Room 1

Sessions

• Session 1.1 (Jul 10 09:00-10:30) Advertising 1
• Session 2.1 (Jul 10 11:00-12:30) B2B Marketing 1
• Session 3.1 (Jul 10 14:00-15:30) Special Session: Luxury Brand Management
• Session 4.1 (Jul 10 16:00-17:30) Green and Ethical Consumption
• Session 5.1 (Jul 11 09:00-10:30) Food and Health 1
• Session 6.1 (Jul 11 11:00-12:30) Marketing Research: Methods, Measures and Analytics
• Session 7.1 (Jul 12 09:00-10:30) Exploring Economics and Ideology in Consumer Behavior
• Session 8.1 (Jul 12 11:00-12:30) Decision Making Behavior
• Session 9.1 (Jul 12 14:00-15:30) Experiential and Addictive Behaviors
• Session 10.1 (Jul 12 16:00-17:30) The Dynamics of Service Encounters