PROGRAM
Days: Wednesday, June 27th Thursday, June 28th Friday, June 29th
Wednesday, June 27th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 1.1: Examining Differential Forms of Advertising
Chair:
Kathleen Kelly (Colorado State University, United States)
Location: R1
09:00 | Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions ( abstract ) |
09:22 | Blink: Advertising in a Multi-Media Environment ( abstract ) |
09:44 | Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude ( abstract ) |
10:06 | Value Expressive Advertising and Innovation Acceptance in Healthcare ( abstract ) |
09:00-10:30 Session 1.10: Retail Strategy
Chair:
Gerard Cliquet (University of Rennes, France)
Location: R10
09:00 | A cognitive analysis of the determinants of franchisor intention to internationalize ( abstract ) |
09:30 | Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory ( abstract ) |
10:00 | Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan ( abstract ) |
09:00-10:30 Session 1.11: Entrepreneurship and Organizational Agility
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R11
09:00 | How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity ( abstract ) |
09:22 | Agile Marketing: A Key Driver of Entrepreneurial Internationalization ( abstract ) |
09:44 | The Impact of Friendship on Entrepreneurial Decision-Making ( abstract ) |
10:06 | The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance ( abstract ) |
09:00-10:30 Session 1.2: Big Data and Marketing Analytics
Chair:
Tina Harrison (The University of Edinburgh, UK)
Location: R2
09:00 | Big Data Analytics Usage in Marketing: Antecedents and Consequences ( abstract ) |
09:22 | Mobile Marketing Usage Patterns: A Customer Analytics Perspective ( abstract ) |
09:44 | Comgás Brasil Customer Service Transformation: A Customer Relationship Study ( abstract ) |
09:00-10:30 Session 1.3: Brand Identity and Co-Creation A
Chair:
Julie Guidry Moulard (Louisiana Tech University, United States)
Location: R3
09:00 | Family-Based Brand Identity: A Systematic Literature Review ( abstract ) |
09:30 | Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation ( abstract ) |
10:00 | Co-Creation and Media Business: The Value Creation in a Brand Licensing Case ( abstract ) |
09:00-10:30 Session 1.4: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing - Examination of Multi-Cultural Perspectives
Chairs:
John Ford (Old Dominion University, United States)
Theresa Kirchner (Old Dominion University, United States)
Gillian Sullivan Mort (LaTrobe University, Australia)
Theresa Kirchner (Old Dominion University, United States)
Gillian Sullivan Mort (LaTrobe University, Australia)
Location: R4
09:00 | Non-profit/Scial Enterprise Collaboration for International Impact ( abstract ) |
09:15 | Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable Statistics ( abstract ) |
09:30 | Co-Production and Social Service Providers' Performance: Parental Satisfaction with Childcare Markets ( abstract ) |
09:45 | Advancing Mission-Based Metrics ( abstract ) |
10:00 | Understanding Consumers in the Bottom of the Pyramid and Subsistence Markets ( abstract ) |
09:00-10:30 Session 1.5: Consumer Behavior for Digital and Big Data
Chair:
Jean-Luc Herrmann (University of Lorraine, France)
Location: R5
09:00 | The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle. ( abstract ) |
09:22 | Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions ( abstract ) |
09:44 | Website Personalization Experience: Value Creation or Value Destruction? ( abstract ) |
10:06 | Consumer Acceptance Determinants of Internet of Things: A New Perspective ( abstract ) |
09:00-10:30 Session 1.6: Managing Customer Relations
Chair:
Kathryn Woodbury Zeno (Ramapo College of New Jersey, United States)
Location: R9
09:00 | New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings ( abstract ) |
09:22 | Improving Targeting by Taking Long-Term Relationships into Account ( abstract ) |
09:44 | Managing the Bright and Dark Sides of Humorous Response in Service Recovery ( abstract ) |
09:00-10:30 Session 1.7: Facets of Material and Experiential Consumption in Emerging Markets
Chair:
Stuart Van Auken (Florida gulf Coast University, United States)
Location: R7
09:00 | The Shopping Russian: The Emerging Consumer in Moscow Retail ( abstract ) |
09:30 | Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food ( abstract ) |
10:00 | Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers ( abstract ) |
09:00-10:30 Session 1.8: Theoretical and Measurement Advances in Marketing Strategy
Chair:
Sandrine Heitz-Spahn (University of Lorraine, France)
Location: R8
09:00 | Measuring a Comprehensive Typology of Positioning Strategies ( abstract ) |
09:22 | Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation? ( abstract ) |
09:44 | Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research ( abstract ) |
10:06 | Value Network Segmentation - A Three Factor Model ( abstract ) |
09:00-10:30 Session 1.9: Sustainable, Social and Service Innovation
Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
Location: R6
09:00 | Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences ( abstract ) |
09:22 | Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective ( abstract ) |
09:44 | Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance ( abstract ) |
10:06 | Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress ( abstract ) |
10:30-11:00Coffee Break
11:00-12:30 Session 2.1: Advertising Effects across Multiple Contexts
Chair:
Kevin Shanahan (Mississippi State University, United States)
Location: R1
11:00 | A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes ( abstract ) |
11:22 | Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson ( abstract ) |
11:44 | The Effects of Ingredient Anthropomorphism on Purchase Decisions ( abstract ) |
11:00-12:30 Session 2.10: Online Shopping and Retailing
Chair:
Karine Picot-Coupey (University of Rennes, France)
