AMSWMC22: 2019 AMS WMC EDINBURGH

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Abboud, Liliane	A Customer Engagement Literature Review and Research Directions
Achabou, Mohammed Akli	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality?
Agarwal, James	Does Marketing Ambidexterity Pay Off?
Ahlbom, Carl-Philip	Dynamic Pricing and Shopping Cart Abandonment in Online Retail
Ahmed, Rafi	Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens
Ahmed, Tanvir	Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens
Ajjan, Haya	Making Sense of Online Reviews: A Machine Learning Approach
Al Assafe, Johara	Measuring Store Equity in Competitive Environment
Al-Hitmi, Hitmi	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing
Alamanos, Eleftherios	Customer Happiness in the Retail Customer Journey
Alharbi, Fatmah	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality?
Alhidari, Abdullah	Measuring Store Equity in Competitive Environment
Alhouti, Sarah	Corporate Social Media Authenticity
Alkire, Linda	Social Service Robots: What Do We Know and Where Do We Go Next?
Alosaimi, Sarah	Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities
Alrabiah, Sara	The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour
Alton, David	‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities
Aman, Asad	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
Amatulli, Cesare	Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism The Role of Luxury Consumption Motivations in Luxury Brand Communication
Anaza, Nwamaka	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Anderson, Jeffrey	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
Anderson, Sidney	The Impact of Integrated Quality on Hospital Performance
Anning-Dorson, Thomas	Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability
Ansell, Jake	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing
Antonetti, Paolo	A Configurational Approach to Consumer Animosity
Anwar, Ali	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Appan, Radha	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Armenakyan, Anahit	Sports Marketing Sports Marketing: Youth Sport Participation and Youth Olympic Games Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities Team-building Activity to Deliver Marketing Concepts
Ashill, Nicholas	Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region
Ashman, Rachel	Corporate Social Responsibility and AI: The Case of Fashion
Ashraf, Abdul	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Ashraf, Samreen	Brand Spillover within the Insurance Ecosystem
Asseraf, Yoel	Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study
Athaide, Gerard	Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets
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Badrinarayanan, Vishag	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
Baines, Tim	Overcoming Territorial Tensions in Servitized Networks
Bal, Anjali	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
Balabanis, George	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
Balakrishnan, Bimal	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Barajas-Portas, Karla	Predicting Engagement Generated by Digital Interactions
Bardhi, Fleura	A Typology of Consumption Acquisition Practices
Baregheh, Anahita	Organic Produce Purchasing in Canada: Literature Review
Barnes, Cathy	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Barnes, Donald	Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
Barnes, Stuart J.	The Rise of Virtual Commerce
Barone, Ada Maria	Imperfection Can Become Beauty: The Role of Food Processing
Barry, Mackenzie	Corporate Social Media Authenticity
Bartikowski, Boris	Message Framing in CSR Communication: Do Good and Spread the Word – But How?
Basil, Debra	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Basil, Michael	Analyzing the Consumer Journey for Long-Distance Hikes
Bataoui, Soffien	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
Bebek, Gaye	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Becerra, Enrique	Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism
Belvedere, Valeria	Getting the Most from Omnichannel Management Strategy
Berens, Guido	Message Framing in CSR Communication: Do Good and Spread the Word – But How?
Berg, Daniela	Social Service Robots: What Do We Know and Where Do We Go Next?
