Social Influencers
M
M-Commerce	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Machine learning	Making Sense of Online Reviews: A Machine Learning Approach
Mall	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Managerial coaching	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
Market Learning Capability	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Market Orientation	Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
market research	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Market research module	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Marketer-advertising agency	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Marketing	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care Artificial Intelligence in Marketing How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study The Elephant in the Room: Review of Digital Platforms in Marketing Literature
marketing ambidexterity	Does Marketing Ambidexterity Pay Off?
Marketing Analytics in the Curriculum	Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts
Marketing Budget Allocation	Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States
Marketing Channels	History of Marketing Channels in North America
marketing communications	Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
Marketing Education	History of Marketing Channels in North America Team-building Activity to Deliver Marketing Concepts Overcoming Challenges in Marketing Theory Education Enlightened Learning in Sports Marketing
Marketing for social inclusion	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Marketing History	History of Marketing Channels in North America
marketing impact	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
marketing influence	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
marketing strategy	Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
marketing technology	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Marketing Theory	Overcoming Challenges in Marketing Theory Education
marketing thought	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
meals patterns	Healthy Lifestyle and Food Waste Behaviour
Meaningful Social Engagement	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
Measurement scale	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Media Use Motivations	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
Mediation	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors
mega-events	Sports Marketing: Youth Sport Participation and Youth Olympic Games
menswear	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
Mental imagery	Thinking Creatively Through Hands
Merchandise	Measuring Store Equity in Competitive Environment
message credibility	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
Message Framing	Message Framing in CSR Communication: Do Good and Spread the Word – But How? Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
message persuasiveness	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
meta analysis	When Will Going Green Enhance Firm Performance?
Meta-analysis	A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
Micro influencer	Exploring How Followers Respond to Micro-Influencer Endorsement
Middle East	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
millennial	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
Millennial Generation	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers
Millennials	From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Mindfulness	Construing Ethical Consumer Behaviour Through Mindfulness Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Mobile apps	Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?
Mobile commerce	The Effect of Virtual Reality Mobile Applications on Shopping Experience
model	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Model selection	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
moderation	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
moral identity	Moral Identity in Retail Markets
motherhood	An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products
Motivation to Process	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
motivation-opportunity–ability framework	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
Motivations	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Motivation–Opportunity–Ability Framework	How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability
Multi-Sided	The Elephant in the Room: Review of Digital Platforms in Marketing Literature
multichannel retailing	Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
multiple relationship quality	Effect of Multiple Relationship Quality on New Product Adoption
Music	Measurement and Implications of Experiential Retail
mutual trust	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
N
Naive Bayes	Perception of Digitalization across a Typology of Consumer Behavior
Narrative advertisement	The Impact of Narrative Advertisement on Consumers’ Brand Experience
Nation brands	Nation Brands in Expert Electronic Word-of-Mouth
Navigability	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
Need for Interaction	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction
need for touch (NFT)	The Importance of 'Need for Touch' for Produce in Online Retailing
Negative experience	The Gain from Pain
Negative word-of-mouth	A Configurational Approach to Consumer Animosity How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
Neo-institutional theory	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
networks	Overcoming Territorial Tensions in Servitized Networks
Neuromarketing	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
new product adoption	Effect of Multiple Relationship Quality on New Product Adoption
New Product Development	Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets Customer Involvement in Data Analytics and Its Impact on B2B Innovation
New Product Performance	Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance
New products	Differing Impacts of Price Pressure and Innovation Pressure New Product Pricing in B2B Markets
Nigeria	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Non-adoption	Consumer Resistance to Responsible Energy Behavior
non-repurchase intention	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
None1	The Three-Component Multidimensional Model of Self-Image Congruence
None2	The Three-Component Multidimensional Model of Self-Image Congruence
None3	The Three-Component Multidimensional Model of Self-Image Congruence
Nonprofit and Nongovernmental Organizations	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Nonprofit Organizations	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
Norway	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Not-for-profit	Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens
nowcasting	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
NPD	Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
NPO/NGO Marketing	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
O
Obesity	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
offline negative word-of-mouth	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
Omnichannel	Decoding User-Generated Images as a New Genre of eWOM
Online communities	‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities
Online complaining	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
Online Consumer Behavior	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
online content format	Impact of Online Review Format on Consumer eWom and Visit Intentions
Online Customer Journey	Analyzing Customer Journeys In The Digital Age: A Research Framework
Online Daily Coupons	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
Online Gambling	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
online retailing	The Importance of 'Need for Touch' for Produce in Online Retailing