Location: R10
11:00 | Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable ( abstract ) |
11:30 | Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study ( abstract ) |
12:00 | How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews ( abstract ) |
11:00-12:30 Session 2.11: Consumer Profiles, Communication and Consumption of Fashion and Luxury Goods
Chair:
Isabel Cantista (University of Lusiada, Portugal)
Location: R11
11:00 | Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing ( abstract ) |
11:22 | Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem ( abstract ) |
11:44 | Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention ( abstract ) |
12:06 | Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption ( abstract ) |
11:00-12:30 Session 2.2: Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets
Chair:
Gregory Kivenzor (University of Connecticut, United States)
Location: R2
11:00 | Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets ( abstract ) |
11:00-12:30 Session 2.3: Brand Identity and Co-Creation B
Chair:
Flávio Brambilla (Universidade de Santa Cruz do Sul, Brazil)
Location: R3
11:00 | Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study ( abstract ) |
11:30 | Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours ( abstract ) |
12:00 | Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey ( abstract ) |
11:00-12:30 Session 2.4: Examining the Extremes: Sales Technology, Brand Attachment and Ego Networks
Chair:
Lisa Beeler-Connelly (Ohio University, United States)
Location: R4
11:00 | Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks ( abstract ) |
11:30 | How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance ( abstract ) |
12:00 | Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions? ( abstract ) |
11:00-12:30 Session 2.5: Healthy Food Consumption and Sustainability
Chair:
Bruna Jochims (Neoma BS, France)
Location: R5
11:00 | The Role of Mindfulness in Consumers’ Experiences of Food Well-Being ( abstract ) |
11:45 | Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food? ( abstract ) |
12:30 | Importance of Ethics and Sustainability in the Fashion Industry ( abstract ) |
11:00-12:30 Session 2.6: Doctoral Colloquium: Online Marketing Issues
Chair:
Altaf Merchant (University of Washington, United States)
Location: R6
11:00 | Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition ( abstract ) |
11:30 | Product Placement in the e-Fluencer Landscape ( abstract ) |
12:00 | Website Personalization: Experience, Antecedents and Consequences ( abstract ) |
11:00-12:30 Session 2.7: Social Media Challenges in Emerging Markets
Chair:
Mirella Yani-De-Soriano (Cardiff University, UK)
Location: R7
11:00 | Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers ( abstract ) |
11:30 | Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media ( abstract ) |
12:00 | Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior ( abstract ) |
11:00-12:30 Session 2.8: The Good, the Bad, and the Ugly of Managers, Consumers and Firms
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R8
11:00 | Implications of Consumer Animosity for Marketing Strategy: An Abstract ( abstract ) |
11:22 | When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending ( abstract ) |
11:44 | Social Enterprise Legitimacy in a Hostile Market ( abstract ) |
12:06 | Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers ( abstract ) |
11:00-12:30 Session 2.9: Tackling Corporate Business Needs through BI/Analytics Growth
Chair:
Chris Myers (Texas A&M Commerce, United States)
Location: R9
11:00 | Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth ( abstract ) |
12:30-14:00Lunch Break
14:00-15:30 Session 3.1: Advertising Potpourri
Chair:
Sarah Alhouti (Providence College, United States)
Location: R1
14:00 | The Moderate Harmony Is More Pro-Social than the Obvious ( abstract ) |
14:30 | Communicating a Company’s Religious Affiliation through Online Advertising ( abstract ) |
15:00 | I or We: The Persuasive Effects of Typeface Shapes ( abstract ) |
14:00-15:30 Session 3.10: In-Store Marketing
Chair:
Peter McGoldrick (The University of Manchester, UK)
Location: R10
14:00 | Architectural Branding Strategies in Retail ( abstract ) |
14:30 | Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment ( abstract ) |
15:00 | Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli ( abstract ) |
14:00-15:30 Session 3.11: Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General
Chair:
Nina Krey (Rowan University, United States)
Location: R11
14:00 | Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General ( abstract ) |
14:00-15:30 Session 3.2: Relationship Marketing Issues
Chair:
Othman Boujena (Neoma Business School, France)
Location: R2
14:00 | Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? ( abstract ) |
14:22 | “The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice ( abstract ) |
14:44 | Influencing Customer Experience by Activating Relationship Norms ( abstract ) |
15:06 | Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs ( abstract ) |
14:00-15:30 Session 3.3: Brand Relationships
Chair:
Salim Azar (Université Cergy Pontoise, France)
Location: R3
14:00 | Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships ( abstract ) |
14:22 | Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness ( abstract ) |
14:44 | Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation ( abstract ) |
14:00-15:30 Session 3.4: Eye-Tracking Research (Part 1): How to Influence In-Store Buying Decisions
Chair:
Sophie Lacoste-Badie (University of Rennes 1, France)
Location: R4
14:00 | Simple vs. Complex Displays: Visual Attention and Purchase Intention ( abstract ) |
14:22 | Horizontal Product Merchandising Placement Influences Choice ( abstract ) |
14:44 | Visual Attention in Virtual Reality Settings ( abstract ) |
15:06 | The Risk of Drowning in Eye-Tracking Data ( abstract ) |
14:00-15:30 Session 3.5: Brand Narrative and Consumers
