AMSWMC22: 2019 AMS WMC EDINBURGH
PROGRAM

Days: Wednesday, July 10th Thursday, July 11th Friday, July 12th

Wednesday, July 10th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 1.1: Advertising 1

Advertising 1

Chair:
Ryan Langan (University of San Francisco, United States)
09:00
Lachezar Ivanov (European University Viadrina, Germany)
Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising (abstract)
09:22
Ying Wang (Youngstown State University, United States)
Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude (abstract)
09:44
Ria Wiid (Worcester University Business School, UK)
Kerstin Heligenberg (University of Victoria, Canada)
Truth, Half-Truth or Little White Lie? Exploring Public Sentiment Toward Advertising Through Cartoon Analysis (abstract)
10:06
Dragana Medic (TOULOUSE CAPITOLE UNIVERSITY, France)
Jean Marc Decaudin (TOULOUSE CAPITOLE UNIVERSITY, France)
Humor in Ads: the Impact of Culture (abstract)
09:00-10:30 Session 1.2: Big Data and Marketing Analytics

Big Data and Marketing Analytics

Chair:
Annie Yu (National Chung Cheng University, Taiwan)
09:00
Stephen L. France (Mississippi State University, United States)
Yuying Shi (Texas A&M Commerce, United States)
Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application (abstract)
09:22
Teresa Fernandes (Faculty of Economics - University of Porto - Portugal, Portugal)
Nuno Pereira (Faculty of Economics - University of Porto - Portugal, Portugal)
Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data (abstract)
09:44
Nick Hajli (Swansea University, UK., UK)
Mina Tavidi (Swansea University, UK., UK)
Big Data Analytics in Product Innovation Context (abstract)
10:06
Itzhak Gnizy (Ono Academic College, Israel)
How Big Data Utilization Affect Firms Marketing-related Strategies and Performance (abstract)
09:00-10:30 Session 1.3: Revisiting Concepts in Branding

Branding 1

Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
09:00
Xi Fang (The University of Glasgow, UK)
Kalliopi Chatzipanagiotou (The University of Glasgow, UK)
Cleopatra Veloutsou (The University of Glasgow, UK)
The Impact of Different Aspects of Perceived Authenticity on the Tourist - Destination Relationship Quality (abstract)
09:22
Marc Herz (Kleinundplaecking, Germany)
Adamantios Diamantopoulos (University of Vienna, Austria)
Deceptive Use of the ‘Regionality’ Concept in Product Labeling and Branding Strategies (abstract)
09:44
Stefanie Jensen (Hochschule für Technik und Wirtschaft des Saarlandes, Germany)
Martin Ohlwein (ISM International School of Management, Germany)
Sebastian Burczyk (ISM International School of Management, Germany)
Brand Heritage vs. Brand Nostalgia – Same Same, But Different? (abstract)
10:06
Nada Maaninou (EM STRASBOURG, France)
Richard Huaman Ramirez (EM STRASBOURG, France)
Perceived Brand Age: What Does It Mean? How Can it Help With Brand Positioning? (abstract)
09:00-10:30 Session 1.4: Tantilize the Senses! Contemporary Issues in Sensory Marketing

Consumer Behavior 1

Chair:
Joseph Vella (University of Malta, Malta)
09:00
Maher Georges Elmashhara (University of Minho, Portugal)
Ana Maria Soares (University of Minho, Portugal)
I feel good: The Impact of Atmospherics General Interior Variables on Shopper Behavior (abstract)
09:22
Brendan Emmerson (Leeds Beckett University, UK)
Prithwiraj Nath (Leeds Beckett University, UK)
Cathy Barnes (Leeds Beckett University, UK)
Expectations vs Reality: Visual-Tactile Incongruence Influences Emotional and Behavioural Responses in the Online Retailing Context (abstract)
09:44
Flor Esthela Morton Rodríguez (The University of Monterrey, Mexico)
Influencing Consumers’ Buying Behavior Through Smell (abstract)
10:06
Jungeun Lee (Seoul National University, South Korea)
Nara Youn (Hongik University, South Korea)
Thinking Creatively Through Hands (abstract)
09:00-10:30 Session 1.5: Service Technology and Social Media

Services Marketing 1

Chair:
Nicole Hartley  (The University of Queensland, Australia)
09:00
Daniela Berg (The University of Queensland, Australia)
Nicole Hartley (The University of Queensland, Australia)
Linda Alkire (Texas State University, United States)
Social Service Robots: What Do We Know and Where Do We Go next? (abstract)
09:22
Hsin-Hui Sunny Hu (Ming Chuan University, Taiwan)
Chi-Ting Chen (Ming Chuan University, Taiwan)
Pei-Chun Lai (National Pingtung University of Science and Technology, Taiwan)
The Impacts of Restaurant Technology on Customer Dining Experiences -The Moderating Role of Need for Interaction (abstract)
09:44
Ayesha Manzoor (Jönköping University, Sweden)
Tomas Mullern (Jönköping University, Sweden)
Consumer Airline Experiences and Negative Brand Emotions Expressed on Social Media: A Consumer Perspective (abstract)
10:06
Wolfgang Weitzl (University of Vienna, Austria)
Sabine Einwiller (University of Vienna, Austria)
Clemens Hutzinger (Seeburg Castle University, Austria)
How Can Firms Stop Negative Word-of-Mouth? a Typolology of Online Complainants (abstract)
09:00-10:30 Session 1.6: The Glocalized Luxury Buyer: The Role of Messaging and Consumption

The Glocalized Luxury Buyer

Chair:
Lauren Copeland (Kent State University, United States)
09:00
Ting-Hsiang Tseng (Feng-Chia University, Taiwan)
Matthew Liu (Univeristy of Macau, Macao)
George Balabanis (CASS Business School, CITY University, UK)
Will Made-In Tags Intervene the Effects of Limited-Quantity Scarcity Messages for Luxury Brands? (abstract)
09:22
Caner Çeşmeci (Istanbul Technical University, Turkey)
Şebnem Burnaz (Istanbul Technical University, Turkey)
Has Luxury Consumption Something to Do with Fear and Love? (abstract)
09:44
Lauren Copeland (Kent State University, United States)
Jewon Lyu (Kent State University, United States)
Millennial Consumer’s on Instagram: Implications for Luxury Brands vs Celebrity Influencers (abstract)
10:06
Sihem Dekhili (University of Strasbourg, France)
Mohammed Akli Achabou (IPAG Business School, France)
Fatmah Alharbi (University of Strasbourg, France)
When Luxury Brands Embrace Sustainability: What Risk on Perceived Quality? (abstract)
09:00-10:30 Session 1.7: Doctoral Colloquium

Doctoral Track

Chair:
John Ford (Old Dominion University, United States)
09:00
Mikko Hanninen (Aalto University, Finland)
The Elephant in the Room; Review of Digital Platforms in Marketing Literature (abstract)
09:22
Ozge Demir (Istanbul Technical University, Turkey)
Components of Customer Experience and Their Impact on Co-created Value (abstract)
09:44
Larissa Diekmann (University of Bayreuth, Germany)
Can Someone Become Like Someone Else By Eating His Or Her Leftovers? Analyzing Perceived Transmission Of Personality Traits Through Leftovers (abstract)
09:00-10:30 Session 1.8: Special Session: Sports Marketing

Special Session

Chair:
Anahit Armenakyan (Nipissing University, Canada)
09:00
Anahit Armenakyan (Nipissing University, Canada)
Natalya Brown (Nipissing University, Canada)
Denyse Lafrance Horning (Nipissing University, Canada)
Sports Marketing (abstract)
09:15
Anahit Armenakyan (Nipissing University, Canada)
Sports Marketing: Youth Sport Participation and Youth Olympic Games (abstract)
09:30
Natalya Brown (Nipissing University, Canada)
Anahit Armenakyan (Nipissing University, Canada)
Sports Marketing: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities (abstract)
09:45
Denyse Lafrance Horning (Nipissing University - School of Business, Canada)
Ice Hockey Consumers – Who Cares About Women Recreational Players? (abstract)
10:00
Denyse Lafrance Horning (Nipissing University - School of Business, Canada)
Enlightened Learning in Sport Marketing (abstract)
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 2.1: Building Brand Value and Growth

Branding 2

Chair:
Kirsten Cowan (The University of Edinburgh, UK)
11:00
Allam Abu Farha (Qatar University, Qatar)
Osama Sam Al Kwifi (Qatar University, Qatar)
Building a Global Brand by Rapid Internationalization in Challenging Conditions (abstract)
11:22
Giang Trinh (Ehrenberg-Bass Institute, University of South Australia Business School, Australia)
Peter Golder (Tuck School of Business, Dartmouth College, United States)
Factors Affecting Long Term Brand Growth (abstract)
11:44
Johara Al Assafe (king saud university, Saudi Arabia)
Abdullah Alhidari (King Saud University, United States)
Measuring Store Equity in Competitive Environment (abstract)
12:06
Walter Wymer (University of Lethbridge, Canada)
Riza Casidy (Deakin University, Australia)
Exploring Brand Strength’s Nomological Net and its Dimensional Dynamics (abstract)
11:00-12:30 Session 2.2: B2B Marketing 1
Chair:
Kaouther Kooli (Bournemouth University, UK)
11:00
Kostis Indounas (Athens University of Economics and Business, Greece)
New Product Pricing in B2B Markets (abstract)
11:22
Yu-Xiang Yen (College of Management, Yuan Ze University, Taiwan)
How Firms Achieve Technology Readiness for IoT Adoption? - Views from Market Orientation and Adaptive Capability (abstract)
11:44
Charles Ingene (The University of Oklahoma, United States)
Jie Fowler (Valdosta State University, United States)
From the Stone Age to Our Digital Age: A Theoretical Explication of the Historical Development of International Distribution (abstract)
11:00-12:30 Session 2.3: International Marketing Strategy: The Case of Israel

Cross-Cultural, Multicultural and/or International Marketing

Chair:
Kivenzor Gregory (University of Connecticut, United States)
11:00
Yoel Asseraf (Ruppin Academic Center, Israel)
Aviv Shoham (Haifa University, Israel)
Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing (abstract)
11:22
Yoel Asseraf (Ruppin Academic Center, Israel)
Aviv Shoham (University of Haifa, Israel)
The Underlying Sources of OI-IO’s Strategic Approaches and International Marketing: An Exploratory Qualitative Study (abstract)
11:44
Dalia Velan (The Open University of Israel, Israel)
Aviv Shoham (University of Haifa, Israel)
Structured Abstract: The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA (abstract)
12:06
Marco Faldini (The University of Manchester, Brazil)
Carlos Lourenco (FGV, Brazil)
Startups and Country of Origin Positioning Strategy (abstract)
11:00-12:30 Session 2.4: Special Session: Artificial Intelligence in Marketing

