AMSWMC_2023: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS 2023

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Aagerup, Ulf	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Abaidi, Ibtissame	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Abraham, Eike	How Online Retailers Should Manage Their Private Label Branding Strategy
Abratt, Russell	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Adiguzel, Feray	Emotions Embedded in Online Reviews and Social Influence Design of Eco-Label Logos and Effectiveness
Adler, Susanne	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract Exploring the World of Context Effect Research on Product Choice
Ahmad, Anees	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Ajjan, Haya	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Alamanos, Eleftherios	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Alamoudi, Hawazen	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Albinsson, Pia A.	In Carbon Labels We (Dis)Trust: an Abstract
Albuhameed, Reem	A Qualitative Study on Lurkers and Their Fear Motivations
Alharthi, Majed	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Alimamy, Saifeddin	Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services
Amsl, Sarah	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Andreini, Daniela	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Andrew, Alexander	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Antonetti, Paolo	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
Arnold, Mark	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
Arya, Dr Vikas	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
Atav, Gizem	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Athaide, Gerard	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Aussilhou, Catherine	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
Awasthy, Prakash	Blockchain Adoption: Strategic decisions for transparent supply chains
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Babin, Barry	Research Roundtable
Bakr, Sahar	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Bakrim, Redouane	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Bakshi, Dr. Madhupa	A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract
Bal, Anjali	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Ballester, Estefania	Brand Meaning Components in Visual Brand-Generated Content: an Abstract
Banerjee, Snehasish	Reviewing the Research Landscape of Online Scarcity Messages
Bannor, Bernard Frimpong	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
Barcellos, Marcia Dutra	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators
Barnes, Bradley	The Less Explored Issues in Advertising & Product Placement
Bartikowski, Boris	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Bauer, Brittney C.	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising Flow and Interpersonal Communications in Marketing
Bayarassou, Oula	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
Beatty, Sharon	Future Directions for Comparative Advertising Research
Bebek, Gaye	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Beck, Brittany	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
Becker, Jan-Michael	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Beitelspacher, Lauren	Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
Belk, Russell	It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
Bell, Christine	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Ben Nasr, Imed	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Bendjaballah, Madiha	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
Bertrandias, Laurent	A willingness to give back to the Earth? Activating consumer gratitude
Blyth, Simon	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Boissonneault, Simon	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
Bolat, Elvira	A Qualitative Study on Lurkers and Their Fear Motivations
Boles, James S	Gamification in a sales context: a case study in a complex high-end selling environment
Bolton, Niki	Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Borghans, Lex	Understanding the Language of Creativity: an Abstract
Boulegriblet, Camilia	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract.
Bounaouas, Mouna	Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience
Bourdeau, Brian	The Metaverse and Implications for Marketers
Bourlakis, Michael	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Brakus, Josko	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Breitsohl, Jan	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Briggs, Johnny	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Brown, Jane	Seeing into the Soul Through Informant-Generated Visuals: an Abstract
Bruce, Helen	Soul matters: living our purpose as marketers
Brée, Joël	“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
Buckler, Frank	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Bui, My	Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement
Burgiel, Aleksandra	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Burmann, Christoph	How Online Retailers Should Manage Their Private Label Branding Strategy
Buttgereit, Stephan	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
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Caemmerer, Barbara	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract
Caldara, Cindy	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
Canhoto, Ana Isabel	Leveraging the Metaverse for Marketing Strategy Insight
Canty, Michael	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Capelli, Sonia	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Carlson, Brad D.	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising
Carrero, Isabel	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Caruana, Albert	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
Cea-Berry, Christina	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Celhay, Franck	Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Chacko, Anu	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Chaisit, Sumalee	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Chaker, Nawar	A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Chakrabarti, Ronika	Soul matters: living our purpose as marketers
Chan, Fanny Fong Yee	The Less Explored Issues in Advertising & Product Placement
Chan, Kara	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads The Less Explored Issues in Advertising & Product Placement
Chan, Pui Shan	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads
Chandrasekar, Kalpana	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract
Chang, Chia-Yang	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Chaniotakis, Ioannis	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Chapoton, Boris	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
Chatterjee, Swagato	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
Chaudhuri, Malika	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances Can Loyalty Programs Reduce Firm Risk?
