AMSWMC21_PORTO: ACADEMY OF MARKETING SCIENCE WORLD MARKETING CONGRESS PORTO
Ning Chris Chen
Organization: University of Canterbury
Pages in this Program
Program
Program for Friday, June 29th
Bio

Dr Ning (Chris) Chen's primary areas of interest include identity and attachment theory in different context including place, branding, and sports, and the motivations and impact of word-of-mouth behaviours especially in social media. His research keywords include: place attachment, brand attachment, fandom, word-of-mouth(mouse), and personal connection.