Program for Thursday, July 11th: Talk View

PROGRAM FOR THURSDAY, JULY 11TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

08:30-12:00 Registration

09:00-09:22

The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs

Samantha McEvedy, Gillian Sullivan-Mort, Susan Paxton, Clare D'Souza

09:22-09:44

Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural

S.J. Flaherty, M. McCarthy, A. Collins, C. McCafferty, F. McAuliffe

09:44-10:06

Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’

Heejung Park, Matthew Lunde

09:00-09:22

Perception of Digitalization across a Typology of Consumer Behavior

Oliver Gansser, Carsten D. Schultz

09:22-09:44

When Social-Recognition Trumps Financial Incentives As Desired Currency

Kerry Manis

09:44-10:06

Can FinTech Deliver a Customer-Centric Experience?

Vandana Pareek, Tina Harrison, Abhishek Srivastav, Timothy King

09:00-09:22

Hate Is Such A Strong Word… Or Is It?

Asli Kuscu

09:22-09:44

Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth

M. Cioppi, I. Curina, B. Francioni, S. Hegner, E. Savelli

09:00-09:22

How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight

Martin Key, Terry Clark, Oc Ferrell, Leyland Pitt, Jan Kietzmann, Sarah Ferguson

09:00-09:22

Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and

Ali Besharat, Chinintorn Nakhata, Anne Roggeveen

09:22-09:44

Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?

Mafalda Teles Roxo, Pedro Quelhas-Brito

09:44-10:06

Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International

Victor Mejia, Philippe Luu, Mantiaba Coulibaly, Djamila Elidrissi, Alain Simard

09:00-09:22

Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets

Gregory Kivenzor

09:22-09:44

Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers

Alexander Muk, Christina Chung

09:44-10:06

Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of

Michel Laroche, Marie-Odile Richard, Muxin Shao

09:00-09:22

Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s

Sreedhar Madhavaram, Vishag Badrinarayanan, Radha Appan, Indu Ramachandran

09:22-09:44

Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With

Sebastian Pyka, Cornelia Zanger

09:44-10:06

Getting in Position: Uncovering the Antecedents of Social Network Positions

Cinthia Satornino

09:00-10:30 Special Panel Discussion: Where Did Generalizability Go?

11:00-11:22

Making Sense of Online Reviews: A Machine Learning Approach

Dana Harrison, Haya Ajjan

11:22-11:44

The Three-Component Multidimensional Model of Self-Image Congruence

Magdalena Kolańska, Oleg Gorbaniuk, Michał Wilczewski, Anna Kapinos

11:44-12:06

Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By

Cordelia Mühlbach

12:06-12:28

Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling

Nicholas Danks, Pratyush Sharma, Marko Sarstedt

11:00-11:22

A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should

Julie Guidry Moulard, Shannon Rinaldo

11:22-11:44

“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target

Fabian Nindl, Cordula Cerha

11:00-11:22

The Professor Brand: An Exploratory Study

Adele Berndt, Darko Pantelic

11:22-11:44

Brand Purpose: Perspectives and Purchase behaviour of Generation Z

Julie McColl, Elaine Ritch

11:44-12:06

Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial

Paula Rodrigues, Paula Costa

11:00-11:22

Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand

Kelly Weidner, Frederik Beuk, Anjali Bal, Zhen Zhu

11:22-11:44

Emergence of Social Power in Business to Business Relationships

Sherese Duncan

11:44-12:06

Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product

Sojin Jung, Hyeon Jeong Cho, Byoungho Ellie Jin

12:06-12:28

How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective

Songyee Hur, Sejin Ha

11:00-11:22

Exploring Customers’ Motives to Engage in Value Co-Creation

Sanjit Kumar Roy, Gaganpreet Singh, Harjit Sekhon

11:22-11:44

A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation

Tang Yao, Lan Xia, Qiuying Zheng

11:44-12:06

The Missing Link: Where does Value Fit in the Picture

B. Bourdeau, J.J. Cronin Jr., C. Hopkins, D. Nagel, C. Bourdeau

12:06-12:28

Exploring Destination Image of Outlying Island Agriculture from a Service-Dominant Logic Perspective

Jia-Wei Tang, Tsuen-Ho Hsu, Ming-Lun Chen

11:00-11:22

Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing

Hitmi Al-Hitmi, Ben Marder, Jake Ansell

11:22-11:44

‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan

David Alton, Stephen O'Sullivan

11:44-12:06

Instagram Advertising: The Catalyst for Impulse Purchase?

Shing-Wan Chang, Alessandra Mirto

12:06-12:28

Predicting Engagement Generated by Digital Interactions

Karla Barajas-Portas

11:00-11:22

Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions

Jack Kulchitsky, Chad Saunders

11:22-11:44

Consumer Ethical Judgement of Threat Appeals

Caroline Moraes, Finola Kerrigan, Roisin McCann

11:44-12:06

Construing Ethical Consumer Behaviour Through Mindfulness

Tai Anh Kieu

11:00-11:22

Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish

Gillian Sullivan Mort, Theresa Kirchner, John Ford, Jörg Lindenmeier, Ben Lowe

11:00-11:22

Humor Styles in Latin American Social Media

Valerie Wang, Patricia Diggin

11:22-11:44

Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine

S. Lord Ferguson, E. Treen, C. Pitt, C. O’connor, J. Vella

11:44-12:06

The Impact of Personality and Social Media Use on Price Consciousness

R. Iyer, J.K. Eastman, K.L. Eastman, S. Gordon-Wilson, P. Modi

14:30-17:00 City Tour

10:30-11:00 Tea/Coffee Break

12:30-14:30 Awards Lunch