Chaudhuri, Ranadeb	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
Chawla, Prof. Vaibhav	‘Improvement starts with I' Self-enhancement and Sales performance Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Checchinato, Francesca	Exploring the online presence of food SMEs: possible configurations and explanations
Chee, Eric	The Less Explored Issues in Advertising & Product Placement
Chen, Chi-Ting	Understanding Customers’ Insights Using Attribution Theory
Chen, Mei-Fang	What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia Matters
Chen, Weizhi	Digital Design of 3D Printing
Cheng, Ming	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Cheng, Zixuan	Persuasive Corporate Communication During the Initial Public Offering Process
Cherif, Emna	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
Chiang, Yu Heng Lawrence	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Chiu, Harn-Ching	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Chiu, Hung-Chang	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Cho, Yoon-Na	The Ambient Lighting Effect on Goal Performance
Chohan, Raeesah	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
Chou, En-Yi	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
Choudhary, Shruti	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
Chuo, Yung-Jan	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
Cleveland, Mark	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Cleverdon Lu, Fan	When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement
Cobbs, Joe	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Costa Pinto, Diego	AI (Vs. Human) Recommendation on Luxury Services
Cottet, Patrice	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Crisafulli, Benedetta	‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
Crié, Dominique	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review
Cronin Jr., Joseph	The Metaverse and Implications for Marketers
Cwalina, Wojciech	Political Co-Brand Image and Positioning Formation
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Dalli, Daniele	Consuming craft: meanings and dimensions
Dalmoro, Marlon	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators
Dastugue, Anne	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
Davcik, Nebojsa S.	Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured Abstract
David, Jeanne	The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes
Davlembayeva, Dinara	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
Dawes, John	Where Is the Brand Growth Potential? an Examination of Buyer Groups
de Matos, Celso Augusto	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators Can I Help You? Virtual Agents Service and Value Co-Creation
de Regt, Anouk	Persuasive Corporate Communication During the Initial Public Offering Process
De Regt, Anouk	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
Debru, Romain	Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract
Deeter, Dawn	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Dennis, Charles	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Detry, Diane	PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement
Dianoux, Christian	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Didi Alaoui, Mohamed	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
Diouf, Demba Ousmane	Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
Dissanayake, Manjula	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Donato, Carmela	Emotions Embedded in Online Reviews and Social Influence Design of Eco-Label Logos and Effectiveness
Donavan, D. Todd	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising Effect of Personality Traits on Willingness to try New Products
Doneddu, Daniele	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
Droulers, Olivier	Influencing Olfactory Perception with Motion: an Abstract
Drury, Lauren	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
Duffy, Katherine	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Dulle, Maik	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
Dunn, Katie	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Dutta, Sujay	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
Dwivedi, Yogesh	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
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Eastman, Jackie	Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Ekinci, Yuksel	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
El Abed, Mehdi	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
El Amri, Dhouha	“If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an Abstract
El-Shamandi Ahmed, Khaled	It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
Elbedweihy, Alaa	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
Elhoushy, Sayed	Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
Elsharnouby, Mohamed	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
Elsharnouby, Tamer	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification Customer Engagement with Brand-Generated Content on Twitter
Elsherbiny, Moamen	Emotions Embedded in Online Reviews and Social Influence
Essa, Musa	Customers’ interaction with employees with disabilities
Evans, Jody	The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract
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Fan, Huiyi	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
Farquhar, Jillian	Seeing into the Soul Through Informant-Generated Visuals: an Abstract
Fayolle, Guillaume	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
Feri, Alessandro	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract
Fernandez de Osso Fuentes, Maria	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Ferreira, Caitlin	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Finotto, Vladi	Exploring the online presence of food SMEs: possible configurations and explanations
Fleck, Matthes	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
Foos, Adrienne E.	The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
Ford, John	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing Research Roundtable
Fowler, Jie	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
Frese, Franziska	How Online Retailers Should Manage Their Private Label Branding Strategy
Friske, Wesley	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Funke, Christopher	When the Courier Is More Important than the Online Retailer
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Gabler, Colin	The Metaverse and Implications for Marketers
Gailly, Benoît	Counterfactual thinking and perceived fairness in creative crowdsourcing
Galvagno, Marco	The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality
Gambicorti, Antea	Consuming craft: meanings and dimensions
Gao, Liyu	The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression Construction.
