Dr. Sayed is a Lecturer (Assistant Professor) in Marketing at Queen Mary University of London, School of Business and Management. Sayed holds a Ph.D. in Management-Business Economics from Ca' Foscari University of Venice, Italy. He also holds two master's degrees: MRes in Management & MSc in Hotel Management.Sayed had experience as a Visiting Research Fellow at the leading School of Hospitality and Tourism Management, University of Surrey, UK, and the Faculty of Economics (FEP), University of Porto, Portugal. He previously worked in sales and marketing in the service sector.Sayed's main research interests lie in sustainability marketing, consumer behavior, and applications of AI in marketing. His research papers are published in high-quality, peer-reviewed journals.