PROGRAM
Days: Wednesday, July 12th Thursday, July 13th Friday, July 14th
Wednesday, July 12th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 1.1: Data analytics and big data
Chair:
Susanne Adler (Ludwig-Maximilians-University Munich, Germany)
Location: Sibson Lecture Theatre 1
| 09:00 | Emotions Embedded in Online Reviews and Social Influence (abstract) PRESENTER: Feray Adiguzel |
| 09:23 | A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract (abstract) PRESENTER: Susanne Adler |
| 09:45 | The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity (abstract) PRESENTER: Tao Ye |
09:00-10:30 Session 1.10: Special session I - Soul matters: Living our purpose as marketers
Chair:
Hugh Wilson (Warwick Business School, UK)
Location: Sibson MBA Suite
| 09:00 | Soul matters: living our purpose as marketers (abstract) PRESENTER: Hugh Wilson |
09:00-10:30 Session 1.2: Consumer behaviour: Brands and brand activism
Chair:
Sujay Dutta (Wayne State University, United States)
Location: Sibson Lecture Theatre 2
| 09:00 | Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study (abstract) PRESENTER: Sujay Dutta |
| 09:22 | When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising (abstract) PRESENTER: Brittney C. Bauer |
| 09:44 | Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior (abstract) PRESENTER: Samia Moumade |
| 10:07 | Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract (abstract) PRESENTER: Christian M. Ringle |
09:00-10:30 Session 1.3: Digital marketing and social media: Social selling and other persuasion stories
Chair:
Yusuf Oc (King's College London, UK)
Location: Sibson Lecture Theatre 3
| 09:00 | Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership (abstract) PRESENTER: Marwa Meddeb |
| 09:22 | Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective (abstract) PRESENTER: Haw-Yi Liang |
| 09:45 | Reviewing the Research Landscape of Online Scarcity Messages (abstract) PRESENTER: Snehasish Banerjee |
| 10:08 | Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory (abstract) PRESENTER: En-Yi Chou |
09:00-10:30 Session 1.4: Branding management: Managing brands
Chair:
Fabien Pécot (Toulouse Business School, France)
Location: Sibson Seminar Room 6
| 09:00 | Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract (abstract) PRESENTER: Isabella Maggioni |
| 09:22 | A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan (abstract) |
| 09:45 | The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract (abstract) PRESENTER: Purvi Shah |
09:00-10:30 Session 1.5: Immersive environments and the metaverse: Marketing and the metaverse
Chair:
Brian Bourdeau (Auburn University, United States)
Location: Sibson Seminar Room 1
| 09:00 | The Metaverse and Implications for Marketers (abstract) PRESENTER: Heath McCullough |
| 09:30 | When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement (abstract) PRESENTER: Fan Cleverdon Lu |
| 10:00 | Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce. (abstract) |
09:00-10:30 Session 1.6: Marketing strategy: Strategic decisions
Chair:
Jeandri Robertson (Lulea University of Technology, Sweden)
Location: Sibson Seminar Room 2
| 09:00 | Leveraging the Metaverse for Marketing Strategy Insight (abstract) PRESENTER: Brendan James Keegan |
| 09:22 | The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances (abstract) PRESENTER: Ranadeb Chaudhuri |
| 09:44 | Assessing the Market Valuation of Subscription-Based Services: an Abstract (abstract) PRESENTER: Heng-Yu Lin |
| 10:06 | Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets (abstract) |
09:00-10:30 Session 1.7: Services marketing and the customer experience: Customer insights in action
Chair:
Wolfgang Weitzl (University of Applied Sciences Upper Austria, Austria)
Location: Sibson Seminar Room 4
| 09:00 | Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract (abstract) PRESENTER: Wolfgang Weitzl |
| 09:22 | Understanding Customers’ Insights Using Attribution Theory (abstract)  PRESENTER: Raksmey Sann |
| 09:44 | Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services (abstract) |
| 10:07 | Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract (abstract) PRESENTER: Han Lee |
09:00-10:30 Session 1.8: Advertising and IMC: Ads for good or good for ads?