Chair:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: R5
14:00 | Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context ( abstract ) |
14:22 | Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model ( abstract ) |
14:44 | Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities ( abstract ) |
15:06 | Creating My Own Story: Maximizers, A Different Route To Information Evaluation ( abstract ) |
14:00-15:30 Session 3.6: Trends in Higher Education
Chair:
Brooke Reavey (Dominican University, United States)
Location: R6
14:00 | Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes ( abstract ) |
14:30 | First Impressions: The Impact Of Graphic Syllabi On Student Attitudes ( abstract ) |
14:00-15:30 Session 3.7: Consumption Orientation and Culture of Origin
Chair:
Diego Costa Pinto (Universidade NOVA de Lisboa, Portugal)
Location: R7
14:00 | The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico ( abstract ) |
14:22 | Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism ( abstract ) |
14:44 | Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture ( abstract ) |
15:06 | New Perspectives on Justifying Customer Citizenship: An Abstract ( abstract ) |
14:00-15:30 Session 3.8: From Customers to the Firm: The Depths of Consumption and Engagement
Chair:
Sandrine Heitz-Spahn (University of Lorraine, France)
Location: R8
14:00 | Mission Statements as Marketing Messages: A Comparative Content Analysis ( abstract ) |
14:22 | Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences ( abstract ) |
14:44 | Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality ( abstract ) |
15:06 | Agency Theory in Marketing: 25 Years On ( abstract ) |
14:00-15:30 Session 3.9: Customer Relationship and Experience Considerations in Innovation
Chair:
Gerard Athaide (Loyola University Maryland, United States)
Location: R9
14:00 | A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets ( abstract ) |
14:22 | The Institutional Pressures in the Post-Adoption Use of Social Media ( abstract ) |
14:44 | Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity ( abstract ) |
15:06 | Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving” ( abstract ) |
15:30-16:00Coffee Break
16:00-17:30 Session 4.10: Brand Advocacy, Loyalty and Satisfaction in Retailing
Chair:
Cristina Ziliani (University of Parma, Italy)
Location: R10
16:00 | Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis ( abstract ) |
16:20 | How Can Stimuli and Emotions Help Increase Brand Advocacy ( abstract ) |
16:50 | Shopping Behavior Influences on Perceived Value and Store Satisfaction ( abstract ) |
16:00-17:30 Session 4.11: Meet the Editors
Chair:
Jim Boles (University of North Carolina, Greensboro, United States)
Location: R11
16:00 | Meet the Editors Session ( abstract ) |
16:00-17:30 Session 4.2: CSR Issues
Chair:
Michelle Bergadaa (Université de Genève, Switzerland)
Location: R2
16:00 | What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City ( abstract ) |
16:22 | Consumers Who Collaborate With the Firm, but Against Each Other ( abstract ) |
16:44 | A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. ( abstract ) |
16:00-17:30 Session 4.3: Growing Brands and Getting International
Chair:
Klaus-Peter Wiedmann (Leibniz University of Hanover, Germany)
Location: R3
16:00 | Brand Equity and Country-of-Origin Effect: An Internationalization Perspective ( abstract ) |
16:30 | Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions ( abstract ) |
17:00 | The Influence of Product Innovativeness on Technology Switching ( abstract ) |
16:00-17:30 Session 4.4: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Inter-Connected World
Chair:
Stephanie Slater (Cardiff Business School, UK)
Location: R4
16:00 | Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World ( abstract ) |
16:00-17:30 Session 4.5: Cross-Cultural Consumer Behavior
Chair:
Amanda Yamim (Grenoble École de Management, France)
Location: R5
16:00 | French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption? ( abstract ) |
16:22 | Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction ( abstract ) |
16:44 | Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries ( abstract ) |
17:06 | Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee ( abstract ) |
16:00-17:30 Session 4.6: Industry Effects on Education
Chair:
David Taylor (Sacred Heart University, United States)
Location: R6
16:00 | Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom ( abstract ) |
16:30 | Investigating Corporate Brand Values In Higher Education ( abstract ) |
17:00 | A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study ( abstract ) |
16:00-17:30 Session 4.7: Consumer Insights: Understanding Consumption in Emerging Markets
Chair:
Anahit Armenakyan (Nipissing University, Canada)
Location: R7
16:00 | Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil ( abstract ) |
16:30 | Ecotourism Perspective: The Case Of Armenia ( abstract ) |
17:00 | A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract ( abstract ) |
16:00-17:30 Session 4.9: Dysfunctionality, Co-Production and Customer Loyalty in Services
Chair:
P. Sergius Koku (Florida Atlantic University, United States)
Location: R9
16:00 | Targeted Dysfunctionality: A Systematic Review and Conceptualization ( abstract ) |
16:22 | An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing ( abstract ) |
16:52 | Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty ( abstract ) |
Thursday, June 28th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 5.1: The Impacts of Sales Leadership and Managerial Decision Making on Sales Performance Outcomes
Chair:
Catherine Johnson (Toledo University, United States)
Location: R1
09:00 | Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed ( abstract ) |
09:22 | Mad Men: CEOs with Sales and Marketing Backgrounds ( abstract ) |
09:44 | Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion ( abstract ) |