Garofano, Antonella	Do Brand Relics Really Matter?: Structured Abstract
Gavard-Perret, Marie-Laure	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Ghosh, Debabrata	Blockchain Adoption: Strategic decisions for transparent supply chains
Gierl, Heribert	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Gilal, Faheem Gul	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Gilal, Naeem Gul	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Gilal, Rukhsana Gul	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Goebel, Daniel	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Golden, Linda	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Gollety, Mathilde	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
Gong, Yongzhi	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Gonçalves, Ana Rita	AI (Vs. Human) Recommendation on Luxury Services
Good, Fabio	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
Goodson, Melissa	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
Gordon, Donovan	Medical Device Branding: An Essential Venture in a Saturated Market
Goswami, Rahul	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
Grimes, Anthony	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Groza, Mark	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Groza, Mya	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Grund, Liesa	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Grégoire, Yany	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
Gu, Flora	The Nonlinear Effect of Incentives in Distribution Channels
Guda, Prof. Sridhar	‘Improvement starts with I' Self-enhancement and Sales performance Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions
Guo, Jin	When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement
Gupta, Sharad	Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
Gvirtz, Andres	Identifying unmet health care demands through social media engagement: An Abstract
H
Haas-Kotzegger, Ursula	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Hafiz, Afshan	Life Events: a Systematic Literature Review and a Classification Study
Hajli, Nick	Analytics as Enabler of New Product Success
Haldar, Tanushree	Blockchain Adoption: Strategic decisions for transparent supply chains
Hancock, Tyler	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
Harrison, Dana	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Hasan, Rajibul	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Hashmi, Nada	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Hauff, Sven	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Haupt, Martin	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Heath, Teresa	Embeddedness in Ethical Consumption: Perspectives from Kenya
Heidari, Bahareh	Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions
Hellal, Raficka	Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
Helme-Guizon, Agnès	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
Hemonnet-Goujot, Aurélie	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior
Herrmann, Jean-Luc	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Herrmann, Jean-Luc	Research Roundtable
Hiamey, Eric	The role of value orientation and altruism in driving sustainable consumption behaviour
Hibbert, Sally	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Hickman, Ellie	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Hirunyawipada, Tanawat	Can Loyalty Programs Reduce Firm Risk?
Hogevold, Nils	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
Hogevold, Nils	Technology as a Factor of Influence on Salesforce Performance in Services Firms
Hopkinson, Paul	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Hsiao, Cheng-Chieh	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
Hsieh, Yi-Ching	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Hu, Hsinhui	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
Huang, Chao-Chin	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
Huang, Fei	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
Huang, Guei-Hua	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
Huang, Heng-Chiang	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Hutzinger, Clemens	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
Hänti, Sirpa	Shifting existing customers to SaaS. Sales team’s perceptions:
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Idrissi Tafraouti, Salma	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
Imanbay, Anel	AI (Vs. Human) Recommendation on Luxury Services
Ind, Nicholas	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract
Ismagilova, Elvira	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
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Jain, Tanisha	Medical Device Branding: An Essential Venture in a Saturated Market
Jain, Varsha	Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Jaiswal, Anand Kumar	Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces
Jalali Sepehr, Mehrdad	How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract
Janda, Swinder	Effect of Personality Traits on Willingness to try New Products
Jang, Soocheong Shawn	Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
Janney, Jay	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
Jean-François, Toti	Ethical perceptions of retargeting according to GCU configurations
Jellouli, Khaoula	“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
Jin, Quan	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Johnson, Clark D.	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising Flow and Interpersonal Communications in Marketing
Johnson, Jeff	The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces
Jones, Marc V.	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Junaid, Muhammad	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Juquelier, Antoine	Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium
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Kacha, Mathieu	Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
Kaewtipnet, Chananchida	Is a University Degree for Myself or My Family?
