Li-Wei Wu is a Professor in the Department of International Business, Tunghai University. He received his Doctoral degree in Business Administration from the National Cheng Kung University. His main research areas include Services Marketing, Relationship Marketing and Internet Marketing. His research papers have been published in Journal of Management, Management Review, Sun Yat-Sen Management Review, International Journal of Commerce and Strategy, Tunghai Management Review, Asia Pacific Management Review, Journal of e-Business, Journal of Financial Services Marketing, Psychology & Marketing, Managing Service Quality, Journal of Services Marketing, Journal of Business and Industrial Marketing, Management decision, Journal of Business Research and others.