JMCC Pentland 1 – East
Room 2
Sessions
- Session 1.2 (Jul 10 09:00-10:30) Big Data and Marketing Analytics
- Session 2.2 (Jul 10 11:00-12:30) International Marketing Strategy: The Case of Israel
- Session 3.2 (Jul 10 14:00-15:30) Services Marketing Strategy
- Session 4.2 (Jul 10 16:00-17:30) Meet the Editors 1
- Session 5.2 (Jul 11 09:00-10:30) There's an App for That! Exploring Digital and Technological Issues in Consumer Behavior
- Session 6.2 (Jul 11 11:00-12:30) Food and Health 2
- Session 7.2 (Jul 12 09:00-10:30) Luxury Branding
- Session 8.2 (Jul 12 11:00-12:30) Social Media and User Generated Content Affecting Brands
- Session 9.2 (Jul 12 14:00-15:30) Consumer-Brand Engagement
- Session 10.2 (Jul 12 16:00-17:30) Digital Loyalty and Engagement