Berndt, Adele	The Professor Brand: An Exploratory Study
Besharat, Ali	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
Beuk, Frederik	Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
Bhaduri, Gargi	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
Bian, Xuemei	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective Decision Delegation and Trust: Insights from Financial Services
Boardman, Rosy	Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities
Boeuf, Benjamin	Political Ideology and Health Risk Perceptions of Food
Boon, Edward	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Borel, Laurence	#Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
Botha, Elsamari	Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis
Bourdeau, Brian	The Missing Link: Where does Value Fit in the Picture
Bourdeau, Colleen	The Missing Link: Where does Value Fit in the Picture
Bourlakis, Michael	Customer Happiness in the Retail Customer Journey
Brakus, Josko	Customer Happiness in the Retail Customer Journey
Branco-Illodo, Ines	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Brannon, Daniel	Measurement and Implications of Experiential Retail
Breazeale, Michael	Branding Study Abroad Faculty and Experiences
Bredican, John	Exploring the Construction and Use of Crib Sheets
Brittain, Ian	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Brown, Natalya	Sports Marketing Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Bruce, Helen L.	A Customer Engagement Literature Review and Research Directions
Buffington, John	Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
Burczyk, Sebastian	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Burnaz, Şebnem	Has Luxury Consumption Something to Do with Fear and Love?
Burr, Caroline	Making the Unknown Known: Using I-poems in Qualitative Marketing Research
Burton, Jamie	A Customer Engagement Literature Review and Research Directions Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review Overcoming Territorial Tensions in Servitized Networks
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Camilleri, Mark Anthony	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Campbell, Colin	Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Carlson, Les	An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims
Caruana, Albert	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Casidy, Riza	Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics
Cassar, Mario	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Cerha, Cordula	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Chaker, Nawar	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Chang, Aihwa	The Impact of Narrative Advertisement on Consumers’ Brand Experience
Chang, Shing-Wan	Exploring How Followers Respond to Micro-Influencer Endorsement Instagram Advertising: The Catalyst for Impulse Purchase?
Chatzipanagiotou, Kalliopi	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality
Chaudhary, Ayush	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
Chawla, Vaibhav	Product Adaptation for Rural Markets – a Social Relations Approach
Chen, Chi-Ting	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
Chen, Mei-Fang	Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism
Chen, Ming-Lun	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
Chen, Yue-Yang	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Cheng, Zixuan	Nation Brands in Expert Electronic Word-of-Mouth
Chipp, Kerry	The Gain from Pain
Cho, Hyeon Jeong	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
Chohan, Raeesah	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Chou, En-Yi	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
Christodoulides, George	Luxury Brand Management #Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
Chu, Chih-Ying	What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Chuang, Shang-Wen	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Chugh, Richa	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Chung, Christina	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Cioppi, Marco	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
Clark, Terry	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Cleveland, Mark	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors
Collins, Alan	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
Copeland, Lauren	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
Corciolani, Matteo	A Typology of Consumption Acquisition Practices
Costa, Paula	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers
Coulibaly, Mantiaba	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Cowan, Kirsten	Modern vs. Traditional Luxury Brand Personality and Digital Strategy Using Virtual Reality to Enhance Brand Experiences
Crick, Dave	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Cronin Jr., J. Joseph	The Missing Link: Where does Value Fit in the Picture
Cross, Samantha	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Crouch, Roberta	Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
Cunningham, Isabella	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
Curina, Ilaria	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth Healthy Lifestyle and Food Waste Behaviour
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D'Souza, Clare	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens
Dadzie, Charlene	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
Dahan, Gavriel	Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance
Dalli, Daniele	A Typology of Consumption Acquisition Practices
Dalziel, Nurdilek	Legitimacy of Negative Online Customer Engagement
Dang, Thi Thao Trang	Exploring How Followers Respond to Micro-Influencer Endorsement
Danks, Nicholas	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
Daryanto, Ahmad	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
Davari, Arezoo	Determinants of Luxury Purchase Intentions in a Recessionary Environment
De Angelis, Matteo	The Role of Luxury Consumption Motivations in Luxury Brand Communication
de Beer, Leon T	Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
de Regt, Anouk	The Rise of Virtual Commerce Exploring the Construction and Use of Crib Sheets
