Program for Friday, July 14th: Talk View

PROGRAM FOR FRIDAY, JULY 14TH: TALK VIEW

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View: with abstracts session overview

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

18:00

18:30

19:00

19:30

20:00

20:30

21:00

21:30

22:00

09:00-09:22

Affective and Behavioral Impact of Exogenous Crisis on Consumers: A Structured Abstract

Kalpana Chandrasekar, Varisha Rehman

09:22-09:45

The role of affective and cognitive responses to brand experiences in the relationship with

J. Brakus, E. Alamanos, C. Dennis, S. Papagiannidis, M. Bourlakis

09:45-10:08

The Power of Human Brands on Consumer Relationship and Compulsive Buying: Structured Abstract

Paula Rodrigues, Muhammad Junaid, Ana Sousa, Ana Pinto

10:08-10:30

Do Brand Relics Really Matter?: Structured Abstract

Fabien Pecot, Antonella Garofano, Angelo Riviezzo, Maria Rosaria Napolitano

09:00-09:22

Future Directions for Comparative Advertising Research

Sharon Beatty, Dan Petrovici

09:22-09:44

A European comparison of comparative and non-comparative advertising with an emphasis on imagery and analytical

D. Petrovici, L. Golden, C. Dianoux, J. Ford, J.-L. Herrmann, J. Whitelock

09:44-10:07

A need for Cross-Cultural Perspectives in Comparative Advertising Research

Michel Laroche, Dan Petrovici

10:07-10:30

Demographic effects in comparative and future research directions

Selina Rabah, Dan Petrovici

09:00-10:30 Session 7.2

09:00-10:30 Session 7.3

09:00-09:30

Fashion Sensitivity, Fashion Innovativeness, and Online Shopping for Fashion Goods in an Asian Emerging

Cheng-Chieh Hsiao, Huiyi Fan

09:30-10:00

Towards a System Thinking of Agri-Markets Using Channel-Transvection of Institutional Marketing: an

Bernard Frimpong Bannor, Amandeep Takhar

10:00-10:30

Effects of Social Influence on Organic Food Consumption: Health and Environmental Concerns as

Celso Augusto de Matos, Marlon Dalmoro, Marcia Dutra Barcellos

09:00-09:22

Negative Ad Appeals that Degrade the Audience

Hongjie Sun, Yong Eddie Luo, Feifei Liu, Ben Lowe

09:22-09:44

The Future of Newsletter Marketing Is Customization, Not Personalization - an Abstract

C. Kanitz, M. Schade, M. Dulle, J. Wiezorrek, S. Buttgereit

09:44-10:07

The Marketing Agency Role in Delineating and Communicating Brand Purpose: An Abstract

Alessandro Feri, Nicholas Ind, Nathalia Tjandra

10:07-10:30

A conceptual framework for Media Planning on the Metaverse: A Theoretical Primer for Advertising Research and

Emmanuel Mogaji

09:00-09:22

Seeing into the Soul Through Informant-Generated Visuals: an Abstract

Jane Brown, Jillian Farquhar

09:22-09:44

Incentive-aligned MaxDiff

Joshua Schramm, Marcel Lichters

09:44-10:07

LEGO® Serious Play and the Power of Storytelling: Exploring Student Creativity in the Graduate Marketing

C. Ferreira, J. Robertson, L. Pitt, S. Lord Ferguson, R. Opoku

10:07-10:30

The Impacts of Experience- and Lecture-Based Learning on Students’ Learning Effectiveness: an Undergraduate Marketing Course as a

Chao-Chin Huang

09:00-09:22

Customer Experience in Interaction with Artificial Intelligence: Doctoral Colloquium

Antoine Juquelier

09:22-09:44

How Self-Service Technologies Encourage Customer-to-Customer Interaction: an Exploratory Abstract

Allan Lubart, Madiha Bendjaballah

09:44-10:07

PhD Project: Smart Retail Technologies: Influence of Consumers’ Experience on Consumer Engagement

Diane Detry

10:07-10:30

Materialist behaviors in experiences and the digital: an exploration among young adults