Special Session

Chair:
Kathryn Waite (Heriot Watt University, UK)
11:00
Kathryn Waite (Heriot Watt University, UK)
Artificial Intelligence in Marketing (abstract)
11:00-12:30 Session 2.5: Healthcare Marketing 1

Healthcare Marketing 1

Chair:
Christine Pitt (KTH, Canada)
11:00
Christine Pitt (KTH Royal Institute of Technology, Canada)
Ian McCarthy (Simon Fraser University, Canada)
Mila Lazarova (Simon Fraser University, Canada)
Ria Wiid (University of Worcester, UK)
Kerstin Heilgenberg (University of Victoria, Canada)
I’m not Thrilled about My Colonoscopy: Assessing Sentiment and Emotions from Social Media Posts (abstract)
11:22
Jeandri Robertson (Luleå University of Technology, Department of Industrial Marketing, Luleå, Sweden, SE-971 87, South Africa)
Caitlin Ferreira (Luleå University of Technology, South Africa)
Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing. (abstract)
11:44
Audur Hermannsdottir (University of Iceland, Iceland)
Arnar Buason (University of Iceland, Iceland)
Determinant Factors to Focus on when Designing a Social Marketing Strategy to Encourage Children to Consume Fish (abstract)
12:06
Michael Kaplan (University of Cape Town, South Africa)
Raeesah Chohan (University of Cape Town, South Africa)
David Rosenstein (Neural Sense, South Africa)
Mark Drummond (Neural Sense, South Africa)
The Impact of Anti-Sugar Public Health Campaigns on Implicit Attitudes (abstract)
11:00-12:30 Session 2.6: Retailing Customer Experience: New Perspectives

Retailing 1

Chair:
Prithwiraj Nath (Leeds Beckett University, UK)
11:00
Ioannis Krasonikolakis (University of Kent, UK)
Moral Identity in Retail Markets (abstract)
11:22
Eleftherios Alamanos (Newcastle University, UK)
Charles Dennis (Middlesex University, UK)
Josko Brakus (University of Leeds, UK)
Savvas Papagiannidis (Newcastle University, UK)
Michael Bourlakis (Cranfield School of Management, UK)
Customer Happiness in the Retail Customer Journey (abstract)
11:44
Chen-Yu Lin (Feng-Chia University, Taiwan)
Li-Wei Wu (Tung-Hai University, Taiwan)
Perceived Retail Service Innovativeness: a Consumer Perspective (abstract)
12:06
James Reardon (Monfort College of Business, United States)
Anita Radon (Södertörn University, Sweden)
Daniel Brannon (Monfort College of Business, United States)
Measurement and Implications of Experiential Retail (abstract)
11:00-12:30 Session 2.7: CSR and Managing for Sustainability

Responsible Marketing 1

11:00
Guido Grunwald (Osnabrueck University of Applied Sciences, Germany)
Jürgen Schwill (Technische Hochschule Brandenburg - University of Applied Sciences, Germany)
Corporate Sustainability Crisis Management: A Conceptual Framework (abstract)
11:22
Tanawat Hirunyawipada (University of Dayton, United States)
Yue Pan (University of Dayton, United States)
When Will Going Green Enhance Firm Performance? (abstract)
11:44
Hawyi Liang (National Taiwan University, Taiwan)
En-Yi Chou (National Central University, Taiwan)
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behaviors (abstract)
12:06
Boris Bartikowski (Kedge, France)
Guido Berens (Rotterdam School of Management, Netherlands)
Message Framing in CSR Communication: Do Good and Spread the Word – But How? (abstract)
11:00-12:30 Session 2.8: Marketing Theory
Chair:
Jillian Farquhar (Solent University, UK)
11:00
Samantha McEvedy (La Trobe Business School, La Trobe University, Melbourne, Australia)
Gillian Sullivan-Mort (La Trobe Business School, La Trobe University, Melbourne, Australia)
Paxton Susan (School of Psychology and Public Health, La Trobe University, Melbourne, Australia)
Clare D'Souza (La Trobe Business School, La Trobe University, Melbourne, Australia)
Self-deservingness and Satisfaction in Co-creative Customer-Brand Relationships (abstract)
11:22
Benedikt Lindenbeck (FernUniversität in Hagen (University of Hagen), Germany)
Analyzing Customer Journeys In The Digital Age: A Research Framework (abstract)
11:44
Hui-Ling Huang (Chang Jung Christian University, Taiwan)
Yue-Yang Chen (I-Shou University, Taiwan)
Shang-Wen Chuang (I-Shou University, Taiwan)
Examining the Strategic Alignment Effect Between Strategic Orientation and Market Orientation on Business Performance (abstract)
12:06
Jane Priest (Edinburgh Business School, Heriot-Watt University, UK)
An Exploration into New Mothers’ Perceptions of Identity, Status and the Consumption of Baby-Related Products (abstract)
11:00-12:30 Session 2.9: Special Session: Best Articles from the Italian Marketing Association
Chair:
Barry Babin (Louisiana Tech University, United States)
11:00
Ada Maria Barone (LUISS University, Italy)
Carmela Donato (LUISS University, Italy)
Simona Romani (LUISS University, Italy)
Imperfection Can Become Beauty: The Role of Food Processing (abstract)
11:15
Federica De Vanna (University of Sannio, Italy)
Michela Matarazzo (Marconi University, Italy)
Riccardo Resciniti (University of Sannio, Italy)
A Bibliometric Analysis on E-commerce and Firms’ Internationalization (abstract)
11:30
Fleura Bardhi (Lund University, Sweden)
Matteo Corciolani (University of Pisa, Italy)
Daniele Dalli (University of Pisa, Italy)
A Typology of Consumption Acquisition Practices (abstract)
11:45
Cesare Amatulli (University of Bari Aldo Moro, Italy)
Alessandro Peluso (University of Salento, Italy)
Luca Petruzzellis (University of Bari Aldo Moro, Italy)
Gianluigi Guido (University of Salento, Italy)
Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism (abstract)
12:00
Valeria Belvedere (Catholic University of the Sacred Heart -Milan, Italy)
Annalisa Tunisini (Catholic University of the Sacred Heart - Milan, Italy)
Getting the Most from Omnichannel Management Strategy (abstract)
12:30-14:00Lunch Break
14:00-15:30 Session 3.1: Special Session: Luxury Brand Management

Special Session

Chair:
George Christodoulides (American University of Sharjah, UAE)
14:00
George Christodoulides (American University of Sharjah, UAE)
Luxury Brand Management (abstract)
14:00-15:30 Session 3.2: Services Marketing Strategy

Marketing Strategy 1

Chair:
Vida Morkunas (Lulea University of Technology, Sweden)
14:00
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Hawyi Liang (National Taiwan University, Taiwan)
Chih-Ying Chu (National Taiwan University, Taiwan)
Assessing the Market Valuation of Self-Service Technology Initiatives (abstract)
14:22
Ines Branco-Illodo (Nottingham Trent University, UK)
Lisa Qixun Siebers (Nottingham Trent University, UK)
Linda Lee (Nottingham Trent University, UK)
The Role of Employee Attachment in Creating Service Climate: A Low-Skilled Workers’ Perspective (abstract)
14:44
Olga Kvasova (University of Central Lancashire, Cyprus)
John Buffington (University of Denver, United States)
Code-switching in Advertising to Ethnic Bilingual Minorities: The Case of Health Care Services (abstract)
15:06
Liang Chen (Wuhan University, China)
Yao Luo (University of Toronto, Canada)
Ping Xiao (University of Technology, Sydney, Australia)
Estimating the Demand for Service Bundles under Three-Part Tariffs (abstract)
14:00-15:30 Session 3.3: Legitimacy and Trust in Financial Services

Financial Services 1

Chair:
Heejung Park (University of Wyoming, United States)
14:00
Kathryn Waite (Heriot-Watt University, UK)
Nurdilek Dalziel (De Montfort University,, UK)
Tina Harrison (The University of Edinburgh, UK)
Legitimacy of Negative Online Customer Engagement (abstract)
14:22
Julie Robson (Bournemouth University, UK)
Jillian Farquhar (Solent University, UK & Gordon Institute of Business Science, University of Pretoria, RSA, UK)
Samreen Ashraf (Bournemouth University, UK)
Brand Spillover within the Insurance Ecosystem (abstract)
14:44
Linda Deigh (University of Bedfordshire, UK)
Jillian Farquhar (Solent University, UK and Gordon Institute of Business Science, University of Pretoria, RSA, UK)
Julie Robson (Bournemouth University, UK)
Building Legitimacy for CSR in Banking Through Marketing Communications: Enlightenment from Sub-Saharan Africa (abstract)
15:06
Sanjit Kumar Roy (The University of Western Australia, Australia)
James Devlin (University of Nottingham, UK)
Harjit Sekhon (Coventry University, UK)
Xuemei Bian (Northumbria University, UK)
Decision Delegation and Trust: Insights from Financial Services (abstract)
14:00-15:30 Session 3.4: eWOM

Digital Marketing 1

Chair:
Kirk Plangger (Kings College London, UK)
14:00
Shuyu Lin (University of the Arts London, UK)
Decoding User-Generated Images as a New Genre of eWOM (abstract)
14:22
Edward Boon (Webster University Geneva, Switzerland)
Elsamari Botha (University of Stellenbosch Business School, South Africa)
Dealing with Ambiguity in Online Customer Reviews: The Topic-Sentiment Method for Automated Content Analysis (abstract)
14:44
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
Jessie Pallud (EM Strasbourg Business School, University of Strasbourg, France)
Impact of Online Review Format on Consumer Ewom and Visit Intentions (abstract)
15:06
Zixuan Cheng (King's College London, UK)
Chatdanai Pongpatipat (Saginaw Valley State University, United States)
Kirk Plangger (King's College London, UK)
Leyland Pitt (Simon Fraser Unviersity, Canada)
Nation Brands in Expert Electronic Word-of-Mouth (abstract)
14:00-15:30 Session 3.5: Social Media Marketing: Credibility and Authenticity