De Vanna, Federica	A Bibliometric Analysis on E-commerce and Firms’ Internationalization
Decaudin, Jean Marc	Humor in Ads: the Impact of Culture
Deigh, Linda	Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
Dekhili, Sihem	When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality? Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
Demangeot, Catherine	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Demir, Ozge	Components of Customer Experience and Their Impact on Co-created Value
Dennis, Charles	Customer Happiness in the Retail Customer Journey
Devlin, James	Decision Delegation and Trust: Insights from Financial Services
Diamantopoulos, Adamantios	Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies
Diekmann, Larissa	Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An Abstract
Diggin, Patricia	Humor Styles in Latin American Social Media
Dingus, Rebecca	Overcoming Challenges in Marketing Theory Education
Dinsmore, John	The Effect of Virtual Reality Mobile Applications on Shopping Experience
Donato, Carmela	Imperfection Can Become Beauty: The Role of Food Processing The Role of Luxury Consumption Motivations in Luxury Brand Communication
Dossou, Gloria	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
Drummond, Mark	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
Duffy, Kat	Investigating Pre-loved Luxury Brand Consumption
Duncan, Sherese	Emergence of Social Power in Business to Business Relationships Social Power and Entrepreneurial Action
Dwivedi, Abhishek	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations
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Eastman, Jacqueline K.	The Impact of Personality and Social Media Use on Price Consciousness
Eastman, Kevin L.	The Impact of Personality and Social Media Use on Price Consciousness
Einwiller, Sabine	How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
El Amri, Dhouha	Consumer Resistance to Responsible Energy Behavior
El Moussawel, Omar	Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia
Elidrissi, Djamila	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Ellis, Debbie	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Elmashhara, Maher Georges	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Emmerson, Brendan	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Emontspool, Julie	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Eriksson, David	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector
Esthela Morton Rodríguez, Flor	Influencing Consumers’ Buying Behavior Through Smell
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Faldini, Marco	Startups and Country of Origin Positioning Strategy
Fang, Xi	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality
Farhangmehr, Minoo	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Farquhar, Jillian	Brand Spillover within the Insurance Ecosystem Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
Ferguson, Sarah	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers
Fernandes, Teresa	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Ferreira, Caitlin	Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing.
Ferrell, Oc	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight History of Marketing Channels in North America
Flaherty, Sarah Jane	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
Ford, John	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Fowler, Jie G.	An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
France, Stephen L.	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application
Francioni, Barbara	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth Healthy Lifestyle and Food Waste Behaviour
Fullerton, Sam	Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap
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G, Balaji	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance Overcoming the Perceived Performance Inferiority of Sustainable Products
Galalae, Cristina	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Galan-Ladeiro, Mercedes	Consumer Behavior During Recessions: a Qualitative Approach
Gallopel-Morvan, Karine	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
Galy, Edith	The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
Gansser, Oliver	Perception of Digitalization across a Typology of Consumer Behavior
Giannelloni, Jean-Luc	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation
Gnizy, Itzhak	How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance
Golden, Linda	The Effectiveness of Anti-Smoking Fear Appeals
Gopalakrishna Pillai, Kishore	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
Gorbaniuk, Oleg	The Three-Component Multidimensional Model of Self-Image Congruence
Gordon-Wilson, Sianne	The Impact of Personality and Social Media Use on Price Consciousness
Gresham, George	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Grewal, Dhruv	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear
Grigoriou, Nicholas	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Grunwald, Guido	Corporate Sustainability Crisis Management: A Conceptual Framework
Guda, Sridhar	Product Adaptation for Rural Markets – a Social Relations Approach
Guido, Gianluigi	Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism
Guidry Moulard, Julie	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care
Guo, Chiquan	Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction
Guzman, Francisco	Determinants of Luxury Purchase Intentions in a Recessionary Environment
H
Ha, Sejin	Understanding Online Service Recovery From A Prospective Consumer Perspective How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective
Hack-Polay, Dieu	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Hajawi, Doa'A	Factors Influencing Corporate Philanthropy in Emerging Markets
Hajli, Nick	Big Data Analytics in the Product Innovation Context
Hall, Justin	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Han, Mei	Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract
Hao, Jianyu	Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Harrison, Dana	Making Sense of Online Reviews: A Machine Learning Approach
Harrison, Tina	Can FinTech Deliver a Customer-Centric Experience?
