Program for Wednesday, July 12th: Talk View

PROGRAM FOR WEDNESDAY, JULY 12TH: TALK VIEW

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View: with abstracts session overview

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

09:00-09:23

Emotions Embedded in Online Reviews and Social Influence

Feray Adiguzel, Moamen Elsherbiny, Carmela Donato, Evangelos Syrigos

09:23-09:45

A Toolbox to Identify P-Hacking – Five Techniques to Evaluate Published Findings’ Trustworthiness: an

Susanne Adler, Lukas Röseler

09:45-10:08

The Effects of Performance Feedback on Digital Transformation: the Moderating Role of Executives’ Social Network and Absorptive

Tao Ye, Yide Liu

09:00-10:30

Soul matters: living our purpose as marketers

Hugh Wilson, Helen Bruce, Ronika Chakrabarti, Emma Macdonald

09:00-09:22

Utilization of Normatively Diagnostic Cues in Brand Crisis Accounts: an Experimental Study

Sujay Dutta, Ahmet Koksal

09:22-09:44

When Is It Good to Be Bad? Endorser-Brand Congruency in Advertising

Brittney C. Bauer, Brad D. Carlson, D. Todd Donavan, Clark D. Johnson

09:44-10:07

Do You Have the Right to Speak up ? the Influence of Perceived Legitimacy on Brand Activism in Consumer

Samia Moumade, Aurélie Hemonnet-Goujot, Pierre Valette-Florence

10:07-10:30

Combining Importance and Performance with Necessary Condition Analysis in PLS-SEM: An Abstract

S. Hauff, N.F. Richter, J.-M. Becker, M. Sarstedt, C.M. Ringle

09:00-09:22

Mass Customization’S Online Sales Configurator Capabilities and Purchase Intention: the Roles of Psychological Empowerment and

Marwa Meddeb, Jean-Louis Moulins

09:22-09:45

Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: a Signaling Theory Perspective

En-Yi Chou, Haw-Yi Liang, Cheng-Yu Lin

09:45-10:08

Reviewing the Research Landscape of Online Scarcity Messages

Snehasish Banerjee, Anjan Pal, Ariadne Kapetanaki

10:08-10:30

Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: a Perspective from Uses and Gratifications

Cheng-Yu Lin, En-Yi Chou, Haw-Yi Liang

09:00-09:22

Artisan Entrepreneurs in Kenya: A Brand-as-Culture Perspective: Structured Abstract

Isabella Maggioni, Alisa Sydow

09:22-09:45

A Historical Analysis of Corporate Heritage Brand’S Strategy: a Case Study of Soy Sauce Brands in

Chao-Chin Huang

09:45-10:08

The Role of Brand/Product Deletion Strategy During a Pandemic: an Abstract

Purvi Shah, Huma Varzgani

09:00-09:30

The Metaverse and Implications for Marketers

Heath McCullough, Colin Gabler, Brian Bourdeau, Joseph Cronin Jr.

09:30-10:00

When the Metaverse Meets Omnichannel Retail - A Systematic Literature Review of Customer Engagement

Fan Cleverdon Lu, Jin Guo

10:00-10:30

Metaverse – A New Road-MAP to Introduce Immersive-Presence Theory. A Study to explore user’s Consumption of Intangible Products using

Dr Vikas Arya

09:00-09:22

Leveraging the Metaverse for Marketing Strategy Insight

Ana Isabel Canhoto, Jan Kietzmann, Brendan James Keegan

09:22-09:44

The Enemy of your Friend is not your Enemy - Evidence from Firms Switching Partners in Strategic

Malika Chaudhuri, Ranadeb Chaudhuri, Jay Janney

09:44-10:06

Assessing the Market Valuation of Subscription-Based Services: an Abstract

Jiun-Sheng Chris Lin, Heng-Yu Lin

10:06-10:29

Competitive and Comparative Advantages in Positioning Small Firms in Trade and Services Markets

Arturo Vasquez

09:00-09:22

Proactive Service Recoveries – How Forewarning Helps to Reduce Two Forms of Negative Word-of-mouth: An