Social Media Marketing 1

14:00
Klaus-Peter Wiedmann (Leibniz University Hannover, Germany)
Walter von Mettenheim (Leibniz Universität Hannover, Germany)
An Adaptation of the Source Credibility Model on Social Influencers (abstract)
14:22
Mandy Pick (Otto-von-Guericke University Magdeburg, Germany)
Endorser Credibility and Psychological Ownership in the Social Media-Based Influencer Marketing Context (abstract)
14:44
Sarah Alhouti (Providence College, United States)
Catherine Johnson (University of Toledo, United States)
Corporate Social Media Authenticity (abstract)
15:06
Ronaldo Nunes (Universidade Fumec, Brazil)
Jose Marcos Mesquita (FEAMIG, Brazil)
Does positive e-WOM always Improve Firm’s Performance? Evidences from Emerging Markets (abstract)
14:00-15:30 Session 3.6: International Marketing Strategy: Firm Performance and Expansion

Cross-cultural Marketing 2

Chair:
Yong Wang (West Chester University, United States)
14:00
David Smith (Palm Beach Atlantic University, United States)
Determinants of the Marketing Budget Allocation Process Across Countries Using Artificial Neural Network Classification: Japan, Germany, United States (abstract)
14:22
Cheryl Nakata (University of North Carolina at Greensboro, United States)
The Strategy of Improving Exporting Through Innovating: Determinants for Developing Country Firms (abstract)
14:44
Chiquan Guo (University of Texas Rio Grande Valley, United States)
Yong Wang (West Chester University, United States)
Jing Zhu (South Texas College, United States)
Joicey Wei (Singapore University of Social Sciences, Singapore)
Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction (abstract)
15:06
Marina Kyriakou (University of Piraeus, Greece)
Markos Tsogas (University of Piraeus, Greece)
International Expansion Alternatives: a Modeling Approach (abstract)
14:00-15:30 Session 3.7: Special Session: Teaching Students to Make a Difference - Classroom Techniques to Enlighten Students

Special Session

Chair:
Alexandra Abney (University of Alabama at Birmingham, United States)
14:00
Alexandra Abney (University of Alabama at Birmingham, United States)
Jennifer Stevens (University of Toledo, United States)
Stacie Waites (Marquette University, United States)
Teaching Students to Make a Difference: Classroom Techniques to Enlighten Students (abstract)
14:00-15:30 Session 3.8: Developments in the Emerging Markets
Chair:
Jay Mulki (Northeastern University, United States)
14:00
Sridhar Guda (Indian Institute of Management Kozhikode, India)
Vaibhav Chawla (Indian Institute of Technology Madras, India)
Teidorlang Lyngdoh (Xavier School of Management, XLRI Jamshedpur, India)
Product Adaptation for Rural Markets – a Social Relations Approach (abstract)
14:22
Ayush Chaudhary (Indian Institute of Technology, Madras (IITM), India)
Varisha Rehman (Indian Institute of Technology, India)
Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market (abstract)
14:44
Thomas Anning-Dorson (University of Ghana Business School, Ghana)
Does Capability Increase Firm Performance at all times? An Assessment of Firm Involvement Capability (abstract)
15:06
Danie J Petzer (Gordon Institute of Business Science, South Africa)
Estelle van Tonder (North-West University, South Africa)
The Customers’ Role in Service Recruitment and Retention in the Sharing Economy (abstract)
14:00-15:30 Session 3.9: Marketing Management and Performance
Chair:
Carl-Philip Ahlbom (Stockholm School of Economics, Sweden)
14:00
Yuying Shi (Texas A&M University - Commerce, United States)
Chris Myers (Texas A&M University - Commerce, United States)
Customer Channel Adoption and Migration Behavior in an Extensive Channel Environment (abstract)
14:22
Linda Narh (University of Ghana, Ghana)
Abdulai Mahmoud (University of Ghana, Ghana)
Raphael Odoom (University of Ghana, Ghana)
Ernest Tweneboah-Koduah (University of Ghana, Ghana)
Brand and Market Orientations Linkage with Firm Performance: Towards A Hybridised Conceptual Framework (abstract)
14:44
Mikko Hänninen (Aalto University, Finland)
Carl-Philip Ahlbom (Stockholm School of Economics, Sweden)
Dynamic Pricing and Shopping Cart Abandonment in Online Retail (abstract)
15:30-16:00Tea/Coffee Break
16:00-17:30 Session 4.1: Green and Ethical Consumer Behavior

Consumer Behavior 2

16:00
Heejung Park (University of Wyoming, United States)
An Extension of Consumers' Green Consumption Value to Financial Life. (abstract)
16:22
Amogh Kumbargeri (Indian Institute of Management Ahmedabad, India)
Sanjeev Tripathi (Indian Institute of Management Indore, India)
Oh! It’s So Costly! It Must be Green! The Impact of Price on the Green Perception of Eco-Friendly Products (abstract)
16:44
Treneya Reddy (University of KwaZulu-Natal, South Africa)
Debbie Ellis (University of KwaZulu-Natal, South Africa)
The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern (abstract)
17:06
Taylor Hummel (Nipissing University School of Business, Canada)
Anahita Baregheh (Nipissing University School of Business, Canada)
Organic Produce Purchasing in Canada: Literature Review (abstract)
16:00-17:30 Session 4.3: Special Session: Branding Study Abroad Faculty and Experiences - Panel Discussion

Special Session

Chair:
Winston Kwon (The University of Edinburgh, UK)
16:00
Kevin Shanahan (Mississippi State University, United States)
Michael Breazeale (Mississippi State University, United States)
Jennifer Stevens (University of Toledo, United States)
Stacie Waites (Marquette University, United States)
Winston Kwon (The University of Edinburgh, UK)
Branding Study Abroad Faculty and Experiences (abstract)
16:00-17:30 Session 4.4: B2B Marketing 2

B2B Marketing 2

Chair:
Elvira Bolat (Bournemouth University, United States)
16:00
Zhaleh Najafi-Tavani (University of Leeds, UK)
Ghasem Zaefarian (University of Leeds, UK)
Sahar Mousavi (Loughborough University, UK)
Peter Naude (Manchester Metropolitan University, UK)
Customer Engagement in the Design Stage and Supplier Performance: a Motivation-Opportunity-Ability Framework (abstract)
16:22
R. Mohan Pisharodi (Oakland University, United States)
Ravi Parameswaran (Oakland University, United States)
John W. Henke Jr. (Planning Perspectives, Inc., United States)
Differing Impacts of Price Pressure and Innovation Pressure (abstract)
16:44
Judy Zolkiewski (Alliance Manchester Business School, UK)
Jamie Burton (Alliance Manchester Business School, UK)
Vicky M. Story (School of Business and Economics, Loughborough University, UK)
Chris Raddats (Raddats, Chris ‎[C.Raddats@liverpool.ac.uk]‎, UK)
Tim Baines (Aston Business School, UK)
Dominic Medway (Manchester Metropolitan University, UK)
Overcoming Territorial Tensions in Servitized Networks (abstract)
16:00-17:30 Session 4.5: Fashion Marketing Strategy

Fashion and Luxury Marketing 1

16:00
Julie McColl (York St John University, UK)
Christopher Moore (York St John University, UK)
Understanding the Marketing Strategy of the Modern Menswear Fashion Brand (abstract)
16:22
Hyo Jin Eom (University of Georgia, United States)
Patricia Hunt-Hurst (The University of Georgia, United States)
Zhenqiu Lu (The University of Georgia, United States)
The importance of brand and retailer associations when extending a brand category (abstract)
16:44
Hyunjoo Im (University of Minnesota, United States)
Hyunjoo Oh (University of Florida, United States)
Effects of Perception of Storefront Designs on Consumers’ Behavioral Intention: An Information Gap Perspective (abstract)
16:00-17:30 Session 4.6: Enlightened Marketing Through Entrepreneurship and Innovation

Entrepreneurship and Innovation

Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
16:00
Haisu Zhang (New Jersey Institute of Technology, United States)
Yazhen Xiao (University of Tennessee, Knoxville, United States)
Customer Involvement in Data Analytics and Its Impact on B2B Innovation (abstract)
16:22
Monika Schuhmacher (Justus Liebig University Gießen, Germany)
Elisa Konya-Baumbach (University of Mannheim, Germany)
Sabine Kuester (University of Mannheim, Germany)
Victoria Kuharev (Justus Liebig University Gießen, Germany)
The Effectiveness of Specific Go-to-Market Strategies for Digital Innovation Adoption (abstract)
16:44
Sherese Duncan (Lulea University of Technology, United States)
Social Power and Entrepreneurial Action (abstract)
16:00-17:30 Session 4.7: Marketing Education: Impacts on Teaching and Learning

Marketing Education 1

Chair:
Alma Wimsatt (Texas A&M University, United States)
16:00
Ali Kara (Penn State University Park - York PA, United States)
Alma Mintu-Wimsatt (TX A & M University–Commerce, Commerce, TX, United States)
John Spillan (University of North Carolina at Pembroke, Pembroke, NC, United States)
Long Zhang (China University of Geosciences, Beijing, China, China)
Carlos Ruiz (George Gwinnett College, Mexico)
A Cross-National Investigation of Students' Views of International Marketing/Business Topics and Their Preferred Learning Methods (abstract)
16:22
Jessica Hoppner (George Mason University, United States)
Betsy Tretola (George Mason University, United States)
Two Birds, One Survey: Experiential Learning by Students and Faculty Using a Marketing Research Module (abstract)
16:44
Taylan Yalcin (California State University Channel Islands, United States)
Ekin Pehlivan (California State University Channel Islands, United States)
Cristina Nistor (Chapman University, United States)
The Impact of Gamification on Learner Engagement, Enjoyment and Performance: A Structured Abstract (abstract)
17:06
Kirk Plangger (King's Business School, UK)
Jayne Heaford (King's Business School, UK)
John Bredica (King's Business School, UK)
Exploring the Construction and Use of Crib Sheets (abstract)
16:00-17:30 Session 4.8: Special Session: Beyond the Logic of 'Open Doors' - Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective

Special Session

Chair:
Eva Kipnis (Coventry University, UK)
16:00
Eva Kipnis (The University of Sheffield, UK)
Samantha Cross (Iowa State University, United States)
Catherine Demangeot (IESEG School of Management, CNRS-LEM 9221, France)
Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective (abstract)
Thursday, July 11th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 5.1: Food and Health 1

