Sibson Seminar Room 2

Capacity=40

Session 1.6 (Jul 12 09:00-10:30) Marketing strategy: Strategic decisions
Session 2.6 (Jul 12 11:00-12:30) Personal selling and sales management: Doing better by doing good
Session 3.6 (Jul 12 14:00-15:30) Consumer behaviour and IMC: Motivation, traits and the young and beautiiful!
Session 4.6 (Jul 12 16:00-17:30) Doctoral colloquium: Digital marketing
Session 5.6 (Jul 13 08:30-10:00) Doctoral colloquium: Adaptation
Session 6.6 (Jul 13 10:30-12:00) Advertising and IMC: Truth, legitimacy and values
Session 7.6 (Jul 14 09:00-10:30) Marketing research and education in a changing world
Session 8.6 (Jul 14 11:00-12:30) Services marketing and the customer experience: Service strategies and impact II
Session 9.6 (Jul 14 14:00-15:30)
Session 10.6 (Jul 14 16:00-17:30) Retailing: Shopping behaviour in online and offline environments