Marc Herz studied business at the Ludwig Maximilian University in Munich and gained experience in business strategy, communications and economic research through his engagements in various international companies and research institutes. Following his diploma, Marc Herz started as analyst and consultant at a UK-based market research and consultancy company.

Afterwards, Marc Herz completed his PhD Management at the University of Vienna and held various marketing and research courses in Germany, Austria and Azerbaijan. In his research, Marc Herz focused on branding, market research and consumer behaviour. His work has thereby won several awards and was published in international top journals, such as the Journal of the Academy of Marketing Science, Journal of International Marketing, Psychology & Marketing, Journal of Business Research, echnological Forecasting & Social Change, International Marketing Review, Journal of Small Business Management, Journal of Destination Marketing & Management or the Journal of Marketing Management.

Marc is levturer at University of Vienna, TU Munich, HWR Berlin, h_da Darmstadt, IMC Krems and the Azerbaijan Tourism Institute.