Chair:
Agnès Helme-Guizon (Univ. Grenoble-Alpes, CERAG EA 7521 & IAE, France)
Location: Sibson Seminar Room 5
| 09:00 | Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising (abstract) PRESENTER: Karine Raies |
| 09:22 | “Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract (abstract) PRESENTER: Khaoula Jellouli |
| 09:45 | Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract (abstract) PRESENTER: Marie-Claire Wilhelm |
| 10:08 | 3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis (abstract) |
09:00-10:30 Session 1.9: Innovation and NPD: Products and processes
Chair:
Dhouha El Amri (Univ Paris Est Creteil, IRG, F-94010 Creteil, France, Univ Gustave Eiffel, IRG, F-77447 Marne-la-Vallée, France, France)
Location: Sibson Seminar Room 3
| 09:00 | An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation (abstract) PRESENTER: Gerard Athaide |
| 09:30 | Analytics as Enabler of New Product Success (abstract) PRESENTER: Nick Hajli |
| 10:00 | The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments (abstract) PRESENTER: Michael Obal |
11:00-12:30 Session 2.1: Marketing for NGOs, ethics and social responsibility
Chair:
Theresa Kirchner (Old Dominion University, United States)
Location: Sibson Lecture Theatre 1
| 11:00 | Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater (abstract) PRESENTER: Ali Kara |
| 11:22 | Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix (abstract) PRESENTER: Sudarin Rodmanee |
| 11:44 | In Carbon Labels We (Dis)Trust: an Abstract (abstract) PRESENTER: Pia A. Albinsson |
| 12:07 | The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract (abstract) PRESENTER: Orsolya Sadik-Rozsnyai |
11:00-12:30 Session 2.10: Special session II - Automation of Marketing Research Processes: Chances and Risks for Marketing Research and Practice
Chair:
Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany)
Location: Sibson MBA Suite
| 11:00 | Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice. (abstract) PRESENTER: Klaus-Peter Wiedmann |
11:00-12:30 Session 2.2: Brand management: Luxury branding
Chair:
Paula Rodrigues (Universidade Lusíada, COMEGI, Portugal)
Location: Sibson Lecture Theatre 2
| 11:00 | Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour (abstract) PRESENTER: Russell Abratt |
| 11:22 | Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience (abstract) |
| 11:44 | A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract (abstract) PRESENTER: Ana Sousa |
| 12:07 | Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract (abstract) PRESENTER: Cleopatra Veloutsou |
11:00-12:30 Session 2.3: Research Roundtable: Issues in the Conduct of Marketing Research Today
An audience Q&A with a panel of AMS experts. Topics included Data Quality Issues, AMS's Position on Large-Language Models like ChatGPT in Research, Academic versus Practical Research Practices, Statistical Significance, and any question relevent to the conduct of marketing research.
Chair:
Barry Babin (Ole Miss Business School, United States)
Location: Sibson Lecture Theatre 3
| 11:00 | Research Roundtable (abstract) PRESENTER: David J. Ortinau |
11:00-12:30 Session 2.4: Marketing and new technologies: Social aspects of virtual experiences
Chair:
Iryna Pentina (University of Toledo, United States)
Location: Sibson Seminar Room 6
| 11:00 | Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract (abstract) PRESENTER: Aishwarya Singhal |
| 11:30 | Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract (abstract) PRESENTER: Iryna Pentina |
| 12:00 | How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract (abstract) PRESENTER: Iryna Pentina |
11:00-12:30 Session 2.5: Marketing education: Student engagement with technology in the marketing classroom
Chair:
Simone Kurtzke (Edinburgh Napier University, UK)
Location: Sibson Seminar Room 1
| 11:00 | A Conceptual Model of Parasocial Teaching Practice (abstract) |
| 11:22 | Identifying Factors Influencing Student Engagement in Online Marketing Courses (abstract) PRESENTER: Mark Groza |
| 11:44 | Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach (abstract) PRESENTER: Daniele Doneddu |
11:00-12:30 Session 2.6: Personal selling and sales management: Doing better by doing good
Chair:
Teidor Lyngdoh (Queen Mary University of London, UK)
Location: Sibson Seminar Room 2
| 11:00 | The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract (abstract) PRESENTER: Simon Boissonneault |
| 11:30 | Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions (abstract) PRESENTER: Aishwarya Ramasundram |
| 12:00 | The Antecedents of Salesperson Creativity: Structured Abstract (abstract) PRESENTER: Felicia Lassk |
11:00-12:30 Session 2.7: Social marketing: Looking back and looking forwards
Chair:
Patricia McHugh (University of Galway, Ireland)
Location: Sibson Seminar Room 4
| 11:00 | Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract (abstract) PRESENTER: Marie-Claire Wilhelm |
| 11:22 | Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism (abstract) PRESENTER: Stefanie Wannow |
| 11:44 | Increasing Social Marketing’s Impact: Time to Break the Fourth Wall (abstract) |
| 12:07 | Forming Sustainable Routines: An Exploration through Tiny House Consumers (abstract) |
11:00-12:30 Session 2.8: B2B and supply chain management: Digital footprints in B2B marketing
Chair:
Mona Rashidirad (University of Kent, UK)
Location: Sibson Seminar Room 5
| 11:00 | B2B Digital Customer Experience In The Machinery Construction Industry (abstract) PRESENTER: Christopher Kanitz |
| 11:22 | Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions (abstract) PRESENTER: Mona Rashidirad |
| 11:44 | Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract (abstract) PRESENTER: Maria Sarmento |
11:00-12:30 Session 2.9: Retailing: Brand management in a retail context I
Chair:
Jonathan Elms (Massey Business School, New Zealand)
Location: Sibson Seminar Room 3
| 11:00 | Smart Retail Adoption Model: the Retailers’ Perspective (abstract) |
| 11:30 | The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names (abstract) |
| 12:00 | Outcomes of Brand Equity in Retailing: Structured Abstract (abstract) |
14:00-15:30 Session 3.1: Brand management: Brand meaning
Chair:
Cleopatra Veloutsou (University of Glasgow, UK)
Location: Sibson Lecture Theatre 1
| 14:00 | Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement (abstract) PRESENTER: Elyria Kemp |
| 14:22 | Brand Meaning Components in Visual Brand-Generated Content: an Abstract (abstract) PRESENTER: Estefania Ballester |
| 14:44 | Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty (abstract) PRESENTER: Anish Yousaf |
14:00-15:30 Session 3.10: Special session III - The less explored issues in advertising and product placement
Chair:
Fanny Fong Yee Chan (Hang Seng University of Hong Kong, Hong Kong)
Location: Sibson MBA Suite
| 14:00 | The Less Explored Issues in Advertising & Product Placement (abstract) PRESENTER: Fanny Fong Yee Chan |
14:00-15:30 Session 3.2: Consumer behaviour: Global and cross cultural influences
Chair:
Emma Slade (University of Bristol, UK)
Location: Sibson Lecture Theatre 2
| 14:00 | Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference (abstract) PRESENTER: Yong Luo |
| 14:22 | Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity (abstract) PRESENTER: Dinara Davlembayeva |
| 14:44 | Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract (abstract) PRESENTER: Kim Noya Penias |
| 15:07 | Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia? (abstract) PRESENTER: Aidha Trisanty |
14:00-15:30 Session 3.3: Meet the Editors I
Journal of the Academy of Marketing Science (Barry Babin)
Business Horizons (Jan Kietzmann)
Journal of Advertising Research (Colin Campbell)
Academy of Marketing Science Review (Kaisa Koskela-Huotari)
JIBS (Costas Katsikeas)
Psychology & Marketing (Giampaolo Viglia)
Journal of Retailing (Katrijn Gielens)
Journal of International Marketing (Babu John-Mariadoss)
Chair:
John Ford (Old Dominion University, United States)
Location: Sibson Lecture Theatre 3
14:00-15:30 Session 3.4: Digital marketing and social media: The dark side of social media moon
Chair:
Andres Gvirtz (King's College London - King's Business School, UK)
Location: Sibson Seminar Room 6
| 14:00 | The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression Construction. (abstract) |
| 14:30 | A Qualitative Study on Lurkers and Their Fear Motivations (abstract) PRESENTER: Jason Sit |
| 15:00 | Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces (abstract) PRESENTER: Shehzala |
14:00-15:30 Session 3.6: Consumer behaviour and IMC: Motivation, traits and the young and beautiiful!
Chair:
Dan Petrovici (Kent, UK)
Location: Sibson Seminar Room 2
| 14:00 | Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent (abstract) PRESENTER: Selina Rabah |
| 14:22 | To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract (abstract) |
| 14:44 | The Ambient Lighting Effect on Goal Performance (abstract) |
| 15:07 | Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract (abstract) PRESENTER: Sharad Gupta |
14:00-15:30 Session 3.7: Doctoral colloquium: Ethical practices
Chair:
John Ford (Old Dominion University, United States)
Location: Sibson Seminar Room 4
| 14:00 | Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns (abstract) |
| 14:23 | Unethical Practices and Online Business: Perspective of Dsmm Users (abstract) |
| 14:46 | Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract. (abstract) |
| 15:08 | The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract (abstract) |
14:00-15:30 Session 3.8: Personal selling and sales management: Renegade salespeople
Chair:
Felicia Lassk (Northeastern University, United States)
Location: Sibson Seminar Room 5
| 14:00 | A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors (abstract) PRESENTER: Edward Nowlin |
| 14:30 | The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces (abstract) PRESENTER: Avinash Malshe |
| 15:00 | Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality. (abstract) PRESENTER: Anu Chacko |
14:00-15:30 Session 3.9: Ethics and social responsibility: Ethical consumption in developing countries
Chairs:
Location: Sibson Seminar Room 3
| 14:00 | Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets (abstract) PRESENTER: Dwight Merunka |
| 14:30 | Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract (abstract) PRESENTER: Carmen Valor |
| 15:00 | Embeddedness in Ethical Consumption: Perspectives from Kenya (abstract) PRESENTER: Fredah Mwiti |
16:00-17:30 Session 4.1: Brand management: Destination and B2B branding
Chair:
Emmanuel Mogaji (University of Greenwich, UK)
Location: Sibson Lecture Theatre 1
| 16:00 | Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured Abstract (abstract) |
| 16:30 | Branding Cities to Attract Talent: Structured Abstract (abstract) PRESENTER: Jason Ryan |
| 17:00 | Branding Strategies of Top Performing B2B Brands in Africa (abstract) PRESENTER: Emmanuel Mogaji |
16:00-17:30 Session 4.10: Ethics and social responsibility: Corporate social responsibility
Chairs:
Location: Sibson MBA Suite
| 16:00 | Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes (abstract) PRESENTER: Milena Micevski |
| 16:23 | Ethical perceptions of retargeting according to GCU configurations (abstract) PRESENTER: Nadia Steils |
| 16:46 | Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity (abstract) PRESENTER: Hsinhui Hu |
| 17:08 | Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions (abstract) PRESENTER: Ilona Szőcs |
16:00-17:30 Session 4.2: Consumer behaviour: Judgment and choice processes
Chair:
Marko Sarstedt (Ludwig-Maximilians-University (LMU), Germany)
Location: Sibson Lecture Theatre 2
| 16:00 | What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations (abstract) PRESENTER: Sujay Dutta |
| 16:30 | Exploring the World of Context Effect Research on Product Choice (abstract) PRESENTER: Martina Schöniger |
| 17:00 | Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect (abstract) PRESENTER: Felix Lang |
16:00-17:30 Session 4.3: Marketing and new technologies: Adoption and application of new technologies
Chair:
Eddie Luo (University of Kent, UK)
Location: Sibson Lecture Theatre 3
| 16:00 | Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process (abstract) PRESENTER: Rocio Rodriguez |
| 16:22 | Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract (abstract) |