Wolfgang Weitzl, Clemens Hutzinger, Matthes Fleck, Fabio Good

09:22-09:44

Understanding Customers’ Insights Using Attribution Theory

Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw, Chi-Ting Chen

09:44-10:07

Value Co-Creation Through the Articulated Naturality Web: the next Wave of Extended Reality Within

Saifeddin Alimamy

10:07-10:30

Consumer Forgiveness and Repurchase Intention Under Service Failure：a Moderated Mediation Model of Effective Preference of Relationship Maintenance and Desire for Reconciliation：an

Han Lee, Chuan-Feng Shih, Heng-Chiang Huang, Ju-Yin Weng

09:00-09:22

Make Me Laugh and I’Ll Share the Message! the Effect of Humor Appeal on anti-Binge Drinking

Marie-Claire Wilhelm, Karine Raies

09:22-09:45

“Bug Cookies for Little Buddies”: Promoting Insect-Based Food by Involving Children in A Culinary Experience: Structured

Khaoula Jellouli, Joël Brée

09:45-10:08

Co-Creation of a Message to Promote Healthy Eating Behavior: a Lever to Empower Creators? an

Agnès Helme-Guizon, Marie-Claire Wilhelm, Cindy Caldara

10:08-10:31

3 decades of eye-tracking research in advertising: a bibliometric-enhanced topic modeling analysis

Emna Cherif

09:00-09:30

An exploration of the underlying links between Knowledge Integration Capabilities (KICs) and Service

Amali Wijekoon, Sandeep Salunke, Gerard Athaide

09:30-10:00

Analytics as Enabler of New Product Success

Nick Hajli, Mina Tajvidi, Frid Shirazi

10:00-10:30

The Impact of Product Newness on New Product Development Performance: the Role of Technologically Turbulent

Michael Obal, Todd Morgan, Wesley Friske

11:00-11:22

Efficacy of the Net Promoter Score in Predicting Online MBA Students’ Intentions to Give Back to their Alma

Ali Kara, John Spillan, Christine Bell

11:22-11:44

Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix

S. Rodmanee, S. Chaisit, C. Photcharoen, Y. Rodmanee, R. Sann

11:44-12:07

In Carbon Labels We (Dis)Trust: an Abstract

Pia A. Albinsson, William Magnus Northington

12:07-12:30

The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured

Barbara Caemmerer, Orsolya Sadik-Rozsnyai

11:00-12:30

Special Session: Automation of Marketing Research Processes. Chances and Risks for Marketing Research and

Wiedmann, Schmidt, Karampournioti, Buckler, Langner, Reiter, Walten, Lischka

11:00-11:22

Consumer Attitudes as Drivers of Luxury Brand Purchase Behaviour

Keshantha Naidoo, Yvonne Saini, Russell Abratt, Michela Mingione

11:22-11:44

Impact of Brand Luxury and Brand-User-Imagery Fit on Purchase Intention: the Mediating Role of Brand

Mouna Bounaouas

11:44-12:07

A Systematic Literature Review and Research Agenda of Masstige and Brand Happiness: Structure

Paula Rodrigues, Clara Madeira, Ana Sousa

12:07-12:30

Investigating Pre-Loved Luxury Brand Consumption: Influential Factors and Forms: Structured Abstract

Yunjie Lu, Cleopatra Veloutsou, Katherine Duffy

11:00-12:30

Research Roundtable

D.J. Ortinau, J. Moulard, N. Krey, J.-L. Herrmann, J. Ford, B. Babin

11:00-11:30

Is the Future of CRM truly Conversational? Exploring the Role of Virtual Service Robots in the Management of Customer Relationships: An

Aishwarya Singhal, Paul Hopkinson, Rodrigo Perez Vega

11:30-12:00

Roles of AI Personification, Trust, and Customer Personality in Using Social Chatbots as News and Information Sources: an

