Brand management: Brand relationships 2

Special session V - Future directions for comparative advertising research

Marketing in emerging markets: Marketing strategies

Advertising and IMC: Advertising explorations

Marketing research and education in a changing world

Doctoral colloquium: Experience

Services marketing and the customer experience: Service strategies and impact I

Consumer behaviour: Sustainability and CSR II

Digital marketing, social media and the metaverse: A social world!

Marketing strategy: Sales and entrepreneurship

Contemporary debates in food and wine marketing

Doctoral colloquium: Enhancing or decreasing

Services marketing and the customer experience: Service strategies and impact II

B2B and supply chain management: New trends in supply chain and distribution

Special Session VI - Italian Marketing Society (SIM)

Consumer behaviour: Generational and life stage perspectives

Marketing education: Cutting edge teaching and learning that excites stakeholders

Critical marketing

Doctoral colloquium: Prevention, cure and life events

Digital marketing and social media: Brands are what you say online

Brand management: Special issues in branding

Advertising and IMC: See it, smell it, sorted

Cross cultural and international marketing: Food related consumer behaviour and culture

Healthcare marketing

Services marketing and the customer experience: Role of technology in services

Retailing: Shopping behaviour in online and offline environments

Marketing strategy: Branding strategy and consumer response

Consumer behaviour: Gender and identity influences

Reception and Gala Dinner