AMSWMC22: 2019 AMS WMC EDINBURGH
Lachezar Ivanov
Organization: European University Viadrina
Web page: http://lachezarivanov.com
Pages in this Program
Program
Program for Wednesday, July 10th
Bio

Third year PhD candidate using evolutionary psychology to improve brand marketing. Research interests– humor, gender, health communication, cross-cultural advertising. Nature of research – quantitative,empirical, based on randomized experimental designs.