Program for Wednesday, July 10th: Talk View

PROGRAM FOR WEDNESDAY, JULY 10TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

08:30-16:00 Registration

09:00-09:22

Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International

Lachezar Ivanov

09:22-09:44

Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon

Ria Wiid, Kerstin Heligenberg

09:44-10:06

Humor in Ads: the Impact of Culture

Dragana Medic, Jean Marc Decaudin

09:00-09:22

Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application

Stephen L. France, Yuying Shi

09:22-09:44

Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal

Teresa Fernandes, Nuno Pereira

09:44-10:06

Big Data Analytics in the Product Innovation Context

Nick Hajli, Mina Tavidi

10:06-10:28

How Big Data Utilization Affects Firms' Marketing-related Strategies and Performance

Itzhak Gnizy

09:00-09:22

The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship

Xi Fang, Kalliopi Chatzipanagiotou, Cleopatra Veloutsou

09:22-09:44

Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies

Marc Herz, Adamantios Diamantopoulos

09:44-10:06

Brand Heritage vs. Brand Nostalgia – Same Same, But Different?

Stefanie Jensen, Martin Ohlwein, Sebastian Burczyk

09:00-09:22

I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior

Maher Georges Elmashhara, Ana Maria Soares

09:22-09:44

Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing

Brendan Emmerson, Prithwiraj Nath, Cathy Barnes

09:44-10:06

Influencing Consumers’ Buying Behavior Through Smell

Flor Esthela Morton Rodríguez

10:06-10:28

Thinking Creatively Through Hands

Jung Eun Lee, Nara Youn

09:00-09:22

Social Service Robots: What Do We Know and Where Do We Go Next?

Daniela Berg, Nicole Hartley, Linda Alkire

09:22-09:44

The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for

Hsin-Hui Sunny Hu, Chi-Ting Chen, Pei-Chun Lai

09:44-10:06

How Can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants

Wolfgang Weitzl, Sabine Einwiller, Clemens Hutzinger

09:00-09:22

Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands?

Ting-Hsiang Tseng, Matthew Liu, George Balabanis

09:22-09:44

Has Luxury Consumption Something to Do with Fear and Love?

Caner Çeşmeci, Şebnem Burnaz

09:44-10:06

Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers

Lauren Copeland, Jewon Lyu

10:06-10:28

When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality?

Sihem Dekhili, Mohammed Akli Achabou, Fatmah Alharbi

09:00-09:22

The Elephant in the Room: Review of Digital Platforms in Marketing Literature

Mikko Hänninen

09:22-09:44

Components of Customer Experience and Their Impact on Co-created Value

Ozge Demir

09:44-10:06

Can Someone Become Like Someone Else by Eating His or Her Leftovers? Analyzing the Perceived Transmission Of Personality Traits Through Leftovers: An

Larissa Diekmann

09:00-09:15

Sports Marketing

Anahit Armenakyan, Natalya Brown, Denyse Lafrance Horning, Ankur Shahi

09:15-09:30

Sports Marketing: Youth Sport Participation and Youth Olympic Games

Anahit Armenakyan

09:30-09:45

Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming

Natalya Brown, Anahit Armenakyan, Ankur Shahi

09:45-10:00

Ice Hockey Consumers – Who Cares About Women Recreational Players?

