AMSWMC_2023: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS 2023
Sibson Seminar Room 5

Capacity=24

Sessions

  • Session 1.8 (Jul 12 09:00-10:30) Advertising and IMC: Ads for good or good for ads?
  • Session 2.8 (Jul 12 11:00-12:30) B2B and supply chain management: Digital footprints in B2B marketing
  • Session 3.8 (Jul 12 14:00-15:30) Personal selling and sales management: Renegade salespeople
  • Session 4.8 (Jul 12 16:00-17:30) Social marketing: Progressing the sustainability agenda
  • Session 5.8 (Jul 13 08:30-10:00) Personal selling and sales management: Communication and B2B selling
  • Session 6.8 (Jul 13 10:30-12:00) Personal selling and sales management: Psychology in sales
  • Session 7.8 (Jul 14 09:00-10:30) Services marketing and the customer experience: Service strategies and impact I
  • Session 8.8 (Jul 14 11:00-12:30)
  • Session 9.8 (Jul 14 14:00-15:30)
  • Session 10.8 (Jul 14 16:00-17:30) Consumer behaviour: Gender and identity influences