09:00-10:30 Session 5.10: From Environmental Attitudes to Environmental Behaviors
Chair:
Mark Cleveland (University of Western Ontario, Canada)
Location: R10
09:00 | From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials ( abstract ) |
09:30 | Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship ( abstract ) |
09:00-10:30 Session 5.11: Consumer Interactions with Automated Technologies
Chair:
Ben Lowe (Kent Business School, University of Kent, UK)
Location: R11
09:00 | Consumer Interactions with Automated Technologies ( abstract ) |
09:00-10:30 Session 5.2: Customer Loyalty Issues
Chair:
Mubbsher Manawar Khan (University of the Punjab, Pakistan)
Location: R2
09:00 | “Paradoxes” of the Retention Reaction Curve ( abstract ) |
09:22 | The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty ( abstract ) |
09:44 | Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program ( abstract ) |
10:06 | Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion ( abstract ) |
09:00-10:30 Session 5.3: Place Branding
Chair:
Christoph Burmann (University of Bremen, Germany)
Location: R3
09:00 | Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia? ( abstract ) |
09:30 | How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes ( abstract ) |
10:00 | The Role of the Neighborhood in City Branding ( abstract ) |
09:00-10:30 Session 5.4: The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood
Chair:
Jose Luis Santiago (CETMAR, Spain)
Location: R4
09:00 | The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood ( abstract ) |
09:00-10:30 Session 5.5: Gender Aspects of Consumer Behavior
Chair:
Patricia Rossi (IESEG School of Management, France)
Location: R5
09:00 | Decoding Archetypal Images of Motherhood in Magazine Advertisements ( abstract ) |
09:22 | Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships ( abstract ) |
09:44 | Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement ( abstract ) |
10:06 | How Gender Identity Affects Consumer Behavior: Overview and Future Research ( abstract ) |
09:00-10:30 Session 5.6: Conceptualization, Measurement and Analysis in Marketing
Chair:
Cheah Jun Hwa (University of Technology Malaysia, Malaysia)
Location: R6
09:00 | Emotional Aspects of Marketing: Theory and Methods ( abstract ) |
09:22 | Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM ( abstract ) |
09:44 | Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy ( abstract ) |
09:00-10:30 Session 5.7: Eye Tracking Research (Part 2): How to Design Attention-Grabbing Communications
Chair:
Sophie Lacoste-Badie (University of Rennes 1, France)
Location: R7
09:00 | Does Social Media Communication Style Influence Online Consumer Experience and Behavior? ( abstract ) |
09:30 | Consumer's Ad Processing Online: The Effects of Ads Location and Animation on Eye Movements ( abstract ) |
10:00 | Color vs. Black and White: Contrast Effects in Print Advertisements ( abstract ) |
09:00-10:30 Session 5.8: A Look at Drivers and Outcomes of Innovation: A Marketing Strategy Perspective
Chair:
Sarah Lord Ferguson (Simon Fraser University, Canada)
Location: R8
09:00 | An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures ( abstract ) |
09:22 | Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer ( abstract ) |
09:44 | Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity ( abstract ) |
10:06 | Rethinking Innovation Ecosystem through Living Lab Approach ( abstract ) |
09:00-10:30 Session 5.9: Philanthropy Issues
Chair:
Theresa Kirchner (Old Dominion University, United States)
Location: R9
09:00 | A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts ( abstract ) |
09:30 | I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality ( abstract ) |
10:30-11:00Coffee Break
11:00-12:30 Session 6.1: Services Marketing in Various Industries
Chair:
Gladys Torres Baumgarten (Ramapo College of New Jersey, United States)
Location: R1
11:00 | The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States ( abstract ) |
11:22 | Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market ( abstract ) |
11:44 | Educational Value: Do University Choices Affect Company Performance? ( abstract ) |
11:00-12:30 Session 6.10: Wisdom of One or of the Crowd
Chair:
Anouk de Regt (KCL, UK)
Location: R10
11:00 | An Exploratory Study of Micro-Celebrity Endorsements on Instagram ( abstract ) |
11:30 | Accommodation Market Labels and Customers Reviews ( abstract ) |
12:00 | What Makes Digital Content Influential? A Comparison of Celebrities and Influencers ( abstract ) |
11:00-12:30 Session 6.11: Ethical Perspectives
Chair:
Jörg Lindenmeier (University of Freiburg, Germany)
Location: R11
11:00 | Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity ( abstract ) |
11:22 | The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability. ( abstract ) |
11:44 | Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field ( abstract ) |
12:06 | Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research ( abstract ) |
11:00-12:30 Session 6.2: Fashion and Luxury Branding and Retailing
Chair:
Michelle Childs (The University of Tennessee, United States)
Location: R2
11:00 | How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer? ( abstract ) |
11:30 | Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing ( abstract ) |
12:00 | Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations ( abstract ) |
11:00-12:30 Session 6.3: Brand Value
Chair:
Holger Schmidt (Koblenz University of Applied Sciences, Germany)
Location: R3
11:00 | University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics? ( abstract ) |
11:22 | Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance ( abstract ) |
11:44 | The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook ( abstract ) |
11:00-12:30 Session 6.4: Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disaster Crisis Need and Beyond
Discussion and overview of the role marketing plays in providing solutions for consumers facing natural diasters.
