Aditya is a doctoral assistant in University of Neuchâtel's Information Management Institute. He specializes in the fields of Digital nudges, Human-computer interaction and behavior change. Recently his research has focused on how the timing of digital nudges influences decision-making and user behavior within the digital context. He is also interested in applying machine learning methods to digital nudges. Prior to joining UNINE, Aditya worked for Wadhwani Foundation as a Digital marketing specialist, dedicated to building positive online content. He earned his master's in Advanced Research in Marketing from Université Grenoble Alpes, France. And bachelor's in Computer science engineering from Visvesvaraya Technological University, India. Aditya also spent a few years working for Amazon and Hewlett Packard. Outside of work, Aditya enjoys spending time designing products.