Program for Friday, June 29th: Talk View

PROGRAM FOR FRIDAY, JUNE 29TH: TALK VIEW

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View: with abstracts session overview

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

09:00-09:30

Crowdfunding Practices for Social Projects: An Experiment of Co-Creation

Rafael Lucian, Marta Bicho

09:30-10:00

Mission-Based/Non-Financial Performance Metrics for Nonprofit Organizations:

Bob Mcdonald, John Masselli

10:00-10:30

Responsible consumption during crisis: Consumer impulsiveness and purchase in emerging markets

Ana Carina Castagna, Diego Costa Pinto, Márcia Maurer Herter

09:00-09:30

The Effect of Narrative Believability on Persuasiveness and Purchase Intention

Mario Cassar, Raeesah Chohan, Jirka Konietzny, Albert Caruana

09:30-10:00

When Social Networks Express Concerns about Information Privacy: Users’ Perception, Attitudes and

Jean-Eric Pelet, Basma Taieb

10:00-10:30

Developing Trust Among Chinese Social Media Users: Does Experience Matter?

Long Zhang, Bo Han, Alma Mintu-Wimsatt

09:00-09:22

The Role of Consumers’ Responses in Inter-firm Competitive Dynamics

Iiro Vaniala, Nebojsa Davcik, Richard Priem

09:22-09:44

The Drivers of Competitive Reaction Volatility

Jimi Park, Shjin Yoo

09:44-10:06

Market Turbulence as Moderator between Customer Orientation and Firm Performance

Gavriel Dahan, Aviv Shoham

09:00-09:22

Evaluating Customer Special Requests

Sijun Wang, Sharon E. Beatty, Betsy Holloway

09:22-09:44

Understanding How Consumers Co-Create Value in an Online Support Service

Joy Parkinson, Rory Mulcahy, Lisa Schuster, Heini Taiminen

09:44-10:06

Managing Customer-to-Customer Interaction in Group Service Encounters

Linda Lee, Edward Boon, Ian McCarthy

10:06-10:28

Ambient Scent's Effects in Sensory Service Marketing

Anna Girard, Marko Sarstedt, Marcel Lichters

09:00-09:22

Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived value, Benefits and

Markos Tsogas, Marina Kyriakou

09:22-09:44

An Assessment of The Relationships Between Attitudes Toward Patriotism, Environmentalism, and the Purchase of Organic Apparel in U.S.

Ming Wang, Lori Rothenberg, Delisia Matthews

09:44-10:06

Communal Narcissists ‘Go Green’ to Validate and Enhance Their Social Status

Iman Naderi

10:06-10:28

“Sharing Is Caring” About Personal Values Driving Environmentally Friendly Behavior

Sarah Selinka, Vanessa Reit, Natalie de Jong

09:00-10:30

The Luxury Experience: Customer Expectations and Marketing Practices

Gwarlann Dekerviler, Joy Kozar, Isabella Cantista, Julie Guidry Moulard

09:00-09:22

Simplified Nutritional Labels Reduce the Calories of Purchases in a Cafeteria

Caroline Werle, Amanda Yamim, Olivier Trendel

09:22-09:44

Assessing Ad Content Impact on Alcohol Products’ Perceptions, Desire to Consume and Health Warnings’ Noticeability: An Experiment Using Verbal and Non-verbal

J.F. Diouf, S. Lacoste-Badie, K. Gallopel-Morvan, O. Droulers

09:44-10:06

Consumers’ Willingness to Pay for Fish Products with Health Claim and Environmental Labels

Menozzi et.al

10:06-10:28

When Indulgence Gets the Best of You: The Unexpected Consequences of Prepayment

Ali Besharat, Gia Nardini

09:00-09:30

Does Satisfaction Mediate the Relationship between Quality Constructs in Ongoing Supplier

Juan Carlos Sosa Varela, Goran Svensson

09:30-10:00

An Approach on Place Attachment, Involvement and Behavioral Intentions in Iberian Marketing Contexts: The Case of the Galicia-North Portugal

Bruno Sousa, Cláudia Simões

10:00-10:30

Increasing Awareness and Reputation of MERCK S.A. Portugal through Employee Advocacy

Heidi Sonne, João Guerreiro, Bruno Wohlschlegel

09:00-09:30

Curbing Obsolescence of Household Appliances: The Impact of Reparability Information on Consumers’ Willingness to

Pauline Munten, Valérie Swaen, Joëlle Vanhamme

09:30-10:00

Sustainability Marketing Strategies: How Self-Efficacy and Controllability Can Stimulate Pro-Environmental Behaviors for

Marilyn Giroux, Frank Pons

09:00-09:22

Relevance of Digital Marketing Skills for Marketers

Ekant Veer, Angela Dobele

09:22-09:44

Towards an Understanding of the Antecedents of E-Marketing Orientation: The Role of the Fit