| 16:44 | Digital Design of 3D Printing (abstract) PRESENTER: Haisu Zhang |
| 17:07 | Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract (abstract) PRESENTER: Ingrid Poncin |
16:00-17:30 Session 4.4: Digital marketing and social media: Diversity and wellbeing in a digital age
Chair:
Tanapol Yoonaisil (King's College London, UK)
Location: Sibson Seminar Room 6
| 16:00 | A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract (abstract) PRESENTER: Dr. Madhupa Bakshi |
| 16:22 | Optimizing the role of diversity on social media engagement (abstract) |
| 16:44 | Identifying unmet health care demands through social media engagement: An Abstract (abstract) PRESENTER: Andres Gvirtz |
| 17:07 | Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract. (abstract) PRESENTER: Maria Fernandez de Osso Fuentes |
16:00-17:30 Session 4.5: Cross cultural and international marketing: Cultural influences in advertising and services
Chair:
Sanchayan Sengupta (ESSCA School of Management, France)
Location: Sibson Seminar Room 1
| 16:00 | Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF) (abstract) PRESENTER: Boris Bartikowski |
| 16:30 | Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach (abstract) PRESENTER: Guei-Hua Huang |
| 17:00 | The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract (abstract) PRESENTER: Wolfgang Weitzl |
16:00-17:30 Session 4.6: Doctoral colloquium: Digital marketing
Chair:
Mathieu Kacha (Université de Lorraine, France)
Location: Sibson Seminar Room 2
| 16:00 | The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR (abstract) |
| 16:22 | The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes (abstract) |
| 16:45 | Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer Behavior (abstract) |
16:00-17:30 Session 4.7: 24th/25th World Marketing Congress Chairs Get Together
Chairs:
Barry Babin (Ole Miss Business School, United States)
John Ford (Old Dominion University, United States)
John Ford (Old Dominion University, United States)
Location: Sibson Seminar Room 4
16:00-17:30 Session 4.8: Social marketing: Progressing the sustainability agenda
Chair:
Taylor Willmott (The University of Adelaide, Australia)
Location: Sibson Seminar Room 5
| 16:00 | Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis (abstract) PRESENTER: Isabel Carrero |
| 16:30 | A willingness to give back to the Earth? Activating consumer gratitude (abstract) PRESENTER: Laurent Bertrandias |
| 17:00 | Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence (abstract) PRESENTER: Carlos Martinez-de-Ibarreta |
16:00-17:30 Session 4.9: Retailing: Contemporary issues in retail marketing and management
Chair:
Christoph Teller (Institute for Retailing, Sales and Marketing (JKU-Business School, Johannes Kepler University), Austria)
Location: Sibson Seminar Room 3
| 16:00 | Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework (abstract) PRESENTER: Adarsh Manoj |
| 16:22 | Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract (abstract) PRESENTER: Pei-En Lin |
| 16:44 | When the Courier Is More Important than the Online Retailer (abstract) PRESENTER: Gianfranco Walsh |
| 17:07 | Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract (abstract) PRESENTER: Lauren Beitelspacher |
Thursday, July 13th
View this program: with abstractssession overviewtalk overview
08:30-10:00 Session 5.1: Brand management: Brand relationships 1
Chair:
Asli Tolunay (Yeditepe University, Turkey)
Location: Sibson Lecture Theatre 1
| 08:30 | When Love Turns into Hate: an Abstract (abstract) PRESENTER: Cleopatra Veloutsou |
| 08:53 | I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract (abstract) PRESENTER: René Hubert Kerschbaumer |
| 09:16 | Brand Grief: Structured Abstract (abstract) PRESENTER: Sajira Khatoon |
| 09:38 | A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement (abstract) PRESENTER: Jason Sit |
08:30-10:00 Session 5.10: Special session IV - Color effectiveness
Chair:
Mathieu Kacha (Université de Lorraine, France)
Location: Sibson MBA Suite
| 08:30 | Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract (abstract) PRESENTER: Mathieu Kacha |
| 08:52 | Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract (abstract) PRESENTER: Catherine Aussilhou |
| 09:14 | Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects (abstract) PRESENTER: Jean-François Lemoine |
| 09:37 | Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract (abstract) PRESENTER: Jonathan Luffarelli |
08:30-10:00 Session 5.2: Consumer behaviour: Retail and shopping influences
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: Sibson Lecture Theatre 2
| 08:30 | Self-Esteem, Materialism and Maladaptive Shopping Behaviors (abstract) PRESENTER: Mark Cleveland |
| 08:52 | Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores (abstract) PRESENTER: Kathrin Mayr |
| 09:14 | Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract (abstract) PRESENTER: Veronica Rosendo-Rios |
| 09:36 | Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract (abstract) PRESENTER: Sharad Gupta |
08:30-10:00 Session 5.3: Digital marketing and social media: Call me by your engagement
Chair:
Des Laffey (University of Kent, UK)
Location: Sibson Lecture Theatre 3
| 08:30 | The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper (abstract) PRESENTER: Mona Rashidirad |
| 08:52 | The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract (abstract) |
| 09:14 | The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract (abstract) PRESENTER: Melisa Mete |
| 09:37 | The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality (abstract) PRESENTER: Marco Galvagno |
08:30-10:00 Session 5.4: Immersive environments and the metaverse: Diving into theories about immersive environments
Chair:
Alena Kostyk (University of Glasgow, UK)
Location: Sibson Seminar Room 6
| 08:30 | Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract (abstract) PRESENTER: Alena Kostyk |
| 09:00 | Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions (abstract) PRESENTER: Anne Dastugue |
| 09:30 | It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality (abstract) PRESENTER: Khaled El-Shamandi Ahmed |
08:30-10:00 Session 5.5: Marketing strategy: Sales and entrepreneurship
Chair:
Kirk Plangger (King's College, UK)
