Program for Thursday, July 13th: Talk View

PROGRAM FOR THURSDAY, JULY 13TH: TALK VIEW

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View: with abstracts session overview

8:30

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

08:30-08:53

When Love Turns into Hate: an Abstract

Asli Tolunay, Cleopatra Veloutsou

08:53-09:16

I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness: an

R.H. Kerschbaumer, U. Haas-Kotzegger, D. Kappel, A. Salhenegger-Niamir

09:16-09:38

Brand Grief: Structured Abstract

Sajira Khatoon, Varisha Rehman

09:38-10:00

A Mixed-Method Study on Consumers’ Perception of Brand Morality and Measurement

Yunyi Wei, Jason Sit, Yuksel Ekinci

08:30-08:52

Color Effectiveness: Color of the Past. An Exploratory Study of the Effect of Ad Color on the Perception of the Past, the Perception of Brand Age and Attitude toward the Ad. An

Mathieu Kacha, Gautier Lombard, Fabien Pecot, Franck Celhay

08:52-09:14

Color Effectiveness. Matching Sensorial Emojis with Background Color in Communications: An Abstract

M. Didi Alaoui, C. Aussilhou, M. Kacha, J.-F. Lemoine, J.-L. Herrmann

09:14-09:37

Color Effectiveness. Influence of Color and Typography of Commercial Websites on Surfurs’ Reactions: An Experimental Study of their Interaction

Demba Ousmane Diouf, Jean-François Lemoine

09:37-10:00

Color Effectiveness. When Background Color Impacts Logo-Evoked Brand Impressions: An Abstract

Franck Celhay, Jonathan Luffarelli

08:30-08:52

Self-Esteem, Materialism and Maladaptive Shopping Behaviors

Mark Cleveland, Christina Cea-Berry

08:52-09:14

Switching Customers: Customers Reactions to other Customers' Behaviour in Retail Stores

Kathrin Mayr, Christoph Teller

09:14-09:36

Traditional Luxury Consumers’ Reaction to Masstige Strategy: a Structured Abstract

Veronica Rosendo-Rios, Paurav Shukla

09:36-09:58

Mindful consumption mediates effects of Mindfulness on compulsive buying and hedonic buying : An

Sharad Gupta, Harsh Verma

08:30-08:52

The Impact of Users’ Engagement on Social Media Content Strategy: a Conceptual Paper

Hamidreza Shahbaznezhad, Mona Rashidirad

08:52-09:14

The Curation of Consumer Engagement Through SMBC Development: a Case of Cosmetics SMBCs: an Abstract

Magdalena Marchowska-Raza

09:14-09:37

The Effects of Consumer Trust and Consumer Motivations on Consumer Engagement, Word of Mouth and Purchase Intentions in the Context of Gamification : An

Melisa Mete, Ruby Zhang

09:37-10:00

The impact of a YouTube channel’s characteristics on followers’ behavioral intentions: The mediating role of relationship

Marco Galvagno, Salvatore Massimo Lombardo

08:30-09:00

Effects of VR Experience Stereopsis on Brand Evaluations: an Abstract

Alena Kostyk, Andrew Murchie, Johnny Briggs

09:00-09:30

Contribution to the Conceptualization of the State of Flow VR: Emergence of Particular Dimensions

Anne Dastugue, Mathilde Gollety, Virginie Pez

09:30-10:00

It’S My Mind, NO Its AR’S Mind! Theorizing Imagination and the “Mind” in Augmented Reality

Khaled El-Shamandi Ahmed, Russell Belk

08:30-08:52

Persuasive Corporate Communication During the Initial Public Offering Process

Zixuan Cheng, Anouk de Regt, Tanapol Yoonaisil, Matteo Montecchi, Kirk Plangger

08:52-09:14

Who Cares More Than Others? An Investigation of How Subjective Wellbeing Influences Status Concerns and Conspicuous Consumption Across

Joel Lo Ribeiro, Kirk Plangger

09:14-09:37

Play for Fun or to Beat the Odds: Implications for Online Betting Intentions

Jirka Konietzny, Albert Caruana, Joe Vella

08:30-08:52

Bilingual Typography: Is It Possible to Translate Latin Typeface into Non-Latin Typeface While Preserving Both Visual and Content Brand

Weixi Kou

08:52-09:14

Impact of Gender Stereotypes on the Attitude Towards the Brand Endorsed by Female Fairy Tales

Marina Plé

09:14-09:37

An Ethnography of Innovation Adoption and Gender Subtext of Subsistence Farmers in Kenya

Lucy Mbwiria

08:30-10:00 Session 5.7

08:30-08:52

The Impact of Delegation on an Antecedent and Outcome of Communication Quality with Implications for Sales Manager Satisfaction with Sales