Harrison, Tina	Legitimacy of Negative Online Customer Engagement
Hartley, Nicole	Social Service Robots: What Do We Know and Where Do We Go Next?
Haws, Kelly	A Scale of Consumer Wisdom
Heaford, Jayne	Exploring the Construction and Use of Crib Sheets
Hegner, Sabrina	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth
Heligenberg, Kerstin	Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts Overcoming Challenges in Marketing Theory Education
Helme-Guizon, Agnès	The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Hernandez, Monica	The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract Branding Study Abroad Faculty and Experiences
Herz, Marc	Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies
Heydari, Ali	Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Hill, Krista	Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear
Hirunyawipada, Tanawat	When Will Going Green Enhance Firm Performance?
Ho, Hillbun	Does Marketing Ambidexterity Pay Off?
Hoffmann, Arvid	How Does Providing Financial Information Impact Retirement Intentions?
Hogevold, Nils	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Hogg, Gillian	Talking About and With Robots
Holloway, Betsy	Corporate Social Media Authenticity
Hombourger, Sabrina	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
Hopkins, Christopher	The Missing Link: Where does Value Fit in the Picture
Hopkins, Karen	History of Marketing Channels in North America
Hopkinson, Paul	Relationship Intelligence: Affordance of AI in Practice
Hoppner, Jessica	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Hsiao, Cheng-Chieh	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Hsu, Ta-Kuang	The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing
Hsu, Tsuen-Ho	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
Hu, Hsin-Hui Sunny	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
Huaman Ramirez, Richard	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
Huang, Chao-Chin	Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis
Huang, Heng-Chiang	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness
Huang, Hui-Ling	Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance
Huang, Ran	Understanding Online Service Recovery From A Prospective Consumer Perspective
Hummel, Taylor	Organic Produce Purchasing in Canada: Literature Review
Hur, Songyee	How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective
Hutzinger, Clemens	How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
Hänninen, Mikko	The Elephant in the Room: Review of Digital Platforms in Marketing Literature Dynamic Pricing and Shopping Cart Abandonment in Online Retail
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Indounas, Kostis	New Product Pricing in B2B Markets
Ingene, Charles	From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution
Inverneiro, Inês	From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media?
Ivanov, Lachezar	Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
Iyer, Gopalkrishnan	Factors Influencing Corporate Philanthropy in Emerging Markets
Iyer, Pramod	Determinants of Luxury Purchase Intentions in a Recessionary Environment
Iyer, Rajesh	The Impact of Personality and Social Media Use on Price Consciousness
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Janda, Swinder	Effect of Multiple Relationship Quality on New Product Adoption
Jayanti, Rama	Sustainable Tourism Development: Social Value or Social Hazard?
Jensen, Stefanie	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Jin, Byoungho Ellie	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
Johnson, Catherine	Corporate Social Media Authenticity
Jung, Sojin	Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type
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Kammer-Kerwick, Matt	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
Kapinos, Anna	The Three-Component Multidimensional Model of Self-Image Congruence
Kaplan, Michael	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
Kara, Ali	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
Kearney, Shauna	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Kerrigan, Finola	Consumer Ethical Judgement of Threat Appeals
Ketron, Seth	Using Virtual Reality to Enhance Brand Experiences
Key, Martin	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Kietzmann, Jan	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight
Kieu, Tai Anh	Construing Ethical Consumer Behaviour Through Mindfulness
King, Timothy	Can FinTech Deliver a Customer-Centric Experience?
Kipnis, Eva	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Kirchner, Theresa	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Kivenzor, Gregory	Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets
Knight, Gary	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Koku, Paul	CSR 2.0 Politically Charged Causes and the Stock Market
Kolańska, Magdalena	The Three-Component Multidimensional Model of Self-Image Congruence
Konietzny, Jirka	The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Konya-Baumbach, Elisa	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Kostyk, Alena	Modern vs. Traditional Luxury Brand Personality and Digital Strategy Using Virtual Reality to Enhance Brand Experiences
Krallman, Alexandra	Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
Krasonikolakis, Ioannis	Moral Identity in Retail Markets
Krey, Nina	The Importance of 'Need for Touch' for Produce in Online Retailing
Kuester, Sabine	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Kuharev, Victoria	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Kulchitsky, Jack	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Kunal,	Sustainable Tourism Development: Social Value or Social Hazard?
