Sibson Lecture Theatre 2
Capacity=117
Sessions
- Session 1.2 (Jul 12 09:00-10:30) Consumer behaviour: Brands and brand activism
- Session 2.2 (Jul 12 11:00-12:30) Brand management: Luxury branding
- Session 3.2 (Jul 12 14:00-15:30) Consumer behaviour: Global and cross cultural influences
- Session 4.2 (Jul 12 16:00-17:30) Consumer behaviour: Judgment and choice processes
- Session 5.2 (Jul 13 08:30-10:00) Consumer behaviour: Retail and shopping influences
- Session 6.2 (Jul 13 10:30-12:00) Marketing and new technologies: Immersive experiences and gamification
- Session 7.2 (Jul 14 09:00-10:30)
- Session 8.2 (Jul 14 11:00-12:30) Digital marketing, social media and the metaverse: A social world!
- Session 9.2 (Jul 14 14:00-15:30)
- Session 10.2 (Jul 14 16:00-17:30) Advertising and IMC: See it, smell it, sorted