Tyler Hancock, Tianling Xie, Iryna Pentina

12:00-12:30

How Metaverse can Promote Social Sustainability: A Conceptual Model: An Abstract

Mehrdad Jalali Sepehr, Iryna Pentina

11:00-11:22

A Conceptual Model of Parasocial Teaching Practice

Simone Kurtzke

11:22-11:44

Identifying Factors Influencing Student Engagement in Online Marketing Courses

Mark Groza, Mya Groza, Joe Cobbs

11:44-12:07

Understanding factors affecting student satisfaction/dissatisfaction with digital escape rooms: an exploration using a fuzzy-set configurational

Elvira Ismagilova, Daniele Doneddu, Yogesh Dwivedi

11:00-11:30

The Role of Supervisor’S Empathy and Enthusiasm on Employee’S Creativity and Sales Performance: Structured

Simon Boissonneault, Bruno Lussier, Yany Grégoire

11:30-12:00

Spirituality and Job Satisfaction in Sales Jobs: Role of Meaningful Work and Sales commissions

Vaibhav Chawla, Guda Sridhar, Jay Mulki, Aishwarya Ramasundram

12:00-12:30

The Antecedents of Salesperson Creativity: Structured Abstract

Felicia Lassk, C. David Shepherd

11:00-11:22

Fear Control Vs Danger Control - the COVID 19 Case in France: an Abstract

Marie-Laure Gavard-Perret, Marie-Claire Wilhelm, Gilles N'Goala

11:22-11:44

Consumer Responses to the Vaccination Campaign #TogetherAgainstCorona – the Role of Reactance, Perceived Marginalization, and Multi-Brand

Stefanie Wannow, Martin Haupt, Celin Sondermann

11:44-12:07

Increasing Social Marketing’s Impact: Time to Break the Fourth Wall

Taylor Willmott

12:07-12:30

Forming Sustainable Routines: An Exploration through Tiny House Consumers

Matthew Lunde

11:00-11:22

B2B Digital Customer Experience In The Machinery Construction Industry

Marlene Landershammer, Christopher Kanitz, Michael Schade, Andreas Zehetner

11:22-11:44

Using Social Media and Customers’ Engagement in the B2B Context: Strengths, Shortcomings, and

Mona Rashidirad, Bahareh Heidari

11:44-12:07

Understanding the Effects of Organizational Ambidexterity and Co-Creation on Organizational Performance: Structured

Maria Sarmento, Cláudia Simões, Luis Lages

11:00-11:30

Smart Retail Adoption Model: the Retailers’ Perspective

Tze-Hsien Liao

11:30-12:00

The Consumer Paradox: Why Bottom-Tier Consumers Are Loyal to Brand Names

Simba Pasirayi

12:00-12:30

Outcomes of Brand Equity in Retailing: Structured Abstract

Julien Troiville

14:00-14:22

Sonic Branding: Examining the Effects of Sonic Logos on Emotions and Brand Engagement

Elyria Kemp, My Bui, Steven W. Kopp

14:22-14:44

Brand Meaning Components in Visual Brand-Generated Content: an Abstract

Estefania Ballester, Cleopatra Veloutsou

14:44-15:07

Sport League Brand Personality: How League Popularity, Sport Liking & Fan Motivation Generate Favorable

Anish Yousaf, Abhishek Mishra, Anees Ahmad

14:00-15:30

The Less Explored Issues in Advertising & Product Placement

Chan, Barnes, Chee, Leung, Chan, Lam, Lee, Li, Li, Song, Xu

14:00-14:22

Narrowness and Inclusiveness: How the Two-Dimensional Structure of Consumer Ethnocentrism Affects Brand

Xiaofei Tang, Yong Ye, Yong Luo, Yongzhi Gong

14:22-14:44

Identifying Current Themes and Important Future Research Directions in the Field of Consumer

Dinara Davlembayeva, Davit Marikyan, Emma Slade

14:44-15:07

Growth Mindset, Trust in The Food Supply Chain and Healthy Eating Habits Across Six Countries: An

Kim Noya Penias, Liat Levontin

15:07-15:30

Skepticism in Islamic Banks: How Is the Consumer'S Behavior in Indonesia?