Kuscu, Asli	Hate Is Such A Strong Word… Or Is It?
Kvasova, Olga	Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services
Kwon, Winston	Branding Study Abroad Faculty and Experiences
Kühn, Frauke	The Importance of 'Need for Touch' for Produce in Online Retailing
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Lacoste-Badie, Sophie	How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?
Lafrance Horning, Denyse	Sports Marketing Ice Hockey Consumers – Who Cares About Women Recreational Players? Enlightened Learning in Sports Marketing
Lai, Pei-Chun	The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
Lambillotte, Laetitia	Understanding customer experience on personalized websites
Lapa, Luciano	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Laroche, Michel	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Lassk, Felicia	The Indecisive Sales Manager
Lazarova, Mila	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts
Lee, Han	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness
Lee, Jung Eun	Thinking Creatively Through Hands
Lee, Linda	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Lepage, Zachary	Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Liang, Hawyi	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Lichters, Marcel	The Importance of 'Need for Touch' for Produce in Online Retailing
Liebetrau, Jennifer	Toward Developing a Valenced Model of Fit in Cause-related Marketing
Liesch, Peter	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Lin, Chen-Yu	Perceived Retail Service Innovativeness: a Consumer Perspective
Lin, Chen-Yu	Customer Participation in Creating Customer Satisfaction
Lin, Cheng-Yu	Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities
Lin, Jiun-Sheng Chris	Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Lin, Meng-Hsien Jenny	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Lin, Shuyu	Decoding User-Generated Images as a New Genre of eWOM
Lindenbeck, Benedikt	Analyzing Customer Journeys In The Digital Age: A Research Framework
Lindenmeier, Jörg	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Lindsay, Val	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region
Liu, Annie H.	The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships
Liu, Martin	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective
Liu, Matthew	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
Liu, Yunling	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study
Lourenco, Carlos	Startups and Country of Origin Positioning Strategy
Lowe, Ben	Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment
Lozada, Hector R.	Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts
Lu, Yunjie	Investigating Pre-loved Luxury Brand Consumption
Luchs, Michael	A Scale of Consumer Wisdom
Lunde, Matthew	Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making
Luu, Philippe	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Lyngdoh, Teidorlang	Product Adaptation for Rural Markets – a Social Relations Approach
Lyu, Jewon	Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers
M
Maaninou, Nada	Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?
Madhavaram, Sreedhar	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Magrofuoco, Nathan	Understanding customer experience on personalized websites
Mahmoud, Abdulai	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
Mahmoud, Ali	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Manika, Danae	A Configurational Approach to Consumer Animosity
Manika, Danae	Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective
Manis, Kerry	When Social-Recognition Trumps Financial Incentives As Desired Currency
Marder, Ben	Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour
Marques, Susana	Consumer Behavior During Recessions: a Qualitative Approach
Marshall, David	The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour
Matarazzo, Michela	A Bibliometric Analysis on E-commerce and Firms’ Internationalization
Mazaheri, Ebrahim	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
McAuliffe, Fionnuala	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
McCafferty, Claire	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue
McCann, Roisin	Consumer Ethical Judgement of Threat Appeals
McCarthy, Ian	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts
McCarthy, Mary	Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research
McColl, Julie	Brand Purpose: Perspectives and Purchase behaviour of Generation Z Understanding the Marketing Strategy of the Modern Menswear Fashion Brand Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
McDonald, Robert E	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations
McEvedy, Samantha	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships
Medic, Dragana	Humor in Ads: the Impact of Culture
Medway, Dominic	Overcoming Territorial Tensions in Servitized Networks
Mejia, Victor	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Mellor, Sarah	The Evolution of the GCC Luxury Consumer
Mendes de Barros, Natalia	The Gain from Pain
Mengoli, Sefano	Structured Abstract: Ethics Rankings and Value Creation
Mesquita, Jose Marcos	Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets
Mick, David	A Scale of Consumer Wisdom
Mintu-Wimsatt, Alma	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
Mirto, Alessandra	Instagram Advertising: The Catalyst for Impulse Purchase?