Food Marketing and Consumption 1

Chair:
Mary Brennan (The University of Edinburgh, UK)
09:00
Samantha McEvedy (La Trobe Business School, La Trobe University, Melbourne, Australia)
Gillian Sullivan-Mort (La Trobe Business School, La Trobe University, Melbourne, Australia)
Susan Paxton (School of Psychology and Public Health, La Trobe University, Melbourne, Australia)
Clare D'Souza (La Trobe Business School, La Trobe University, Melbourne, Australia)
The Highs and Lows of Consumer Expectations in Relation to Commercial Weight-Loss Programs (abstract)
09:22
George Chryssochoidis (University of Kent, UK)
Consumers’ Judgment Error on Food Healthfulness and Effects of Food Label Helpfulness: A Four-Country Investigation (abstract)
09:44
Sarah Jane Flaherty (University College Cork, Ireland)
Mary McCarthy (University College Cork, Ireland)
Alan Collins (University College Cork, Ireland)
Claire Mccafferty McCafferty (University College Cork, Ireland)
Fionnuala M. Mcauliffe McAuliffe (University College Cork, Ireland)
Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Disruption of Behavioural Cue (abstract)
09:00-10:30 Session 5.2: There's an App for That! Exploring Digital and Technological Issues in Consumer Behavior

Consumer Behavior 3

09:00
Christopher Schumacher (University of St. Gallen, Switzerland)
Peter Maas (University of St. Gallen, Switzerland)
Drivers Of Consumers’ Willingness To Share Personal Information (abstract)
09:22
Oliver Gansser (FOM University of Applied Sciences, Germany)
Carsten D. Schultz (University of Hagen, Germany)
Perception of Digitalization across a Typology of Consumer Behavior (abstract)
09:44
Marcel Lukas (Heriot-Watt University, UK)
Chuck Howard (The University of British Columbia, Canada)
The Influence of Budgeting on Spending: Evidence from the UK’s Largest Financial Aggregation App (abstract)
10:06
Kerry Manis (Texas Tech University, United States)
When Social-Recognition Trumps Financial Incentives As Desired Currency (abstract)
09:00-10:30 Session 5.3: Negativity Towards Brands

Branding 3

09:00
Jennifer Barhorst (College of Charleston, United States)
Graeme McLean (University of Strathclyde, UK)
Alan Wilson (University of Strathclyde, UK)
Factors Motivating Receivers to Engage with Negative Brand Experiences Shared on Twitter (abstract)
09:22
Asli Kuscu (Yeditepe University, Turkey)
Hate Is Such A Strong Word… Or Is It? (abstract)
09:44
Marco Cioppi (Università di Urbino Carlo Bo, Italy)
Ilaria Curina (Università di Urbino Carlo Bo, Italy)
Barbara Francioni (Università di Urbino Carlo Bo, Italy)
Sabrina Hegner (University of Applied Sciences in Bielefeld, Germany)
Elisabetta Savelli (Università di Urbino Carlo Bo, Italy)
Brand Hate and Non-Repurchase Intention – the Mediator Role of Word-of-Mouth (abstract)
10:06
Seth Ketron (East Carolina University, United States)
Kelly Naletelich (James Madison University, United States)
Investigating the Influence of Inspector Identities and Consumer Cynicism on Consumer Outcomes (abstract)
09:00-10:30 Session 5.4: Transformative Service Research

Services Marketing 2

Chair:
Sertan Kabadayi  (Fordham University Gabelli School of Business, United States)
09:00
Oscar Naranjo (Universidad de la Costa, Colombia)
Mario Giraldo (School of Business, Universidad del Norte, Colombia)
Mark Rosenbaum (College of Hospitality, Retail and Sport Management, University of South Carolina, United States)
Revisiting Extended Service Experience Provider Activities: Triathlon Trainers’ Wellbeing (abstract)
09:22
Sertan Kabadayi (Fordham University- Gabelli School of Business, United States)
When a rainbow means more than just colors: Increasing service inclusion for minorities in the LGBTQ community (abstract)
09:44
Cindy Yunhsin Chou (Yuan Ze University, Taiwan)
Chih-Hsuan Huang (School of Business Administration, Hubei University of Economics, China)
Yuan-Chen Lin (School of Management, National Central University, Taiwan)
A Study of the Relationships Between Employee Acting, Customer Perceived Service Quality, Well-Being and Value Co-Creation Behavior (abstract)
10:06
Han Lee (National Taiwan University, Taiwan)
Heng-Chiang Huang (National Taiwan University, Taiwan)
Chuan-Feng Shih (National Taiwan University, Taiwan)
Can Reconciliation and Revenge Exist Simultaneously? The Mechanism of Hollow Forgiveness and Silent Forgiveness (abstract)
09:00-10:30 Session 5.5: Special Session: How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight

Special Session

Chair:
Martin Key (University of Colorado Boulder, United States)
09:00
Martin Key (University of Colorado Colorado Springs, United States)
Terry Clark (Southern Illinois University, United States)
Oc Ferrell (Auburn University, United States)
Leyland Pitt (Simon Fraser University, Canada)
Jan Kietzmann (Simon Fraser University, Canada)
Sarah Ferguson (Simon Fraser University, Canada)
How Does Marketing Fit in the World? Questions of Discipline Expertise, Scope, and Insight (abstract)
09:00-10:30 Session 5.6: New Insights into Retail Consumer Behavior

Retail Marketing 2

Chair:
Kishore Gopalakrishna-Pillai (University of East Anglia, UK)
09:00
Ali Besharat (Marketing, United States)
Chinintorn Nakhata (Penn State Harrisburg, United States)
Anne Roggeveen (Babson College, United States)
Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude (abstract)
09:22
Mafalda Roxo (Universidade do Porto-INESCtec/LIAAD, Portugal)
Pedro Quelhas-Brito (Universidade do Porto-INESCtec/LIAAD, Portugal)
Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps? (abstract)
09:44
Victor Mejia (University of Côte d'Azur, France)
Philippe Luu (University of Côte d'Azur, France)
Mantiaba Coulibaly (University of Côte d'Azur, France)
Djamila Elidrissi (University of Côte d'Azur, France)
Alain Simard (Nice Côte d'Azur Airport, France)
Is an Airport like Any Other Mall? Identification of Passengers' Activities Patterns in an International Airport (abstract)
09:00-10:30 Session 5.7: International Marketing: Effects of Consumer Values on Choice and Intention

International Marketing 3

Chair:
Monica Hernandez (St. Edwards’ University, United States)
09:00
Gregory Kivenzor (University of Connecticut, United States)
Cultural Effects: Consumption Choice and Subjective Well-Being of Consumers in Emerging Markets (abstract)
09:22
Alexander Muk (Texas State University- San Marcos, United States)
Christina Chung (Ramapo College of New Jersey, United States)
Self-Construal and Green behaviors: A Study of Young American and Japanese Consumers (abstract)
09:44
Vanda Vereb (University of Minho, Portugal)
Helena Nobre (University of Aveiro, Portugal)
Minoo Farhangmehr (University of Minho, Portugal)
The Impact of Terrorism on Tourists’ Cosmopolitan Values, Destination Perception and Travel Preferences (abstract)
10:06
Muxin Shao (Concordia University, Canada)
Michel Laroche (Concordia University, Canada)
Marie-Odile Richard (State University of New York Polytechnic Institute, United States)
Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions Toward Global Brands with Chinese Elements: the Moderating Role of Acculturation (abstract)
09:00-10:30 Session 5.8: Personal Selling and Sales Management: Salesperson Characteristics
Chair:
Felicia Lassk (Northeastern University, United States)
09:00
Erik Mehl (Kristiania University College, Norway)
Joël Le Bon (Johns Hopkins University, United States)
In Digital Sales Too, Listen Don’t Tell: Conceptualizing Digital Sales Listening and Learning (DSLL) (abstract)
09:22
Sreedhar Madhavaram (Cleveland State University, United States)
Vishag Badrinarayanan (Texas State University, United States)
Radha Appan (Cleveland State University, United States)
Indu Ramachandran (Texas State University, United States)
Solutions Salesperson’s Problem Solving Approaches: an Exploration from the Customer’s Perspective (abstract)
09:44
Sebastian Pyka (Chemnitz University of Technology, Germany)
Cornelia Zanger (Chemnitz University of Technology, Germany)
Salesperson’s Resilience And Its Effect On Sales Performance In The Presence Of Ambiguity-Based Role Stress And The Interplay With Proactivity (abstract)
10:06
Cinthia Santornino (University of Connecticut, United States)
Getting in Position: Uncovering the Antecedents of Social Network Positions (abstract)
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 6.1: Marketing Research: Methods, Measures and Analytics
Chair:
Christian Ringle (Hamburg University of Technology, Germany)
11:00
Dana Harrison (East Tennessee State University, United States)
Haya Ajjan (Elon University, United States)
Making Sense of Online Reviews: A Machine Learning Approach (abstract)
11:22
Magdalena Kolańska (University of Zielona Gora, Poland)
Oleg Gorbaniuk (The John Paul II Catholic University of Lublin, Poland)
Michał Wilczewski (University of Warsaw, Poland)
The Three-Component Multidimensional Model of Self-Image Congruence (abstract)
11:44
Cordelia Mühlbach (Helmut Schmidt University / University of the Armed Forces Hamburg, Germany)
Triads Under Investigation – Exploring the Decision Process Within The Repertory Grid Technique Examined By Eye-Tracking (abstract)
12:06
Nicholas Danks (National Tsing Hua University, Taiwan)
Pratyush Sharma (University of Delaware, United States)
Marko Sarstedt (Otto-von-Guericke-University Magdeburg, Germany)
Model Selection Uncertainty and Multimodel Averaging in Partial Least Squares Structural Equation Modeling (PLS-SEM) (abstract)
11:00-12:30 Session 6.2: Food and Health 2

Food Marketing and Consumption 2

Chair:
Mary Mccarthy (University College Cork, Ireland)
11:00
Julie Guidry Moulard (Louisiana Tech University, United States)
Shannon Rinaldo (Texas Tech University, United States)
A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and Why Marketers Should Care (abstract)
11:22
Fabian Nindl (WU Vienna, Austria)
Cordula Cerha (WU Vienna, Austria)
“How Often Do Your Kids Have Fast Food For Lunch?” Gaining Insights When Marketing a Sensitive Product to a Vulnerable Target Group (abstract)
11:44
Haiming Hang (University of Bath, UK)
Iain Davies (University of Bath, UK)
Children’s Conformity to Normative Social Influence on Healthy Eating: A Developmental Perspective (abstract)
11:00-12:30 Session 6.3: Person Branding