Hui-Ling Huang, Yue-Yang Chen

09:44-10:06

Free-to-Paid Transition of Online Content Providers: An Empirical Analysis of U.S. Newspapers’ Paywall

Reo Song

10:06-10:28

When Gamification Backfires in Online Communities

Thomas Leclercq, Ingrid Poncin

09:00-09:30

Trust in International Business Relationships: Chinese Firms in Africa

Esi Elliot, Zhen Zhu, Fei-Ling Wang

09:30-10:00

Sub Saharan African Culture and Entrepreneurial Activities A Ghanaian Perspective

William Darley, Charles Blankson

10:00-10:30

The Making of the Zou Chuqu Strategy at the Marketing Level

Claude Chailan, Dominique Mazé, Otto Regalado

11:00-11:30

The Differences between Internationalization of SMEs with Brands and those without Brands

Byoungho Jin, Hyeon Jeong Cho

11:30-12:00

Is Perceived Brand Localness an Asset or a Liability? Foreign Category Extension of Local Brands

Hsiu Ying Huang, Chen Yu Lin, Hsien-Tung Tsai, Ting-Hsiang Tseng

12:00-12:30

Global Brand Localness: A Three Country Investigation

Fabian Bartsch, Timo Mandler

11:00-11:30

Online Brand Communities: When Consumers are Negatively Engaged

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Maria Inês Marques

11:30-12:00

Understanding Employees’ Coping Responses To Negative Online Reviews

Raoul Koensgen, Mario Schaarschmidt, Tobias Kraemer

12:00-12:30

Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions

Wolfgang Weitzl, Sabine Einwiller

11:00-11:22

Market Orientation and Poverty Reduction A Study of Rural Small Businesses in Ghana

Charles Blankson, Julius A. Nukpezah

11:22-11:44

Export Market Orientation, Marketing Capabilities and Export Performance of Turkish Manufacturing

Gaye Acikdilli, Ali Kara, John Spillan, Alma Mintu-Wimsatt

11:44-12:06

Stimulating Decision Making Behavior and International Marketing Performance

Yoel Asseraf, Luis Filipe Lages, Aviv Shoham

11:00-11:22

Understanding Involvement of Luxury Gift Givers

Ulrich Paschen, Jeannette Paschen, Matthew Wilson, Theresa Eriksson

11:22-11:44

Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility

Carmela Donato, Matteo De Angelis, Cesare Amatulli

11:44-12:06

Social Media Engagement with Luxury Brands: An Exploratory Study

Iryna Pentina, Véronique Guilloux, Holly Baumgartner, Ellen Pullins

12:06-12:28

Face-saving, Materialistic, and Ethical Values as related to Chinese Consumers’ Attitudes of Counterfeit Fashion

Joy Kozar, Shuyi Huang

11:00-11:22

The Role of the Mexican Executive Women: The Impact of Personal Branding and the Influence of the Erotic Capital as a Secondary Brand

Diana Davila, Tonatiuh Mendoza

11:22-11:44

Activating Multiple Facets of the Self: How Self-Concept and Brand Personality Can Influence Self-Brand

Marilyn Giroux, Bianca Grohmann

11:44-12:06

Managing the Underdog Effect: A framework in the Context of Brand Management

Holger J. Schmidt, Pieter Steenkamp

11:00-12:30

Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical

C. Nakata, C. Demangeot, E. Kipnis, C. Pullig, C. Chi Cui, T. Licsandru

11:00-11:22

Brand Emotions: Establishing the Emotional Lexicon in Failed Consumer Relationships

Sylvia Long-Tolbert, Tammy Lai

11:22-11:44

The Effectiveness of Fear and Anger Appeals in Prevention Messages

Cécile Colin, Olivier Droulers

11:44-12:06

Shopping Therapy? Entertainment and Social Interaction’s Role in Shopping Satisfaction

Maher Georges Elmashhara, Ana Maria Soares, Damijan Mumel

12:06-12:28

Fear of Crime, Consumption and Culture

Enrique P Becerra, Maria Cecilia Henriquez Daza

11:00-11:22

Conceptual Model of Destination Branding: An Integrative Approach

Pedro Carvalho, Ana Kankura-Salazar, Paulo Matos-Graça Ramos

11:22-11:44

Segmenting Visitors to New Zealand: An Activity-Based Typology

Girish Prayag, Peter Fieger

11:44-12:06

Should Destination Message Mention Safety?

