Program for Friday, July 12th: Talk View

PROGRAM FOR FRIDAY, JULY 12TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

21:30

22:00

22:30

23:00

23:30

08:30-14:00 Registration

09:00-09:22

Consumer Behavior During Recessions: a Qualitative Approach

Maria Sarmento, Susana Marques, Mercedes Galan-Ladeiro

09:22-09:44

Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political

Ali Mahmoud, Nicholas Grigoriou, William Reisel, Dieu Hack-Polay

09:44-10:06

A Configurational Approach to Consumer Animosity

Paolo Antonetti, Danae Manika

09:00-09:22

The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective

Rather Ahmad Raouf, Mark Anthony Camilleri

09:22-09:44

Modern vs. Traditional Luxury Brand Personality and Digital Strategy

Kirsten Cowan, Alena Kostyk

09:44-10:06

Determinants of Luxury Purchase Intentions in a Recessionary Environment

Arezoo Davari, Pramod Iyer, Francisco Guzman, Cleopatra Veloutsou

09:00-09:22

The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable

Soffien Bataoui, Jean-Luc Giannelloni, Agnès Helme-Guizon

09:22-09:44

The Effect of Virtual Reality Mobile Applications on Shopping Experience

Daria Plotkina, John Dinsmore

09:44-10:06

The Rise of Virtual Commerce

Anouk de Regt, Stuart J. Barnes, Kirk Plangger

10:06-10:28

Understanding customer experience on personalized websites

Laetitia Lambillotte, Nathan Magrofuoco, Ingrid Poncin, Jean Vanderdonckt

09:00-09:22

The Impact of Integrated Quality on Hospital Performance

Sidney Anderson, Jeffery Smith, Jeff Shockley

09:22-09:44

An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare

Rocio Rodriguez, Goran Svensson, David Eriksson

09:44-10:06

The Effectiveness of Anti-Smoking Fear Appeals

Dan Petrovici, Riadh Salhi, Linda Golden

10:06-10:28

How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People?

Gloria Dossou, Karine Gallopel-Morvan, Sophie Lacoste-Badie

09:00-09:22

Sharing Fashion

Rachel Vieira, Neil Towers, Louise Reid

09:22-09:44

The Effect of Social Comparison Orientation on Luxury Purchase Intentions

Kishore Gopalakrishna Pillai, Smitha Ravindranathan Nair, Nguyen Tran

09:44-10:06

Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion

Alexandra Krallman, Mark Pelletier, Donald Barnes

09:00-09:22

Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the

Kristin Stewart, Matt Kammer-Kerwick, Isabella Cunningham

09:22-09:44

The Impact of Narrative Advertisement on Consumers’ Brand Experience

Pei-Ju Tung, Aihwa Chang

09:44-10:06

An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims

Jie G. Fowler, Les Carlson

10:06-10:28

Exploring How Followers Respond to Micro-Influencer Endorsement

Shing-Wan Chang, Thi Thao Trang Dang

09:00-09:22

The Relationship between Internal Locus of Control and Purchase Intention of Green Products: The Moderation Effect of Product

Abdullah Saad Rashed, Ahmad Daryanto, Juliana Sutanto

09:22-09:44

Consumer Resistance to Responsible Energy Behavior

Dhouha El Amri

09:44-10:06

Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental

Mark Cleveland, Jennifer Robertson

10:06-10:28

Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour”

Estelle van Tonder, Sam Fullerton, Leon T de Beer

09:00-09:22

The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit

Maryam Tofighi, Ebrahim Mazaheri, Jeffrey Anderson

09:22-09:44

Toward Developing a Valenced Model of Fit in Cause-related Marketing

Jennifer Liebetrau, Debra Basil

09:44-10:06

CSR 2.0 Politically Charged Causes and the Stock Market

Maria Petrescu, Paul Koku

10:06-10:28

Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP )

Abhishek Dwivedi, Jay Weerawardena, Robert E McDonald

11:00-11:22

Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s

Krista Hill, Anjali Bal, Dhruv Grewal

11:22-11:44

The Gain from Pain

Kerry Chipp, Natalia Mendes de Barros

11:44-12:06

A Scale of Consumer Wisdom

Michael Luchs, David Mick, Kelly Haws

12:06-12:28

Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought

Charlene Dadzie, Nancy Spears

11:00-11:22

Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition

Natalia Yannopoulou, Martin Liu, Danae Manika, Xuemei Bian

11:22-11:44

Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand

Cheng-Yu Lin, En-Yi Chou

11:44-12:06

The Effect of Anxiety and Anti-Social Content on Social Media Use: An Abstract

Edith Galy, Monica Hernandez

11:00-11:22

Does Marketing Ambidexterity Pay Off?