Pénélope Nicolleau

09:00-09:23

Beyond Influencers: Impacts of Viewer Herd Behaviors and Sales Assortment on Performance of Livestream

Zhen Zhu, Ming Cheng, Quan Jin

09:23-09:46

Customer Retention Management in Modern Service Sector: Defensive vs. Offensive Approach

Dr. Harpreet Kaur

09:46-10:08

Examining the Ridesharing Services from the Lens of Subjective Well-Being Theory: an Abstract

Aijaz Shaikh, Francisco Liébana Cabanillas, Majed Alharthi, Hawazen Alamoudi

09:00-10:30 Session 7.9

11:00-11:22

Businesses’ Interventions to Promote Sustainable Consumer Behavioral changes: Preliminary Results from a Systematic Literature

Ngoc Uyen Cong Nguyen, Dominique Crié, Nadia Steils, Benjamin Lowe

11:22-11:44

Faheem Gul Gilal, Rukhsana Gul Gilal, Naeem Gul Gilal

11:44-12:07

Role of Religiosity and Spirituality in Forming Intention to Participate in Peer-to-Peer Sharing

Rahul Goswami, Swagato Chatterjee, Mototaka Sakashita

12:07-12:30

Cycling towards sustainability: Consumer Attitude towards Cycling and Cycling Clubs: An Abstract

Emmanuel Mogaji

11:00-12:30 Session 8.10

11:00-11:22

Love on Instagram: the Multiple Paths for Luxury Brands’ Sustainability

Jackie Eastman, Hyunju Shin, Varsha Jain, Xinfang Wang

11:22-11:44

Travellers’ Intent to Use Chatbots on Websites and Social Media Platforms Prior to, During, and After Their Trips: an

Rajibul Hasan, Mustafeed Zaman, Bernadett Koles

11:44-12:07

Exploring Deepfake Hyper-Personalized Sustainable Advertisements: a Structured Abstract

Raeesah Chohan, Anouk De Regt, Fei Huang, Jana Wasserman

12:07-12:30

Impact of Augmented Reality on Website Quality and Brand Recall: An Abstract

Sharad Gupta, Niki Bolton, Mitali Mittal, Monira Minto, Rahul Mishra

11:00-11:30

B2B Salespeople: The Fundamental Emotions at Their Previous Job

Joey Lam, Ria Wiid

11:30-12:00

Marketing’s Role in Entrepreneurial Struggle: Structured Abstract

Peter Yu, Joyce Zhou, Jun Yu

12:00-12:30

Can Loyalty Programs Reduce Firm Risk?

Malika Chaudhuri, Tanawat Hirunyawipada

11:00-11:22

Consumer Preferences for the Attributes of Plant-Based Meat Substitutes: Structured Abstract

Paul Naughton

11:22-11:44

What Social Representations Affect Consumers’ Willingness to Try Plant-Based Meat? Food Neophobia

Mei-Fang Chen

11:44-12:07

Exploring the online presence of food SMEs: possible configurations and explanations

Francesca Checchinato, Vladi Finotto, Christine Mauracher

11:00-11:22

Enhancing Ads’ Persuasiveness, the Inputs of Rhetorical Figures in Advertising : an Abstract

Valentin Piontek

11:22-11:45

Better Understand Post-Use Behaviours Through Perceived Value: Exploratory Study

Camille Lebossé

11:45-12:08

The role of value orientation and altruism in driving sustainable consumption behaviour

Eric Hiamey

11:00-11:30

Why Good Air is not an Airy-Fairy Concept: An Abstract

Gianfranco Walsh, Marc Linzmajer

11:30-12:00

‘What Might Have Been’: the Role of Counterfactual Thoughts in Consumers’ Experiences of Failed Online Services and

Benedetta Crisafulli, Jaywant Singh

12:00-12:30

The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience

Adrian Palmer, Melisa Mete, Xia Zhu

11:00-11:30

Blockchain Adoption: Strategic decisions for transparent supply chains

Prakash Awasthy, Tanushree Haldar, Debabrata Ghosh

11:30-12:00

Dealing with the Unavoidable - The Impact of Service Failure Recovery Management on Shelf

