AMSWMC_2023: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS 2023
Sibson Seminar Room 6

Capacity=47

Sessions

  • Session 1.4 (Jul 12 09:00-10:30) Branding management: Managing brands
  • Session 2.4 (Jul 12 11:00-12:30) Marketing and new technologies: Social aspects of virtual experiences
  • Session 3.4 (Jul 12 14:00-15:30) Digital marketing and social media: The dark side of social media moon
  • Session 4.4 (Jul 12 16:00-17:30) Digital marketing and social media: Diversity and wellbeing in a digital age
  • Session 5.4 (Jul 13 08:30-10:00) Immersive environments and the metaverse: Diving into theories about immersive environments
  • Session 6.4 (Jul 13 10:30-12:00) Digital marketing and social media: Influencers being influential
  • Session 7.4 (Jul 14 09:00-10:30) Marketing in emerging markets: Marketing strategies
  • Session 8.4 (Jul 14 11:00-12:30) Contemporary debates in food and wine marketing
  • Session 9.4 (Jul 14 14:00-15:30) Critical marketing
  • Session 10.4 (Jul 14 16:00-17:30) Healthcare marketing