Branding 4

11:00
Adele Berndt (Jönköping International Business School (JIBS), Sweden)
Darko Pantelic (Jönköping International Business School (JIBS), Sweden)
The Professor Brand: An Exploratory Study (abstract)
11:22
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Hawyi Liang (National Taiwan University, Taiwan)
Chih-Ying Chu (National Taiwan University, Taiwan)
Service Employees as Brand Ambassadors: the Influence of Service Employees’ Branding Behaviors on Brand Outcomes (abstract)
11:44
Joana Cruz (Catolica Porto Business School, Portugal)
Antonio Azevedo (School of Economics and Management, University of Minho, Braga, Portugal, Portugal)
Pop Music Celebrities’ Worship as Driver of Human Branding Strategies (abstract)
12:06
Julie McColl (York St John University, UK)
Elaine Ritch (Glasgow Caledonian University, UK)
Brand Purpose: Perspectives and Purchase behaviour of Generation Z (abstract)
11:00-12:30 Session 6.4: Marketing Strategy and Behaviour

Marketing Strategy 2

Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
11:00
Kelly Weidner (Saint Mary's College of California, United States)
Frederik Beuk (University of Akron, United States)
Anjali Bal (Babson College, United States)
Zhen Zhu (Suffolk University, United States)
Fake News and the Willingness to Share: The Role of Confirmatory Bias and Previous Brand Transgressions (abstract)
11:22
Sherese Duncan (Lulea University of Technology, United States)
Emergence of Social Power in Business to Business Relationships (abstract)
11:44
Sojin Jung (Kyung Hee University, South Korea)
Hyeon Jeong Cho (Southeast Missouri State University, United States)
Byoungho Ellie Jin (North Carolina State University, United States)
Is Transparent Cost Always Good? Different Effects of Cost Transparency on Consumer Perceptions by Retail Price and Product Type (abstract)
12:06
Songyee Hur (University of Tennessee At Knoxville, United States)
Sejin Ha (University of Tennessee At Knoxville, United States)
How Brand Empowerment Strategies Affect Consumer Behavior: From Psychological Ownership Perspective (abstract)
11:00-12:30 Session 6.5: The Concept of Value in Services

Services Marketing 3

Chair:
Duane Nagel (Wichita State University, United States)
11:00
Sanjit Kumar Roy (The University of Western Australia, Australia)
Gaganpreet Singh (OP Jindal Global University, India)
Harjit Sekhon (Coventry University, UK)
Exploring Customers’ Motives to Engage in Value Co-Creation (abstract)
11:22
Tang Yao (Beihang University, China)
Lan Xia (Bentley University, United States)
Qiuying Zheng (Beijing University of Chinese Medicine, China)
A Motivation Account of the Cocreation Effect: The Role of Regulatory Focus Fit in Consumers’ Willingness to Pay for Cocreation Activities (abstract)
11:44
Brian Bourdeau (Auburn University, United States)
J. Joseph Cronin Jr. (Florida State University, United States)
Christopher Hopkins (Auburn University, United States)
Duane Nagel (Wichita State University, United States)
Colleen Bourdeau (Auburn University, United States)
The Missing Link: Where does Value Fit in the Picture (abstract)
12:06
Jia-Wei Tang (National Penghu University of Science and Technology, Taiwan)
Tsuen-Ho Hsu (National Kaohsiung University of Science and Technology, Taiwan)
Ming-Lun Chen (National Penghu University of Science and Technology, Taiwan)
Exploring Destination Image of Outlying Island Agriculture from Service-Dominant Logic Perspective (abstract)
11:00-12:30 Session 6.6: Social Media Marketing

Social Media Marketing 2

Chair:
Ben Marder (The University of Edinburgh, UK)
11:00
Hitmi Al-Hitmi (The University of Edinburgh, UK)
Ben Marder (The University of Edinburgh, UK)
Jake Ansell (The University of Edinburgh, UK)
Mediating Effect of Ad Scarcity and Attention on Recall for Ephemerality in Marketing (abstract)
11:22
David Alton (Cork University, Ireland)
‘No To Modern Football’: The digitized amplification of Collaborative Glocalization among Extreme Fan Communities (abstract)
11:44
Maria-Eleni Kapiri (Alliance Manchester Business School, UK)
Hongwei He (Alliance Manchester Business School, UK)
The Art of Engineering Spreadable Content on Facebook and Twitter Revisited (abstract)
12:06
Shing-Wan Chang (Middlesex University London, UK)
Alessandra Mirto (Middlesex University London, UK)
Instagram Advertising: The Catalyst for Impulse Purchase? (abstract)
11:00-12:30 Session 6.7: Responsible and Ethical Marketing

Responsible Marketing 2

Chair:
Karen Robson (University of Windsor, Canada)
11:00
Jack Kulchitsky (University of Calgary, Canada)
Chad Saunders (University of Calgary, Canada)
Mindfulness of Ethical Codes of Conduct in DIY Marketing Research Decisions (abstract)
11:22
Caroline Moraes (University of Birmingham, UK)
Finola Kerrigan (University of Birmingham, UK)
Roisin McCann (University of Birmingham, UK)
Consumer Ethical Judgement of Threat Appeals (abstract)
11:44
Tai Anh Kieu (Western Sydney University, Australia)
Construing Ethical Consumer Behaviour Through Mindfulness (abstract)
12:06
Stefanie Beninger (IE University, Spain)
Karen Robson (University of Windsor, Canada)
An Ethical Analysis of Marketing With Drones (abstract)
11:00-12:30 Session 6.8: Special Session: Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment

Special Session

Chair:
Gillian Sullivan-Mort (LaTrobe University, Australia)
11:00
Gillian Sullivan Mort (La Trobe University, Australia)
Theresa Kirchner (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Jörg Lindenmeier (University of Freiburg, Germany)
Ben Lowe (Kent Business School, University of Kent, UK)
Wendy Scaife (Australian Centre for Philanthropy and Nonprofit Studies - Queensland University of Technology, Australia)
Nonprofit and Nongovernmental Organization Marketing - Reflections in the Context of the Scottish Enlightenment (abstract)
11:00-12:30 Session 6.9: Social Media and Consumer Behavior Interface
Chair:
Sarah Lord-Ferguson (Simon Fraser University, Canada)
11:00
Valerie Wang (West Chester University, United States)
Humor Styles in Latin American Social Media (abstract)
11:22
Sarah Lord Ferguson (Simon Fraser University, Canada)
Emily Treen (Simon Fraser University, Canada)
Christine Pitt (Royal Institute of Technology, Sweden)
Christina O’connor (University of Maynooth, Ireland)
Joe Vella (University of Malta, Malta)
Clustering the Critics: Using Textual Analysis to Distinguish Different Groups of Influential Wine Bloggers (abstract)
11:44
Rajesh Iyer (Bradley University, United States)
Jacqueline K. Eastman (Georgia Southern University, United States)
Kevin L. Eastman (Georgia Southern University, United States)
Sianne Gordon-Wilson (University of Portsmouth, UK)
Pratik Modi (Institute of Rural Management, India)
The Impact of Personality and Social Media Use on Price Consciousness (abstract)
12:30-14:30Recognition Lunch
Friday, July 12th

View this program: with abstractssession overviewtalk overview

09:00-10:30 Session 7.1: Exploring Economics and Ideology in Consumer Behavior

Consumer Behavior 4

09:00
Maria Sarmento (Nova School of Business and Economics, Portugal)
Susana Marques (University of Aveiro, Portugal)
Mercedes Galan-Ladeiro (University of Extremadura, Spain)
Consumer Behavior During Recessions: a Qualitative Approach (abstract)
09:22
Ali Mahmoud (University of Liverpool, UK)
Nicholas Grigoriou (Monash University, Australia)
William Reisel (St. John's University, UK)
Wartime Perceptions' Effects on Political Advertising Effectiveness: The Moderating Role of Political Involvement (abstract)
09:44
Paolo Antonetti (Neoma Business School, France)
Danae Manika (Newcastle University, UK)
A Configurational Approach to Consumer Animosity (abstract)
10:06
Paula Rodrigues (Lusíada University North, Portugal)
Paula Costa (Lusiada University, Portugal)
Mediated Effect of Religious Commitment Between Individual Cultural Values and Brand Love in Millennial Consumers (abstract)
09:00-10:30 Session 7.2: Luxury Branding

Branding 5

Chair:
Kirsten Cowan (The University of Edinburgh, UK)
09:00
Kirsten Cowan (The University of Edinburgh, UK)
Alena Kostyk (NEOMA Business School, France)
Modern vs. Traditional Luxury Brand Personality and Digital Strategy (abstract)
09:22
Rather Ahmad Raouf (University of Jammu, India)
Mark Anthony Camilleri (University of Malta, Malta)
The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective (abstract)
09:44
Arezoo Davari (Eastern Washington University, United States)
Pramod Iyer (University of Texas Rio Grande Valley, United States)
Francisco Guzman (University of North Texas, United States)
Cleopatra Veloutsou (University of Glasgow, UK)
Determinants of Luxury Purchase Intentions in a Recessionary Environment (abstract)
09:00-10:30 Session 7.3: Virtual Experiences

Digital Marketing 2

Chair:
Kirk Plangger (Kings College London, UK)
09:00
Soffien Bataoui (Univ. Grenoble-Alpes, CERAG EA 7521, F-38000 Grenoble, France, France)
Jean-Luc Giannelloni (Univ. Grenoble-Alpes, CERAG EA 7521, F-38000 Grenoble, France, France)
Agnès Helme-Guizon (Univ. Grenoble-Alpes, CERAG EA 7521, F-38000 Grenoble, France, France)
The Influence of a Website’s Virtual Hospitality on Well-being and Behavioral Intentions Towards Sustainable Transportation (abstract)
09:22
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
John Dinsmore (Wright State University, United States)
The Effect of Virtual Reality Mobile Applications on Shopping Experience (abstract)
09:44
Anouk de Regt (KCL, UK)
Stuart J. Barnes (KCL, UK)
Kirk Plangger (KCL, UK)
The Rise of Virtual Commerce (abstract)
10:06
Laetitia Lamillotte (Université catholique de Louvain, Belgium)
Nathan Magrofuoco (Université catholique de Louvain, Belgium)
Ingrid Poncin (Université catholique de Louvain, Belgium)
Jean Vanderdonckt (Université catholique de Louvain, Belgium)
Personalized Online Customer Experience: Why Task Orientation Matters (abstract)
09:00-10:30 Session 7.4: Healthcare Marketing 2

