Michael G. Luchs is the Henry and Phyllis Shook Term Associate Professor of Business at William & Mary's Raymond A. Mason School of Business, and Founding Director of the Jim and Bobbie Ukrop Innovation & Design Studio (www.wmidstudio.com). He earned his Ph.D. from the University of Texas at Austin, a M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S.E. in Mechanical Engineering and a B.A. in Psychology from Tufts University. Prior to earning his Ph.D., Dr. Luchs worked for over a decade as a consultant and executive in industry focused on new product development.  His research interests include consumer wisdom, sustainable consumption, and product design.  Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Consumer Policy, Journal of Marketing Management, Journal of Research for Consumers, and the Journal of Business Research.