Francesca Bonetti is a PhD Researcher in fashion retailing and consumer-facing technology in the School of Materials at The University of Manchester, UK. She is also a part-time Lecturer in Marketing at London College of Fashion, University of the Arts London, UK. Her research interests focus on the digital transformation of retailing and her PhD explores the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. She has international industry experience in marketing communications and business development in the fashion and apparel sector and consults for fashion brands and retailers on retailing and wholesaling, communications strategies and the use of consumer-facing technology across retail channels. She was awarded her Master’s Degree in Marketing with Distinction from the University of St Andrews in 2012.