Sandra Maria Correia Loureiro (PhD) is a professor at Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and SOCIUS. Currently is the director of PhD in Tourism Management and coordinator of the specialization in marketing of the PhD in Management. Her current research interests include consumer-brand relationships and engagement and tourism marketing issues. Her papers have been published in a variety of peer reviewed journals that include Journal of brand management, International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, Journal of Retailing, Journal of Service Management, Journal of Cleaner Production, Journal of Brand Management or Online Information Review. Her work has also been presented at respected international conferences such as EMAC, ANZMAC, and KAMS-GMC. Sandra serves as a reviewer for several international journals and conferences and has participated in several research projects funded by the EU and FCT (Foundation for Science and Technology).