Modi, Pratik	The Impact of Personality and Social Media Use on Price Consciousness
Mohan, Mayoor	Measuring Front-End of Innovation Performance
Moore, Christopher	Understanding the Marketing Strategy of the Modern Menswear Fashion Brand
Moraes, Caroline	Consumer Ethical Judgement of Threat Appeals
More, Sandeep Ramprabhu	Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages
Morgan, Todd	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
Morkunas, Vida Julija	Overcoming Challenges in Marketing Theory Education
Mousavi, Sahar	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
Muk, Alexander	Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers
Mulki, Jay	The Indecisive Sales Manager
Myers, Chris	Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
Mühlbach, Cordelia	Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking
N
Naderi, Ehsan	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Naderi, Iman	The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses
Nagel, Duane	The Missing Link: Where does Value Fit in the Picture
Najafi-Tavani, Zhaleh	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework A Study of Job Stressors among B2B Senior Solicitors
Nakata, Cheryl	The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms
Nakhata, Chinintorn	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
Narh, Linda	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
Nath, Prithwiraj	Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context
Naude, Peter	Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework
Nikolaeva, Ralitza	Structured Abstract: Ethics Rankings and Value Creation
Nindl, Fabian	“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group
Nistor, Cristina	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract
Nobre, Helena	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Nowlin, Edward	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Nunes, Ronaldo	Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets
O
O'Reilly, Seamus	Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research
O'Sullivan, Stephen	‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities
Obal, Michael	Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation
Odoom, Raphael	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
Ohlwein, Martin	Brand Heritage vs. Brand Nostalgia – Same Same, But Different?
Oleksiy, Oleksiy	Does Marketing Ambidexterity Pay Off?
Osadchaya, Elena	The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours
Otero-Neira, Carmen	An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present Examination of Sustainability Through the Time in the Public Healthcare Service Network
O’connor, Christina	Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers
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Pallud, Jessie	Impact of Online Review Format on Consumer eWom and Visit Intentions
Pan, Yue	When Will Going Green Enhance Firm Performance?
Pantelic, Darko	The Professor Brand: An Exploratory Study
Papagiannidis, Savvas	Customer Happiness in the Retail Customer Journey
Parameswaran, Ravi	Differing Impacts of Price Pressure and Innovation Pressure
Pareek, Vandana	Can FinTech Deliver a Customer-Centric Experience?
Park, Heejung	Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being An Extension of Consumers' Green Consumption Value to Financial Life.
Paschen, Jeannette	Overcoming Challenges in Marketing Theory Education
Paxton, Susan	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships
Payan, Janice	Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships
Pehlivan, Ekin	The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract
Pelletier, Mark	Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion
Peluso, Alessandro	Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism
Pereira, Nuno	Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
Perez-Vega, Rodrigo	Relationship Intelligence: Affordance of AI in Practice
Perry, Patsy	Corporate Social Responsibility and AI: The Case of Fashion Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities
Petrescu, Maria	CSR 2.0 Politically Charged Causes and the Stock Market
Petrovici, Dan	The Effectiveness of Anti-Smoking Fear Appeals
Petruzzellis, Luca	Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism
Petzer, Daniel J	The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
Pick, Mandy	Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context
Pisharodi, R. Mohan	Differing Impacts of Price Pressure and Innovation Pressure
Pitt, Christine	I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers
Pitt, Leyland	How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight Nation Brands in Expert Electronic Word-of-Mouth
Plangger, Kirk	The Rise of Virtual Commerce Nation Brands in Expert Electronic Word-of-Mouth Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program Exploring the Construction and Use of Crib Sheets
Plotkina, Daria	The Effect of Virtual Reality Mobile Applications on Shopping Experience How Does Providing Financial Information Impact Retirement Intentions? Impact of Online Review Format on Consumer eWom and Visit Intentions
Poncin, Ingrid	Understanding customer experience on personalized websites
Pongpatipat, Chatdanai	Nation Brands in Expert Electronic Word-of-Mouth
Pousa, Claudio	Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Priest, Jane	An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products
Pullig, Chris	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Purohit, Aditya Kumar	The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual Framework
Pyka, Sebastian	Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity
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Quelhas-Brito, Pedro	Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?