Healthcare Marketing 2

Chair:
Dan Petrovici (University of Kent, UK)
09:00
Sidney Anderson (Texas State University, United States)
Jeffery Smith (Virginia Commonwealth University, United States)
Jeff Shockley (Virginia Commonwealth University, United States)
The Impact of Integrated Quality on Hospital Performance (abstract)
09:22
Rocio Rodriguez (Kristiania University College, Norway)
Goran Svensson (Kristiania University College, Norway)
David Eriksson (Jönköping University, Sweden)
An Assessment of the Influence of Descriptive Factors on the Direction of the Sustainability in the Healthcare Sector (abstract)
09:44
Dan Petrovici (University of Kent, UK)
Riadh Salhi (NHS Property Services, UK)
Linda Golden (The University of Texas at Austin, United States)
The Effectiveness of Anti-Smoking Fear Appeals (abstract)
10:06
Gloria Dossou (EHESP School of Public Health, France)
Karine Gallopel-Morvan (EHESP School of Public Health, France)
Sophie Lacoste-Badie (University of Lille, France)
How Can Alcohol Warning Content and Format Be Displayed to Increase Their Influence on Young People? (abstract)
09:00-10:30 Session 7.5: Fashion Consumer Behavior

Fashion and Luxury Marketing 2

09:00
Eunjoo Cho (University of Arkansas, United States)
Ui-Jeen Yu (Illinois State University, United States)
Jihyun Kim (Kent State University, United States)
Either Bandwagon Effect or Need for Uniqueness? Motivational Factors Driving Young Adult Consumers’ Luxury Brand Purchases (abstract)
09:22
Rachel Vieira (The University of Gloucestershire, UK)
Neil Towers (The University of Gloucestershire, UK)
Louise Reid (The University of Gloucestershire, UK)
Sharing Fashion (abstract)
09:44
Kishore Gopalakrishna Pillai (Norwich Business School, University of East Anglia, UK)
Smitha Ravindranathan Nair (Norwich Business School, University of East Anglia, UK)
Nguyen Tran (Norwich Business School, University of East Anglia, UK)
The Effect of Social Comparison Orientation on Luxury Purchase Intentions (abstract)
10:06
Alexandra Abney (University of Alabama at Birmingham, United States)
Mark Pelletier (University of North Carolina at Wilmington, United States)
Donald Barnes (University of North Carolina at Wilmington, United States)
Get It Before It’s Gone: Understanding Scarcity Perceptions in Fashion (abstract)
09:00-10:30 Session 7.6: Advertising 2

Advertising 2

Chair:
Anand Kumar (University of South Florida, United States)
09:00
Kristin Stewart (California State University San Marcos, United States)
Matt Kammer-Kerwick (Bureau of Business Research IC2 Institute The University of Texas at Austin, United States)
Isabella Cunningham (The University of Texas at Austin, United States)
Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Platforms to Improve Intentions to Accept the Advertisement (abstract)
09:22
Pei-Ju Tung (National Chengchi University, Taiwan)
Aihwa Chang (National Chengchi University, Taiwan)
The Impact of Narrative Advertisement on Consumers’ Brand Experience (abstract)
09:44
Jie G. Fowler (Valdosta State University, United States)
Les Carlson (University of Nebraska-Lincoln, United States)
An Examination of Consumers’ Perceptions of Cosmeceutical Advertising Claims (abstract)
10:06
Shing-Wan Chang (Middlesex University London, UK)
Thi Thao Trang Dang (Middlesex University London, UK)
Exploring How Followers Respond to Micro-Influencer Endorsement (abstract)
09:00-10:30 Session 7.7: Sustainable Marketing Intentions and Behaviors

Responsible Marketing 3

Chair:
Matthew Lunde (Ithaca College, United States)
09:00
Abdullah Saad Rashed (Lancaster Univeristy Management School, UK)
Ahmad Daryanto (Lancaster Univeristy Management School, UK)
Juliana Sutanto (Lancaster Univeristy Management School, UK)
Anthropomorphism, Green Products and Purchase Intention: The Moderation Effect of Internal Locus of Control: Structured Abstract (abstract)
09:22
Dhouha El Amri (ICD International Business School, France)
Consumer Resistance to Responsible Energy Behavior (abstract)
09:44
Mark Cleveland (University of Western Ontario, Canada)
Jennifer Robertson (University of Western Ontario, Canada)
Powerful Others, Chance or Fate: How Perceptions of Enablers and Constraints Mediate External Environmental Locus-of-Control Effects on Proenvironmental Behaviors (abstract)
10:06
Estelle van Tonder (North-West University, South Africa)
Sam Fullerton (Eastern Michigan University, United States)
Leon T de Beer (North-West University, South Africa)
Customers as “Partial Marketing Employees” – An Alternative Approach to Closing the Green “Attitude-Behaviour” Gap (abstract)
09:00-10:30 Session 7.8: Social Mission and Cause-related Marketing
Chair:
Paul Sergius Koku (Florida Atlantic University, United States)
09:00
Maryam Tofighi (California State University Los Angeles, United States)
Ebrahim Mazaheri (Wilfrid Laurier University, Canada)
Jeffrey Anderson (California State University Los Angeles, United States)
The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies (abstract)
09:22
Jennifer Liebetrau (University of Nurnberg, Germany)
Debra Basil (University of Lethbridge, Canada)
Toward Developing a Valenced Model of Fit in Cause-related Marketing (abstract)
09:44
Maria Petrescu (Nova Southeastern University, United States)
Paul Koku (Florida Atlantic University, United States)
CSR 2.0 Politically Charged Causes and the Stock Market (abstract)
10:06
Terri Kirchner (Old Dominion University, United States)
Jay Weerawardena (University of Queensland Australia, Australia)
Wendy Scaife (Queensland University of Technology Australia, Australia)
Jorg Lindenmeier (Frieburg University Germany, Germany)
Role of Social Mission and Bricolage in Social Innovation-Led Value Creation in Not-for-Profit (NFP ) Organizations (abstract)
10:30-11:00Tea/Coffee Break
11:00-12:30 Session 8.1: Decision Making Behavior

Consumer Behavior 5

11:00
Krista Hill (Babson College, United States)
Anjali Bal (Babson College, United States)
Dhruv Grewal (Babson College, United States)
Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear (abstract)
11:22
Kerry Chipp (LTU, Sweden)
Natalia Mendes de Barros (GIBS, South Africa)
The Gain from Pain (abstract)
11:44
Michael Luchs (College of William & Mary, United States)
David Mick (University of Virginia, United States)
Kelly Haws (Vanderbilt University, United States)
A Scale of Consumer Wisdom (abstract)
12:06
Charlene Dadzie (University of South Alabama, United States)
Nancy Spears (University of North Texas, United States)
Can Imagination Travel the Distance? Investigating the Role of Spatial Distance in Elaborative Thought Processes (abstract)
11:00-12:30 Session 8.2: Social Media and User Generated Content Affecting Brands

Branding 6

11:00
Rita Nascimento (ISCTE, Portugal)
Nebojsa Davcik (ISCTE Business School, Portugal)
Daniela Langaro (ISCTE, Portugal)
Non-Sponsored Brand Related User-Generated Content (abstract)
11:22
Natalia Yannopoulou (Newcastle University, UK)
Martin Liu (Nottingham University Business School, China)
Danae Manika (Newcastle University, UK)
Xuemei Bian (Northumbria University, UK)
Towards a Better Understanding of Brand-Related User Generated Information Processing on Social Media: a Distributed Cognition Perspective (abstract)
11:44
Cheng-Yu Lin (National University of Tainan, Taiwan)
En-Yi Chou (National Central University, Taiwan)
Building Community Around Your Brand: Exploring the Interaction-Based and Similarity-Based Moderating Effects in Firm-Hosted Online Brand Communities (abstract)
12:06
Karla Barajas-Portas (Universidad Anahuac Mexico, Mexico)
Predicting Engagement generated by Digital Interactions (abstract)
11:00-12:30 Session 8.3: Training a Theoretical Lens on Marketing Strategy

Marketing Strategy 3

Chair:
Raeesah Chohan (Luleå University of Technology, South Africa)
11:00
Hillbun Ho (University of Technology, Sydney, Australia)
Oleksiy Oleksiy (University of Calgary, Canada)
James Agarwal (University of Calgary, Canada)
Does Marketing Ambidexterity Pay Off? (abstract)
11:22
Arturo Z Vasquez-Parraga (University of Texas at Rio Grande Valley, United States)
Rationalizing and integrating strategic marketing knowledge: Applying The Resource-Advantage Theory (abstract)
11:44
Gavriel Dahan (Western Galilee College, Israel)
Aviv Shoham (University of Haifa, Israel)
Pioneering Orientation as Mediator between Absorptive Capacity and New Product Performance (abstract)
12:06
Raeesah Chohan (Luleå University of Technology; University of Cape Town, South Africa)
Emily Treen (Breedie School of Business, Simon Fraser University, Canada)
Constraining Opportunistic Behavior in the Marketer-Advertising Agency Relationship (abstract)
11:00-12:30 Session 8.4: Sustainable Food

Food Marketing and Consumption 3

Chair:
Mary Brennan (The University of Edinburgh, UK)
11:00
Elisabetta Savelli (Università di Urbino Carlo Bo, Italy)
Barbara Francioni (Università di Urbino Carlo Bo, Italy)
Ilaria Curina (Università di Urbino Carlo Bo, Italy)
Healthy Lifestyle and Food Waste Behaviour (abstract)
11:22
Balaji G (IIM Kozhikode, India)
Anandakuttan Unnithan (IIM Kozhikode, India)
Pleasure vs. Healthiness in Multi-Ingredient Sustainable Foods: How Centrality Influences Performance (abstract)
11:44
Benjamin Boeuf (IÉSEG School of Management (LEM-CNRS 9221), France)
Political Ideology and Health Risk Perceptions of Food (abstract)
12:06
Sabrina Hombourger (Université TÉLUQ, Canada)
Géraldine Thevenot (Université Lorraine, France)
Maryline Schultz (Université de Bourgogne, France)
Sustainable Food Consumption Practices: How Marketing Can Contribute to Institutional Change (abstract)
11:00-12:30 Session 8.5: Financial Services Marketing and Consumer Interface