Hillbun Ho, Oleksiy Oleksiy, James Agarwal

11:22-11:44

Rationalizing and Integrating Strategic Marketing Knowledge: Applying The Resource-Advantage Theory

Arturo Z Vasquez-Parraga

11:44-12:06

Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance

Gavriel Dahan, Aviv Shoham

12:06-12:28

Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship

Raeesah Chohan, Emily Treen

11:00-11:22

Healthy Lifestyle and Food Waste Behaviour

Elisabetta Savelli, Barbara Francioni, Ilaria Curina

11:22-11:44

Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences

Balaji G, Anandakuttan Unnithan

11:44-12:06

Political Ideology and Health Risk Perceptions of Food

Benjamin Boeuf

12:06-12:28

Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change

Sabrina Hombourger, Géraldine Thevenot, Maryline Schultz

11:00-11:22

How Does Providing Financial Information Impact Retirement Intentions?

Arvid Hoffmann, Daria Plotkina

11:22-11:44

Customer Participation in Creating Customer Satisfaction

Li-Wei Wu, Chen-Yu Lin, Fang-Sheng Shih

11:44-12:06

Brand Spillover within the Insurance Ecosystem

Julie Robson, Jillian Farquhar, Samreen Ashraf

11:00-11:22

Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent

Han Lee, Heng-Chiang Huang, Chuan-Feng Shih

11:22-11:44

A Customer Engagement Literature Review and Research Directions

Liliane Abboud, Helen L. Bruce, Jamie Burton

11:44-12:06

Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: A Systematic Literature

Karim Sidaoui, Jamie Burton, Babis Theodoulidis

12:06-12:28

Understanding Online Service Recovery From A Prospective Consumer Perspective

Ran Huang, Sejin Ha

11:00-11:22

Team-building Activity to Deliver Marketing Concepts

Anahit Armenakyan

11:22-11:44

Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts

Hector R. Lozada

11:44-12:06

History of Marketing Channels in North America

Karen Hopkins, O.C. Ferrell

12:06-12:28

Overcoming Challenges in Marketing Theory Education

M. Wilson, K. Heilgenberg, J. Paschen, K. Robson, R. Dingus, V.J. Morkunas

11:00-11:22

Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding

Nawar Chaker, Edward Nowlin, Doug Walker, Nwamaka Anaza

11:22-11:44

Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese

Claudio Pousa, Yunling Liu, Asad Aman

11:44-12:06

The Indecisive Sales Manager

Jay Mulki, Felicia Lassk

12:06-12:28

Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships

Janice Payan, Nils Hogevold, Goran Svensson

14:00-14:22

The Relevance Of UTAUT And UTAUT 2 To Online Gambling Intentions

Jirka Konietzny, Albert Caruana, Mario Cassar, Joe Vella

14:22-14:44

Analyzing the Consumer Journey for Long-Distance Hikes

Michael Basil

14:00-14:22

Using Virtual Reality to Enhance Brand Experiences

Kirsten Cowan, Alena Kostyk, Seth Ketron

14:22-14:44

Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism

Enrique Becerra, Vishag Badrinarayanan

14:44-15:06

The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective

Ehsan Naderi, Iman Naderi, Bimal Balakrishnan

15:06-15:28

Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages

Gargi Bhaduri, Sandeep Ramprabhu More

14:00-15:30 Meet the Editors 2

14:00-14:22

The Importance of 'Need for Touch' for Produce in Online Retailing

Frauke Kühn, Marcel Lichters, Nina Krey

14:22-14:44

Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects

Claudio Pousa, Zachary Lepage, Farshid Shams

14:44-15:06

Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research

Sean Tanner, Mary McCarthy, Seamus O'Reilly

15:06-15:28

Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change

Mei-Fang Chen

14:00-14:22

Effect of Multiple Relationship Quality on New Product Adoption

Jaebeom Suh, Swinder Janda, Jiho Yoon

14:22-14:44

What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer

Jiun-Sheng Chris Lin, Chih-Ying Chu, Hawyi Liang

14:44-15:06

Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis

Chao-Chin Huang

15:06-15:28

An Examination of the Sustainability in Private Healthcare Companies from the Past to the Present