R
Raddats, Chris	Overcoming Territorial Tensions in Servitized Networks
Radon, Anita	Measurement and Implications of Experiential Retail
Ramachandran, Indu	Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective
Rao Hill, Sally	When Does the Service Provider’s Accent Matter?
Raouf, Rather Ahmad	The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
Rashed, Abdullah Saad	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism
Ravindranathan Nair, Smitha	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
Reardon, James	Measurement and Implications of Experiential Retail
Reddy, Treneya	The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern
Rehman, Varisha	Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market
Reid, Louise	Sharing Fashion
Reisel, William	Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement
Resciniti, Riccardo	A Bibliometric Analysis on E-commerce and Firms’ Internationalization
Richard, Marie-Odile	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework
Rieser, Verena	Talking About and With Robots
Rinaldo, Shannon	A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care
Rios, Kimberly	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Ritch, Elaine	Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity
Ritch, Elaine	Brand Purpose: Perspectives and Purchase behaviour of Generation Z
Robertson, Jeandri	Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing.
Robertson, Jennifer	Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors
Robson, Julie	Brand Spillover within the Insurance Ecosystem Making the Unknown Known: Using I-poems in Qualitative Marketing Research Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa
Robson, Karen	Overcoming Challenges in Marketing Theory Education Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program
Robson, Matthew	A Study of Job Stressors among B2B Senior Solicitors
Rodrigues, Paula	Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers
Rodriguez, Rocio	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present Examination of Sustainability Through the Time in the Public Healthcare Service Network
Roggeveen, Anne	Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude
Romani, Simona	Imperfection Can Become Beauty: The Role of Food Processing
Rosenstein, David	The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes
Roy, Sanjit Kumar	Exploring Customers’ Motives to Engage in Value Co-Creation Decision Delegation and Trust: Insights from Financial Services
Ruiz, Carlos	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
S
Salhi, Riadh	The Effectiveness of Anti-Smoking Fear Appeals
Salunke, Sandeep	Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Sann, Raksmey	Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western
Sarmento, Maria	Consumer Behavior During Recessions: a Qualitative Approach
Sarstedt, Marko	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
Satornino, Cinthia	Getting in Position: Uncovering the Antecedents of Social Network Positions
Saunders, Chad	Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions
Savas-Hall, Selen	Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria
Savelli, Elisabetta	Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth Healthy Lifestyle and Food Waste Behaviour
Schuhmacher, Monika	The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption
Schultz, Carsten D.	Perception of Digitalization across a Typology of Consumer Behavior
Schultz, Maryline	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
Schwill, Jürgen	Corporate Sustainability Crisis Management: A Conceptual Framework
Sekhon, Harjit	Exploring Customers’ Motives to Engage in Value Co-Creation Decision Delegation and Trust: Insights from Financial Services
Semaan, Rania	Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region
Shahi, Ankur	Sports Marketing Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities
Shams, Farshid	Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects
Shanahan, Kevin	Branding Study Abroad Faculty and Experiences
Shao, Muxin	Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation
Sharma, Pratyush	Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM)
Sharma, Rajat	Sustainable Tourism Development: Social Value or Social Hazard?