Dawn Deeter, Karen Kennedy, Daniel Goebel, Douglas Walker, Edward Nowlin

08:52-09:14

B2C OCRs Literature as a Basis for B2B OCRs Research: Using Intellectual Structure to Advance Theory

Robin Roy, Ateeque Shaikh

09:14-09:36

Gamification in a sales context: a case study in a complex high-end selling environment

Sara MacSween, James S Boles

09:36-09:59

The Truth About Negative Emotions: the crucial role of service employees for the customer experience: An

Ellie Hickman, Aikaterini Manthiou, Phil Klaus, Husni Kharouf

08:30-10:00 Session 5.9

10:30-11:00

Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract

Sayed Elhoushy, Soocheong Shawn Jang

11:00-11:30

Exploring the consumer's willingness to pay for the sustainable tourism label: An abstract

Duong Lien

11:30-12:00

The Role of Issue Knowledge and Cognitive Elaboration in Attitude Formation Toward Sustainable Advertisements: An

Lauren Drury, Mark Arnold

10:30-10:52

A Systematic Literature Review of Online Consumer Misbehavior: An Abstract

Redouane Bakrim, Ouidade Sabri, Martin Yong Ho Hyun, Seoki Lee

10:52-11:14

Conceptualising Corporate Virtue Signalling On Social Media – An Abstract

J. Breitsohl, U. Aagerup, A. Grimes, S. Roper, K. Dunn, S. Blyth

11:14-11:44

The impact of privacy cookie notice on consumers’ attention and explicit consent : an eye-tracking

Mehdi El Abed, Emna Cherif

10:30-11:00

When Discounts Have More to Offer: the Halo Effect of a Discount at a Gamified Point of Sale

Allan Lubart, Sonia Capelli

11:00-11:30

From Coolness of Mobile Shopping Apps to Values for and from Customers: the Role of Immersive

Tai Anh Kieu

11:30-12:00

Does the Virtual Reality Perspective-Taking Affect Intergroup Brand Relationships?

Mariam Sarhan, Sarah Xiao, George Koulieris

10:30-12:00 Meet the Editors II

10:30-10:52

Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey on the role of perceived homophily, authenticity, self-acceptance, and

Shehzala, Anand Kumar Jaiswal

10:52-11:14

Understanding How Social Media Influencer Characteristics Affect Purchase Intentions

Rong Li, Michel Laroche, Marie-Odile Richard, Wanting Zhao

11:14-11:37

Fitfluencers and the effect of the route to persuasion and the dark triad on body image and purchase

Oscar Robayo-Pinzon, Mario R. Paredes, Sandra Rojas-Berrío, Andrés Montana

11:37-12:00

Boosting Brand Image Through Social Media Influencers: the Impact of Influencer Credibility, Similarity and

Tamer Elsharnouby, Ahmed Shaalan, Mohamed Elsharnouby, Alaa Elbedweihy

10:30-12:00 Session 6.5

10:30-10:53

The Influence of Family Values and Christian Beliefs on Perceptions of Offensive Ads

Kara Chan, Pui Shan Chan

10:53-11:15

Marketing Deception Detection Accuracy: an Abstract

Kim Serota, Janell Townsend, Timothy Levine

11:15-11:37

Design of Eco-Label Logos and Effectiveness

Carmela Donato, Feray Adiguzel

10:30-10:52

Understanding the Language of Creativity: an Abstract

Mathilde Toussaint, Martin Wetzels, Lex Borghans

10:52-11:14

“If You Please - Draw Me a New Hybrid Product!” the Struggle Between Designers and Marketers: an

Dhouha El Amri

11:14-11:37

Counterfactual thinking and perceived fairness in creative crowdsourcing

Min Shuai, Nadia Steils, Benoît Gailly

11:37-12:00

What Happens After Crowdfunding? A Longitudinal Study of Post-Crowdfunding Commercialization

Haisu Zhang

10:30-11:00

Flow and Interpersonal Communications in Marketing

Clark D. Johnson, Brittney C. Bauer

11:00-11:30

‘Improvement starts with I' Self-enhancement and Sales performance

Aditi Sharma, Prof. Sridhar Guda, Prof. Vaibhav Chawla

11:30-12:00

Shifting existing customers to SaaS. Sales team’s perceptions:

Mikko Pihlajisto, Sirpa Hänti

10:30-10:52

Exploring the Continued Use of Wearables for Self-Tracking: a Practice Theory Perspective

Sahar Bakr, Heidi Winklhofer, Sally Hibbert

10:52-11:14

Smart Garments and Ageing in Place: A Social Marketing Formative Research Study

Taylor Willmott, Eve Luck, Manjula Dissanayake

11:14-11:37

Motivations to Compensate Physical Activity and Sedentary Behaviors: a Formative Research Among Disadvantaged Adults: a Structured

Romain Debru

12:15-14:00 AMS WMC Recognition Lunch