Online Reviews	Making Sense of Online Reviews: A Machine Learning Approach Impact of Online Review Format on Consumer eWom and Visit Intentions Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Online Service Recovery	Understanding Online Service Recovery From A Prospective Consumer Perspective
Open innovation	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
Opportunistic behavior	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
organic consumer behaviour	Organic Produce Purchasing in Canada: Literature Review
organic consumption	Organic Produce Purchasing in Canada: Literature Review
organic produce purchasing	Organic Produce Purchasing in Canada: Literature Review
Organizational citizenship behaviors	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors
Organizational learning	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Outlying Island Agriculture	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
Outside-in	The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
Ownership	Sharing Fashion
P
PAD scale	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Pain	The Gain from Pain
Pain of payment	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
parents	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Partial least squares	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
Partial Least Squares (PLS)	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Participative Leadership Style	The Indecisive Sales Manager
partnership	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Passenger behavior	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Past	An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present
Past opportunistic behaviors	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Patient experience	The Impact of Integrated Quality on Hospital Performance
Patronage intention	Perceived Retail Service Innovativeness: a Consumer Perspective
PCA	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
Peer-influence	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
Peer-to-peer ridesharing	The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
Perceived Authenticity	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality
Perceived Benefits	Customer Participation in Creating Customer Satisfaction
Perceived betrayal	Hate Is Such A Strong Word… Or Is It?
perceived brand age	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
Perceived enjoyment	Instagram Advertising: The Catalyst for Impulse Purchase?
Perceived justice	The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
perceived moral obligation	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Perceived performance	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance
perceived quality	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality?
Perceived retailer service innovativeness	Perceived Retail Service Innovativeness: a Consumer Perspective
Perceived service advantage	Perceived Retail Service Innovativeness: a Consumer Perspective
Perceived Values	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Performance	How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing
Personal Accomplishment	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Personal Information	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
personal values	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
personality	The Impact of Personality and Social Media Use on Price Consciousness Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers
personality and character traits	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
Personalization	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
persuasion	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
pharmaceutical	An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims
Philanthropy	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
pictograms	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
Pioneering Orientation	Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance
Place	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
place attachment	A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
Planning prompts nudge	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Platform	The Elephant in the Room: Review of Digital Platforms in Marketing Literature
PLS-SEM	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
Point Collection	Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Point Redemption	Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
political cause	CSR 2.0 Politically Charged Causes and the Stock Market
Political Ideology	Political Ideology and Health Risk Perceptions of Food
Political Marketing Communication	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
pre-loved	Investigating Pre-loved Luxury Brand Consumption
Present	An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present
Pressure to innovate	Differing Impacts of Price Pressure and Innovation Pressure
Prestige sensitivity	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
prevention	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
price consciousness	The Impact of Personality and Social Media Use on Price Consciousness
Price fairness	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
Price pressure	Differing Impacts of Price Pressure and Innovation Pressure
Price quality schema	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
price variation	Moral Identity in Retail Markets
Pricing	Dynamic Pricing and Shopping Cart Abandonment in Online Retail New Product Pricing in B2B Markets
Principal Component Analysis	Perception of Digitalization across a Typology of Consumer Behavior Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Principal-professional	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Privacy	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
Private healthcare sector	An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present
private hospital	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector
pro-environmental intention	A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
pro-environmental self-identity	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Proactivity	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Processing Fluency	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
produce	The Importance of 'Need for Touch' for Produce in Online Retailing
Product adaptation	Product Adaptation for Rural Markets – a Social Relations Approach
Product anthropomorphism	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism
product attributes	Overcoming the Perceived Performance Inferiority of Sustainable Products
product avoidance	A Configurational Approach to Consumer Animosity
Product Design	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
product innovation	Big Data Analytics in the Product Innovation Context
product performance	Overcoming the Perceived Performance Inferiority of Sustainable Products
product quality	A Configurational Approach to Consumer Animosity
Product type	Product Adaptation for Rural Markets – a Social Relations Approach
Professional Services	A Study of Job Stressors among B2B Senior Solicitors
professor brand	The Professor Brand: An Exploratory Study
promotion	Determinants of Luxury Purchase Intentions in a Recessionary Environment Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
Propensity to Consume	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
Prospective Consumers	Understanding Online Service Recovery From A Prospective Consumer Perspective
Psychological contract	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
psychological ownership	Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context
psychology of choice	Consumer Behavior During Recessions: a Qualitative Approach
Public health campaigns	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
public healthcare system	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector
public hospital	Examination of Sustainability Through the Time in the Public Healthcare Service Network
public policy	How Does Providing Financial Information Impact Retirement Intentions?
