Dr. Maria Petrescu is an Associate Professor of Marketing at ICN Artem Nancy, France, and faculty member at Colorado State University, Global Campus. She has a Ph.D. in Business Administration, Specialization Marketing from Florida Atlantic University. Dr. Petrescu is co-editor of the Journal of Marketing Analytics. She participated and published in prestigious conferences and publications, including the Journal of Marketing Management,  Public Management Review, Journal of Retailing and Consumer Services, Journal of Product and Brand Management, and the Journal of Internet Commerce. She also published a book on Viral marketing and social networks.