Carsten D. Schultz is a Postdoctoral Researcher at the Chair of Marketing in the Faculty of Business Administration and Economics, University of Hagen, Germany, where he completed his Doctoral thesis in 2012. He studied business information systems at the University of Essen, Germany, and computer science at the University of Skövde, Sweden. His research interests focus on electronic commerce and digital marketing and include online consumer behaviour, online retailing, affiliate marketing, search engine advertising, and social media marketing. He also advises companies on strategies and activities in these
areas.