Chair:
Linda Golden (The University of Texas at Austin, United States)
Location: R4
11:00 | Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery ( abstract ) |
11:22 | Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining ( abstract ) |
11:44 | ‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the Government ( abstract ) |
12:06 | Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide ( abstract ) |
11:00-12:30 Session 6.5: Consumption Values
Chair:
Mounia Benabdallah (IDRAC, France)
Location: R5
11:00 | Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life ( abstract ) |
11:22 | Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior ( abstract ) |
11:44 | The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks ( abstract ) |
12:06 | How Important is the "Time Horizon"? An Investigation of Financial Well-Being ( abstract ) |
11:00-12:30 Session 6.6: Sustainable Supply Chains
Chair:
Susan Golicic (Colorado State University, United States)
Location: R6
11:00 | The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands ( abstract ) |
11:22 | Leveraging a Sustainable Supply Chain Orientation in Marketing Communication ( abstract ) |
11:44 | Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars ( abstract ) |
12:06 | Consumers’ Attitudes and Intentions to Purchase Bio-Based Products ( abstract ) |
11:00-12:30 Session 6.7: Environmental Behaviors in Emerging Markets
Chair:
Ramendra Singh (IIM Calcutta, India)
Location: R7
11:00 | The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research ( abstract ) |
11:00-12:30 Session 6.8: Psychological Aspects of Digital Marketing
Chair:
Lucie Ozanne (University of Canterbury, New Zealand)
Location: R8
11:00 | Technology Innovativeness as a Brand Signaling Cue ( abstract ) |
11:22 | Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis ( abstract ) |
11:44 | Investigating the Tech-Savvy Consumer ( abstract ) |
12:06 | The Cognitive Structure of Online Brand Choice: An Exploratory Study ( abstract ) |
11:00-12:30 Session 6.9: Corporate Social Responsibility Issues
Chair:
Ben Lowe (Kent Business School, University of Kent, UK)
Location: R9
11:00 | Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust ( abstract ) |
11:30 | Cheap vs. Substantive CSR Talk among Global Retailers ( abstract ) |
12:00 | The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees ( abstract ) |
12:30-14:00Lunch Break
Friday, June 29th
View this program: with abstractssession overviewtalk overview
09:00-10:30 Session 7.1: Economic Perspectives and Ethics, Social Responsibility and Not-for-Profit
Chair:
Bob Mcdonald (Texas Tech University, United States)
Location: R1
09:00 | Crowdfunding Practices for Social Projects: An Experiment of Co-Creation ( abstract ) |
09:30 | Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: ( abstract ) |
10:00 | Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets ( abstract ) |
09:00-10:30 Session 7.10: Can You Trust Social Media?
Chair:
Theresa Eriksson (Luleå University of Technology, Canada)
Location: R10
09:00 | The Effect of Narrative Believability on Persuasiveness and Purchase Intention ( abstract ) |
09:30 | When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust ( abstract ) |
10:00 | Developing Trust Among Chinese Social Media Users: Does Experience Matter? ( abstract ) |
09:00-10:30 Session 7.11: Dynamics of Competition and the Market: External Forces in Marketing Strategy
Chair:
Duncan Sherese (Lulea University of Technology, Sweden)
Location: R11
09:00 | The Role of Consumers’ Responses in Inter-firm Competitive Dynamics ( abstract ) |
09:22 | The Drivers of Competitive Reaction Volatility ( abstract ) |
09:44 | Market Turbulence as Moderator between Customer Orientation and Firm Performance ( abstract ) |
09:00-10:30 Session 7.2: Customers' Roles in Service Delivery
Chair:
Joy Parkinson (Griffith University, Australia)
Location: R2
09:00 | Evaluating Customer Special Requests ( abstract ) |
09:22 | Understanding How Consumers Co-Create Value in an Online Support Service ( abstract ) |
09:44 | Managing Customer-to-Customer Interaction in Group Service Encounters ( abstract ) |
10:06 | Ambient Scent's Effects in Sensory Service Marketing ( abstract ) |
09:00-10:30 Session 7.3: Personal Values and Environmental Behaviors
Chair:
Iman Naderi (Fairfield University, United States)
Location: R3
09:00 | Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers ( abstract ) |
09:22 | An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers ( abstract ) |
09:44 | Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status ( abstract ) |
10:06 | “Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior ( abstract ) |
09:00-10:30 Session 7.4: The Luxury Experience - Customer Expectations and Marketing Practices: Towards a Research Agenda
Chair:
Carlos Rodriguez (Delaware State University, United States)
Location: R4
09:00 | The Luxury Experience: Customer Expectations and Marketing Practices ( abstract ) |
09:00-10:30 Session 7.5: Nutrition Labels, Health Claims, and Self-Control in Consumer Behavior
Chair:
Felipe Pantoja (IESEG School of Management, France)
Location: R5
09:00 | Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria ( abstract ) |
09:22 | Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements ( abstract ) |
09:44 | Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels ( abstract ) |