Location: Sibson Seminar Room 1
| 08:30 | Persuasive Corporate Communication During the Initial Public Offering Process (abstract) PRESENTER: Zixuan Cheng |
| 08:52 | Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe. (abstract) PRESENTER: Joel Lo Ribeiro |
| 09:14 | Play for Fun or to Beat the Odds: Implications for Online Betting Intentions (abstract) PRESENTER: Albert Caruana |
08:30-10:00 Session 5.6: Doctoral colloquium: Adaptation
Chair:
John Ford (Old Dominion University, United States)
Location: Sibson Seminar Room 2
| 08:30 | Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency? (abstract) |
| 08:52 | Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters (abstract) |
| 09:14 | An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya (abstract) |
08:30-10:00 Session 5.8: Personal selling and sales management: Communication and B2B selling
Chair:
Edward Nowlin (Kansas State University, United States)
Location: Sibson Seminar Room 5
| 08:30 | The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps (abstract) PRESENTER: Dawn Deeter |
| 08:52 | B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory (abstract) PRESENTER: Robin Roy |
| 09:14 | Gamification in a sales context: a case study in a complex high-end selling environment (abstract) PRESENTER: Sara MacSween |
| 09:36 | The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract (abstract) PRESENTER: Ellie Hickman |
10:30-12:00 Session 6.1: Consumer behaviour: Sustainability and CSR I
Chair:
Sayed Elhoushy (Queen Mary University of London, UK)
Location: Sibson Lecture Theatre 1
| 10:30 | Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract (abstract) PRESENTER: Sayed Elhoushy |
| 11:00 | Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract (abstract) |
| 11:30 | The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract (abstract) PRESENTER: Lauren Drury |
10:30-12:00 Session 6.10: Ethics and social responsibility: Digital/online behaviour
Chair:
Jan Breitsohl (University of Glasgow, UK)
Location: Sibson MBA Suite
| 10:30 | A Systematic Literature Review of Online Consumer Misbehavior: An Abstract (abstract) PRESENTER: Redouane Bakrim |
| 10:52 | Conceptualising Corporate Virtue Signalling On Social Media – An Abstract (abstract) PRESENTER: Jan Breitsohl |
| 11:14 | The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment (abstract) PRESENTER: Mehdi El Abed |
10:30-12:00 Session 6.2: Marketing and new technologies: Immersive experiences and gamification
Chair:
Des Laffey (University of Kent, UK)
Location: Sibson Lecture Theatre 2
| 10:30 | When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale (abstract) PRESENTER: Allan Lubart |
| 11:00 | From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience (abstract) |
| 11:30 | Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships? (abstract) PRESENTER: Mariam Sarhan |
10:30-12:00 Session 6.3: Meet the Editors II
Italian Journal of Marketing (Daniele Dalli)
Marketing Intelligence and Planning (Babu John-Mariadoss)
European Journal of Marketing (Debbie Keeling)
Journal of Consumer Behaviour (Sianne Gordon-Wilson)
Research and Applications in Marketing (Laurent Bertrandias)
Business Ethics, the Environment and Responsibility (Nebojsa Davcik)
Journal of Product and Brand Management (Cleopatra Veloutsou)
Chair:
John Ford (Old Dominion University, United States)
Location: Sibson Lecture Theatre 3
10:30-12:00 Session 6.4: Digital marketing and social media: Influencers being influential
Chair:
Mia Cheng (King's College London, UK)
Location: Sibson Seminar Room 6
| 10:30 | Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness (abstract) PRESENTER: Shehzala |
| 10:52 | Understanding How Social Media Influencer Characteristics Affect Purchase Intentions (abstract) PRESENTER: Rong Li |
| 11:14 | Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention (abstract) PRESENTER: Oscar Robayo-Pinzon |
| 11:37 | Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification (abstract) PRESENTER: Tamer Elsharnouby |
10:30-12:00 Session 6.6: Advertising and IMC: Truth, legitimacy and values
Chair:
Fabien Pécot (Toulouse Business School, France)
Location: Sibson Seminar Room 2
| 10:30 | The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads (abstract) PRESENTER: Kara Chan |
| 10:53 | Marketing Deception Detection Accuracy: an Abstract (abstract) PRESENTER: Janell Townsend |
| 11:15 | Design of Eco-Label Logos and Effectiveness (abstract) PRESENTER: Feray Adiguzel |
10:30-12:00 Session 6.7: Innovation and NPD: Creativity and crowdsourcing
Chair:
Todd Morgan (Cleveland State University, United States)
Location: Sibson Seminar Room 4
| 10:30 | Understanding the Language of Creativity: an Abstract (abstract) PRESENTER: Mathilde Toussaint |
| 10:52 | “If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an Abstract (abstract) |
| 11:14 | Counterfactual thinking and perceived fairness in creative crowdsourcing (abstract) PRESENTER: Min Shuai |
| 11:37 | What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization (abstract) |
10:30-12:00 Session 6.8: Personal selling and sales management: Psychology in sales
Chair:
Sourindra Banerjee (Leeds University Business School, UK)
Location: Sibson Seminar Room 5
| 10:30 | Flow and Interpersonal Communications in Marketing (abstract) PRESENTER: Clark D. Johnson |
| 11:00 | ‘Improvement starts with I' Self-enhancement and Sales performance (abstract) PRESENTER: Aditi Sharma |
| 11:30 | Shifting existing customers to SaaS. Sales team’s perceptions: (abstract) PRESENTER: Mikko Pihlajisto |
10:30-12:00 Session 6.9: Social marketing: Health and well-being
Chair:
Sharyn Rundle-Thiele (Griffith University, Australia)
Location: Sibson Seminar Room 3
| 10:30 | Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective (abstract) PRESENTER: Sahar Bakr |
| 10:52 | Smart Garments and Ageing in Place: A Social Marketing Formative Research Study (abstract) PRESENTER: Taylor Willmott |
| 11:14 | Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract (abstract) |
12:15-14:00AMS WMC Recognition Lunch
Recognition of the Program Team, and key note address from the 2023 AMS Global Marketer of the Year, Rami Baitiéh, CEO of Carrefour.
