Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions ( abstract )

Blink: Advertising in a Multi-Media Environment ( abstract )

Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And Attitude ( abstract )

Value Expressive Advertising and Innovation Acceptance in Healthcare ( abstract )

A cognitive analysis of the determinants of franchisor intention to internationalize ( abstract )

Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory ( abstract )

Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and Japan ( abstract )

How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity ( abstract )

Agile Marketing: A Key Driver of Entrepreneurial Internationalization ( abstract )

The Impact of Friendship on Entrepreneurial Decision-Making ( abstract )

The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance ( abstract )

Big Data Analytics Usage in Marketing: Antecedents and Consequences ( abstract )

Mobile Marketing Usage Patterns: A Customer Analytics Perspective ( abstract )

Comgás Brasil Customer Service Transformation: A Customer Relationship Study ( abstract )

Family-Based Brand Identity: A Systematic Literature Review ( abstract )

Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation ( abstract )

Co-Creation and Media Business: The Value Creation in a Brand Licensing Case ( abstract )

Non-profit/Scial Enterprise Collaboration for International Impact ( abstract )

Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable Statistics ( abstract )

Co-Production and Social Service Providers' Performance: Parental Satisfaction with Childcare Markets ( abstract )

Advancing Mission-Based Metrics ( abstract )

Understanding Consumers in the Bottom of the Pyramid and Subsistence Markets ( abstract )

The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord Castle. ( abstract )

Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions ( abstract )

Website Personalization Experience: Value Creation or Value Destruction? ( abstract )

Consumer Acceptance Determinants of Internet of Things: A New Perspective ( abstract )

New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer Ratings ( abstract )

Improving Targeting by Taking Long-Term Relationships into Account ( abstract )

Managing the Bright and Dark Sides of Humorous Response in Service Recovery ( abstract )

The Shopping Russian: The Emerging Consumer in Moscow Retail ( abstract )

Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food ( abstract )

Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers ( abstract )

Measuring a Comprehensive Typology of Positioning Strategies ( abstract )

Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation? ( abstract )

Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research ( abstract )

Value Network Segmentation - A Three Factor Model ( abstract )

Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences ( abstract )

Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective ( abstract )

Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance ( abstract )

Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of Dress ( abstract )

A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes ( abstract )

Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson ( abstract )

The Effects of Ingredient Anthropomorphism on Purchase Decisions ( abstract )

Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is Unavailable ( abstract )

Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory Study ( abstract )

How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product Reviews ( abstract )

Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing ( abstract )

Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem ( abstract )

Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase Intention ( abstract )

Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption ( abstract )

Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging Markets ( abstract )

Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study ( abstract )

Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role Behaviours ( abstract )

Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey ( abstract )

Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego Networks ( abstract )

How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance ( abstract )

Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase Intentions? ( abstract )

The Role of Mindfulness in Consumers’ Experiences of Food Well-Being ( abstract )

Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food? ( abstract )

Importance of Ethics and Sustainability in the Fashion Industry ( abstract )

Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition ( abstract )

Product Placement in the e-Fluencer Landscape ( abstract )

Website Personalization: Experience, Antecedents and Consequences ( abstract )

Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers ( abstract )

Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media ( abstract )

Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad Behavior ( abstract )

Implications of Consumer Animosity for Marketing Strategy: An Abstract ( abstract )

When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing Spending ( abstract )

Social Enterprise Legitimacy in a Hostile Market ( abstract )

Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers ( abstract )

Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth ( abstract )

The Moderate Harmony Is More Pro-Social than the Obvious ( abstract )

Communicating a Company’s Religious Affiliation through Online Advertising ( abstract )

I or We: The Persuasive Effects of Typeface Shapes ( abstract )

Architectural Branding Strategies in Retail ( abstract )

Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment ( abstract )

Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli ( abstract )

Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in General ( abstract )

Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting Functions? ( abstract )

“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing Practice ( abstract )

Influencing Customer Experience by Activating Relationship Norms ( abstract )

Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs ( abstract )

Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships ( abstract )

Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness ( abstract )

Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer Orientation ( abstract )

Simple vs. Complex Displays: Visual Attention and Purchase Intention ( abstract )