Financial Services 2

Chair:
Julie Robson (Bournemouth University, UK)
11:00
Vandana Pareek (Leeds Beckett University, UK)
Tina Harrison (The University of Edinburgh, UK)
Abhishek Srivastav (University of Leeds, UK)
Timothy King (University of Kent, UK)
Can FinTech Deliver a Customer-Centric Experience? (abstract)
11:22
Arvid Hoffmann (University of Adelaide Business School, Australia)
Daria Plotkina (EM Strasbourg Business School, University of Strasbourg, France)
How Does Providing Financial Information Impact Retirement Intentions? (abstract)
11:44
Ming-Hsiung Hsiao (Department of Information Management, Shu-Te University, Taiwan)
Influences of Mobile Payment Users on Competitive Mobile Operator Adoption for Business Value (abstract)
12:06
Li-Wei Wu (Tunghai University, Taiwan)
Chen-Yu Lin (Feng-Chia University, Taiwan)
Fang-Sheng Shih (The University of Queensland, Taiwan)
Customer Participation in Creating Customer Satisfaction (abstract)
11:00-12:30 Session 8.6: Customer Experience and Service Recovery

Services Marketing 4

Chair:
Jamie Burton (Manchester Business School, UK)
11:00
Liliane Abboud (The University of Manchester, UK)
Helen L. Bruce (Lancaster University, UK)
Jamie Burton (The University of Manchester, UK)
A Customer Engagement Literature Review and Research Directions (abstract)
11:22
Karim Sidaoui (The University of Manchester, UK)
Jamie Burton (The University of Manchester, UK)
Babis Theodoulidis (The University of Manchester, UK)
Exploring the Holistic Customer Experience Gestalt Through Its Dimensions: a Systematic Literature Review (abstract)
11:44
Ran Huang (Indiana University Bloomington, United States)
Sejin Ha (University of Tennessee, United States)
Understanding Online Service Recovery From A Prospective Consumer Perspective (abstract)
12:06
Sarah Alhouti (Providence College, United States)
Scott Wright (Providence College, United States)
Tom Baker (University of Alabama, United States)
Promotion and Prevention Framing in a Charitable Service Recovery (abstract)
11:00-12:30 Session 8.7: Marketing Education: Designing Courses, Content and Activities

Marketing Education 2

Chair:
Héctor Lozada (Seton Hall University, United States)
11:00
Anahit Armenakyan (Nipissing University, Canada)
Team-building Activity to Deliver Marketing Concepts (abstract)
11:22
Hector R. Lozada (Seton Hall University, United States)
Developing a Course on Marketing Metrics and Analytics: Trial, Error and Success in Five Acts (abstract)
11:44
Karen Hopkins (Auburn University, United States)
O.C. Ferrell (Auburn University, United States)
History of Marketing Channels in North America (abstract)
12:06
Matthew Wilson (Central Michigan University, United States)
Kerstin Heilgenberg (University of Victoria, Canada)
Jeannette Paschen (Kwantlen Polytechnic University, Canada)
Karen Robson (University of Windsor, Canada)
Rebecca Dingus (Central Michigan University, United States)
Overcoming Challenges in Marketing Theory Education (abstract)
11:00-12:30 Session 8.8: Sales Management and Sales Relationships
Chair:
Carsten Schultz (University of Hagen, Germany)
11:00
Nawar Chaker (Elon University, United States)
Edward Nowlin (Kansas State University, United States)
Doug Walker (Kansas State University, United States)
Nwamaka Anaza (Southern Illinois University Carbondale, United States)
Defending the Frontier: Examining the Drivers and Consequences of Salesperson Evasive Hiding (abstract)
11:22
Claudio Pousa (Lakehead University, Canada)
Yunling Liu (Lakehead University, Canada)
Asad Aman (Lakehead University, Canada)
Adaptive Selling and Customer Orientation as Mediators between Managerial Coaching and Performance: A Chinese study (abstract)
11:44
Jay Mulki (Northeastern University, United States)
Felicia Lassk (Northeastern University, United States)
The Indecisive Sales Manager (abstract)
12:06
Janice Payan (University of Northern Colorado, United States)
Goran Svensson (Kristiania University College, Norway)
Nils Hogevold (Kristiania University College, Norway)
Validating the Sequential Logic of Quality Constructs in Seller-Customer Business Relationships (abstract)
12:30-14:00Lunch Break
14:00-15:30 Session 9.1: Experiential and Addictive Behaviors

Consumer Behavior 5

Chair:
Paul Ballantine (University of Canterbury, New Zealand)
14:00
Samer Elhajjar (University of Balamand, Lebanon)
Fadila Ouaida (Université Paris Nord, Sorbonne Paris Cité, France)
A Cross-Cultural Exploratory Study on Social Media Addiction (abstract)
14:22
Paul W. Ballantine (University of Canterbury, New Zealand)
Lucie K. Ozanne (University of Canterbury, New Zealand)
An Exploration of Clothes Lending Using a Lens of Mutuality (abstract)
14:44
Jirka Konietzny (Luleå University of Technology, Sweden)
Albert Caruana (University of Malta, Malta)
Mario Cassar (Luleå University of Technology, Sweden)
Joe Vella (University of Malta, Malta)
Drivers of Online Gambling Intention – a UTAUT Perspective (abstract)
15:06
Michael Basil (University of Lethbridge, Canada)
Analyzing the Consumer Journey for Long-Distance Hikes (abstract)
14:00-15:30 Session 9.2: Consumer-Brand Engagement

Branding 7

Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
14:00
Kirsten Cowan (NEOMA Business School, France)
Seth Ketron (East Carolina University, United States)
Alena Kostyk (NEOMA Business School, France)
Using Virtual Reality to Enhance Brand Experiences (abstract)
14:22
Enrique Becerra (Texas State University, United States)
Vishag Badrinarayanan (Texas State University, United States)
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism (abstract)
14:44
Ehsan Naderi (University of Minnesota, United States)
Iman Naderi (Fairfield University, United States)
Bimal Balakrishnan (University of Missouri – Columbia, United States)
The Interactive Effects of Product Design and Environment Congruence on Consumers’ Cognitive and Affective Responses (abstract)
15:06
Gargi Bhaduri (Kent State University, United States)
Sandeep Ramprabhu More (Kent State University, United States)
Impact of Regulatory Fit on Consumers’ Evaluation of Brands' Fair Labor Messages (abstract)
14:00-15:30 Session 9.4: New Food Product and Retail Innovations

Food Marketing and Consumption 4

Chair:
Mary Mccarthy (University College Cork, Ireland)
14:00
Marcel Lichters (Otto-von-Guericke-University Magdeburg, Germany)
Frauke Kühn (Otto-von-Guericke-University Magdeburg, Germany)
Nina Krey (Rowan University, United States)
The Importance of 'Need for Touch' for Produce in Online Retailing (abstract)
14:22
Claudio Pousa (Lakehead University, Canada)
Zachary Lepage (Lakehead University, Canada)
Farshid Shams (Lakehead University, Canada)
Entomophagy: Understanding Consumers’ Value Perceptions and Intentions to Consume Edible Insects (abstract)
14:44
Mei-Fang Chen (Tatung University, Taiwan)
Extending the TPB Model to Explain the Public's Purchase Intention of Sustainability Labeled Coffee in Taiwan: the Moderating Role of Climate Change Skepticism (abstract)
15:06
Sean Tanner (University College Cork, Ireland)
Mary Mc Carthy (University College Cork, Ireland)
Seamus O'Reilly (University College Cork, Ireland)
Using Eye-Tracking and Retrospective Think Aloud as a Probing Tool in Food Labelling Research (abstract)
14:00-15:30 Session 9.5: Relationship Marketing

Relationship Marketing

Chair:
Harjit Sekhon (Coventry University, UK)
14:00
Jaebeom Suh (Kansas State University, United States)
Swinder Janda (Kansas State University, United States)
Jiho Yoon (Kansas State University, United States)
Effect of Multiple Relationship Quality on New Product Adoption (abstract)
14:22
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Chih-Ying Chu (National Taiwan University, Taiwan)
Hawyi Liang (National Taiwan University, Taiwan)
What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention (abstract)
14:44
Chao-Chin Huang (National Yunlin University of Science and Technology, Taiwan)
Experience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis (abstract)
15:06
Rocio Rodriguez (Kristiania University College, Norway)
Goran Svensson (Kristiania University College, Norway)
Carmen Otero-Neira (University of Vigo, Spain)
An Examination of the Sustainability in Private Healthcare Companies from the past to the Present (abstract)
14:00-15:30 Session 9.6: Determinants of International Marketing Managers' Decisions

International Marketing 4

Chair:
Edith Galy (University of Texas-Rio Grande Valley, United States)
14:00
Edith Galy (The University of Texas Rio Grande Valley, United States)
Mei Han (The University of Texas Rio Grande Valley, United States)
Women in Management: Changing Organizational Cultures in Peru, Mexico and USA (abstract)
14:22
Richa Chugh (Maynooth University, Ireland)
Val Lindsay (American University of Sharjah, UAE)
Dave Crick (University of Ottawa, Canada)
Annie H. Liu (Colorado State University, United States)
The Influence of Institutional Distance on the Psychological Contract and Commitment in Exporter-Distributor Relationships (abstract)
14:44
Christina Papadopoulou (University of Leeds, UK)
Aristeidis Theotokis (University of Leeds, UK)
Magnus Hultman (University of Leeds, UK)
Effects Of Psychic Distance, Thinking Style And Promotion Orientation On Adaptation Decisions (abstract)
15:06
Anthony Tsui Shu-Chuen (Beijing Normal University-Hong Kong Baptist University, Hong Kong)
Bernard Lee (Hong Kong Shue Yan University, Hong Kong)
Higher-Order Goals, Trust-in-Leader, and Self-Efficacy as Mediators of Transformational Leadership Performance: The Case of Multi-level Marketing Organizations in China (abstract)
14:00-15:30 Session 9.7: Marketing for Society and Wellbeing
Chair:
Gillian Sullivan-Mort (LaTrobe University, Australia)
14:00
Selen Savas-Hall (Jacksonville University, United States)
Justin Hall (Jacksonville University, United States)
George Gresham (Jacksonville University, United States)
Bottom of the Pyramid (Bop) Consumers’ Perspective of Service Innovations: the Case of Nigeria (abstract)
14:22
Gillian Sullivan Mort (La Trobe University, Australia)
Tanvir Ahmed (La Trobe University, Australia)
Rafi Ahmed (La Trobe University, Australia)
Clare D’souza (La Trobe University, Australia)
Innovating for the Less Affluent Consumer in Emerging Markets: Consumption Meaning using the Subaltern Consumer Lens (abstract)
14:44
Heejung Park (University of Wyoming, United States)
The Role of “Grit” in Overcoming Negative Financial Situations and Increasing Consumer Well-Being (abstract)
15:06
Heejung Park (University of Wyoming, United States)
Matthew Lunde (Ithaca College, United States)
Sustainable Food Consumption: The Influence of Governmental Assistance Programs on Low-Income Consumers’ Decision-making (abstract)
14:00-15:30 Session 9.8: New Product Development and Innovation
Chair:
Michael Obal (University of Massachusetts Lowell, United States)
14:00
Mayoor Mohan (Virginia Commonwealth University, United States)
Kevin Voss (Oklahoma State University, United States)
Structured Abstract: Measuring Front-End of Innovation Performance (abstract)
14:22
Todd Morgan (Western Michigan University, United States)
Michael Obal (University of Massachusetts Lowell, United States)
Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation (abstract)
14:44
Hao Wang (University of South Florida, United States)
Sajeev Varki (University of South Florida, United States)
Does Releasing Products with Complementary Attributes Enhance Firm Value? (abstract)
15:06
Gerard Athaide (Loyola University Maryland, United States)
Sandeep Salunke (Queensland University of Technology, Australia)
Successful Relationship Approaches during New Product Development in Technology-Based Industrial Markets (abstract)
15:30-16:00Tea/Coffee Break
16:00-17:30 Session 10.1: The Dynamics of Service Encounters