10:06 | When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment ( abstract ) |
09:00-10:30 Session 7.6: Iberian Marketing Issues
Chair:
Antonio Azevedo (University of Minho, Portugal)
Location: R6
09:00 | Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? ( abstract ) |
09:30 | An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion ( abstract ) |
10:00 | Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy ( abstract ) |
09:00-10:30 Session 7.7: Marketing Strategies Promoting Sustainability
Chair:
Marilyn Giroux (Auckland University of Technology, New Zealand)
Location: R7
09:00 | Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy ( abstract ) |
09:30 | Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals ( abstract ) |
09:00-10:30 Session 7.8: Digital Marketing from the Marketer's Perspective
Chair:
Thomas Leclercq (Louvain School of Management, Belgium)
Location: R8
09:00 | Relevance of Digital Marketing Skills for Marketers ( abstract ) |
09:22 | Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit ( abstract ) |
09:44 | Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout ( abstract ) |
10:06 | When Gamification Backfires in Online Communities ( abstract ) |
09:00-10:30 Session 7.9: African, Chinese, and Chinese in Africa Business Development: Emic Views
Chair:
Zhen Zhu (Suffolk University, United States)
Location: R9
09:00 | Trust in International Business Relationships: Chinese Firms in Africa ( abstract ) |
09:30 | Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective ( abstract ) |
10:00 | The Making of the Zou Chuqu Strategy at the Marketing Level ( abstract ) |
10:30-11:00Coffee Break
11:00-12:30 Session 8.1: Branding and Non-Branding: Localness and Internationalization Issues
Chair:
Kelly Weidner (Saint Mary's College of California, United States)
Location: R1
11:00 | The Differences between Internationalization of SMEs with Brands and those without Brands ( abstract ) |
11:30 | Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands ( abstract ) |
12:00 | Global Brand Localness: A Three Country Investigation ( abstract ) |
11:00-12:30 Session 8.10: If You Can't Say Something Nice, Say It on Social Media
Chair:
Larissa Diekmann (University of Bayreuth, Germany)
Location: R10
11:00 | Online Brand Communities: When Consumers are Negatively Engaged ( abstract ) |
11:30 | Understanding Employees’ Coping Responses To Negative Online Reviews ( abstract ) |
12:00 | Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions ( abstract ) |
11:00-12:30 Session 8.11: Marketing Capabilities' Impacts on Global and Domestic Firm Performance
Chair:
Itzhak Gnizy (University of Haifa, Israel)
Location: R11
11:00 | Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana ( abstract ) |
11:22 | Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms ( abstract ) |
11:44 | Stimulating Decision Making Behavior and International Marketing Performance ( abstract ) |
11:00-12:30 Session 8.2: Brand Meaning, Involvement and Values of Consumers in the Fashion and Luxury Marketplace
Chair:
Joy Kozar (Kansas State University, United States)
Location: R2
11:00 | Understanding Involvement of Luxury Gift Givers ( abstract ) |
11:22 | Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies ( abstract ) |
11:44 | Social Media Engagement with Luxury Brands: An Exploratory Study ( abstract ) |
12:06 | Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods ( abstract ) |
11:00-12:30 Session 8.3: Brands and Others
Chair:
Daniela Andreini (Università degli Studi di Bergamo, Italy)
Location: R3
11:00 | The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association ( abstract ) |
11:22 | Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections ( abstract ) |
11:44 | Managing the Underdog Effect: A framework in the Context of Brand Management ( abstract ) |
11:00-12:30 Session 8.4: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual and Empirical Evidence
Chairs:
Catherine Demangeot (IESEG Business School, France)
Eva Kipnis (Coventry University, UK)
Cheryl Nakata (University of North Carolina at Greensboro, United States)
Eva Kipnis (Coventry University, UK)
Cheryl Nakata (University of North Carolina at Greensboro, United States)
Location: R4
11:00 | Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence ( abstract ) |
11:00-12:30 Session 8.5: Emotional Appeals in Consumer Behavior
Chair:
Enrique Becerra (Texas State University, United States)
Location: R5
11:00 | Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships ( abstract ) |
11:22 | The Effectiveness of Fear and Anger Appeals in Prevention Messages ( abstract ) |
11:44 | Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction ( abstract ) |
12:06 | Fear of Crime, Consumption and Culture ( abstract ) |
11:00-12:30 Session 8.6: Destination Marketing: How Attractiveness, Branding and Safety Influence Consumer Decision-Making
Chair:
Nathalie Spielmann (NEOMA-Reims Campus, France)
Location: R6
11:00 | Conceptual Model of Destination Branding: An Integrative Approach ( abstract ) |
11:22 | Segmenting Visitors to New Zealand: An Activity-Based Typology ( abstract ) |
11:44 | Should Destination Message Mention Safety? ( abstract ) |
11:00-12:30 Session 8.7: Doctoral Colloquium: Product Issues
Chair:
Altaf Merchant (University of Washington, United States)