Friday, July 14th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 7.1: Brand management: Brand relationships 2
Chair:
Eleftherios Alamanos (Newcastle University, UK)
Location: Sibson Lecture Theatre 1
| 09:00 | Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract (abstract) PRESENTER: Kalpana Chandrasekar |
| 09:22 | The role of affective and cognitive responses to brand experiences in the relationship with customers. (abstract) PRESENTER: Eleftherios Alamanos |
| 09:45 | The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract (abstract) PRESENTER: Ana Sousa |
| 10:08 | Do Brand Relics Really Matter?: Structured Abstract (abstract) PRESENTER: Fabien Pecot |
09:00-10:30 Session 7.10: Special session V - Future directions for comparative advertising research
Chair:
Linda Golden (University of Texas at Austin, United States)
Location: Sibson MBA Suite
| 09:00 | Future Directions for Comparative Advertising Research (abstract) PRESENTER: Sharon Beatty |
| 09:22 | A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing (abstract) PRESENTER: Dan Petrovici |
| 09:44 | A need for Cross-Cultural Perspectives in Comparative Advertising Research (abstract) PRESENTER: Michel Laroche |
| 10:07 | Demographic effects in comparative and future research directions (abstract) PRESENTER: Selina Rabah |
09:00-10:30 Session 7.4: Marketing in emerging markets: Marketing strategies
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: Sibson Seminar Room 6
| 09:00 | Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market (abstract) PRESENTER: Huiyi Fan |
| 09:30 | Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract (abstract) PRESENTER: Bernard Frimpong Bannor |
| 10:00 | Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators (abstract) PRESENTER: Celso Augusto de Matos |
09:00-10:30 Session 7.5: Advertising and IMC: Advertising explorations
Chair:
Alessandro Feri (Edinburgh Napier University, UK)
Location: Sibson Seminar Room 1
| 09:00 | Negative Ad Appeals that Degrade the Audience (abstract) PRESENTER: Yong Eddie Luo |
| 09:22 | The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract (abstract) PRESENTER: Christopher Kanitz |
| 09:44 | The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract (abstract) PRESENTER: Alessandro Feri |
| 10:07 | A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice (abstract) |
09:00-10:30 Session 7.6: Marketing research and education in a changing world
Chair:
Caitlin Ferreira (University of Cape Town, South Africa)
Location: Sibson Seminar Room 2
| 09:00 | Seeing into the Soul Through Informant-Generated Visuals: an Abstract (abstract) PRESENTER: Jillian Farquhar |
| 09:22 | Incentive-aligned MaxDiff (abstract) PRESENTER: Joshua Schramm |
| 09:44 | LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom (abstract) PRESENTER: Jeandri Robertson |
| 10:07 | The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case (abstract) |
09:00-10:30 Session 7.7: Doctoral colloquium: Experience
Chair:
Mathieu Kacha (Université de Lorraine, France)
Location: Sibson Seminar Room 4
| 09:00 | Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium (abstract) |
| 09:22 | How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract (abstract) PRESENTER: Madiha Bendjaballah |
| 09:44 | PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement (abstract) |
| 10:07 | Materialist behaviors in experiences and the digital: an exploration among young adults (abstract) |
09:00-10:30 Session 7.8: Services marketing and the customer experience: Service strategies and impact I
Chair:
Zhen Zhu (Suffolk University, United States)
Location: Sibson Seminar Room 5
| 09:00 | Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events (abstract) PRESENTER: Zhen Zhu |
| 09:23 | Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach (abstract) |
| 09:46 | Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract (abstract) PRESENTER: Aijaz Shaikh |
11:00-12:30 Session 8.1: Consumer behaviour: Sustainability and CSR II
Chair:
Nadia Steils (HEC Liège, Belgium)
Location: Sibson Lecture Theatre 1
| 11:00 | Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review (abstract) PRESENTER: Ngoc Uyen Cong Nguyen |
| 11:22 | Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract (abstract) PRESENTER: Faheem Gul Gilal |
| 11:44 | Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy (abstract) PRESENTER: Swagato Chatterjee |
| 12:07 | Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract (abstract) |
11:00-12:30 Session 8.2: Digital marketing, social media and the metaverse: A social world!