Public self-consciousness	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Public Sentiment	Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis
Public Transportation	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
purchase barriers	Organic Produce Purchasing in Canada: Literature Review
Purchase behavior	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Purchase behaviour	Brand Purpose: Perspectives and Purchase behaviour of Generation Z
purchase intent	Impact of Online Review Format on Consumer eWom and Visit Intentions
Purchase intention	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism Exploring How Followers Respond to Micro-Influencer Endorsement
Purchase intentions	Dynamic Pricing and Shopping Cart Abandonment in Online Retail
purchase motivators	Organic Produce Purchasing in Canada: Literature Review
Pushover manager	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Q
Qualitative	The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
Qualitative analysis	Making the Unknown Known: Using I-poems in Qualitative Marketing Research
Qualitative comparative analysis	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Qualitative research	Making the Unknown Known: Using I-poems in Qualitative Marketing Research
Quality	The Impact of Integrated Quality on Hospital Performance
Quality of Life	The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being
Quarter-life crisis	The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours
R
Readmission rates	The Impact of Integrated Quality on Hospital Performance
Recall	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing
Recession	Determinants of Luxury Purchase Intentions in a Recessionary Environment
recessions	Consumer Behavior During Recessions: a Qualitative Approach
Reconciliation	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness
Redemption	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
Regionality	Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies
regulatory focus	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
regulatory focus fit	A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities
Relational Learning Capability	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
relationship learning	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
relationship marketing	Effect of Multiple Relationship Quality on New Product Adoption
Relationship Quality	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction Customer Happiness in the Retail Customer Journey
relationships	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Religious Commitment	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers
Reminder systems	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Repertory Grid Technique	Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking
reputation	Structured Abstract: Ethics Rankings and Value Creation
Resilience	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Resistance	Consumer Resistance to Responsible Energy Behavior
Resource-advantage Theory	Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory
responsible consumption	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality?
Responsible consumption behavior	Consumer Resistance to Responsible Energy Behavior
Restaurant Technology	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction
restraint	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Retail	Measurement and Implications of Experiential Retail Dynamic Pricing and Shopping Cart Abandonment in Online Retail Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion The Evolution of the GCC Luxury Consumer
Retail branding	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
retail competition	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
Retailing	History of Marketing Channels in North America
retirement planning	How Does Providing Financial Information Impact Retirement Intentions?
retirement self-efficacy	How Does Providing Financial Information Impact Retirement Intentions?
Revenge	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
Review	The Elephant in the Room: Review of Digital Platforms in Marketing Literature
Robots	Artificial Intelligence in Marketing Talking About and With Robots
Role Ambiguity	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Role Identification	Customer Participation in Creating Customer Satisfaction
Role Stress	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Rural marketing	Product Adaptation for Rural Markets – a Social Relations Approach
S
Sales performance	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
sales promotion	Influencing Consumers’ Buying Behavior Through Smell
Salespeople	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective The Indecisive Sales Manager
Salesperson’s Proactivity	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Salesperson’s Resilience	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Satisfaction	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Saudi Arabia	Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities
Saving energy	Consumer Resistance to Responsible Energy Behavior
Scale	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Scale Development	Measuring Front-End of Innovation Performance Components of Customer Experience and Their Impact on Co-created Value
Scarcity	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
second-hand	Investigating Pre-loved Luxury Brand Consumption
security	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Self-concecpt	The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours
Self-Control	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
Self-determination theory	Exploring Customers’ Motives to Engage in Value Co-Creation
self-disclosure	The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour
Self-efficacy	Construing Ethical Consumer Behaviour Through Mindfulness The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
Self-expression	Determinants of Luxury Purchase Intentions in a Recessionary Environment
Self-expressive	From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Seller	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Seller-Buyer Relationships	Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets
Semiotics	Decoding User-Generated Images as a New Genre of eWOM
sensory marketing	Influencing Consumers’ Buying Behavior Through Smell Using Virtual Reality to Enhance Brand Experiences Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Sentiment analysis	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts
Service Climate	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Service criticality	When Does the Service Provider’s Accent Matter?