11:00 | Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products ( abstract ) |
11:22 | When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens ( abstract ) |
11:44 | Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products ( abstract ) |
12:06 | The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists ( abstract ) |
11:00-12:30 Session 8.8: Employees' Roles in Service Delivery, Luxury and CSR
Chairs:
Joana Machado (Catolic University of Porto, Portugal)
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
Mario Schaarschmidt (University of Koblenz-Landau, Germany)
11:00 | Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels ( abstract ) |
11:30 | Should Service Employee Embrace Their Natural Self? ( abstract ) |
12:15 | The Benefits of Unrelated Brand Corporate Social Responsibility ( abstract ) |
12:45 | Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior ( abstract ) |
11:00-12:30 Session 8.9: Buyer-Seller Interaction in the B2B Environment
Chair:
Raj Iyer (Bradley University, United States)
Location: R9
11:00 | How do Interpersonal Factors Influence the B2B Relationship Quality? ( abstract ) |
11:22 | OEM Pressure to Innovate and Buyer-Supplier Relationship ( abstract ) |
11:44 | Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships ( abstract ) |
12:06 | A Meta-Analysis of Power in Buyer-Seller Relationships ( abstract ) |
12:30-14:00Lunch Break
14:00-15:30 Session 9.1: Exporting, Gray Goods and Market Selection Strategies and Outcomes
Chair:
Subin Im (Yonsei University, South Korea)
Location: R1
14:00 | Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods ( abstract ) |
14:22 | The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment ( abstract ) |
14:44 | Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors ( abstract ) |
14:00-15:30 Session 9.10: Behaving on Social Media
Chair:
Christine Pitt (KTH Royal Institute of Technology, Sweden)
Location: R10
14:00 | Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion ( abstract ) |
14:22 | Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study ( abstract ) |
14:44 | Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital ( abstract ) |
15:06 | #BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday ( abstract ) |
14:00-15:30 Session 9.11: Cultural Discourses, Communications and Value Co-Destruction: Insights from the Field
Chair:
Eva Kipnis (Coventry University, UK)
Location: R11
14:00 | How Does High-/Low- Context Communication Influence Advertisement Perception? ( abstract ) |
14:22 | Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns ( abstract ) |
14:44 | A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction ( abstract ) |
15:06 | A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed? ( abstract ) |
14:00-15:30 Session 9.2: Fashion and Luxury Branding and Consumption
Chair:
Jihyun Kim (Kent State University, United States)
Location: R2
14:00 | Consumer Perception in the Probability of Buying Luxury Brands ( abstract ) |
14:22 | Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach ( abstract ) |
14:44 | Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective ( abstract ) |
14:00-15:30 Session 9.3: Brand Feelings and Experiences
Chair:
Parasevi Sarantidis (American College of Greece, Greece)
Location: R3
14:00 | “Employer Brand Love”: The Key for Attracting and Retaining Talent ( abstract ) |
14:22 | The Dynamic Nature of Brand Experiences ( abstract ) |
14:44 | How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity ( abstract ) |
15:06 | “It is Old, so It Must be Good”: Why Does Heritage Signal Quality? ( abstract ) |
14:00-15:30 Session 9.4: Understanding the Customer Experience
Chair:
Claire Roederer (EM University of Strasbourg, France)
Location: R4
14:00 | How Does the Difficulty of Recalling Past Experiences Influence Consumption Desire? ( abstract ) |
14:22 | Customer Experience Posting: An Online Review and EWOM Intent ( abstract ) |
14:44 | Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences ( abstract ) |
15:06 | Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption ( abstract ) |
14:00-15:30 Session 9.5: Consumer Reactions to the External Environment
Chair:
Ingrid Poncin (UCL - Louvain school of Management (LSM), Belgium)
Location: R5
14:00 | Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated ( abstract ) |
14:22 | Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings ( abstract ) |
14:44 | Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? ( abstract ) |
15:06 | Live Music and Consumers' Attitudes ( abstract ) |
14:00-15:30 Session 9.6: Wineries and Wine: Making Wines and their Terroir (Virtually) Stand Out
Chair:
Paulo Ramos (Universidade Lusiada Norte, Portugal)
Location: R6
14:00 | Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France ( abstract ) |
14:22 | Monitoring the Experiential Content of a Touristic Service ( abstract ) |
14:44 | The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine ( abstract ) |
15:06 | A Dual-Process Perspective of Consumer Responses in Virtual Service Environments ( abstract ) |
14:00-15:30 Session 9.7: Cause-Related Marketing
Chair:
Gillian Sullivan Mort (LaTrobe University, Australia)
Location: R7
14:00 | Toward a Valenced Model for Fit in Cause-Related Marketing ( abstract ) |
14:30 | Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns ( abstract ) |
