Academic researcher with interest in transformative service design, shaped through the ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with specific interest in Transportation, Education and Financial (TEF) Services.  Senior lecturer, Programme Leader, Fellow of the UK’s Higher Education Academy and a Certified Business and Management Educator, A source of knowledge, mentor, and inspiration to students and colleagues; organising, preparing, and delivering teaching and session to individuals and groups in compliance with their pedagogical needs, virtual learning environment and quality assurance.