Horizontal Product Merchandising Placement Influences Choice ( abstract )

Visual Attention in Virtual Reality Settings ( abstract )

The Risk of Drowning in Eye-Tracking Data ( abstract )

Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context ( abstract )

Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model ( abstract )

Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities ( abstract )

Creating My Own Story: Maximizers, A Different Route To Information Evaluation ( abstract )

Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student Outcomes ( abstract )

First Impressions: The Impact Of Graphic Syllabi On Student Attitudes ( abstract )

The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico ( abstract )

Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism ( abstract )

Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture ( abstract )

New Perspectives on Justifying Customer Citizenship: An Abstract ( abstract )

Mission Statements as Marketing Messages: A Comparative Content Analysis ( abstract )

Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences ( abstract )

Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality ( abstract )

Agency Theory in Marketing: 25 Years On ( abstract )

A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets ( abstract )

The Institutional Pressures in the Post-Adoption Use of Social Media ( abstract )

Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity ( abstract )

Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving” ( abstract )

Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis ( abstract )

How Can Stimuli and Emotions Help Increase Brand Advocacy ( abstract )

Shopping Behavior Influences on Perceived Value and Store Satisfaction ( abstract )

Meet the Editors Session ( abstract )

What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City ( abstract )

Consumers Who Collaborate With the Firm, but Against Each Other ( abstract )

A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private Sectors. ( abstract )

Brand Equity and Country-of-Origin Effect: An Internationalization Perspective ( abstract )

Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing Intentions ( abstract )

The Influence of Product Innovativeness on Technology Switching ( abstract )

Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World ( abstract )

French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption? ( abstract )

Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction ( abstract )

Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries ( abstract )

Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted Coffee ( abstract )

Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the Classroom ( abstract )

Investigating Corporate Brand Values In Higher Education ( abstract )

A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study ( abstract )

Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil ( abstract )

Ecotourism Perspective: The Case Of Armenia ( abstract )

A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract ( abstract )

Targeted Dysfunctionality: A Systematic Review and Conceptualization ( abstract )

An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing ( abstract )

Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty ( abstract )

Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being Followed ( abstract )

Mad Men: CEOs with Sales and Marketing Backgrounds ( abstract )

Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and Religion ( abstract )

From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean Millennials ( abstract )

Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior Relationship ( abstract )

Consumer Interactions with Automated Technologies ( abstract )

“Paradoxes” of the Retention Reaction Curve ( abstract )

The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty ( abstract )

Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the Program ( abstract )

Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion ( abstract )

Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia? ( abstract )

How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand Attitudes ( abstract )

The Role of the Neighborhood in City Branding ( abstract )

The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood ( abstract )

Decoding Archetypal Images of Motherhood in Magazine Advertisements ( abstract )

Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in Relationships ( abstract )

Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for Retirement ( abstract )

How Gender Identity Affects Consumer Behavior: Overview and Future Research ( abstract )

Emotional Aspects of Marketing: Theory and Methods ( abstract )

Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM ( abstract )

Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy ( abstract )

Does Social Media Communication Style Influence Online Consumer Experience and Behavior? ( abstract )

Consumer's Ad Processing Online: The Effects of Ads Location and Animation on Eye Movements ( abstract )

Color vs. Black and White: Contrast Effects in Print Advertisements ( abstract )

An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export Ventures ( abstract )

Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer ( abstract )

Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive Intensity ( abstract )

Rethinking Innovation Ecosystem through Living Lab Approach ( abstract )

A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts ( abstract )

I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality ( abstract )

The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States ( abstract )

Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance Market ( abstract )

Educational Value: Do University Choices Affect Company Performance? ( abstract )

An Exploratory Study of Micro-Celebrity Endorsements on Instagram ( abstract )

Accommodation Market Labels and Customers Reviews ( abstract )

What Makes Digital Content Influential? A Comparison of Celebrities and Influencers ( abstract )

Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic Religiosity ( abstract )

The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical Acceptability. ( abstract )

Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the Field ( abstract )

Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research ( abstract )

How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer? ( abstract )

Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing ( abstract )

Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations ( abstract )

University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand Characteristics? ( abstract )

Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance ( abstract )

The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on Facebook ( abstract )

Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service Delivery ( abstract )

Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text Mining ( abstract )

‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the Government ( abstract )

Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery Worldwide ( abstract )

Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial Life ( abstract )

Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior ( abstract )

The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks ( abstract )

How Important is the "Time Horizon"? An Investigation of Financial Well-Being ( abstract )

The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name Brands ( abstract )

Leveraging a Sustainable Supply Chain Orientation in Marketing Communication ( abstract )

Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing Scholars ( abstract )

Consumers’ Attitudes and Intentions to Purchase Bio-Based Products ( abstract )

The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and Research ( abstract )

Technology Innovativeness as a Brand Signaling Cue ( abstract )

Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative Analysis ( abstract )

Investigating the Tech-Savvy Consumer ( abstract )

The Cognitive Structure of Online Brand Choice: An Exploratory Study ( abstract )

Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of Trust ( abstract )

Cheap vs. Substantive CSR Talk among Global Retailers ( abstract )

The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees ( abstract )

Crowdfunding Practices for Social Projects: An Experiment of Co-Creation ( abstract )

Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations: ( abstract )

Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets ( abstract )

The Effect of Narrative Believability on Persuasiveness and Purchase Intention ( abstract )

When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and Trust ( abstract )

Developing Trust Among Chinese Social Media Users: Does Experience Matter? ( abstract )

The Role of Consumers’ Responses in Inter-firm Competitive Dynamics ( abstract )

The Drivers of Competitive Reaction Volatility ( abstract )

Market Turbulence as Moderator between Customer Orientation and Firm Performance ( abstract )

Evaluating Customer Special Requests ( abstract )

Understanding How Consumers Co-Create Value in an Online Support Service ( abstract )

Managing Customer-to-Customer Interaction in Group Service Encounters ( abstract )

Ambient Scent's Effects in Sensory Service Marketing ( abstract )

Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and Barriers ( abstract )

An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S. Consumers ( abstract )

Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status ( abstract )

“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior ( abstract )

The Luxury Experience: Customer Expectations and Marketing Practices ( abstract )

Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria ( abstract )

Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal Measurements ( abstract )

Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels ( abstract )

When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment ( abstract )

Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier Relationships? ( abstract )

An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal Euroregion ( abstract )

Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy ( abstract )

Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to Buy ( abstract )

Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for Individuals ( abstract )

Relevance of Digital Marketing Skills for Marketers ( abstract )

Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit ( abstract )

Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall Rollout ( abstract )

When Gamification Backfires in Online Communities ( abstract )

Trust in International Business Relationships: Chinese Firms in Africa ( abstract )

Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective ( abstract )

The Making of the Zou Chuqu Strategy at the Marketing Level ( abstract )

The Differences between Internationalization of SMEs with Brands and those without Brands ( abstract )

Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands ( abstract )

Global Brand Localness: A Three Country Investigation ( abstract )

Online Brand Communities: When Consumers are Negatively Engaged ( abstract )

Understanding Employees’ Coping Responses To Negative Online Reviews ( abstract )

Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions ( abstract )

Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana ( abstract )

Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing Firms ( abstract )

Stimulating Decision Making Behavior and International Marketing Performance ( abstract )

Understanding Involvement of Luxury Gift Givers ( abstract )

Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies ( abstract )

Social Media Engagement with Luxury Brands: An Exploratory Study ( abstract )

Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods ( abstract )

The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand Association ( abstract )

Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand Connections ( abstract )

Managing the Underdog Effect: A framework in the Context of Brand Management ( abstract )

Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Evidence ( abstract )

Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships ( abstract )

The Effectiveness of Fear and Anger Appeals in Prevention Messages ( abstract )

Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction ( abstract )

Fear of Crime, Consumption and Culture ( abstract )

Conceptual Model of Destination Branding: An Integrative Approach ( abstract )

Segmenting Visitors to New Zealand: An Activity-Based Typology ( abstract )

Should Destination Message Mention Safety? ( abstract )

Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of Eco-Products ( abstract )

When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens ( abstract )

Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products ( abstract )

The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists ( abstract )

Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels ( abstract )

