AMSWMC_2023: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS 2023

This page contains an index consisting of author-provided keywords.

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3D Printing	Digital Design of 3D Printing
A
Absorptive capacity	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity
Action Research	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
Ad audience	Negative Ad Appeals that Degrade the Audience
Adolescents	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
advertisement	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
Advertising	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice 3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis “Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19 Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract
Advertising Agencies	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice
advertising appeals	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads
Advertising recognition	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract.
Advocacy	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Affective and behavioral impact	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract
Africa	Branding Strategies of Top Performing B2B Brands in Africa
Ageing population	The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract
Agricultural marketing	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
AI-CRM	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Air Quality	Why Good Air is not an Airy-Fairy Concept: An Abstract
Alcohol	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
Alma mater	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Altruism	The role of value orientation and altruism in driving sustainable consumption behaviour
ambidexterity	Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
ambient lighting	The Ambient Lighting Effect on Goal Performance
AMS	Research Roundtable
Analytical processing	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
anger	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
Apriori algorithm	Understanding Customers’ Insights Using Attribution Theory
Articulated Naturality Web	Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services
Artificial empathy	Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium
Artificial Intelligence	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium AI (Vs. Human) Recommendation on Luxury Services Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice. Research Roundtable
Artisanship	Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract
Assessment-based certificates	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
Assortment Size & Attractiveness	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Asymmetric dominance	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
ATBEQ	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Attendee Perceptions	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
attention	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
attitude functions	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Attitude toward the ad	Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract
Attitude toward the brand	Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract
attitude towards the brand	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
Attitudes	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Attitudes towards business ethics	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
attitudinal loyalty	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Attraction effect	Exploring the World of Context Effect Research on Product Choice Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Attribution	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study
attribution theory	Ethical perceptions of retargeting according to GCU configurations Understanding Customers’ Insights Using Attribution Theory
Attrition	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
Audience diversity	Optimizing the role of diversity on social media engagement
Augmented Reality	When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice. Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Authenticity	Consuming craft: meanings and dimensions Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness
automated text analysis	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Automation	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Autonomous motivation	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract
AVATAR	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
B
B2B	Branding Strategies of Top Performing B2B Brands in Africa B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory
B2B marketing	Persuasive Corporate Communication During the Initial Public Offering Process B2B Digital Customer Experience In The Machinery Construction Industry
B2B Salesperson Social Media Usage	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Barriers to participation	Using Influencers to Overcome Barriers to Health Research Participation
Behavior change	A willingness to give back to the Earth? Activating consumer gratitude Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
Behavioral control	Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
behavioral intention	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
behavioral intentions	The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality
behavioral loyalty	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Behavioral relevance	Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
Behaviors Compensation	Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract
behaviour change	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
best-worst scaling	Incentive-aligned MaxDiff
Bibliometric Analysis	A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Bibliometric study	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis
Big Data	Identifying unmet health care demands through social media engagement: An Abstract
Big Data Analytics	Analytics as Enabler of New Product Success
Big Data Analytics capability set	Analytics as Enabler of New Product Success
Big-5 Personality Traits	Effect of Personality Traits on Willingness to try New Products
Binge-drinking	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising
Blockchain	Blockchain Adoption: Strategic decisions for transparent supply chains
brand	Marketing Deception Detection Accuracy: an Abstract
Brand Activism	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Brand Addiction	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Brand alliances	The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits
Brand Approach	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan
Brand architecture	How Online Retailers Should Manage Their Private Label Branding Strategy
Brand Attachment	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Brand attitude	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Brand cooperation	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Brand crisis	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study
brand deletion	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
brand destination	Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured Abstract
Brand Engagement	Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement
Brand Equity	Outcomes of Brand Equity in Retailing: Structured Abstract A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract
Brand Experience	Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience The role of affective and cognitive responses to brand experiences in the relationship with customers.
Brand Forgiveness	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
Brand Gender	A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract
Brand grief	Brand Grief: Structured Abstract
Brand growth	"Why Brands Grow" Revisited Where Is the Brand Growth Potential? an Examination of Buyer Groups
Brand Happiness	A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract
brand hate	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract When Love Turns into Hate: an Abstract
brand heritage	Do Brand Relics Really Matter?: Structured Abstract
Brand Image	A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
brand impressions	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Brand Legitimacy	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior
Brand Love	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Brand loyalty	"Why Brands Grow" Revisited The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Brand Meaning	Brand Meaning Components in Visual Brand-Generated Content: an Abstract
brand museums	Do Brand Relics Really Matter?: Structured Abstract
brand passion	When Love Turns into Hate: an Abstract
Brand penetration	"Why Brands Grow" Revisited
brand personality	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Brand placement	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract.
Brand proximity	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
brand purpose	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract Soul matters: living our purpose as marketers
Brand relationship	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
brand relics	Do Brand Relics Really Matter?: Structured Abstract
Brand responses	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract.
brand transgressions	When Love Turns into Hate: an Abstract
Brand trust	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Brand Visualization	Visual Effects of Brand on Buying Behavior – An Abstract
Brand-Cause Fit	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Brand-Generated Content	Brand Meaning Components in Visual Brand-Generated Content: an Abstract Customer Engagement with Brand-Generated Content on Twitter
Branding	Branding Strategies of Top Performing B2B Brands in Africa Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency? Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Burnout	The Antecedents of Salesperson Creativity: Structured Abstract
Business to Business marketers	Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions
business-to-business	B2B Salespeople: The Fundamental Emotions at Their Previous Job
bystander virtual presence	The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
C
C2C interactions	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Caffeine	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Carbon labeling	In Carbon Labels We (Dis)Trust: an Abstract
Casting	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
Categorization of Knowledge Hiding	A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Causal AI	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice.
Causal inference	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study
CCT	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Celebrities Endorsement	Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract
Celebrity	Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract
celebrity endorsement	Customer Engagement with Brand-Generated Content on Twitter
certificate development	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
Channel-transvection	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
Charity Brand	Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract
Chatbot	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Children	“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
China	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Choice	Exploring the World of Context Effect Research on Product Choice
Choice for others	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
choice modeling	Incentive-aligned MaxDiff
City Branding	Branding Cities to Attract Talent: Structured Abstract Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured Abstract
classification of life events	Life Events: a Systematic Literature Review and a Classification Study
Climate Change	The role of value orientation and altruism in driving sustainable consumption behaviour
Cluster Analysis	Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract
Co-brand Image	Political Co-Brand Image and Positioning Formation
Co-brand positioning	Political Co-Brand Image and Positioning Formation
Co-client roles	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract
co-creation	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
Co-location	The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits
CO2-labeling	In Carbon Labels We (Dis)Trust: an Abstract
Cognitive absorption	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
Cognitive Elaboration	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
Collage Construction	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract
Color	Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
color effectiveness	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract
Common Grounding	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
communication	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
Communication of Sustainability	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
communication quality	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Community Engagement	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Comparative advantages	Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets
comparative advertising	Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent Demographic effects in comparative and future research directions A need for Cross-Cultural Perspectives in Comparative Advertising Research Future Directions for Comparative Advertising Research
Comparative Advertising Strategies	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Competence	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Competitive advantage strategy	Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets
Competitiveness	Branding Cities to Attract Talent: Structured Abstract
Comprehension	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Compromise effect	Exploring the World of Context Effect Research on Product Choice
Compulsive Buying	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract
computational social science	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Conceptual framework	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice Leveraging the Metaverse for Marketing Strategy Insight
Conceptual metaphor	Influencing Olfactory Perception with Motion: an Abstract
Conceptualization	Brand Grief: Structured Abstract Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Conference Strategies	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
Confucius virtues	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
conjoint analysis	Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract
consent	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
Consequential choices	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Conservation of resources theory	‘Improvement starts with I' Self-enhancement and Sales performance
Conspicuous consumption	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
conspicuous shopping	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Conspiracy	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Construal Level	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
construal level theory	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
consumer	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Consumer animosity	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
Consumer attitude	Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract
Consumer attitudes	Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract
Consumer behavior	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract Visual Effects of Brand on Buying Behavior – An Abstract The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Consumer behaviour	Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity
Consumer brand relationship	Brand Grief: Structured Abstract
Consumer Choice	In Carbon Labels We (Dis)Trust: an Abstract
consumer culture	The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
consumer empowerment advertising	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
Consumer engagement	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
consumer ethnocentrism	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Consumer Experience	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Consumer forgiveness	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
consumer generated ad	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
Consumer happiness:	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Consumer heterogeneity	Blockchain Adoption: Strategic decisions for transparent supply chains
Consumer identity	How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Consumer identity project	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Consumer Issue Knowledge	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
consumer movements	Structured Abstract: Forced Displacement Effects in Marketplace Activism
Consumer responses	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Consumer Trust	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
Consumer Value	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
Consumer-Brand Engagement	Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer Behavior
consumer-brand relationships	When Love Turns into Hate: an Abstract
consumerism	The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
consumers	Life Events: a Systematic Literature Review and a Classification Study
consumper behavior	Materialist behaviors in experiences and the digital: an exploration among young adults
Consumption	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Consumption of Higher Education	Is a University Degree for Myself or My Family?
Content Analyses	Brand Meaning Components in Visual Brand-Generated Content: an Abstract
content strategy	The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper
Context effect	Exploring the World of Context Effect Research on Product Choice
Context effects	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Controversial advertising	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads
Conversational CRM	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Coolness	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
cooperative performance	The Nonlinear Effect of Incentives in Distribution Channels
corporate communication	Persuasive Corporate Communication During the Initial Public Offering Process
Corporate Crisis Communication	I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an Abstract
corporate performance	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
Corporate Responsibility	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Corporate social irresponsibility	Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
Corporate social responsibility	The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
Cosmopolitanism	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
counterfactual thinking	Counterfactual thinking and perceived fairness in creative crowdsourcing ‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
Country-of-origin	Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract
Couriers	When the Courier Is More Important than the Online Retailer
course engagement	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Covid 19	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
COVID-19	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
COVID-19 pandemic	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
craft	Consuming craft: meanings and dimensions
craft consumption	Consuming craft: meanings and dimensions
craftmanship	Consuming craft: meanings and dimensions
Creative Selling	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Creativity	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom Understanding the Language of Creativity: an Abstract The Antecedents of Salesperson Creativity: Structured Abstract The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
cross national research	A need for Cross-Cultural Perspectives in Comparative Advertising Research
cross-cultural complainants	The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
Cross-cultural research	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
cross-platform analysis	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Crowdfunding	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization
crowdsourcing	Counterfactual thinking and perceived fairness in creative crowdsourcing
CSR	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
CSR activity	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
CSR perception	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
cultural differences	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Cultural distance	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
cultural orientations	The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
Culture	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
culture-ladenness	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Cultures	Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
Customer Agility	Analytics as Enabler of New Product Success
Customer behaviour	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores
Customer citizenship behavior	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
Customer complaint	Understanding Customers’ Insights Using Attribution Theory
Customer deviance	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores
customer engagement	PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement Customer Engagement with Brand-Generated Content on Twitter Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions
Customer experience	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract Why Good Air is not an Airy-Fairy Concept: An Abstract B2B Digital Customer Experience In The Machinery Construction Industry Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
Customer Happiness	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Customer Heterogeneity (CH)	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Customer insight	Leveraging the Metaverse for Marketing Strategy Insight
Customer journey	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract B2B Digital Customer Experience In The Machinery Construction Industry
Customer Knowledge	Brand Meaning Components in Visual Brand-Generated Content: an Abstract
customer network	Can Loyalty Programs Reduce Firm Risk?
Customer outcomes	Why Good Air is not an Airy-Fairy Concept: An Abstract
Customer participation	Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
Customer participation in brand CSR movements:	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Customer perspective	Customers’ interaction with employees with disabilities
Customer reactance to other customers	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores
Customer Relationship Management	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Customer relationship proneness	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Customer Retention	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
Customer Retention Strategies	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
Customer-Employee Interaction	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Customer-to-Customer Interactions	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract
customers loyalty	Unethical Practices and Online Business: Perspective of Dsmm Users
Customers’ readiness	Shifting existing customers to SaaS. Sales team’s perceptions:
CVPAT	Outcomes of Brand Equity in Retailing: Structured Abstract
Cycling	Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract
Cycling clubs	Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract
D
Danger control	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Dark triad	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Data Quality	Research Roundtable
Dataveillance	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns
deception detection	Marketing Deception Detection Accuracy: an Abstract
deceptive marketing	Marketing Deception Detection Accuracy: an Abstract
decision comfort	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Decision tree methods	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
Decision-making	Exploring the World of Context Effect Research on Product Choice In Carbon Labels We (Dis)Trust: an Abstract
deconsumption	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
Deepfakes	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
Defensive Marketing	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
Degree of specialization	How Online Retailers Should Manage Their Private Label Branding Strategy
DEI	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
DEIJ	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
delegation	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Delphi Method	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Depth interview	Negative Ad Appeals that Degrade the Audience
Designers	“If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an Abstract
Desire for reconciliation	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Destination branding	Branding Cities to Attract Talent: Structured Abstract
Difference-in- Difference	The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits
Differentiation	AI (Vs. Human) Recommendation on Luxury Services
Digital	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Digital advertising	The Less Explored Issues in Advertising & Product Placement
Digital Design	Digital Design of 3D Printing
Digital escape rooms	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
Digital marketing	Reviewing the Research Landscape of Online Scarcity Messages B2B Digital Customer Experience In The Machinery Construction Industry Exploring the online presence of food SMEs: possible configurations and explanations
Digital Placemaking	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Digital Platforms	The role of value orientation and altruism in driving sustainable consumption behaviour
Digital technology	Leveraging the Metaverse for Marketing Strategy Insight
Digital Transformation	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity B2B Digital Customer Experience In The Machinery Construction Industry
digitalization	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
Digitam platforms	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Direct Comparative Advertising	Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent
Dirichlet model	Where Is the Brand Growth Potential? an Examination of Buyer Groups
Disability	Customers’ interaction with employees with disabilities
Disclosure	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract.
Discount	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
discourses	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Diversity	Customers’ interaction with employees with disabilities A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Donation	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
E
E-commerce	Reviewing the Research Landscape of Online Scarcity Messages
e_commerce	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Ease of use	Can I Help You? Virtual Agents Service and Value Co-Creation
Eating habits	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
Eco-labels	Design of Eco-Label Logos and Effectiveness
Economic News	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
educational escape rooms	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
Effectiveness	Future Directions for Comparative Advertising Research
effort investment	Counterfactual thinking and perceived fairness in creative crowdsourcing
electronic word of mouth	The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR
ELM	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
email advertising	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
email marketing	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
embeddedness	Embeddedness in Ethical Consumption: Perspectives from Kenya
embodiment	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Emerging market	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
emerging markets	The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names
emoji	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
emojis	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
Emotion as social information theory	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
emotional advertisement	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
Emotional Intelligence	The Antecedents of Salesperson Creativity: Structured Abstract
Emotional Labor	The Antecedents of Salesperson Creativity: Structured Abstract
Emotional responses	Future Directions for Comparative Advertising Research
Emotions	Emotions Embedded in Online Reviews and Social Influence Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract B2B Salespeople: The Fundamental Emotions at Their Previous Job
empathy	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
Employee engagement	Soul matters: living our purpose as marketers
Employee retention	Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
Employees’ perceived competence	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Employees’ perceived helpfulness	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
empowerment	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
endorsement	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
endorsements	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising
endorser-brand congruency	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising
enthusiasm	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
Entomophagy	“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
Entrepreneurship	Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract
Entreprenurial marketing	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
Entreprenurial struggle	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
environmental concern	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators
EPRM	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Equity	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Ethical consumption	Embeddedness in Ethical Consumption: Perspectives from Kenya
Ethical food	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
Ethics	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
Ethnic restaurants	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Ethnography	Structured Abstract: Forced Displacement Effects in Marketplace Activism
Evaluation-Adoption-Routinization (EAR)	Smart Retail Adoption Model: the Retailers’ Perspective
Event study	Assessing the Market Valuation of Subscription-Based Services: an Abstract
Exchange	A willingness to give back to the Earth? Activating consumer gratitude
Executives’ Social Network	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity
Exogenous brand crisis	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract
Expatriates	Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
Experience	Marketing Deception Detection Accuracy: an Abstract “Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
Experiential consumption	Materialist behaviors in experiences and the digital: an exploration among young adults It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
Experiential Learning	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
experiment	‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
Experimental methods	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
Experimentation	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Expertise	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
Extended Parallel Process Model (EPPM)	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Extended-mind	It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
Eye tracking	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis
eye-tracking	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
F
faculty-partnered industry certificate	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
failure	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
fairness perceptions	Counterfactual thinking and perceived fairness in creative crowdsourcing
fairy tales	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
fake online reviews	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
family values	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads
fan attachment	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Fashion anxiety	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
Fashion Apparel	Visual Effects of Brand on Buying Behavior – An Abstract
fashion brands	The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR
Fashion Gen Z	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
Fashion Industry	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Fashion innovativeness	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
Fashion sensitivity	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
Fear	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising A Qualitative Study on Lurkers and Their Fear Motivations
Fear Appeal	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Fear control	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Fintech	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
firm network	Can Loyalty Programs Reduce Firm Risk?
Firm risk	Can Loyalty Programs Reduce Firm Risk?
Firm value	Assessing the Market Valuation of Subscription-Based Services: an Abstract
Firm-hosted social media brand communities	Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
Fitspiration	Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Flow	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
flow state	Flow and Interpersonal Communications in Marketing
Fluency	Design of Eco-Label Logos and Effectiveness
FOMO effect	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
Font size	Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
Food acculturation	Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
Food Industry	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan
Food marketing	Exploring the online presence of food SMEs: possible configurations and explanations
Food neophobia	What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia Matters
Food ordering apps (FDAs)	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
food retailing	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Food supply chain	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
food-related behavior	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract
Football	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
foreign brands	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
forewarning	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
formative measurement	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
France	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Freedom-of-choice	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
fsQCA	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
functional advertisement	Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads
future research directions	Demographic effects in comparative and future research directions A need for Cross-Cultural Perspectives in Comparative Advertising Research
G
Gamification	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale Gamification in a sales context: a case study in a complex high-end selling environment The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
Gender	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
gender differences	Demographic effects in comparative and future research directions
Gender fluidity	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
gender stereotypes	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters
Gender subtext	An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya
Gender-neutrality	Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent
general conditions of use	Ethical perceptions of retargeting according to GCU configurations
Gift	A willingness to give back to the Earth? Activating consumer gratitude
global consumer culture	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
global south	Embeddedness in Ethical Consumption: Perspectives from Kenya
Goal contents	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract
Goal framing	Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
goal performance	The Ambient Lighting Effect on Goal Performance
goal proximity	The Ambient Lighting Effect on Goal Performance
Goals	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
Government Bond	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
graphic design	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Green advertising	Design of Eco-Label Logos and Effectiveness
Green products	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
group	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
guilt	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
H
Halo effect	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
handicraft product	Consuming craft: meanings and dimensions
Happiness	Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract
Haptic Feedback	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Health	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract Identifying unmet health care demands through social media engagement: An Abstract
Health communication	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
health concern	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators
Health research	Using Influencers to Overcome Barriers to Health Research Participation
Health-Behavior	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Health-Belief-Model (HBM)	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
healthcare marketing	Medical Device Branding: An Essential Venture in a Saturated Market
Healthcare professionals as influencers	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
Healthcare professionals on social media	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
Heavy buyers	Where Is the Brand Growth Potential? an Examination of Buyer Groups
Hedonic buying	Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract
Hedonic Orientation	Digital Design of 3D Printing
helping	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Herd Behaviors	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Heritage Brand	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan
Heuristics	Influencing Olfactory Perception with Motion: an Abstract
Higher education	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Hofstede	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
Homophily	Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness
Human Brand	Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
Hybrid-reality	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
hyper-personalization	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns
Hyperpersonalised adverts	Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract
I
I-commerce	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
Idea evaluation	Understanding the Language of Creativity: an Abstract
ideology	The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
idiosyncratic risk	Can Loyalty Programs Reduce Firm Risk?
Imagery processing	A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical processing
Imagination	It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
Immersion	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Immersive experience	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
Immersive experience of using XR	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
Immersive Presence Theory	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
impact	Increasing Social Marketing’s Impact: Time to Break the Fourth Wall
Implementation intentions	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
Implied motion	Influencing Olfactory Perception with Motion: an Abstract
Importance-performance map analysis (IPMA)	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Impression Management	Effect of Personality Traits on Willingness to try New Products
impulsive shopping	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
In-depth interviews	In Carbon Labels We (Dis)Trust: an Abstract
in-store	Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
incentive alignment	Incentive-aligned MaxDiff
incentive premium	The Nonlinear Effect of Incentives in Distribution Channels
Inclusion	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
inclusive marketing	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
index	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Individual Competitive Intelligence Quality	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Individualism/collectivism orientations	Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity
inferred negative motive	‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
influencer credibility	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
Influencer Marketing	Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer Behavior Using Influencers to Overcome Barriers to Health Research Participation Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness Customer Engagement with Brand-Generated Content on Twitter Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
influencer-brand collaboration	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
influencer-consumer similarity	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
informant-generated visuals	Seeing into the Soul Through Informant-Generated Visuals: an Abstract
information risk	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
Information seeking	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
innovation	Understanding the Language of Creativity: an Abstract The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Innovation Adoption	An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya
Innovation Diffusion	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization Digital Design of 3D Printing
Innovation gender subsistence	An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya
innovativeness	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Innovativeness cues	The Less Explored Issues in Advertising & Product Placement
Insect-based food	“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured Abstract
Instagram	Optimizing the role of diversity on social media engagement Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention
Intangible products in Metaverse	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
integrative framework	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Intention to use	Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia?
Intention to use virtual agents	Can I Help You? Virtual Agents Service and Value Co-Creation
Interaction	Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
interactivity	Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
intercultural marketing	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Internal reference price	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
International marketing	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
International travel destination choice	Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning Approach
interpersonal communications	Flow and Interpersonal Communications in Marketing
Interpersonal influence	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
intrinsic motivations	Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
IPO	Persuasive Corporate Communication During the Initial Public Offering Process
Ipsos Datacovid	Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract
Islamic banking	Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia?
J
job review	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Job Satisfaction	Gamification in a sales context: a case study in a complex high-end selling environment Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
Justice	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
K
Kanji	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Kindness	Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
knowledge dissemination	Increasing Social Marketing’s Impact: Time to Break the Fourth Wall
Knowledge Integration Capabilities (KICs)	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
L
label	Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract
Latin	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
LDA	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis
league popularity	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Learning Effectiveness	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
Lecture-based Learning	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
Legitimacy	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
life course model	Life Events: a Systematic Literature Review and a Classification Study
life events	Life Events: a Systematic Literature Review and a Classification Study
Life-course framework	How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Likability	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
Liminality	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Linguistics	Understanding the Language of Creativity: an Abstract
list of life events	Life Events: a Systematic Literature Review and a Classification Study
Literature review	Customers’ interaction with employees with disabilities B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory
live-streaming shopping	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
lived experience	Seeing into the Soul Through Informant-Generated Visuals: an Abstract
Localness	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
location visibility	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
Location-based	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
logo	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
long-term memory	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Long-term orientation	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
Longitudinal study	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Loss of scarcity	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
Loyalty	Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Loyalty Program	Can Loyalty Programs Reduce Firm Risk?
Lurking	A Qualitative Study on Lurkers and Their Fear Motivations
Luxury	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract AI (Vs. Human) Recommendation on Luxury Services Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Luxury Brand	Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience
Luxury branding	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
luxury brands	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Luxury value	Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience
M
maladaptive shopping behaviors	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Mandates	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
market research methods	Incentive-aligned MaxDiff
Market systemS	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
Marketers	“If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an Abstract
marketing	Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Marketing Academia	Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers
marketing activation	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
marketing agency	The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract
marketing and communications	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
marketing channel relationship	The Nonlinear Effect of Incentives in Distribution Channels
marketing communication	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
marketing curriculum	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Marketing education	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case Identifying Factors Influencing Student Engagement in Online Marketing Courses LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Marketing exchange	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
marketing intensity	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
marketing management	Flow and Interpersonal Communications in Marketing
Marketing Outsourcing	The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces
marketing pedagogy	A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing Courses
Marketing Research	Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and Practice. Research Roundtable
Marketing Strategy	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response Leveraging the Metaverse for Marketing Strategy Insight
Marketing Theory	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan
Marketing-Finance Interface	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
marketplace politics	Structured Abstract: Forced Displacement Effects in Marketplace Activism
Masculinity	The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion
mass customization	Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership
Masstige	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
Masstige Brand	A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract
match-up hypothesis	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising
Materialism	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy Self-Esteem, Materialism and Maladaptive Shopping Behaviors Materialist behaviors in experiences and the digital: an exploration among young adults Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
materiality	Do Brand Relics Really Matter?: Structured Abstract
maximum difference scaling	Incentive-aligned MaxDiff
McKinsey 7-S framework	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Meaning	The role of affective and cognitive responses to brand experiences in the relationship with customers.
Meaningful work	Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions Soul matters: living our purpose as marketers
Meat substitutes	Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract
Media Buying	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice
Media Literacy	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
Media Planning	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice
medical device branding	Medical Device Branding: An Essential Venture in a Saturated Market
medical device industry	Medical Device Branding: An Essential Venture in a Saturated Market
medical device sales	Medical Device Branding: An Essential Venture in a Saturated Market
medical devices	Medical Device Branding: An Essential Venture in a Saturated Market
Medical information on social media	LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok
meditation	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
mental imagery	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Message Framing	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
meta-analysis	Technology as a Factor of Influence on Salesforce Performance in Services Firms Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Metaverse	A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and Practice When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement The Metaverse and Implications for Marketers How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract Leveraging the Metaverse for Marketing Strategy Insight
Metaverse adoption	How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract
Millennials	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Mindfulness	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An Abstract Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
Mindsets	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
Minimalism	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
Minority groups	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
mistrust	Unethical Practices and Online Business: Perspective of Dsmm Users
Mixed method	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract
mobile applications	Ethical perceptions of retargeting according to GCU configurations
Mobile shopping apps	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
mobile use	Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
Modernization	Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract
Moment of truth	When the Courier Is More Important than the Online Retailer
MOOC	Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract
moral agency	Embeddedness in Ethical Consumption: Perspectives from Kenya
Moral Foundations Theory	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
Morality	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Morality as Cooperation	A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement
motherhood	The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An Abstract
Motivation	Gamification in a sales context: a case study in a complex high-end selling environment
Motivations	A Qualitative Study on Lurkers and Their Fear Motivations
Multiple Case	A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in Taiwan
Multiple price perceptions	Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
N
Nano-influencers	The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes
National brand	"Why Brands Grow" Revisited
Natural Interaction	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Natural language processing	Marketing’s Role in Entrepreneurial Struggle: Structured Abstract
Nature-Based Solutions	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Necessary condition analysis (NCA)	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
Negative advertising	Negative Ad Appeals that Degrade the Audience
Negative appeal	Negative Ad Appeals that Degrade the Audience
Negative consumer emotion	Brand Grief: Structured Abstract
Negative Emotions	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
negative online reviews	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Negative publicity	Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study
negative word-of-mouth	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
neo-nationalist movement	Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference
Net resources inventory	‘Improvement starts with I' Self-enhancement and Sales performance
netnography	The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract
New Hybrid Products	“If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an Abstract
New product	"Why Brands Grow" Revisited
New Product Adoption	Digital Design of 3D Printing
new product development	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
New product development adoption	Effect of Personality Traits on Willingness to try New Products
New Product Development Speed	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization
New Product Launch	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization
New Product Success	Analytics as Enabler of New Product Success
New Technologies	Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract
newsletter customization	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
NFTs	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
Non-Fungible-Tokens	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs
Non-traditional	Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response
NPS	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
NRC emotion lexicon	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Null hypothesis significance testing	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract
Nutrition	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract
O
obsessive-compulsive shopping	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Offensive Marketing	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
older adults	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Olfactory perception	Influencing Olfactory Perception with Motion: an Abstract
Omnichannel	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Omnichannel approach	B2B Digital Customer Experience In The Machinery Construction Industry
online business	Unethical Practices and Online Business: Perspective of Dsmm Users
Online communities	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Online consumer misbehavior	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
online deviant behavior	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
online dysfunctional behavior	A Systematic Literature Review of Online Consumer Misbehavior: An Abstract
Online engagement	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
Online Gambling	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
Online learning	A Conceptual Model of Parasocial Teaching Practice
Online MBA	Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma Mater
Online Participation	A Qualitative Study on Lurkers and Their Fear Motivations
Online presence	Exploring the online presence of food SMEs: possible configurations and explanations
Online retailer	How Online Retailers Should Manage Their Private Label Branding Strategy
Online retailing	When the Courier Is More Important than the Online Retailer
online review	Understanding Customers’ Insights Using Attribution Theory
Online reviews	B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory
online sales configurator	Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership
Online scarcity	Reviewing the Research Landscape of Online Scarcity Messages
Online service recovery	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Online shopping	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market
online teaching	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Online trust	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
OOS	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
organic food	Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators
organization and time management	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
organization performance	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
organizational performance	Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured Abstract
Organizational purpose	Soul matters: living our purpose as marketers
Oriented Ideals	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
OSA	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
P
p-curve	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract
p-hacking	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract
pandemic	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process
Para-social relationship	The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes
Parasocial relationships	A Conceptual Model of Parasocial Teaching Practice
Pareto share	Where Is the Brand Growth Potential? an Examination of Buyer Groups
Partial least squares (PLS)	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
participatory design	Increasing Social Marketing’s Impact: Time to Break the Fourth Wall
partner switch	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
passion	The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract
past	Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An Abstract
patient-informedness	Medical Device Branding: An Essential Venture in a Saturated Market
PEB	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review
Pedagogy of play	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom
Peer-to-peer exchanges	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
perceived control	The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract
perceived ethicality	Ethical perceptions of retargeting according to GCU configurations
Perceived Manipulative Intent	Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent
Perceived manipulativeness	The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression Construction.
Perceived marginalization	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Perceived Residual Value	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
Perceived usefulness	Can I Help You? Virtual Agents Service and Value Co-Creation Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
Perceived value	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Perceived Value Of A Consumption Practice	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
performance	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
Performance Feedback	The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive Capacity
Personality	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract Identifying unmet health care demands through social media engagement: An Abstract
Personification	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
Perspective-taking	Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
persuasion	Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an Abstract Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract
persuasive communication	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract. The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
PESTEL analysis	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
phenomenology	Seeing into the Soul Through Informant-Generated Visuals: an Abstract
physical activity	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Place Attachment	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
Place branding	Branding Cities to Attract Talent: Structured Abstract Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract.
plant-based meat	What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia Matters
Pleasure	The role of affective and cognitive responses to brand experiences in the relationship with customers. Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
PLS Method	Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience
PLSpredict	Outcomes of Brand Equity in Retailing: Structured Abstract
Point of sale	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Pokémon Go	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Political Marketing	Political Co-Brand Image and Positioning Formation
Politics	Structured Abstract: Forced Displacement Effects in Marketplace Activism
Pornography	A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract
positive emotions	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
positive psychology	Flow and Interpersonal Communications in Marketing
post typology	The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract
Post-Use Behaviour	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
practice theory	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Pre-contact trust	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective
Pre-loved	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Pre-owned	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Predictive power	Outcomes of Brand Equity in Retailing: Structured Abstract
predictive validity	Incentive-aligned MaxDiff
Preference reversal	Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect
Prefiguration	Structured Abstract: Forced Displacement Effects in Marketplace Activism
presence	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Preventive advertising	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising
Price	"Why Brands Grow" Revisited
Price fairness	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
Price judgment	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
Price promotion	"Why Brands Grow" Revisited
Price sensitivity meter	Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions
Privacy concern	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
Privacy cookie notice	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
Private label	How Online Retailers Should Manage Their Private Label Branding Strategy "Why Brands Grow" Revisited
Private label branding strategy	How Online Retailers Should Manage Their Private Label Branding Strategy
Private label tier	How Online Retailers Should Manage Their Private Label Branding Strategy
Private labels	The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names
Pro-environmental behaviors	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review
proactive service recovery	Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An Abstract
PROCESS Model	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
product deletion	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
product importance	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Product Innovation	Analytics as Enabler of New Product Success
Product Labels	In Carbon Labels We (Dis)Trust: an Abstract
product newness	The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent Environments
product packaging	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Product placement	Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An Abstract. The Less Explored Issues in Advertising & Product Placement
product recommendation	The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An Abstract
Product Survival	What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization
prosocial	Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence
Protective motivation theory	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns
psychological distance	Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract
psychological empowerment and ownership	Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and Ownership
Psychological Ownership	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
Public complaints	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Public Services Announcements	The Less Explored Issues in Advertising & Product Placement
publication bias	A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an Abstract
Purchase intention	Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand Experience Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An Abstract
Purchase intentions	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
Q
QCA	Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability
Qualitative	Branding Strategies of Top Performing B2B Brands in Africa Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia? The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Qualitative Research	Structured Abstract: Forced Displacement Effects in Marketplace Activism
R
Rarity principle	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
reactance	Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales Characters Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
realism	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
reallocation of resources	The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract
Really new products	What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations
recall	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Reciprocity	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Recommendations	AI (Vs. Human) Recommendation on Luxury Services
recommender system	Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy Concerns
Recycling	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis Blockchain Adoption: Strategic decisions for transparent supply chains
Relatedness-supportive CSR:	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
relationship quality	The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality
Religiosity	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract
religious practices	The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads
Repurchase intention	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract
Requests	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Resale	Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study
Research Ethics	Research Roundtable
Research underrepresentation	Using Influencers to Overcome Barriers to Health Research Participation
Resource access and use	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Resources	A willingness to give back to the Earth? Activating consumer gratitude
Resources access and develop	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
responsible tourism	Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract
Retail	When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract
Retail banking:	Linking Relatedness-Supportive CSR to Consumer Happiness in the Retail Banking Industry of Pakistan: an Abstract
Retail Patronage	Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
Retail Services	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective
Retailer brand equity	Outcomes of Brand Equity in Retailing: Structured Abstract
retailer loyalty	Outcomes of Brand Equity in Retailing: Structured Abstract
Retailers	Smart Retail Adoption Model: the Retailers’ Perspective
Retailing	Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach
Retargeting	Ethical perceptions of retargeting according to GCU configurations
Retire consumers	How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Retirement	The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract
Review of Knowledge Hiding Literature	A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Review revision	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Reviews	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
Rhetorical Figures	Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract
Ridesharing platforms	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
Risk	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Ritual of Exchanged Favours	Is a University Degree for Myself or My Family?
Robusta Coffee	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
role model	When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising
S
sales and technology	Medical Device Branding: An Essential Venture in a Saturated Market
Sales commissions	Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions
sales management	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
sales performance	Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality. The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract Technology as a Factor of Influence on Salesforce Performance in Services Firms
sales personnel	Flow and Interpersonal Communications in Marketing
Sales promotion	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
Sales team’s perceptions	Shifting existing customers to SaaS. Sales team’s perceptions:
Sales-Marketing Interface	The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces
salespeople	The Antecedents of Salesperson Creativity: Structured Abstract The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured Abstract B2B Salespeople: The Fundamental Emotions at Their Previous Job
Salesperson	Gamification in a sales context: a case study in a complex high-end selling environment
Salesperson Counterproductive Knowledge Hiding	A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors
Satiric humor	Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking Advertising
satisfaction with sales representatives	The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales Reps
Scaling	Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing Markets
Scarcity marketing	Reviewing the Research Landscape of Online Scarcity Messages
Scarcity message	Reviewing the Research Landscape of Online Scarcity Messages
SCB	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review
Schema theory	How Online Retailers Should Manage Their Private Label Branding Strategy
Second-hand	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Sedentary Behaviors	Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract
Segmentation	Demographic effects in comparative and future research directions Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract
Segmentations	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
Self- Acceptance	Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness
Self-brand connection	Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract
Self-Determination Theory	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand Preference Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an Abstract.
Self-Discrepancies	Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and mindfulness
Self-Discrepancy	Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer Behavior Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces
Self-efficacy	Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging Market The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Self-enhancement bias	‘Improvement starts with I' Self-enhancement and Sales performance
self-esteem	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Self-evaluations	‘Improvement starts with I' Self-enhancement and Sales performance
Self-Identity Projects	Is a University Degree for Myself or My Family?
Self-Service Technologies	How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract
self-tracking	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
selling	B2B Salespeople: The Fundamental Emotions at Their Previous Job
Selves	The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract
semiotics	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Sensory illusion	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
Sensory Interfaces	Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an Abstract
Sensory marketing	Influencing Olfactory Perception with Motion: an Abstract
Service & Analytics	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events
Service Brands	Branding Strategies of Top Performing B2B Brands in Africa
Service Employee	The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An Abstract
Service experience	When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale
service experiences	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Service failure	Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an Abstract Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
service failure and recovery	‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and Recovery
Service Innovation	An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service Innovation
Service quality	When the Courier Is More Important than the Online Retailer
service recovery	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
Service robots	Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An Abstract
Services	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract Technology as a Factor of Influence on Salesforce Performance in Services Firms AI (Vs. Human) Recommendation on Luxury Services
Servicescape	The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits Why Good Air is not an Airy-Fairy Concept: An Abstract
shared decision making	Medical Device Branding: An Essential Venture in a Saturated Market
Sharing economy	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy
shopping addiction	Self-Esteem, Materialism and Maladaptive Shopping Behaviors
Shopping Behaivour	Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract
short-term memory	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience
Signaling Theory	Brand Meaning Components in Visual Brand-Generated Content: an Abstract Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective
Sistematic Literatura Review	A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure Abstract
Skeptical Consumers	The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an Abstract
Skepticism	Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia? Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Skilled Workers	Branding Cities to Attract Talent: Structured Abstract
Small Businesses	The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces
Small firms	Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets
Small Talk	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
Smart cities	Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services
smart garments	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study
Smart Retail	Smart Retail Adoption Model: the Retailers’ Perspective
Smart retail technologies	PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement
Smart Retailing	PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement
Socia media impression mangement perceptions	The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression Construction.
Social advertising	The Less Explored Issues in Advertising & Product Placement
Social chatbots	Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
Social commerce	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective
Social distance	To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an Abstract
social influence	Emotions Embedded in Online Reviews and Social Influence Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19 How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names
Social Learning	A Qualitative Study on Lurkers and Their Fear Motivations
social marketing	Smart Garments and Ageing in Place: A Social Marketing Formative Research Study Increasing Social Marketing’s Impact: Time to Break the Fourth Wall Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured Abstract Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Social Media	Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream Events Identifying unmet health care demands through social media engagement: An Abstract Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase intention The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and Suggestions
social media brand community	The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract
social media complaining	The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An Abstract
Social Media Engagement	The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience Optimizing the role of diversity on social media engagement
Social media influencer	Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and Identification
Social media marketing	Using Influencers to Overcome Barriers to Health Research Participation Customer Engagement with Brand-Generated Content on Twitter
Social Media Self Efficacy	Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence Quality.
social media skills	Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program
Social Networking Sites	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
social representations	What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia Matters
Social sustainability	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract
Social values	Conceptualising Corporate Virtue Signalling On Social Media – An Abstract
Social-Cultural Expectations	Is a University Degree for Myself or My Family?
Socio-cultural practices	Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract
socioeconomic status	The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names
Software as a Service (SAAS)	Shifting existing customers to SaaS. Sales team’s perceptions:
Sonic Branding	Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement
South Texas	Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets
Spatial presence of XR in Metaverse	Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using I-Commerce.
spiritual value	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
Spirituality	Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing Economy Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract
sport team brand personality	Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable Loyalty
Status concern	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
stereopsis	Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract
Store-in-store agreements	The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits
Strategic alliance	The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic Alliances
Strategic targeting	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
Strength of ties	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
stress	Life Events: a Systematic Literature Review and a Classification Study
Structural equation modeling (SEM)	Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract
structuration theory	Forming Sustainable Routines: An Exploration through Tiny House Consumers
Student engagement	LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing Classroom A Conceptual Model of Parasocial Teaching Practice
Students' Choice of University	Is a University Degree for Myself or My Family?
Subjective financial well-being	The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract
Subjective knowledge	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
Subjective wellbeing	Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across Europe.
Subscription-based services	Assessing the Market Valuation of Subscription-Based Services: an Abstract
Subsistence contexts	An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya
Supply chains	Blockchain Adoption: Strategic decisions for transparent supply chains
survey research	Effect of Personality Traits on Willingness to try New Products
Sustainability	Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract Materialist behaviors in experiences and the digital: an exploration among young adults The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework A willingness to give back to the Earth? Activating consumer gratitude Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical evidence Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability Soul matters: living our purpose as marketers
Sustainable Advertisements	The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An Abstract
Sustainable Brand Marketing	Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework
Sustainable consumer behavior	Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature Review Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract
sustainable consumption	Design of Eco-Label Logos and Effectiveness The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as Mediators Forming Sustainable Routines: An Exploration through Tiny House Consumers
Sustainable Consumption Behaviour	The role of value orientation and altruism in driving sustainable consumption behaviour
sustainable routines	Forming Sustainable Routines: An Exploration through Tiny House Consumers
Swift guanxi	Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective
Switching customers in stores	Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores
SWOT Analysis	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
System efficiency	Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an Abstract
Systematic Literature Review	Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity A Systematic Literature Review of Online Consumer Misbehavior: An Abstract When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement
T
Talent	Branding Cities to Attract Talent: Structured Abstract
Teaching	A Conceptual Model of Parasocial Teaching Practice
technologies	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Technology	The Metaverse and Implications for Marketers Technology as a Factor of Influence on Salesforce Performance in Services Firms
Technology adoption	What are they talking about? A computational multi-platform analysis of consumers’ online discourses on NFTs How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract
technology enhanced learning	Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational approach
Technology socialisation	How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Technology use	Leveraging the Metaverse for Marketing Strategy Insight
Technology-Organization-Environment (TOE)	Smart Retail Adoption Model: the Retailers’ Perspective
Text mining	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis Understanding the Language of Creativity: an Abstract
text sentiment	Emotions Embedded in Online Reviews and Social Influence
Thailand	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
The mind	It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality
the Self	The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract
thinking styles	Identifying Factors Influencing Student Engagement in Online Marketing Courses
Three-way interaction	How Online Retailers Should Manage Their Private Label Branding Strategy
tiny house	Forming Sustainable Routines: An Exploration through Tiny House Consumers
Tiny House Movement	Forming Sustainable Routines: An Exploration through Tiny House Consumers
Tobacco	Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured Abstract
Topic modeling	3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis
tourist	Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured Abstract
TOW Matrix	Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix
Traceability	Blockchain Adoption: Strategic decisions for transparent supply chains
Traditional methods	Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract
travel	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Trust	Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An Abstract Counterfactual thinking and perceived fairness in creative crowdsourcing Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an Abstract
Trustworthiness	Understanding How Social Media Influencer Characteristics Affect Purchase Intentions
truth bias	Marketing Deception Detection Accuracy: an Abstract
type of product	Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf Availability
typeface	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Typology	Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates
U
Ubiquitous artefactual illusion	Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions
UK	Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand Consistency?
Unethical practices	Unethical Practices and Online Business: Perspective of Dsmm Users
University Social Responsibility (USR)	The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a Case
Usage intention	Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract
user effort	Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract
user engagement	The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper
user influence	The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper
user motivation	Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract
user participation	Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract
user-generated content	Customer Engagement with Brand-Generated Content on Twitter
Uses and gratifications theory	Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications Theory
UTAUT2	Play for Fun or to Beat the Odds: Implications for Online Betting Intentions
Utilitarian Orientation	Digital Design of 3D Printing
V
Vaccination	The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19
Vaccination campaign	Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand Activism
Vaccination intention	How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup
Value co-creation	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective Can I Help You? Virtual Agents Service and Value Co-Creation
Value Orientation	The role of value orientation and altruism in driving sustainable consumption behaviour
value-needs matrix	The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured Abstract
values	Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour
Values for customer	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
Values from customer	From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive Experience
veracity	Marketing Deception Detection Accuracy: an Abstract
Vintage	Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract
Virtual Agents	Can I Help You? Virtual Agents Service and Value Co-Creation
Virtual Assistants	Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective
Virtual community	The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes
Virtual Reality	When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement The Metaverse and Implications for Marketers Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?
Virtual Self	Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer Behavior Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual spaces
Virtue signalling	The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression Construction.
Visual design	Design of Eco-Label Logos and Effectiveness
Visual information	An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering Apps
visual marketing	Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract
Volition	Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis
Voluntariness	Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract
W
Warmth	Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand Stereotypes
Wealth Management	The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an Abstract
wearables	Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective
Web atmosphere	Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction Effects
Webcare	Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract
website design	Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)
Website quality	Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract
website type	The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking experiment
websites	Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an Abstract
Wedding consumption	Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct Identity
Well-being	A Conceptual Model of Parasocial Teaching Practice Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within Services A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An abstract
Wellbeing	Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an Abstract. Soul matters: living our purpose as marketers
willingness to pay	Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract
Word of mouth	The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An Abstract
word-of-mouth	Counterfactual thinking and perceived fairness in creative crowdsourcing
WorldCup	The Game After the Whistle: The Effect of World Cup Matches on Bond Yields
Y
YouTube channel	The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship quality