Arvid Hoffmann is a Professor of Marketing at the University of Adelaide Business School. He is also a research fellow at the Behavioral Finance Working Group (Queen Mary University of London) and a senior associate at the Centre for Risk, Banking and Financial Services (Nottingham University). Prior to joining the University of Adelaide Business School, Arvid worked at Maastricht University, the Netherlands, and has held various visiting positions around the world, including the US, Germany, and Finland. Arvid has published his research in such journals as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Marketing Letters, the European Journal of Marketing, the Journal of Business Research, the Journal of Banking and Finance, Accounting and Finance, and the Journal of Economic Behavior and Organization. His research has been featured in articles in international media, including Financial Times, BBC Capital, Forbes, Bloomberg, Reuters, CNBC, and the New York Times. Arvid regularly advises industry and policy makers regarding consumer financial decision-making and (individual) investor behavior, including ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets. Arvid is a graduate of the University of Groningen, the Netherlands (M.Sc. in Business Administration, Ph.D. in Economics and Business). As a primary research interest, Arvid seeks to better understand how individuals make (complex) financial decisions, such as investment choices. To do so, he integrates theories and methods from marketing as well as finance. In particular, Arvid uses survey and experimental data to uncover what individuals think and feel when anticipating or making important financial decisions and relate this to their actual behavior as revealed by, for example, personal bank and brokerage data. His research informs public policy makers and practitioners about effective ways to help improve individuals’ financial decision-making. As a secondary research interest, Arvid aims to better understand the interactions between capital and consumption markets. Specifically, he combines primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa.