Sibson MBA Suite
Capacity=40
Sessions
- Session 1.10 (Jul 12 09:00-10:30) Special session I - Soul matters: Living our purpose as marketers
- Session 2.10 (Jul 12 11:00-12:30) Special session II - Automation of Marketing Research Processes: Chances and Risks for Marketing Research and Practice
- Session 3.10 (Jul 12 14:00-15:30) Special session III - The less explored issues in advertising and product placement
- Session 4.10 (Jul 12 16:00-17:30) Ethics and social responsibility: Corporate social responsibility
- Session 5.10 (Jul 13 08:30-10:00) Special session IV - Color effectiveness
- Session 6.10 (Jul 13 10:30-12:00) Ethics and social responsibility: Digital/online behaviour
- Session 7.10 (Jul 14 09:00-10:30) Special session V - Future directions for comparative advertising research
- Session 8.9 (Jul 14 11:00-12:30) Special Session VI - Italian Marketing Society (SIM)