AMSWMC_2023: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS 2023
Sibson Seminar Room 1

Capacity=30

Sessions

  • Session 1.5 (Jul 12 09:00-10:30) Immersive environments and the metaverse: Marketing and the metaverse
  • Session 2.5 (Jul 12 11:00-12:30) Marketing education: Student engagement with technology in the marketing classroom
  • Session 4.5 (Jul 12 16:00-17:30) Cross cultural and international marketing: Cultural influences in advertising and services
  • Session 5.5 (Jul 13 08:30-10:00) Marketing strategy: Sales and entrepreneurship
  • Session 7.5 (Jul 14 09:00-10:30) Advertising and IMC: Advertising explorations
  • Session 8.5 (Jul 14 11:00-12:30) Doctoral colloquium: Enhancing or decreasing
  • Session 9.5 (Jul 14 14:00-15:30) Doctoral colloquium: Prevention, cure and life events
  • Session 10.5 (Jul 14 16:00-17:30) Services marketing and the customer experience: Role of technology in services