Chair:
Mona Rashidirad (University of Kent, UK)
Location: Sibson Lecture Theatre 2
| 11:00 | Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability (abstract) PRESENTER: Hyunju Shin |
| 11:22 | Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract (abstract) PRESENTER: Rajibul Hasan |
| 11:44 | Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract (abstract) PRESENTER: Anouk De Regt |
| 12:07 | Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract (abstract) PRESENTER: Sharad Gupta |
11:00-12:30 Session 8.3: Marketing strategy: Sales and entrepreneurship
Chair:
Ria Wiid (University of Worcester, UK)
Location: Sibson Lecture Theatre 3
| 11:00 | B2B Salespeople: The Fundamental Emotions at Their Previous Job (abstract) PRESENTER: Joey Lam |
| 11:30 | Marketing’s Role in Entrepreneurial Struggle: Structured Abstract (abstract) |
| 12:00 | Can Loyalty Programs Reduce Firm Risk? (abstract) PRESENTER: Malika Chaudhuri |
11:00-12:30 Session 8.4: Contemporary debates in food and wine marketing
Chair:
Paul Naughton (Edinburgh Napier University, UK)
Location: Sibson Seminar Room 6
| 11:00 | Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract (abstract) |
| 11:22 | What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia Matters (abstract) |
| 11:44 | Exploring the online presence of food SMEs: possible configurations and explanations (abstract) PRESENTER: Francesca Checchinato |
11:00-12:30 Session 8.5: Doctoral colloquium: Enhancing or decreasing
Chair:
Margot Racat (MAGELLAN Research Center, France)
Location: Sibson Seminar Room 1
| 11:00 | Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract (abstract) |
| 11:22 | Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study (abstract) |
| 11:45 | The role of value orientation and altruism in driving sustainable consumption behaviour (abstract) |
11:00-12:30 Session 8.6: Services marketing and the customer experience: Service strategies and impact II
Chair:
K Sivakumar (Lehigh University, United States)
Location: Sibson Seminar Room 2
| 11:00 | Why Good Air is not an Airy-Fairy Concept: An Abstract (abstract) PRESENTER: Marc Linzmajer |
| 11:30 | ‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery (abstract) PRESENTER: Jaywant Singh |
| 12:00 | The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience (abstract)  PRESENTER: Melisa Mete |
11:00-12:30 Session 8.7: B2B and supply chain management: New trends in supply chain and distribution
Chair:
Debabrata Ghosh (Essex Business School, University of Essex, UK)
Location: Sibson Seminar Room 4
| 11:00 | Blockchain Adoption: Strategic decisions for transparent supply chains (abstract) PRESENTER: Debabrata Ghosh |
| 11:30 | Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability (abstract) PRESENTER: Sarah Amsl |
| 12:00 | The Nonlinear Effect of Incentives in Distribution Channels (abstract) PRESENTER: Flora Gu |
11:00-12:30 Session 8.9: Special Session VI - Italian Marketing Society (SIM)
Chairs:
John Ford (Old Dominion University, United States)
Luca Petruzzellis (University of Bari Aldo Moro, Italy)
Luca Petruzzellis (University of Bari Aldo Moro, Italy)
Location: Sibson MBA Suite
| 11:00 | The Game After the Whistle: The Effect of World Cup Matches on Bond Yields (abstract) PRESENTER: Sepehr Safari |
| 11:22 | Consuming craft: meanings and dimensions (abstract) PRESENTER: Daniele Dalli |
| 11:44 | What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs (abstract) PRESENTER: Federico Mangiò |
| 12:07 | Customers’ interaction with employees with disabilities (abstract) |
14:00-15:30 Session 9.1: Consumer behaviour: Generational and life stage perspectives
Chair:
Zhewen Tang (Northumbria University, UK)
Location: Sibson Lecture Theatre 1
| 14:00 | Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective (abstract) PRESENTER: Anne Schmitz |
| 14:22 | How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective (abstract) |
| 14:44 | The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract (abstract) |
| 15:07 | The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract (abstract) PRESENTER: Sungjun Steven Park |
14:00-15:30 Session 9.3: Marketing education: Cutting edge teaching and learning that excites stakeholders
Chair:
Melissa Goodson (The College of St. Scholastica, United States)
Location: Sibson Lecture Theatre 3
| 14:00 | Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program (abstract) |
| 14:22 | A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses (abstract) PRESENTER: Gizem Atav |
| 14:44 | Is a University Degree for Myself or My Family? (abstract) PRESENTER: Chananchida Kaewtipnet |
| 15:07 | Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract (abstract) PRESENTER: Orsolya Sadik-Rozsnyai |
14:00-15:30 Session 9.4: Critical marketing
Chair:
Katie Casey (University of Kent, UK)
Location: Sibson Seminar Room 6
| 14:00 | The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract (abstract) PRESENTER: Adrienne E. Foos |
| 14:30 | Political Co-Brand Image and Positioning Formation (abstract) PRESENTER: Wojciech Cwalina |
| 15:00 | Structured Abstract: Forced Displacement Effects in Marketplace Activism (abstract) PRESENTER: Sibel Orhan |