Aidha Trisanty, Catur Sugiarto

14:00-15:30 Meet the Editors I

14:00-14:30

The Dark Side of Virtue Signalling: an Examination of the Receiver’S Perceived Impression

Liyu Gao

14:30-15:00

A Qualitative Study on Lurkers and Their Fear Motivations

Reem Albuhameed, Jason Sit, Juliet Memery, Elvira Bolat

15:00-15:30

Me, Myself, and Influencers: Examining the impact of social media influencers on offline and virtual self-discrepancies and consumer behaviors in offline and virtual

Shehzala, Anand Kumar Jaiswal

14:00-15:30 Session 3.5

14:00-14:22

Gender in Cosmetics Advertising: Gender-Neutral Advertising and Perceived Manipulative Intent

Selina Rabah, Dan Petrovici

14:22-14:44

To Be Attractive or to Be Healthy? Promoting Autonomous Motivation in Physical Activity Through Goals Framing. an

Houda Sassi-Chamsi

14:44-15:07

The Ambient Lighting Effect on Goal Performance

Yoon-Na Cho

15:07-15:30

Impact of Mindfulness on Materialism: Exploring roles of self-esteem and life satisfaction: An

Sharad Gupta, Harsh Verma, W.M. Lim

14:00-14:23

Is Hyper-Personalization of Recommendation Always Good? : Consumers’ Active Self-Censorship Behavior on Dataveillance and Privacy

Jooyoung Kim

14:23-14:46

Unethical Practices and Online Business: Perspective of Dsmm Users

Yawo Edem Saba

14:46-15:08

Developing And Testing a Warning to Inform Viewers of Product Placement Presence on a Television Program in France: An

Camilia Boulegriblet

15:08-15:30

The Spiritual Value to Spur Deconsumption via the Self and the Goals Activation: an Abstract

Guillaume Fayolle

14:00-14:30

A Review and Analytical Model of Salesperson Counterproductive Knowledge Hiding Behaviors

Edward Nowlin, Doug Walker, Nawar Chaker

14:30-15:00

The Paradoxical Tensions Within Trans-Organizational Sales-Marketing Interfaces

Avinash Malshe, Jeff Johnson

15:00-15:30

Hail to the Small Talk in Sales! Impact of B2B Salespersons’ Social Media Usage on Performance through Small Talk and Individual Competitive Intelligence

Anu Chacko, Dr.Vaibhav Chawla

14:00-14:30

Exploring the Structure of the Attitudes Towards Business Ethics Questionnaire (ATBEQ) in Developing

D. Merunka, R. Peterson, B. Sogbossi Bocco, P. Valette-Florence

14:30-15:00

Traditional Farming Methods As A Compensatory Ethical Cue For Locavores: An Abstract

Carmen Valor, Paolo Antonetti, Danae Manika, Liyuan Wei

15:00-15:30

Embeddedness in Ethical Consumption: Perspectives from Kenya

Fredah Mwiti, Teresa Heath, Judy Muthuri, Stella Nyongesa

16:00-16:30

Toward an Understanding of Tourist Consumption in Cities as Brand Destinations: a Structured

Nebojsa S. Davcik

16:30-17:00

Branding Cities to Attract Talent: Structured Abstract

Sari Silvanto, Jason Ryan

17:00-17:30

Branding Strategies of Top Performing B2B Brands in Africa

Emmanuel Mogaji, Nguyen Phong Nguyen

16:00-16:23

Consumer Responses to Brands’ Responsible Behavior: an Investigation Through the Lens of Ambivalent Brand

Ilona Szőcs, Milena Micevski

16:23-16:46

Ethical perceptions of retargeting according to GCU configurations

Nadia Steils, Toti Jean-François

16:46-17:08

Doing Good Matters to Consumers? The Effectiveness of Corporate Social Responsibility Activity