Sarah Amsl, Patric Spethmann, Christoph Teller, Herbert Kotzab, Alexander Andrew

12:00-12:30

The Nonlinear Effect of Incentives in Distribution Channels

Flora Gu, Danny Wang

11:00-12:30 Session 8.8

11:00-11:22

The Game After the Whistle: The Effect of World Cup Matches on Bond Yields

Sepehr Safari, Gaia Rubera

11:22-11:44

Consuming craft: meanings and dimensions

Antea Gambicorti, Daniele Dalli

11:44-12:07

What are they talking about? A computational multi-platform analysis of consumers’ online discourses on

Federico Mangiò, Gabriele Murtas, Giuseppe Pedeliento, Daniela Andreini

12:07-12:30

Customers’ interaction with employees with disabilities

Musa Essa

14:00-14:22

Exploring the expected benefits of co-creation with virtual assistants: a Gen-Z perspective

Anne Schmitz, Gonzalo Moreno Warleta, Mercedes Rozano Suplet

14:22-14:44

How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course

Zhewen Tang

14:44-15:07

The Dynamics of Subjective Financial Well-Being in Retirement: an Abstract

Jody Evans

15:07-15:30

The Role of Subjective Knowledge and Financial Self-Efficacy in Millenials’ Adoptions of WealthTech: an

Yu Heng Lawrence Chiang, Chia-Yang Chang, Sungjun Steven Park

14:00-15:30 Session 9.10

14:00-15:30 Session 9.2

14:00-14:22

Student Perception of Skill-Building with a Faculty-Authored Industry Partner Certificate Program

Melissa Goodson

14:22-14:44

A Proposal to Incorporate Diversity, Equity, and Inclusion Topics into Introductory Marketing

Gizem Atav, Mert Tokman, Rachel Schnorr

14:44-15:07

Is a University Degree for Myself or My Family?

Chananchida Kaewtipnet, Markus Wohlfeil, Amy Takhar

15:07-15:30

Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract

Orsolya Sadik-Rozsnyai, Barbara Caemmerer

14:00-14:30

The Negotiation of Natural Motherhood and Consumerist Ideology through Crunchy Mom Discourse on TikTok: An

Adrienne E. Foos, William Magnus Northington

14:30-15:00

Political Co-Brand Image and Positioning Formation

Maria Naureen Shahid, Wojciech Cwalina

15:00-15:30

Structured Abstract: Forced Displacement Effects in Marketplace Activism

Sibel Orhan, Fatos Ozkan-Erciyas

14:00-14:30

Medical Device Branding: An Essential Venture in a Saturated Market

Donovan Gordon, Tanisha Jain

14:30-15:00

Life Events: a Systematic Literature Review and a Classification Study

Afshan Hafiz

15:00-15:30

Development of a Social Networking Sites Literacy Competences Scale Directed to Adolescents to Prevent Alcohol and/or Tobacco Use: Structured

Boris Chapoton

14:00-15:30 Session 9.6

14:00-14:30

Effect of Personality Traits on Willingness to try New Products

Todd Donavan, Swinder Janda, Jeffrey Schmidt

14:30-15:00

Reducing Negative Word-of-Mouth Through Company Response Strategies: an Abstract

Iris Siret, William Sabadie, Wolfgang Weitzl

15:00-15:30

Customer Engagement with Brand-Generated Content on Twitter

Omar Sharief, Tamer Elsharnouby

15:30-15:53

A Conceptual Model of Consumer Well-being and Pornography Consumption: An Abstract

Hadil Sherif, Amro Maher

14:00-15:30 Session 9.8

14:00-15:30 Session 9.9

16:00-16:22

Visual Effects of Brand on Buying Behavior – An Abstract

Ananya Rajagopal

16:22-16:44

How Online Retailers Should Manage Their Private Label Branding Strategy

F. Frese, M. Schade, C. Kanitz, E. Abraham, C. Burmann

16:44-17:07

Charity and Human Brands, Do Celebrities Play a Role in Inducing Donations? : an Abstract