Denyse Lafrance Horning

10:00-10:15

Enlightened Learning in Sports Marketing

Denyse Lafrance Horning

11:00-11:22

New Product Pricing in B2B Markets

Kostis Indounas

11:22-11:44

How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive

Yu-Xiang Yen

11:44-12:06

From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International

Charles Ingene, Jie Fowler

11:00-11:22

Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International

Yoel Asseraf, Aviv Shoham

11:22-11:44

The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative

Yoel Asseraf, Aviv Shoham

11:44-12:06

Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using

Dalia Velan, Aviv Shoham

12:06-12:28

Startups and Country of Origin Positioning Strategy

Marco Faldini, Carlos Lourenco

11:00-11:15

Artificial Intelligence in Marketing

Kathryn Waite

11:15-11:30

Relationship Intelligence: Affordance of AI in Practice

Rodrigo Perez-Vega, Paul Hopkinson, Aishwarya Singhal, Kathryn Waite

11:30-11:45

Corporate Social Responsibility and AI: The Case of Fashion

Patsy Perry, Rachel Ashman, Iain Stalker

11:45-12:00

Talking About and With Robots

Gillian Hogg, Verena Rieser

11:00-11:22

I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts

Christine Pitt, Ian McCarthy, Mila Lazarova, Ria Wiid, Kerstin Heilgenberg

11:22-11:44

Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare

Jeandri Robertson, Caitlin Ferreira

11:44-12:06

The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes

Michael Kaplan, Raeesah Chohan, David Rosenstein, Mark Drummond

11:00-11:22

Moral Identity in Retail Markets

Ioannis Krasonikolakis

11:22-11:44

Customer Happiness in the Retail Customer Journey

E. Alamanos, C. Dennis, J. Brakus, S. Papagiannidis, M. Bourlakis

11:44-12:06

Perceived Retail Service Innovativeness: a Consumer Perspective

Chen-Yu Lin, Li-Wei Wu

12:06-12:28

Measurement and Implications of Experiential Retail

James Reardon, Anita Radon, Daniel Brannon

11:00-11:22

Corporate Sustainability Crisis Management: A Conceptual Framework

Guido Grunwald, Jürgen Schwill

11:22-11:44

Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship

Hawyi Liang, En-Yi Chou, Jiun-Sheng Chris Lin

11:44-12:06

Message Framing in CSR Communication: Do Good and Spread the Word – But How?

Boris Bartikowski, Guido Berens

11:00-11:22

Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships

Samantha McEvedy, Gillian Sullivan-Mort, Paxton Susan, Clare D'Souza

11:22-11:44

An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related

Jane Priest

11:44-12:06

Making the Unknown Known: Using I-poems in Qualitative Marketing Research

Caroline Burr, Julie Robson

12:06-12:28

Analyzing Customer Journeys In The Digital Age: A Research Framework

Benedikt Lindenbeck

11:00-11:22

Measuring Store Equity in Competitive Environment

Johara Al Assafe, Abdullah Alhidari

11:22-11:44

Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics

Walter Wymer, Riza Casidy

11:44-12:06

Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning?

Nada Maaninou, Richard Huaman Ramirez

11:00-11:15

Imperfection Can Become Beauty: The Role of Food Processing

Ada Maria Barone, Carmela Donato, Simona Romani

11:15-11:30

A Bibliometric Analysis on E-commerce and Firms’ Internationalization

Riccardo Resciniti, Michela Matarazzo, Federica De Vanna

11:30-11:45

A Typology of Consumption Acquisition Practices

Fleura Bardhi, Matteo Corciolani, Daniele Dalli

11:45-12:00

Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism

Cesare Amatulli, Alessandro Peluso, Luca Petruzzellis, Gianluigi Guido

12:00-12:15

Getting the Most from Omnichannel Management Strategy

Valeria Belvedere, Annalisa Tunisini

14:00-14:15

Luxury Brand Management

George Christodoulides

14:15-14:30

Defining the Domain of Luxury Brand Charisma: An Exploratory Study of Luxury Consumers

Nicholas Ashill, Rania Semaan, Paul Williams

14:30-14:45

#Me and My Luxury Brands: A Model of Drivers and Outcomes of Luxury Brand Selfies

Laurence Borel, George Christodoulides, Anastasia Stathopoulou

14:45-15:00

The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf

Rania Semaan, Valerie Lindsay, Paul Williams, Nicholas Ashill

15:00-15:15

Investigating Pre-loved Luxury Brand Consumption

Yunjie Lu, Cleopatra Veloutsou, Kat Duffy

15:15-15:30

The Evolution of the GCC Luxury Consumer

Sarah Mellor

14:00-14:22

The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective

Ines Branco-Illodo, Lisa Qixun Siebers, Linda Lee

14:22-14:44

Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services

Olga Kvasova, John Buffington

14:00-14:22

Legitimacy of Negative Online Customer Engagement

Kathryn Waite, Nurdilek Dalziel, Tina Harrison

14:22-14:44

Decision Delegation and Trust: Insights from Financial Services

Sanjit Kumar Roy, James Devlin, Harjit Sekhon, Xuemei Bian

14:44-15:06

Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan

Linda Deigh, Jillian Farquhar, Julie Robson

14:00-14:22

Decoding User-Generated Images as a New Genre of eWOM

Shuyu Lin

14:22-14:44

Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content

Edward Boon, Elsamari Botha

14:44-15:06

Impact of Online Review Format on Consumer eWom and Visit Intentions

Daria Plotkina, Jessie Pallud

15:06-15:28

Nation Brands in Expert Electronic Word-of-Mouth

Zixuan Cheng, Chatdanai Pongpatipat, Kirk Plangger, Leyland Pitt

14:00-14:22

An Adaptation of the Source Credibility Model on Social Influencers

Klaus-Peter Wiedmann, Walter von Mettenheim

14:22-14:44

Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing

Mandy Pick

14:44-15:06

Corporate Social Media Authenticity

Sarah Alhouti, Catherine Johnson, Betsy Holloway, Mackenzie Barry

15:06-15:28

Does positive e-WOM always Improve Firm’s Performance? Evidence from Emerging Markets

