Magdalena Kolańska works as an research and instructor at the University of  Zielona Gora, where she teaches courses  to students. In her research capacities she coordinates  research projects and prepares international scientific publications. Since Jan. 2018 she is manage the project on PRELUDIUM13 on "The role of brands in self-concept building among adolescents" financed by the National Science Centre, Poland. 
She has experience in designing and implementing advanced qualitative and quantitative study and statistical analysis.

Magdalena Kolańska is a PhD Candidat in social sciences with the specialty in Psychology of consumer behavior from the The John Paul II Catholic University of Lublin, Master degree in Psychology from The John Paul II Catholic University of Lublin.  She is a certified transport psychologist (Postgraduate Studies).