Parichehr Riahi Pour

17:07-17:30

Consumers’ Happiness Toward Micro-Celebrities’ Endorsement: Structure Abstract

Paula Rodrigues, Ana Sousa

16:00-17:30 Session 10.10

16:00-16:22

Emojis in Advertising: Persuasive Effects of Emotional versus Functional Ads

Rozbeh Madadi, Ivonne M. Torres, Miguel Ángel Zúñiga

16:22-16:44

The Producer’S Photography Impact on Packaging. What Consequences on Brand Proximity and Brand Trust for Skeptical and Not Skeptical Consumers?: an

Imed Ben Nasr, Patrice Cottet, Ibtissame Abaidi, Monyedodo Régis Kpossa

16:44-17:07

Influencing Olfactory Perception with Motion: an Abstract

Junwei Yu, Sophie Lacoste-Badie, Olivier Droulers

16:00-16:30

An Investigation into the Effect of Visual Information on Ethnic Restaurant Patronage in the Context of Food Ordering

Rong Li, Michel Laroche, Marie-Odile Richard, Zhen Zhang

16:30-17:00

Tell Me What You Eat and I'll Tell You Who You Are! A Typology of Professional Expatriates

Raficka Hellal

16:00-16:22

LIGHTS, CAMERA, ACTION: an Examination of Healthcare Professionals on TikTok

Brittany Beck, Jie Fowler, Suzanne Makarem

16:22-16:44

Using Influencers to Overcome Barriers to Health Research Participation

Alexandra Krallman, Stacie Waites, Jennifer Stevens

16:44-17:07

The Impact of Attitudes Towards Advertising on Vaccine Acceptance: the Case of Covid-19

Ioannis Chaniotakis, Magdalini Soureli, Maria Salamoura

17:07-17:30

How Drivers of Vaccination Intention Vary over Time, Place, and Subgroup

Tatjana König, Kristin Manthey, Aleksandra Burgiel, Liesa Grund

16:00-16:30

AI (Vs. Human) Recommendation on Luxury Services

A.R. Gonçalves, D. Costa Pinto, S. Shuqair, A. Imanbay, A. Mattila

16:30-17:00

Technology as a Factor of Influence on Salesforce Performance in Services Firms

Rocio Rodriguez, Carmen Otero-Neira, Göran Svensson, Nils Hogevold

17:00-17:30

Can I Help You? Virtual Agents Service and Value Co-Creation

Celso Augusto de Matos, Renato Laurentino, Ricardo Teixeira Veiga

16:00-16:22

Mobile Use in-Store: Understanding Customer’S Intrinsic Motivations Based on the Self-Determination Theory. an

Madiha Bendjaballah

16:22-16:44

The Impact of Adding in-Store Ancillary Services on Customer Behaviors and Retailer Profits

Simba Pasirayi

16:44-17:07

The Impact of Product Recommendations and Cultural differences on Customers‘ Behavior Intention in Live Streaming: An

Yi-Ching Hsieh, Harn-Ching Chiu, Ya-Chi Wu, Pei-En Lin

17:07-17:30

Retail Patronage – A Well-Known but Undefined Construct: Structured Abstract

Teresa Schwendtner, Sarah Amsl, Christoph Teller

16:00-16:22

Where Is the Brand Growth Potential? an Examination of Buyer Groups

Giang Trinh, John Dawes, Byron Sharp

16:22-16:44

"Why Brands Grow" Revisited

Giang Trinh

16:44-17:07

Brown Hamilton and Black Ariel: Non-Traditional Casting and Audience Response

Conwell Worthington III, Anjali Bal, Nada Hashmi, Kelly Weidner, Gary Ottley

17:07-17:30

Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with

L. Matthews, D. Harrison, M. Pelletier, K. Matthews, H. Ajjan, A. Keel

16:00-16:22

The Perception of The Gender Fluidity Movement Pushed By Gen Ziers In Fashion

Salma Idrissi Tafraouti, Oula Bayarassou

16:22-16:45

Consumption and Liminality – How Interracial Couples in China Experience Marriage and Construct

Amandeep Takhar, Gaye Bebek, Jiayi Zhong

16:00-17:30 Session 10.9

18:00-22:00 Reception and Gala Dinner