Service Dominant Logic	Components of Customer Experience and Their Impact on Co-created Value Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Service Encounter	Social Service Robots: What Do We Know and Where Do We Go Next?
Service evaluations	When Does the Service Provider’s Accent Matter?
Service Experience	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction The Missing Link: Where does Value Fit in the Picture
Service failure	How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
service innovations	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Service Logic	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Service Management	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Service network	Examination of Sustainability Through the Time in the Public Healthcare Service Network
Service Quality	Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
Service recovery	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
Service retention	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Service Robots	Social Service Robots: What Do We Know and Where Do We Go Next?
Service types	When Does the Service Provider’s Accent Matter?
Service-Dominant Logic	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
services	A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities
services marketing	A Customer Engagement Literature Review and Research Directions
servitization	Overcoming Territorial Tensions in Servitized Networks
Set theory	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Sharing	Sharing Fashion
Sharing economy	The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
Shopper satisfaction	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Shopping	Measurement and Implications of Experiential Retail
Shopping Mall	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Shopping-cart abandonment	Dynamic Pricing and Shopping Cart Abandonment in Online Retail
showrooming	Moral Identity in Retail Markets
Situational continuity	The Impact of Narrative Advertisement on Consumers’ Brand Experience
Small communities	Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Sociability	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
social cause	CSR 2.0 Politically Charged Causes and the Stock Market
Social comparison orientation	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
social hazard	Sustainable Tourism Development: Social Value or Social Hazard?
Social Identify Theory	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Social inclusion	Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Social Influence	Social Power and Entrepreneurial Action Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Social influence theory	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors
Social Influencer Marketing	An Adaptation of the Source Credibility Model on Social Influencers
Social marketing	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
social media	Legitimacy of Negative Online Customer Engagement The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours Modern vs. Traditional Luxury Brand Personality and Digital Strategy Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing. Predicting Engagement Generated by Digital Interactions Humor Styles in Latin American Social Media Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective The Impact of Personality and Social Media Use on Price Consciousness From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media? Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets Corporate Social Media Authenticity The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract
social media anxiety	The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract
social media influencers	The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour
social media marketing	Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities An Adaptation of the Source Credibility Model on Social Influencers
Social mission	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations
Social Network Endorsement	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
social network positions	Getting in Position: Uncovering the Antecedents of Social Network Positions
social networks	Getting in Position: Uncovering the Antecedents of Social Network Positions
Social norms	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Social Power	Emergence of Social Power in Business to Business Relationships Social Power and Entrepreneurial Action
Social Proof	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Social relations	Product Adaptation for Rural Markets – a Social Relations Approach
social role theory	The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region
Social service robots	Social Service Robots: What Do We Know and Where Do We Go Next?
Social status	Determinants of Luxury Purchase Intentions in a Recessionary Environment
social threat appeals	The Effectiveness of Anti-Smoking Fear Appeals
social value	Sustainable Tourism Development: Social Value or Social Hazard?
Social-recognition motivation	When Social-Recognition Trumps Financial Incentives As Desired Currency
Solution salesperson	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Solution selling	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
South Africa	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
spatial distance	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
Spending Decision	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
spillover	Brand Spillover within the Insurance Ecosystem
Sports marketing	Enlightened Learning in Sports Marketing Ice Hockey Consumers – Who Cares About Women Recreational Players? Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities Sports Marketing: Youth Sport Participation and Youth Olympic Games Sports Marketing
stakeholders	Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
start-up	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
startups	Startups and Country of Origin Positioning Strategy
status	An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products
stock value	CSR 2.0 Politically Charged Causes and the Stock Market
Store awareness	Measuring Store Equity in Competitive Environment
Store equity	Measuring Store Equity in Competitive Environment
Store image	Measuring Store Equity in Competitive Environment
Strategic alignment	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Strategic change	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
Strategic marketing	Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory
Strategic orientation	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Strategic orientations	How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance
Strategy	An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
Structural equation modeling	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
structural equation modelling	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
Student and faculty experiential learning	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Student stress reduction	Exploring the Construction and Use of Crib Sheets
study abroad	Branding Study Abroad Faculty and Experiences
Study aids	Exploring the Construction and Use of Crib Sheets
subjective expected utility	Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
Subsistence Marketplaces	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Sugar-sweetened beverages	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
Supplier Dependence	How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability
Sustainability	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality? An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
sustainability labeled coffee	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Sustainability Marketing	Corporate Sustainability Crisis Management: A Conceptual Framework
Sustainability orientation	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector
Sustainable consumption	Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
Sustainable food consumption	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making
sustainable marketing	Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making
sustainable product	Overcoming the Perceived Performance Inferiority of Sustainable Products Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance
sustainable tourism	Sustainable Tourism Development: Social Value or Social Hazard?
Switching barriers	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Systematic Literature Review	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Systematic Scoping Review	Social Service Robots: What Do We Know and Where Do We Go Next?
T
Tacit knowledge	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Task-orientation	Understanding customer experience on personalized websites
Teaching Marketing Metrics	Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts
team-building	Team-building Activity to Deliver Marketing Concepts
Technical Innovation	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Technology	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution Talking About and With Robots Relationship Intelligence: Affordance of AI in Practice
Technology-Based Industrial Markets	Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets
tensions	Overcoming Territorial Tensions in Servitized Networks
territories	Overcoming Territorial Tensions in Servitized Networks
terrorism	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Text Analysis	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Text analytics	Making Sense of Online Reviews: A Machine Learning Approach
Text Mining	Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
the theory of planned behavior (TPB) model	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Theoretical Contribution	Overcoming Challenges in Marketing Theory Education
Theory of Planned Behaviour	Organic Produce Purchasing in Canada: Literature Review
Theory of relationship constraints	Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Threat appeals	Consumer Ethical Judgement of Threat Appeals
time	Examination of Sustainability Through the Time in the Public Healthcare Service Network
Touch	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
touch interface	The Importance of 'Need for Touch' for Produce in Online Retailing
tourism	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Tourism marketing	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Tourist destination	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality
trade	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
Transformative consumer research	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective A Scale of Consumer Wisdom
Transportation	The Impact of Narrative Advertisement on Consumers’ Brand Experience
Trust	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships Can FinTech Deliver a Customer-Centric Experience? The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective Decision Delegation and Trust: Insights from Financial Services Instagram Advertising: The Catalyst for Impulse Purchase?
Trustworthiness	An Adaptation of the Source Credibility Model on Social Influencers
U
Uniqueness	Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
unseen costs	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
Use and gratification theory	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
User-generated content site	When Social-Recognition Trumps Financial Incentives As Desired Currency
User-generated Image	Decoding User-Generated Images as a New Genre of eWOM
UTAUT	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Utilitarian Company	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
V
Value	Understanding customer experience on personalized websites The Missing Link: Where does Value Fit in the Picture
Value co-creation	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis Exploring Customers’ Motives to Engage in Value Co-Creation Components of Customer Experience and Their Impact on Co-created Value Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships
Value Contribution	Analyzing Customer Journeys In The Digital Age: A Research Framework
Value creation	Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens Structured Abstract: Ethics Rankings and Value Creation
Value Dimensions	Perception of Digitalization across a Typology of Consumer Behavior
Value in acquisition	The Gain from Pain
Value in exchange	The Gain from Pain
valued characteristics	Overcoming the Perceived Performance Inferiority of Sustainable Products
Venture Creation Capability	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Vice	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance
vintage	Investigating Pre-loved Luxury Brand Consumption
Virtual Commerce	The Rise of Virtual Commerce
Virtual Hospitality	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
Virtual Reality	Using Virtual Reality to Enhance Brand Experiences The Rise of Virtual Commerce
Virtual reality apps	The Effect of Virtual Reality Mobile Applications on Shopping Experience
Virtue and	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance
Vision	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Volunteer and Peer Support Appeals	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
VR Ecosystem	The Rise of Virtual Commerce
W
War	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Warmth and competence	Understanding Online Service Recovery From A Prospective Consumer Perspective
warnings	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
wealth inequality	Sustainable Tourism Development: Social Value or Social Hazard?
Web personalization	Understanding customer experience on personalized websites
Website Effectiveness	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
well-being	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation A Scale of Consumer Wisdom
wholesale	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
Wholesaling	History of Marketing Channels in North America
willingness to pay	A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities
Willingness to purchase luxury brands	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
Wine bloggers	Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers
Within subjects experimental design	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract
WOM	#Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
women recreational hockey	Sports Marketing
womenswear	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
Word of Mouth	Can FinTech Deliver a Customer-Centric Experience? Exploring Customers’ Motives to Engage in Value Co-Creation
Work Engagement	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
Y
you-are-what-you-eat	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
Youth Olympic Games	Sports Marketing: Youth Sport Participation and Youth Olympic Games
Youth sport participation	Sports Marketing

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