Data analytics and big data

Special session I - Soul matters: Living our purpose as marketers

Consumer behaviour: Brands and brand activism

Digital marketing and social media: Social selling and other persuasion stories

Branding management: Managing brands

Immersive environments and the metaverse: Marketing and the metaverse

Marketing strategy: Strategic decisions

Services marketing and the customer experience: Customer insights in action

Advertising and IMC: Ads for good or good for ads?

Innovation and NPD: Products and processes

Marketing for NGOs, ethics and social responsibility

Special session II - Automation of Marketing Research Processes: Chances and Risks for Marketing Research and Practice

Brand management: Luxury branding

Research Roundtable: Issues in the Conduct of Marketing Research Today

Marketing and new technologies: Social aspects of virtual experiences

Marketing education: Student engagement with technology in the marketing classroom

Personal selling and sales management: Doing better by doing good

Social marketing: Looking back and looking forwards

B2B and supply chain management: Digital footprints in B2B marketing

Retailing: Brand management in a retail context I

Brand management: Brand meaning

Special session III - The less explored issues in advertising and product placement

Consumer behaviour: Global and cross cultural influences

Meet the Editors I

Digital marketing and social media: The dark side of social media moon

Consumer behaviour and IMC: Motivation, traits and the young and beautiiful!

Doctoral colloquium: Ethical practices

Personal selling and sales management: Renegade salespeople

Ethics and social responsibility: Ethical consumption in developing countries

Brand management: Destination and B2B branding

Ethics and social responsibility: Corporate social responsibility

Consumer behaviour: Judgment and choice processes

Marketing and new technologies: Adoption and application of new technologies

Digital marketing and social media: Diversity and wellbeing in a digital age

Cross cultural and international marketing: Cultural influences in advertising and services

Doctoral colloquium: Digital marketing

24th/25th World Marketing Congress Chairs Get Together

Social marketing: Progressing the sustainability agenda

Retailing: Contemporary issues in retail marketing and management