Should Service Employee Embrace Their Natural Self? ( abstract )

The Benefits of Unrelated Brand Corporate Social Responsibility ( abstract )

Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative Behavior ( abstract )

How do Interpersonal Factors Influence the B2B Relationship Quality? ( abstract )

OEM Pressure to Innovate and Buyer-Supplier Relationship ( abstract )

Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships ( abstract )

A Meta-Analysis of Power in Buyer-Seller Relationships ( abstract )

Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods ( abstract )

The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct Investment ( abstract )

Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors ( abstract )

Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk Aversion ( abstract )

Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study ( abstract )

Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital ( abstract )

#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday ( abstract )

How Does High-/Low- Context Communication Influence Advertisement Perception? ( abstract )

Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile Campaigns ( abstract )

A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction ( abstract )

A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be Blamed? ( abstract )

Consumer Perception in the Probability of Buying Luxury Brands ( abstract )

Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach ( abstract )

Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer Perspective ( abstract )

“Employer Brand Love”: The Key for Attracting and Retaining Talent ( abstract )

The Dynamic Nature of Brand Experiences ( abstract )

How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity ( abstract )

“It is Old, so It Must be Good”: Why Does Heritage Signal Quality? ( abstract )

How Does the Difficulty of Recalling Past Experiences Influence Consumption Desire? ( abstract )

Customer Experience Posting: An Online Review and EWOM Intent ( abstract )

Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences ( abstract )

Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption ( abstract )

Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated ( abstract )

Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings ( abstract )

Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize? ( abstract )

Live Music and Consumers' Attitudes ( abstract )

Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France ( abstract )

Monitoring the Experiential Content of a Touristic Service ( abstract )

The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of Wine ( abstract )

A Dual-Process Perspective of Consumer Responses in Virtual Service Environments ( abstract )

Toward a Valenced Model for Fit in Cause-Related Marketing ( abstract )

Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns ( abstract )

Examining Sales Promotion Theory in a Cause-Related Marketing Setting ( abstract )

A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from Pharma-Biotech ( abstract )

Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice ( abstract )

The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and Consequences ( abstract )

The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business Relationships ( abstract )

Trade Fairs, Trade Shows and Exhibitions: A Literature Review ( abstract )

Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context ( abstract )

Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off? ( abstract )

New Insights Into Japanese Seniors through Ideal Age Segmentation ( abstract )

I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’ Acculturation ( abstract )

Understanding Collaborative Consumption: A Three-Country Study ( abstract )

Retailing in the Digital Age: Surviving Mobil App Failure ( abstract )

I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption Behaviors ( abstract )

Multi-user Virtual Reality Technology As Means To Engage Global Consumers ( abstract )

Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty ( abstract )

Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle ( abstract )

Decoding Typicality in Apparel Products ( abstract )

Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion Ads ( abstract )

A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity ( abstract )

An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover Intentions ( abstract )

How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and Commitment ( abstract )

A Qualitative Investigation of Jealousy in Sales Environments ( abstract )

CSR And Sales Performance: Examining Mediating And Moderating Processes ( abstract )

Branding Places: Developing a Sensorial Brand Identity Model ( abstract )

Store Atmospherics: A Multisensory Perspective ( abstract )

Enhancing Sensory Branding in Luxury through Visual Design ( abstract )

Challenges of Exploring the Perception and Impact of Sensory Communication ( abstract )

Smartphones Uses and Tourism Experience ( abstract )

The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ ( abstract )

An Exploratory Study on Children´s Word-of-Mouth Communication ( abstract )

How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior ( abstract )

Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian Products ( abstract )

The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing ( abstract )

Precision of Gains and Losses Affect Seller Credibility and Product Perceptions ( abstract )

Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase Justification ( abstract )

For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan ( abstract )

Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An Abstract ( abstract )

Comparing Sustainability Initiatives in Private and Public Health Care Sectors ( abstract )

The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market ( abstract )

Nostalgia's Restorative Role at Times of Brand Crisis ( abstract )

Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions ( abstract )

Customer Engagement on Facebook: A Classification of Brand Fans ( abstract )

Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking Sites ( abstract )

Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring" Effects ( abstract )