Ronaldo Nunes, Jose Marcos Mesquita

14:00-14:22

Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United

David Smith

14:22-14:44

The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms

Cheryl Nakata

14:44-15:06

Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer

Chiquan Guo, Yong Wang, Jing Zhu, Jie Wei

14:00-14:22

Product Adaptation for Rural Markets – a Social Relations Approach

Sridhar Guda, Vaibhav Chawla, Teidorlang Lyngdoh

14:22-14:44

Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid

Ayush Chaudhary, Varisha Rehman

14:44-15:06

Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability

Thomas Anning-Dorson

15:06-15:28

The Customers’ Role in Service Recruitment and Retention in the Sharing Economy

Daniel J Petzer, Estelle van Tonder

14:00-14:22

Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business

Hui-Ling Huang, Yue-Yang Chen, Shang-Wen Chuang

14:22-14:44

Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual

Linda Narh, Abdulai Mahmoud, Raphael Odoom, Ernest Tweneboah-Koduah

14:44-15:06

Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment

Yuying Shi, Chris Myers

15:06-15:28

Dynamic Pricing and Shopping Cart Abandonment in Online Retail

Mikko Hänninen, Carl-Philip Ahlbom

16:00-16:22

The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental

Treneya Reddy, Debbie Ellis

16:22-16:44

Organic Produce Purchasing in Canada: Literature Review

Taylor Hummel, Anahita Baregheh

16:44-17:06

An Extension of Consumers' Green Consumption Value to Financial Life.

Heejung Park

17:06-17:28

When Will Going Green Enhance Firm Performance?

Tanawat Hirunyawipada, Yue Pan

16:00-17:30 Meet the Editors 1

16:00-16:22

Branding Study Abroad Faculty and Experiences

K. Shanahan, M. Breazeale, J. Stevens, S. Waites, W. Kwon, M. Hernandez

16:00-16:22

Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability

Zhaleh Najafi-Tavani, Ghasem Zaefarian, Sahar Mousavi, Peter Naude

16:22-16:44

Differing Impacts of Price Pressure and Innovation Pressure

R. Mohan Pisharodi, Ravi Parameswaran

16:44-17:06

Overcoming Territorial Tensions in Servitized Networks

J. Zolkiewski, J. Burton, V.M. Story, C. Raddats, T. Baines, D. Medway

16:00-16:22

Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing

Sarah Alosaimi, Patsy Perry, Rosy Boardman, Iain Duncan Stalker

16:22-16:44

The Role of Luxury Consumption Motivations in Luxury Brand Communication

Cesare Amatulli, Matteo De Angelis, Carmela Donato

16:44-17:06

Understanding the Marketing Strategy of the Modern Menswear Fashion Brand

Julie McColl, Christopher Moore

16:00-16:22

Customer Involvement in Data Analytics and Its Impact on B2B Innovation

Haisu Zhang, Yazhen Xiao

16:22-16:44

The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption

Monika Schuhmacher, Elisa Konya-Baumbach, Sabine Kuester, Victoria Kuharev

16:44-17:06

Social Power and Entrepreneurial Action

Sherese Duncan

16:00-16:22

A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning

Ali Kara, Alma Mintu-Wimsatt, John Spillan, Long Zhang, Carlos Ruiz

16:22-16:44

Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research

Jessica Hoppner, Betsy Tretola

16:44-17:06

The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract

Taylan Yalcin, Ekin Pehlivan, Cristina Nistor

17:06-17:28

Exploring the Construction and Use of Crib Sheets

John Bredican, Kirk Plangger, Jayne Heaford, Anouk De Regt

16:00-16:22

Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment

Kipnis et.al

18:30-20:00 Reception (Including Whisky and Gin Tasting)

10:30-11:00 Tea/Coffee Break

12:30-14:00 Lunch Break

15:30-16:00 Tea/Coffee Break