JMCC Salisbury
Room 6
Sessions
- Session 1.6 (Jul 10 09:00-10:30) The Glocalized Luxury Buyer: The Role of Messaging and Consumption
- Session 2.6 (Jul 10 11:00-12:30) CSR and Managing for Sustainability
- Session 3.6 (Jul 10 14:00-15:30) International Marketing Strategy: Firm Performance and Expansion
- Session 4.6 (Jul 10 16:00-17:30) Enlightened Marketing Through Entrepreneurship and Innovation
- Session 5.6 (Jul 11 09:00-10:30) International Marketing: Effects of Consumer Values on Choice and Intention
- Session 6.6 (Jul 11 11:00-12:30) Social Media Marketing
- Session 7.6 (Jul 12 09:00-10:30) Advertising 2
- Session 8.6 (Jul 12 11:00-12:30) Customer Experience and Service Recovery
- Session 9.6 (Jul 12 14:00-15:30) Determinants of International Marketing Managers' Decisions
- Session 10.6 (Jul 12 16:00-17:30) Ethics and Social Responsibility