Shi, Yuying	Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment
Shih, Chuan-Feng	Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness
Shih, Fang-Sheng	Customer Participation in Creating Customer Satisfaction
Shockley, Jeff	The Impact of Integrated Quality on Hospital Performance
Shoham, Aviv	Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance
Sidaoui, Karim	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Siebers, Lisa Qixun	The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective
Simard, Alain	Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport
Singh, Gaganpreet	Exploring Customers’ Motives to Engage in Value Co-Creation
Singhal, Aishwarya	Relationship Intelligence: Affordance of AI in Practice
Smith, David	Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States
Smith, Jeffery	The Impact of Integrated Quality on Hospital Performance
Soares, Ana Maria	I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior
Song, Zening	A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
Soopramanien, Didier	A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention
Spears, Nancy	Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes
Spillan, John	A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods
Srivastav, Abhishek	Can FinTech Deliver a Customer-Centric Experience?
Stalker, Iain	Corporate Social Responsibility and AI: The Case of Fashion
Stalker, Iain Duncan	Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities
Stathopoulou, Anastasia	#Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies
Stevens, Jennifer	Branding Study Abroad Faculty and Experiences
Stewart, Kristin	Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement
Story, Vicky M.	Overcoming Territorial Tensions in Servitized Networks
Suh, Jaebeom	Effect of Multiple Relationship Quality on New Product Adoption
Sullivan-Mort, Gillian	The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Sutanto, Juliana	The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product Anthropomorphism
Svensson, Goran	An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present Examination of Sustainability Through the Time in the Public Healthcare Service Network
T
Tang, Jia-Wei	Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective
Tanner, Sean	Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research
Tavidi, Mina	Big Data Analytics in the Product Innovation Context
Teles Roxo, Mafalda	Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?
Theodoulidis, Babis	Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature Review
Thevenot, Géraldine	Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change
Thongpapanl, Narongsak	What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?
Tofighi, Maryam	The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies
Tombs, Alastair	When Does the Service Provider’s Accent Matter?
Towers, Neil	Sharing Fashion
Tran, Nguyen	The Effect of Social Comparison Orientation on Luxury Purchase Intentions
Treen, Emily	Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship
Tretola, Betsy	Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module
Tseng, Ting-Hsiang	Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?
Tung, Pei-Ju	The Impact of Narrative Advertisement on Consumers’ Brand Experience
Tunisini, Annalisa	Getting the Most from Omnichannel Management Strategy
Tweneboah-Koduah, Ernest	Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework
U
Unnithan, Anandakuttan	Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance Overcoming the Perceived Performance Inferiority of Sustainable Products
V
Valipour, Arash	A Study of Job Stressors among B2B Senior Solicitors
van Tonder, Estelle	Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap The Customers’ Role in Service Recruitment and Retention in the Sharing Economy
Vanderdonckt, Jean	Understanding customer experience on personalized websites
Vasquez-Parraga, Arturo Z	Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory
Velan, Dalia	Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA
Vella, Joe	Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions
Veloutsou, Cleopatra	The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality Determinants of Luxury Purchase Intentions in a Recessionary Environment Investigating Pre-loved Luxury Brand Consumption
Vereb, Vanda	The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences
Vieira, Rachel	Sharing Fashion
Visentin, Marco	Structured Abstract: Ethics Rankings and Value Creation
von Mettenheim, Walter	An Adaptation of the Source Credibility Model on Social Influencers
Vorster, Lizette	Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
Voss, Kevin	Measuring Front-End of Innovation Performance
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Waite, Kathryn	Artificial Intelligence in Marketing Relationship Intelligence: Affordance of AI in Practice
Waite, Kathryn	Legitimacy of Negative Online Customer Engagement
Waites, Stacie	Branding Study Abroad Faculty and Experiences
Walker, Doug	Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding
Wang, Valerie	Humor Styles in Latin American Social Media
Wang, Yong	Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction
Weerawardena, Jay	Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations
Weerawardena, Jay	The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization
Wei, Jie	Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction
Weidner, Kelly	Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions
Weitzl, Wolfgang	How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants
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