Rocio Rodriguez, Goran Svensson, Carmen Otero-Neira

14:00-14:22

Women in Management: Changing Organizational Cultures in Peru, Mexico and USA: An Abstract

Edith Galy, Mei Han

14:22-14:44

The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor

Richa Chugh, Val Lindsay, Dave Crick, Annie H. Liu

14:44-15:06

The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel

Vanda Vereb, Helena Nobre, Minoo Farhangmehr

14:00-14:22

Bottom of the Pyramid (BOP) Consumers’ Perspective of Service Innovations: The Case of Nigeria

Selen Savas-Hall, Justin Hall, George Gresham

14:22-14:44

Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer

Gillian Sullivan Mort, Tanvir Ahmed, Rafi Ahmed, Clare D’ Souza

14:44-15:06

The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer

Heejung Park

14:00-14:22

Measuring Front-End of Innovation Performance

Mayoor Mohan, Kevin Voss

14:22-14:44

Investigating the Impact of Strategic New Product Development Process Changes on Innovation

Todd Morgan, Michael Obal

14:44-15:06

Successful Relationship Approaches during New Product Development in Technology-Based Industrial

Gerard Athaide, Sandeep Salunke

16:00-16:22

A Study of Job Stressors among B2B Senior Solicitors

Arash Valipour, Ghasem Zaefarian, Matthew Robson, Zhaleh Najafi Tavani

16:22-16:44

When Does the Service Provider’s Accent Matter?

Alastair Tombs, Sally Rao Hill

16:00-16:22

Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program

Kirk Plangger, Colin Campbell, Karen Robson, Jianyu Hao

16:22-16:44

What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts?

Abdul Ashraf, Narongsak Thongpapanl, Luciano Lapa, Ali Anwar

16:00-16:22

The Role of Social Media in The Quarter-Life Crisis and Subsequent Online Compensatory Behaviours

Elena Osadchaya

16:22-16:44

The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour

Sara Alrabiah, Ben Marder, David Marshall

16:44-17:06

From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social

Teresa Fernandes, Inês Inverneiro

16:00-16:22

A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention

Ahmad Daryanto, Zening Song, Didier Soopramanien

16:22-16:44

Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia

Omar El Moussawel, Sihem Dekhili, Roberta Crouch

16:44-17:06

The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. A Conceptual

Aditya Kumar Purohit, Agnès Helme-Guizon

17:06-17:28

Examination of Sustainability Through the Time in the Public Healthcare Service Network

Rocio Rodriguez, Goran Svensson, Carmen Otero

16:00-16:22

Sustainable Tourism Development: Social Value or Social Hazard?

Rama Jayanti, Rajat Sharma, Kunal

16:22-16:44

Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western

Raksmey Sann, Chi Ting Chen, Pei-Chun Lai, Hsin-Hui Sunny Hu

16:44-17:06

The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism

Cheng-Chieh Hsiao, Ta-Kuang Hsu

16:00-16:22

Factors Influencing Corporate Philanthropy in Emerging Markets

Gopalkrishnan Iyer, Sarah Hong Xiao, Doa'A Hajawi

16:22-16:44

Structured Abstract: Ethics Rankings and Value Creation

Ralitza Nikolaeva, Sefano Mengoli, Marco Visentin

16:44-17:06

Overcoming the Perceived Performance Inferiority of Sustainable Products

Balaji G, Anandakuttan Unnithan

16:00-16:22

Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s

Ali Heydari, Michel Laroche, Marie-Odile Richard

16:22-16:44

The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm

J. Weerawardena, S. Salunke, G. Knight, G. Sullivan-Mort, P. Liesch

16:44-17:06

Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity

Elaine Ritch, Julie McColl

18:45-19:30 President's Reception

19:30-23:30 Gala Dinner

10:30-11:00 Tea/Coffee Break

12:30-14:00 Lunch Break

15:30-16:00 Tea/Coffee Break