Kanitz, Christopher	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract B2B Digital Customer Experience In The Machinery Construction Industry How Online Retailers Should Manage Their Private Label Branding Strategy
Kapetanaki, Ariadne	Reviewing the Research Landscape of Online Scarcity Messages
Kappel, Dietmar	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Kara, Ali	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Karampournioti, Evmorfia	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Kaur, Dr. Harpreet	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
Keegan, Brendan James	Leveraging the Metaverse for Marketing Strategy Insight Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Keel, Astrid	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Kemp, Elyria	Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement
Kennedy, Karen	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Kerschbaumer, René Hubert	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Kharouf, Husni	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Khatoon, Sajira	Brand Grief: Structured Abstract
Kietzmann, Jan	Leveraging the Metaverse for Marketing Strategy Insight
Kieu, Tai Anh	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
Kim, Jooyoung	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns
Klaus, Phil	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Koksal, Ahmet	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study
Koles, Bernadett	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Konietzny, Jirka	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
Kopp, Steven W.	Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement
Kostyk, Alena	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Kotzab, Herbert	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Kou, Weixi	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Koulieris, George	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
Kpossa, Monyedodo Régis	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Krallman, Alexandra	Using Influencers to Overcome Barriers to Health Research Participation
Krey, Nina	Research Roundtable
Kurtzke, Simone	A Conceptual Model of Parasocial Teaching Practice
König, Tatjana	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
L
Lacoste-Badie, Sophie	Influencing Olfactory Perception with Motion: an Abstract
Lages, Luis	Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
Lai, Pei-Chun	Understanding Customers’ Insights Using Attribution Theory
Lam, Joey	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Lam, Lai San Lisa	The Less Explored Issues in Advertising & Product Placement
Landershammer, Marlene	B2B Digital Customer Experience In The Machinery Construction Industry
Lang, Felix	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Langner, Sascha	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Laroche, Michel	A need for Cross-Cultural Perspectives in Comparative Advertising Research Understanding How Social Media Influencer Characteristics Affect Purchase Intentions An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Lassk, Felicia	The Antecedents of Salesperson Creativity: Structured Abstract
Laurentino, Renato	Can I Help You? Virtual Agents Service and Value Co-Creation
Lebossé, Camille	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
Lee, Han	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Lee, Liane	The Less Explored Issues in Advertising & Product Placement
Lee, Seoki	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Lemoine, Jean-François	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
Leung, Ivy	The Less Explored Issues in Advertising & Product Placement
Levine, Timothy	Marketing Deception Detection Accuracy: an Abstract
Levontin, Liat	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
Li, Qiqi	The Less Explored Issues in Advertising & Product Placement
Li, Rong	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Li, Xiaoqin	The Less Explored Issues in Advertising & Product Placement
Liang, Haw-Yi	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
Liao, Tze-Hsien	Smart Retail Adoption Model: the Retailers’ Perspective
Liaw, Shu-Yi	Understanding Customers’ Insights Using Attribution Theory
Lichters, Marcel	Incentive-aligned MaxDiff Exploring the World of Context Effect Research on Product Choice Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Lien, Duong	Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract
Lim, W.M.	Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
Lin, Cheng-Yu	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
Lin, Heng-Yu	Assessing the Market Valuation of Subscription-Based Services: an Abstract
Lin, Jiun-Sheng Chris	Assessing the Market Valuation of Subscription-Based Services: an Abstract
Lin, Mei-Hsuan	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Lin, Pei-En	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Lin, Pei-En	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Linzmajer, Marc	Why Good Air is not an Airy-Fairy Concept: An Abstract
Lischka, Gesa	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Liu, Feifei	Negative Ad Appeals that Degrade the Audience
Liu, Yide	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity
Liébana Cabanillas, Francisco	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Lo Ribeiro, Joel	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
Lombard, Gautier	Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract
Lombardo, Salvatore Massimo	The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality
Lord Ferguson, Sarah	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Lowe, Ben	Negative Ad Appeals that Degrade the Audience Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review A willingness to give back to the Earth? Activating consumer gratitude
Lu, Yunjie	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Lubart, Allan	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Luck, Eve	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Luffarelli, Jonathan	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Lunde, Matthew	Forming Sustainable Routines: An Exploration through Tiny House Consumers
Luo, Yong Eddie	Negative Ad Appeals that Degrade the Audience Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Lussier, Bruno	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
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Macdonald, Emma	Soul matters: living our purpose as marketers
MacIntyre, Tadhg	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
MacSween, Sara	Gamification in a sales context: a case study in a complex high-end selling environment
Madadi, Rozbeh	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
Madeira, Clara	A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract
Maggioni, Isabella	Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract
Maher, Amro	A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract
Makarem, Suzanne	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
Malshe, Avinash	The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces
Mangiò, Federico	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Manika, Danae	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
Manoj, Adarsh	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
Manthey, Kristin	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Manthiou, Aikaterini	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Marchowska-Raza, Magdalena	The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract
Marikyan, Davit	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
Martinez-de-Ibarreta, Carlos	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Matthews, Kate	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Matthews, Lucy	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Mattila, Anna	AI (Vs. Human) Recommendation on Luxury Services
Mauracher, Christine	Exploring the online presence of food SMEs: possible configurations and explanations
Mayr, Kathrin	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores
Mbwiria, Lucy	An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya
McCullough, Heath	The Metaverse and Implications for Marketers
Meddeb, Marwa	Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership
Memery, Juliet	A Qualitative Study on Lurkers and Their Fear Motivations
Merino, Amparo	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Merunka, Dwight	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Mete, Melisa	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Micevski, Milena	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Mingione, Michela	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Minto, Monira	Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Mishra, Abhishek	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Mishra, Rahul	Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Mittal, Mitali	Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Mogaji, Emmanuel	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract Branding Strategies of Top Performing B2B Brands in Africa
Molina-Castillo, Francisco José	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
Montana, Andrés	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Montanari, Maria Gabriela	Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
Montecchi, Matteo	Persuasive Corporate Communication During the Initial Public Offering Process
Moreno Warleta, Gonzalo	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective
Morgan, Todd	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Moulard, Julie	Research Roundtable
Moulins, Jean-Louis	Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership
Moumade, Samia	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior
Mukherjee, Agnijita	A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract
Mulki, Jay	Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions
Murchie, Andrew	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Murtas, Gabriele	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Muthuri, Judy	Embeddedness in Ethical Consumption: Perspectives from Kenya
Mwiti, Fredah	Embeddedness in Ethical Consumption: Perspectives from Kenya
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N'Goala, Gilles	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Naidoo, Keshantha	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Napolitano, Maria Rosaria	Do Brand Relics Really Matter?: Structured Abstract
Naughton, Paul	Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract
Naureen Shahid, Maria	Political Co-Brand Image and Positioning Formation
Nguyen, Ngoc Uyen Cong	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review
Nicolleau, Pénélope	Materialist behaviors in experiences and the digital: an exploration among young adults
Northington, William Magnus	In Carbon Labels We (Dis)Trust: an Abstract The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
Nowlin, Edward	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Nyongesa, Stella	Embeddedness in Ethical Consumption: Perspectives from Kenya
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Obal, Michael	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Oc, Yusuf	Optimizing the role of diversity on social media engagement
Opoku, Robert	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Orhan, Sibel	Structured Abstract: Forced Displacement Effects in Marketplace Activism
Ortinau, David J.	Research Roundtable
Otero-Neira, Carmen	Technology as a Factor of Influence on Salesforce Performance in Services Firms
Ottley, Gary	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Ozkan-Erciyas, Fatos	Structured Abstract: Forced Displacement Effects in Marketplace Activism
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Pal, Anjan	Reviewing the Research Landscape of Online Scarcity Messages
Palmer, Adrian	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Papagiannidis, Savvas	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Paredes, Mario R.	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Park, Sungjun Steven	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Parsa, Hg	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
Pasirayi, Simba	The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits
Pecot, Fabien	Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract Do Brand Relics Really Matter?: Structured Abstract
Pedeliento, Giuseppe	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Pelletier, Mark	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Penias, Kim Noya	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
Pentina, Iryna	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract
Perez Vega, Rodrigo	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Peterson, Robert	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Petrovici, Dan	Future Directions for Comparative Advertising Research A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing A need for Cross-Cultural Perspectives in Comparative Advertising Research Demographic effects in comparative and future research directions Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent
Pez, Virginie	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
Phong Nguyen, Nguyen	Branding Strategies of Top Performing B2B Brands in Africa
Photcharoen, Chomsaeank	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Pihlajisto, Mikko	Shifting existing customers to SaaS. Sales team’s perceptions:
Pinto, Ana	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Piontek, Valentin	Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract
Pitt, Leyland	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Plangger, Kirk	Persuasive Corporate Communication During the Initial Public Offering Process Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
Plé, Marina	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
Poncin, Ingrid	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Pullig, Chris	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
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Quercia, Daniele	Identifying unmet health care demands through social media engagement: An Abstract
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Rabah, Selina	Demographic effects in comparative and future research directions Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent
Racat, Margot	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Raies, Karine	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising
Rajagopal, Ananya	Visual Effects of Brand on Buying Behavior – An Abstract
Rajagopal, Rajagopal	Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract
Ramasundram, Aishwarya	Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions
Rashidirad, Mona	The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions
Redondo, Raquel	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
Rehman, Varisha	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract Brand Grief: Structured Abstract
Reiter, Philipp	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Rentfrow, Jason	Identifying unmet health care demands through social media engagement: An Abstract
Riahi Pour, Parichehr	Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract
Richard, Marie-Odile	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Richard, Marie-Odile	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Richter, Nicole Franziska	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Ringle, Christian M.	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Riviezzo, Angelo	Do Brand Relics Really Matter?: Structured Abstract
Robayo-Pinzon, Oscar	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Robertson, Jeandri	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Rodmanee, Sudarin	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Rodmanee, Yaowarin	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Rodrigues, Paula	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract
Rodriguez, Rocio	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process Technology as a Factor of Influence on Salesforce Performance in Services Firms
Rojas-Berrío, Sandra	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Roper, Stuart	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Rosendo-Rios, Veronica	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
Roy, Robin	B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory
Rozano Suplet, Mercedes	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective
Rubera, Gaia	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
Ryan, Jason	Branding Cities to Attract Talent: Structured Abstract
Röseler, Lukas	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract
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Saba, Yawo Edem	Unethical Practices and Online Business: Perspective of Dsmm Users
Sabadie, William	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Sabri, Ouidade	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Sadik-Rozsnyai, Orsolya	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract A willingness to give back to the Earth? Activating consumer gratitude
Safari, Sepehr	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
Saini, Yvonne	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Sakashita, Mototaka	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
Salamoura, Maria	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Salhenegger-Niamir, Aryan	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Salunke, Sandeep	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Sann, Raksmey	Understanding Customers’ Insights Using Attribution Theory Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Sarhan, Mariam	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
Sarmento, Maria	Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
Sarstedt, Marko	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract Exploring the World of Context Effect Research on Product Choice Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Sassi-Chamsi, Houda	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract
Schade, Michael	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract B2B Digital Customer Experience In The Machinery Construction Industry How Online Retailers Should Manage Their Private Label Branding Strategy
Schmidt, Jeffrey	Effect of Personality Traits on Willingness to try New Products
Schmidt, Steffen	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Schmitz, Anne	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective
Schnorr, Rachel	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Schramm, Joshua	Incentive-aligned MaxDiff
Schwendtner, Teresa	Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Schöniger, Martina	Exploring the World of Context Effect Research on Product Choice
Sellier, Quentin	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Sengupta, Sanchayan	The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
Serota, Kim	Marketing Deception Detection Accuracy: an Abstract
Shaalan, Ahmed	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
Shah, Purvi	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
Shahbaznezhad, Hamidreza	The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper
Shaikh, Aijaz	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Shaikh, Ateeque	B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory
Sharief, Omar	Customer Engagement with Brand-Generated Content on Twitter
Sharma, Aditi	‘Improvement starts with I' Self-enhancement and Sales performance
Sharp, Byron	Where Is the Brand Growth Potential? an Examination of Buyer Groups
Shehzala,	Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer Behavior
Shepherd, C. David	The Antecedents of Salesperson Creativity: Structured Abstract
Sherif, Hadil	A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract
Shih, Chuan-Feng	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Shin, Hyunju	Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Shirazi, Frid	Analytics as Enabler of New Product Success
Shuai, Min	Counterfactual thinking and perceived fairness in creative crowdsourcing
Shukla, Paurav	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
Shuqair, Saleh	AI (Vs. Human) Recommendation on Luxury Services
Silvanto, Sari	Branding Cities to Attract Talent: Structured Abstract
Simões, Cláudia	Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
Singh, Jaywant	‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
Singhal, Aishwarya	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Siret, Iris	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Sit, Jason	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement A Qualitative Study on Lurkers and Their Fear Motivations
Slade, Emma	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
Sogbossi Bocco, Bertrand	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Sondermann, Celin	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Song, Sigen	The Less Explored Issues in Advertising & Product Placement
Soureli, Magdalini	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Sousa, Ana	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract
Spethmann, Patric	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Spillan, John	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Steils, Nadia	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review Counterfactual thinking and perceived fairness in creative crowdsourcing Ethical perceptions of retargeting according to GCU configurations
Stevens, Jennifer	Using Influencers to Overcome Barriers to Health Research Participation
Sugiarto, Catur	Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia?
Sun, Hongjie	Negative Ad Appeals that Degrade the Audience
Svensson, Göran	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process Technology as a Factor of Influence on Salesforce Performance in Services Firms
Sydow, Alisa	Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract
Syrigos, Evangelos	Emotions Embedded in Online Reviews and Social Influence
Szőcs, Ilona	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
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Tajvidi, Mina	Analytics as Enabler of New Product Success
Takhar, Amandeep	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract Is a University Degree for Myself or My Family?
Takhar, Amandeep	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Tang, Xiaofei	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Tang, Zhewen	How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Teller, Christoph	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Tjandra, Nathalia	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract
Tokman, Mert	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
Tolunay, Asli	When Love Turns into Hate: an Abstract
Torres, Ivonne M.	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
Toussaint, Mathilde	Understanding the Language of Creativity: an Abstract
Townsend, Janell	Marketing Deception Detection Accuracy: an Abstract
Trinh, Giang	Where Is the Brand Growth Potential? an Examination of Buyer Groups "Why Brands Grow" Revisited
Trisanty, Aidha	Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia?
Troiville, Julien	Outcomes of Brand Equity in Retailing: Structured Abstract
Tu, Lora	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
Tyagi, Muskan	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
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Valette-Florence, Pierre	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Valor, Carmen	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Varzgani, Huma	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
Vasquez, Arturo	Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets
Veiga, Ricardo Teixeira	Can I Help You? Virtual Agents Service and Value Co-Creation
Vella, Joe	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
Veloutsou, Cleopatra	When Love Turns into Hate: an Abstract Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract Brand Meaning Components in Visual Brand-Generated Content: an Abstract
Verma, Harsh	Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
Vila, Irene	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
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Waites, Stacie	Using Influencers to Overcome Barriers to Health Research Participation
Walker, Doug	A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Walker, Douglas	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Walsh, Gianfranco	Why Good Air is not an Airy-Fairy Concept: An Abstract When the Courier Is More Important than the Online Retailer
Walten, Levke	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Wang, Danny	The Nonlinear Effect of Incentives in Distribution Channels
Wang, Xinfang	Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Wannow, Stefanie	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Wasserman, Jana	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
Wei, Liyuan	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
Wei, Yunyi	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
Weidner, Kelly	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Weitzl, Wolfgang	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
Weng, Ju-Yin	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Wetzels, Martin	Understanding the Language of Creativity: an Abstract
Whitelock, Jeryl	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Wiedmann, Klaus-Peter	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Wiezorrek, Jan	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
Wiid, Ria	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Wijekoon, Amali	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Wilhelm, Marie-Claire	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Willmott, Taylor	Increasing Social Marketing’s Impact: Time to Break the Fourth Wall
Willmott, Taylor	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Wilson, Hugh	Soul matters: living our purpose as marketers
Winklhofer, Heidi	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Wohlfeil, Markus	Is a University Degree for Myself or My Family?
Worthington III, Conwell	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Wu, Ya-Chi	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
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Xiao, Sarah	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
Xie, Tianling	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
Xu, Wei	The Less Explored Issues in Advertising & Product Placement
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Yang, Tongyuan	The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR
Ye, Tao	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity
Ye, Yong	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Yong Ho Hyun, Martin	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Yoonaisil, Tanapol	Persuasive Corporate Communication During the Initial Public Offering Process
Yousaf, Anish	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Yu, Jun	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
Yu, Junwei	Influencing Olfactory Perception with Motion: an Abstract
Yu, Peter	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
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Zaman, Mustafeed	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Zehetner, Andreas	B2B Digital Customer Experience In The Machinery Construction Industry
Zhang, Haisu	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization Digital Design of 3D Printing
Zhang, Ruby	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
Zhang, Zhen	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Zhao, Wanting	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
Zhong, Jiayi	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Zhou, Joyce	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
Zhu, Xia	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Zhu, Zhen	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Zúñiga, Miguel Ángel	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
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Šćepanović, Sanja	Identifying unmet health care demands through social media engagement: An Abstract

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