14:00-15:30 Session 9.5: Doctoral colloquium: Prevention, cure and life events
Chair:
Mathieu Kacha (Université de Lorraine, France)
Location: Sibson Seminar Room 1
| 14:00 | Medical Device Branding: An Essential Venture in a Saturated Market (abstract) PRESENTER: Donovan Gordon |
| 14:30 | Life Events: a Systematic Literature Review and a Classification Study (abstract) |
| 15:00 | Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract (abstract) |
14:00-15:30 Session 9.7: Digital marketing and social media: Brands are what you say online
Chair:
Md Rajibul Hasan (Maynooth University, Ireland)
Location: Sibson Seminar Room 4
| 14:00 | Effect of Personality Traits on Willingness to try New Products (abstract) PRESENTER: Todd Donavan |
| 14:30 | Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract (abstract) PRESENTER: Wolfgang Weitzl |
| 15:00 | Customer Engagement with Brand-Generated Content on Twitter (abstract) PRESENTER: Tamer Elsharnouby |
| 15:30 | A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract (abstract) PRESENTER: Hadil Sherif |
16:00-17:30 Session 10.1: Brand management: Special issues in branding
Chair:
Parichehr Riahi Pour (University of Glasgow, UK)
Location: Sibson Lecture Theatre 1
| 16:00 | Visual Effects of Brand on Buying Behavior – An Abstract (abstract) |
| 16:22 | How Online Retailers Should Manage Their Private Label Branding Strategy (abstract) PRESENTER: Franziska Frese |
| 16:44 | Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract (abstract) |
| 17:07 | Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract (abstract) PRESENTER: Ana Sousa |
16:00-17:30 Session 10.2: Advertising and IMC: See it, smell it, sorted
Chair:
Sophie Lacoste-Badie (University of Lille - IAE of Lille, France)
Location: Sibson Lecture Theatre 2
| 16:00 | Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads (abstract) PRESENTER: Miguel Ángel Zúñiga |
| 16:22 | The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract (abstract) PRESENTER: Imed Ben Nasr |
| 16:44 | Influencing Olfactory Perception with Motion: an Abstract (abstract) PRESENTER: Junwei Yu |
16:00-17:30 Session 10.3: Cross cultural and international marketing: Food related consumer behaviour and culture
Chair:
Rong Li (University of the West of Scotland, UK)
Location: Sibson Lecture Theatre 3
| 16:00 | An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps (abstract) PRESENTER: Michel Laroche |
| 16:30 | Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates (abstract) |
16:00-17:30 Session 10.4: Healthcare marketing
Chair:
Diana Gregory-Smith (Newcastle University, UK)
Location: Sibson Seminar Room 6
| 16:00 | LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok (abstract) PRESENTER: Jie Fowler |
| 16:22 | Using Influencers to Overcome Barriers to Health Research Participation (abstract) PRESENTER: Alexandra Krallman |
| 16:44 | The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19 (abstract) PRESENTER: Magdalini Soureli |
| 17:07 | How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup (abstract) PRESENTER: Tatjana König |
16:00-17:30 Session 10.5: Services marketing and the customer experience: Role of technology in services
Chair:
K Sivakumar (Lehigh University, United States)
Location: Sibson Seminar Room 1
| 16:00 | AI (Vs. Human) Recommendation on Luxury Services (abstract) PRESENTER: Ana Rita Gonçalves |
| 16:30 | Technology as a Factor of Influence on Salesforce Performance in Services Firms (abstract) PRESENTER: Rocio Rodriguez |
| 17:00 | Can I Help You? Virtual Agents Service and Value Co-Creation (abstract) PRESENTER: Celso Augusto de Matos |
16:00-17:30 Session 10.6: Retailing: Shopping behaviour in online and offline environments
Chair:
Jonathan Elms (Massey Business School, New Zealand)
Location: Sibson Seminar Room 2
| 16:00 | Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract. (abstract) |
| 16:22 | The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits (abstract) |
| 16:44 | The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract (abstract) PRESENTER: Pei-En Lin |
| 17:07 | Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract (abstract) PRESENTER: Teresa Schwendtner |
16:00-17:30 Session 10.7: Marketing strategy: Branding strategy and consumer response
Chair:
Robert Opoku (Red Deer Polytechnic, Canada)
Location: Sibson Seminar Room 4
| 16:00 | Where Is the Brand Growth Potential? an Examination of Buyer Groups (abstract) PRESENTER: Giang Trinh |
| 16:22 | "Why Brands Grow" Revisited (abstract) |
| 16:44 | Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response (abstract) PRESENTER: Anjali Bal |
| 17:07 | Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers (abstract) PRESENTER: Lucy Matthews |
16:00-17:30 Session 10.8: Consumer behaviour: Gender and identity influences
Chair:
Amandeep Takhar (De Montfort University, UK)
Location: Sibson Seminar Room 5
| 16:00 | The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion (abstract) PRESENTER: Salma Idrissi Tafraouti |
| 16:22 | Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity (abstract) PRESENTER: Amandeep Takhar |