15:00 | Examining Sales Promotion Theory in a Cause-Related Marketing Setting ( abstract ) |
14:00-15:30 Session 9.8: Innovation and Product Choice
Chair:
Kaptceva Valeriia (Hongik University, Russia)
Location: R8
14:00 | A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech ( abstract ) |
14:30 | Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice ( abstract ) |
15:00 | The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences ( abstract ) |
14:00-15:30 Session 9.9: Enhancing the B2B Relationship and Exchange
Chair:
Lou Pelton (University of North Texas, United States)
Location: R9
14:00 | The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships ( abstract ) |
14:22 | Trade Fairs, Trade Shows and Exhibitions: A Literature Review ( abstract ) |
14:44 | Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context ( abstract ) |
15:06 | Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off? ( abstract ) |
15:30-16:00Coffee Break
16:00-17:30 Session 10.1: Collaboration-, Acculturation-, and Age-Based Consumption in Cross-National Perspectives
Chair:
Catherine Demangeot (IESEG Business School, France)
Location: R1
16:00 | New Insights Into Japanese Seniors through Ideal Age Segmentation ( abstract ) |
16:22 | I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation ( abstract ) |
16:44 | Understanding Collaborative Consumption: A Three-Country Study ( abstract ) |
16:00-17:30 Session 10.10: When Virtual Engages
Chair:
Stefanie Jirsak (King's College London, UK)
Location: R10
16:00 | Retailing in the Digital Age: Surviving Mobil App Failure ( abstract ) |
16:22 | I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors ( abstract ) |
16:44 | Multi-user Virtual Reality Technology As Means To Engage Global Consumers ( abstract ) |
17:06 | Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty ( abstract ) |
16:00-17:30 Session 10.2: Effectiveness of Advertising, Product Design and Consumer Traits on Purchase Intentions of Fashion and Luxury Goods
Chair:
Joy Kozar (Kansas State University, United States)
Location: R2
16:00 | Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle ( abstract ) |
16:22 | Decoding Typicality in Apparel Products ( abstract ) |
16:44 | Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads ( abstract ) |
17:06 | A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity ( abstract ) |
16:00-17:30 Session 10.3: The Effects of Organizational Culture and Climate on Sales
Chair:
Nawar Chaker (Elon University, United States)
Location: R3
16:00 | An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions ( abstract ) |
16:22 | How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment ( abstract ) |
16:44 | A Qualitative Investigation of Jealousy in Sales Environments ( abstract ) |
17:06 | CSR And Sales Performance: Examining Mediating And Moderating Processes ( abstract ) |
16:00-17:30 Session 10.4: Brands Through Our Senses (Sensory Branding)
Chairs:
Location: R4
16:00 | Branding Places: Developing a Sensorial Brand Identity Model ( abstract ) |
16:22 | Store Atmospherics: A Multisensory Perspective ( abstract ) |
16:44 | Enhancing Sensory Branding in Luxury through Visual Design ( abstract ) |
17:06 | Challenges of Exploring the Perception and Impact of Sensory Communication ( abstract ) |
16:00-17:30 Session 10.5: Technology and WOM
Chair:
Pierre Valette-Florence (IAE de Grenoble and CERAG, France)
Location: R5
16:00 | Smartphones Uses and Tourism Experience ( abstract ) |
16:22 | The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ ( abstract ) |
16:44 | An Exploratory Study on Children´s Word-of-Mouth Communication ( abstract ) |
17:06 | How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior ( abstract ) |
16:00-17:30 Session 10.6: Pricing and Customer Value Creation
Chair:
Christian Bushardt (Louisiana Tech University, United States)
Location: R6
16:00 | Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products ( abstract ) |
16:22 | The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing ( abstract ) |
16:44 | Precision of Gains and Losses Affect Seller Credibility and Product Perceptions ( abstract ) |
17:06 | Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification ( abstract ) |
16:00-17:30 Session 10.7: Services and Sustainability Issues
Chairs:
Location: R7
16:00 | For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan ( abstract ) |
16:45 | Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract ( abstract ) |
17:15 | Comparing Sustainability Initiatives in Private and Public Health Care Sectors ( abstract ) |
17:45 | The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market ( abstract ) |
16:00-17:30 Session 10.8: Consumer Behavior and Ethics
Chair:
Theresa Kirchner (Old Dominion University, United States)
Location: R8
16:00 | Nostalgia's Restorative Role at Times of Brand Crisis ( abstract ) |
16:30 | Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions ( abstract ) |
16:00-17:30 Session 10.9: Of Lock-ins, COBRAS and Brands: Customer Engagement on Social Media
Chair:
Claas Christian Germelmann (University of Bayreuth, Germany)
Location: R9
16:00 | Customer Engagement on Facebook: A Classification of Brand Fans ( abstract ) |
16:30 | Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites ( abstract ) |
17:00 | Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects ( abstract ) |