I am a researcher at LIAAD/INESC TEC in Portugal. I received my BSc. in Languages and International Relations from the University of Porto in 2012 and my MSc. in Marketing from Católica Porto Business School in 2014. I am currently taking my PhD in Marketing at FEP- School of Economics and Management of the University of Porto. My research focuses on consumer behaviour, digital media, experimental design, international marketing, and international business.