Services Marketing 5

Chair:
Stefanie Paluch (RWTH Aachen University, Germany)
16:00
Arash Valipour (University of Leeds, UK)
Ghasem Zaefarian (University of Leeds, UK)
Matthew Robson (University of Leeds, UK)
Zhaleh Najafi Tavani (University of Leeds, UK)
A Study of Job Stressors among B2B Senior Solicitors (abstract)
16:22
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Chih-Ying Chu (National Taiwan University, Taiwan)
Hawyi Liang (National Taiwan University, Taiwan)
How Service Employee Satisfaction Affects Customer Satisfaction: The Mediating Mechanism of Emotional Labor and Emotional Contagion (abstract)
16:44
Jiun-Sheng Chris Lin (National Taiwan University, Taiwan)
Chih-Ying Chu (National Taiwan University, Taiwan)
Hawyi Liang (National Taiwan University, Taiwan)
Do We Click at The First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter (abstract)
17:06
Alastair Tombs (The University of Queensland, Australia)
Sally Rao Hill (The University of Adelaide, Australia)
When Does the Service Provider’s Accent Matter? (abstract)
16:00-17:30 Session 10.2: Digital Loyalty

Digital Marketing 3

Chair:
Kirk Plangger (Kings College London, UK)
16:00
Intissar Abbes (IHEC Carthage, Tunisia)
Yousra Hallem (IDRAC BUSINESS SCHOOL, France)
Nadia Taga (IHEC Carthage, Tunisia)
The Impact of Collaborative Redistribution Platforms on Brand Loyalty (abstract)
16:22
Kirk Plangger (King’s College London, UK)
Colin Campbell (University of San Diego, United States)
Karen Robson (University of Windsor, Canada)
Jianyu Hao (King's College London, UK)
Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program (abstract)
16:44
Abdul Ashraf (Goodman School of Business, Brock University, Canada)
Narongsak Thongpapanl (Goodman School of Business, Brock University, Canada)
Luciano Lapa (Kelley School of Business, Indiana University, United States)
Ali Anwar (Lazaridis School of Business and Economics, Wilfrid Laurier University, Canada)
Viswanath Venkatesh (Walton College of Business, University of Arkansas, United States)
What Roles Do Perceived Values and Motivations Play in M-Commerce Usage across National Contexts? (abstract)
16:00-17:30 Session 10.3: Luxury Fashion Consumer Behavior

Fashion and Luxury Marketing 3

Chair:
Patsy Perry (The University of Manchester, UK)
16:00
Sarah Alosaimi (The University of Manchester, UK)
Patsy Perry (The University of Manchester, UK)
Rosy Boardman (The University of Manchester, UK)
Iain Duncan Stalker (The University of Manchester, UK)
Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities (abstract)
16:22
Cesare Amatulli (University of Bari, Italy)
Matteo De Angelis (LUISS, Italy)
Carmela Donato (Luiss University, Italy)
The Role of Luxury Consumption Motivations in Luxury Brand Communication (abstract)
16:44
Ui-Jeen Yu (Illinois State University, United States)
Eunjoo Cho (University of Arkansas, United States)
Jihyun Kim (Kent State University, United States)
Examination of Information Sources for Millennial Consumers’ Luxury Brand Consumption (abstract)
16:00-17:30 Session 10.4: Social Media and Consumers

Social Media Marketing 3

Chair:
Ben Marder (The University of Edinburgh, UK)
16:00
Elena Osadchaya (University of Birmingham, UK)
The Role of Social Media in The Quarter-Life Crisis and Subsequent Consumption Behaviours (abstract)
16:22
Sara Alrabiah (The University of Edinburgh, UK)
Ben Marder (The University of Edinburgh, UK)
David Marshall (The University of Edinburgh, UK)
The Impact of Self-disclosure by Social Media Influencers on Consumer Behaviour (abstract)
16:44
Teresa Fernandes (Faculty of Economics - University of Porto - Portugal, Portugal)
Inês Inverneiro (Faculty of Economics - University of Porto - Portugal, Portugal)
From Fandom to Fad: Are Millennials Really Engaged with and Loyal to Their Loved Brands on Social Media? (abstract)
16:00-17:30 Session 10.5: Impact of Context on Sustainable Marketing

Responsible Marketing 4

Chair:
Matthew Lunde (Ithaca College, United States)
16:00
Ahmad Daryanto (Lancaster University, UK)
Zening Song (Beijing Foreign Studies University, China)
Didier Soopramanien (Loughborough University, UK)
A Meta-Analysis of the Relationship between Place Attachment and Pro-Environmental Intention (abstract)
16:22
Omar El Moussawel (EM Strasbourg Business School (HuManiS) - University of Strasbourg, France)
Sihem Dekhili (EM Strasbourg Business School (HuManiS) - University of Strasbourg, France)
Roberta Crouch (College of Business, Government and Law - Flinders University, Australia)
Country of Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia (abstract)
16:44
Aditya Kumar Purohit (Université de Neuchâtel, Switzerland)
Agnès Helme-Guizon (Univ. Grenoble-Alpes, CERAG EA 7521, F-38000 Grenoble, France, France)
The Power of Digital Nudge: Moving Towards Public Transportation and Debunking False Beliefs. a Conceptual Framework (abstract)
17:06
Rocio Rodriguez (Kristiania University College, Spain)
Goran Svensson (Kristiania University College, Norway)
Carmen Otero (Universidad de Vigo, Spain)
Examination of Sustainability Through the Time in the Public Healthcare Service Network (abstract)
16:00-17:30 Session 10.6: Tourism Marketing
Chair:
Christine Pitt (KTH, Canada)
16:00
Rama Jayanti (Cleveland State University, India)
Rajat Sharma (Indian Institute of Management, Jammu, India)
Kunal (Indian Institute of Management, Kashipur, India)
Sustainable Tourism Development: Social Value or Social Hazard? (abstract)
16:22
Raksmey Sann (National Pingtung University of Science and Technology, Cambodia)
Chi Ting Chen (Ming Chuan University, Taiwan)
Pei-Chun Lai (National Ping-Tung University of Science and Technology, Taiwan)
Do They Expect Differently in Hotel Experiences? Views of Eastern v.s. Western (abstract)
16:44
Asad Mohsin (University of Waikato, New Zealand)
Qinyun Lan (University of Waikato, New Zealand)
Jorge Lengler (Durham University, UK)
Roberta Aguzzoli (Durham University, UK)
The Sharing Economy Airbnb: Exploring the Millennial Generation’S Values, Satisfaction and Intention to Return (abstract)
17:06
Cheng-Chieh Hsiao (Dept. of Public Relations and Advertising, Shih Hsin University, Taipei, Taiwan)
The Influence of Social Capital in Leisure Communities: Implication for Leisure and Tourism Marketing (abstract)
16:00-17:30 Session 10.7: Ethics and Social Responsibility
Chair:
Thomas Wittkop (Ostwestfalen-Lippe University of Applied Science, Germany)
16:00
Gopalkrishnan Iyer (Florida Atlantic University, United States)
Sarah Hong Xiao (Durham University, UK)
Doa'A Hajawi (Durham University, UK)
Factors Influencing Corporate Philanthropy in Emerging Markets (abstract)
16:22
Ralitza Nikolaeva (ISCTE-IUL, Portugal)
Sefano Mengoli (University of Bologna, Italy)
Marco Visentin (University of Bologna, Italy)
Structured Abstract: Ethics Rankings and Value Creation (abstract)
16:44
Balaji G (IIM Kozhikode, India)
Anandakuttan Unnithan (IIM Kozhikode, India)
Overcoming the Perceived Performance Inferiority of Sustainable Product (abstract)
16:00-17:30 Session 10.8: Innovation in Cultural Contexts
Chair:
Jay Weerawardena (UQ Business School, University of Queensland, Australia)
16:00
Ali Heydari (Concordia University, Canada)
Michel Laroche (Concordia University, Canada)
Marie-Odile Richard (SUNY Polytechnic Institute, United States)
Developing an Individual-Level Scale for Indulgence vs. Restraint: the Sixth Dimension of Hofstede’s Framework (abstract)
16:22
Jay Weerawardena (UQ Business School, University of Queensland, Australia)
Sandeep Salunke (UQ Business School, University of Queensland, Australia)
Gary Knight (Willamette University, United States)
Gillian Sullivan-Mort (La Trobe University, Australia)
Peter Liesch (The University of Queensland, Australia)
The Learning Subsystem Interplay in Technical and Non-Technical Service Innovation in Born Global Service Firm Internationalization: Structured Abstract (abstract)
16:44
Elaine Ritch (Glasgow Caledonian University, UK)
Julie McColl (University of York, UK)
Are You Being Served?: Exploring Consumer Perspectives of Retail Brand Integrity (abstract)
17:06
M. Deniz Dalman (Graduate School of Management, Saint Petersburg State University, Russia)
Debi P. Mishra (State University of New York at Binghamton, United States)
Satadruta Mookherjee (State University of New York at Binghamton, United States)
The Role of Institutional Entrepreneurs in the Evolution of Modern Retailing in India (abstract)