Hsinhui Hu, Hg Parsa

17:08-17:30

Brands’ (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions

Ilona Szőcs, Maria Gabriela Montanari

16:00-16:30

What Is It Worth? Consumers’ Price Judgments in Novel Consumption Situations

Sujay Dutta, Chris Pullig, Lora Tu

16:30-17:00

Exploring the World of Context Effect Research on Product Choice

Martina Schöniger, Susanne Adler, Marcel Lichters, Marko Sarstedt

17:00-17:30

Changes in Consumer Behavior Due to Caffeine: The Case of the Attraction Effect

Michael Canty, Felix Lang, Marcel Lichters, Marko Sarstedt

16:00-16:22

Covid 19 Pandemic and Its Influence on the Digitalization of the B2b Sales Process

Rocio Rodriguez, Francisco José Molina-Castillo, Nils Hogevold, Göran Svensson

16:22-16:44

Marketing Sustainable Urns – Transforming Socio-cultural Anatomy: An Abstract

Rajagopal Rajagopal

16:44-17:07

Digital Design of 3D Printing

Weizhi Chen, Haisu Zhang

17:07-17:30

Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: an

Quentin Sellier, Margot Racat, Ingrid Poncin

16:00-16:22

A Study of the Impact of Brand Gender on Brand Image, Brand Equity and Purchase Intentions for Brands in Digital Media: An

Agnijita Mukherjee, Dr. Madhupa Bakshi

16:22-16:44

Optimizing the role of diversity on social media engagement

Yusuf Oc

16:44-17:07

Identifying unmet health care demands through social media engagement: An Abstract

Andres Gvirtz, Sanja Šćepanović, Jason Rentfrow, Daniele Quercia

17:07-17:30

Achieving Consensus on Digital Placemaking for Nature & Wellbeing Through a Modified Delphi Study. an

M. Fernandez de Osso Fuentes, B.J. Keegan, M.V. Jones, T. MacIntyre

16:00-16:30

Towards a New Measure of Culture in Marketing Communication: The Culture-Ladenness Fit Index (CLF)

Boris Bartikowski, Marie-Odile Richard, Heribert Gierl

16:30-17:00

Does Cultural Distance Matter? an Investigation of International Tourists’ Travel Preference by Machine Learning

Guei-Hua Huang, Yung-Jan Chuo

17:00-17:30

The Effect of Bystanders’ Virtual Presence on Service Recovery via Social Media – A Cross Cultural Perspective: An

Sanchayan Sengupta, Wolfgang Weitzl

16:00-16:22

The Effect of E-WOM on Purchasing Intention of Fashion Brands: the Moderating Role of CSR

Tongyuan Yang

16:22-16:45

The phenomenon of nano-influencers: the role of parasocial relationship on marketing outcomes

Jeanne David

16:45-17:08

Through The E-Looking Glass: Three Essays On Influencer Marketing, Self-Discrepancies, And Consumer

Shehzala

16:00-17:30 24th/25th World Marketing Congress Chairs Get Together

16:00-16:30

Can Implementation Intentions Facilitate Pro-Environmental Behavior Adoption: a Meta-Analysis

Isabel Carrero, Carmen Valor, Irene Vila, Raquel Redondo

16:30-17:00

A willingness to give back to the Earth? Activating consumer gratitude

Laurent Bertrandias, Orsolya Sadik-Rozsnyai, Ben Lowe

17:00-17:30

Differential effects of loving-kindness and mindfulness meditation on prosocial behaviors: experimental and meta-analytical

Carmen Valor, Carlos Martinez-de-Ibarreta, Isabel Carrero, Amparo Merino

16:00-16:22

Sustainable Brand Marketing in the Luxury Fashion Market: A Conceptual Framework

Dr. Harpreet Kaur, Shruti Choudhary, Muskan Tyagi, Adarsh Manoj

16:22-16:44

Effects of Privacy Concern on Brand Attitude in the Omnichannel Environment: Structured Abstract

Pei-En Lin, Hung-Chang Chiu, Mei-Hsuan Lin

16:44-17:07

When the Courier Is More Important than the Online Retailer

Christopher Funke, Gianfranco Walsh

17:07-17:30

Customer Kindness and the Impact on Retail Employee Retention and Job Satisfaction: An Abstract

Lauren Beitelspacher, Mert Tokman