Brand management: Brand relationships 1

Special session IV - Color effectiveness

Consumer behaviour: Retail and shopping influences

Digital marketing and social media: Call me by your engagement

Immersive environments and the metaverse: Diving into theories about immersive environments

Marketing strategy: Sales and entrepreneurship

Doctoral colloquium: Adaptation

Personal selling and sales management: Communication and B2B selling

Consumer behaviour: Sustainability and CSR I

Ethics and social responsibility: Digital/online behaviour

Marketing and new technologies: Immersive experiences and gamification

Meet the Editors II

Digital marketing and social media: Influencers being influential

Advertising and IMC: Truth, legitimacy and values

Innovation and NPD: Creativity and crowdsourcing

Personal selling and sales management: Psychology in sales

Social marketing: Health and well-being