Registration

Food and Health 1

There's an App for That! Exploring Digital and Technological Issues in Consumer Behavior

Negativity Towards Brands

Special Session: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight

New Insights into Retail Consumer Behavior

International Marketing: Effects of Consumer Values on Choice and Intention

Personal Selling and Sales Management: Salesperson Characteristics

Special Panel Discussion: Where Did Generalizability Go?

Marketing Research: Methods, Measures and Analytics

Food and Health 2

Person Branding

Marketing Strategy and Behaviour

The Concept of Value in Services

Social Media Marketing

Responsible and Ethical Marketing

Special Session: Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment

Social Media and Consumer Behavior Interface

City Tour