Sibson Lecture Theatre 1
Capacity=170
Sessions
- Session 1.1 (Jul 12 09:00-10:30) Data analytics and big data
- Session 2.1 (Jul 12 11:00-12:30) Marketing for NGOs, ethics and social responsibility
- Session 3.1 (Jul 12 14:00-15:30) Brand management: Brand meaning
- Session 4.1 (Jul 12 16:00-17:30) Brand management: Destination and B2B branding
- Session 5.1 (Jul 13 08:30-10:00) Brand management: Brand relationships 1
- Session 6.1 (Jul 13 10:30-12:00) Consumer behaviour: Sustainability and CSR I
- Session 7.1 (Jul 14 09:00-10:30) Brand management: Brand relationships 2
- Session 8.1 (Jul 14 11:00-12:30) Consumer behaviour: Sustainability and CSR II
- Session 9.1 (Jul 14 14:00-15:30) Consumer behaviour: Generational and life stage perspectives
- Session 10.1 (Jul 14 16:00-17:30) Brand management: Special issues in branding