I am an Assistant Professor of Marketing at West Virginia University. As a social marketing researcher, I use a variety of approaches to address the following three primary streams of research: (1) Health and Financial Well-Being; (2) Consumer Collaboration and Competition; and (3) Social Responsibility. My research has recently been published in the Journal of Public Policy & Marketing, the Journal of the Academy of Marketing Science, the Journal of Consumer Affairs, and the Journal of Consumer Marketing, among others. I regularly present my work at refereed national conferences. Additionally, my teaching experience includes digital marketing, consumer behavior, marketing research, strategy, and principles.

Prior to pursuing a doctoral degree, I worked for 6-1/2 years as a brand manager with Black & Decker. I worked specifically with the Porter-Cable and Delta Machinery brands, and was heavily involved in coordinating product launches and national marketing campaigns. My experience with Black & Decker garnered a unique manufacturing perspective and global exposure to many industries.