Fatima Wang, Carmen Lopez, Stephen A. Harwood

11:00-11:22

Country-of-Origin Ecological Image: Dimensions of the Construct and their Impacts on Consumers’ Evaluation of

Omar El Moussawel, Sihem Dekhili

11:22-11:44

When Innovative Ways Of Reducing Food Waste Meet Eating Culture In University Canteens

Larissa Diekmann, Claas Christian Germelmann

11:44-12:06

Future Time Perspective-Related Differences in Consumer Choices of Hedonic vs. Utilitarian Products

Doreen Neubert, Victor Schliwa

12:06-12:28

The Impact of Deployment of Armed Soldiers in the City of Jerusalem on Fear of Tourists

Blanka Havlíčková

11:00-11:30

Strategic Image Management of CSR for Luxury Brands: The Case of Luxury Hotels

Anne-Flore Maman Larraufie

11:30-12:15

Should Service Employee Embrace Their Natural Self?

Gianfranco Walsh, Mario Schaarschmidt, David Dose

12:15-12:45

The Benefits of Unrelated Brand Corporate Social Responsibility

Diego Costa Pinto, Márcia Maurer Herter, Leonardo Nicolao, Mellina Terres

12:45-13:30

Examining the Effect of Intellectual Capital and Consumer Value Co-Creation Behavior on Frontline Service Employee Innovative

Tzu-An Lin, Chin Hsiu Huang, Cindy Yunhsin Chou

11:00-11:22

How do Interpersonal Factors Influence the B2B Relationship Quality?

Ozan Peneklioglu, A. Banu Elmadag

11:22-11:44

OEM Pressure to Innovate and Buyer-Supplier Relationship

R. Mohan Pisharodi, Ravi Parameswaran, John W. Henke Jr

11:44-12:06

Customer Trustworthiness On Supplier Long-Term Orientation In Supplier-Customer Relationships

Tianjiao Qiu

12:06-12:28

A Meta-Analysis of Power in Buyer-Seller Relationships

Leonidas Leonidou, Constantine Katsikeas, Bilge Aykol, Nikolaos Korfiatis

14:00-14:22

Factors Affecting Attitude and Purchase Intention Towards Gray Market Goods

Mesut çiçek, Selime Demet Sezgin

14:22-14:44

The Effect of Institutional Distance on International Market Selection: Comparing Export to Foreign Direct

Desislava Budeva, Julia Housel

14:44-15:06

Antecedents of Export Performance: The Role of Institutional and Resource-Based Factors

İlayda İpek, Mustafa Tanyeri

14:00-14:22

Patients' Adoption of e-Consultation: The Role of Perceived Usefulness, Perceived Ease of Use, trust, and Risk

Asia Tran-Trong Boussaa, Prokriti Mukherji

14:22-14:44

Social Media Usage, FOMO And Conspicuous Consumption: An Exploratory Study

David Taylor

14:44-15:06

Employees' Company Reputation-Related Social Media Competence and Benefits of Online Social Capital

Vignesh Yoganathan, Victoria-Sophie Osburg

15:06-15:28

#BUYNOTHINGDAY on Twitter: An Investigation into Consumer Motivations for Resisting Black Friday

Matthew Wilson, Jeanette Paschen, Obi Obilo, Asa Wallstrom, Christine Pitt

14:00-14:22

How Does High-/Low- Context Communication Influence Advertisement Perception?

Micaela Barros, Raquel Meneses

14:22-14:44

Multi-Cultural Marketing Strategies: Considerations for the U.S. Hispanic Market for Digital and Mobile

Mine Ucok-Hughes, Tony Stovall, Ekin Pehlivan, Rafael Cardona

14:44-15:06

A Cross Cultural Exploration of Resource Misuse and Value (Co) Destruction

Anne Smith, Cláudia Simões, Cathy Bakewell, Francis Wilson

15:06-15:28

A Framework on the Impact of Protectionist Discourse on Cross-Border Consumption: Is Trump to be

Pável Reyes-Mercado, Diana Davila

14:00-14:22

Consumer Perception in the Probability of Buying Luxury Brands

Paula Rodrigues

14:22-14:44

Co-Branding between Fast Fashion Brands and Luxury Brands: A Case Study Approach

Beatriz Eiras, Antonio Azevedo

14:44-15:06

Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned From a US Generation Z Consumer

Jihyun Kim, Gargi Bhaduri

14:00-14:22

“Employer Brand Love”: The Key for Attracting and Retaining Talent

Elizabeth Real, Cristina Cunha, Erika Laranjeira, Pedro Rodrigues

14:22-14:44

The Dynamic Nature of Brand Experiences

Benjamin Österle, Marc Kuhn

14:44-15:06

How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity

Yousra Hallem, Wissal Ben Arfi, Haithem Guizani, Rickard Enstrom

15:06-15:28

“It is Old, so It Must be Good”: Why Does Heritage Signal Quality?

Fabien Pecot, Altaf Merchant, Pierre Valette-Florence, Virginie De Barnier

14:00-14:22

How Does the Difficulty of Recalling Past Experiences Influence Consumption Desire?

Richard Hauman-Ramirez

14:22-14:44

Customer Experience Posting: An Online Review and EWOM Intent

Daria Plotkina

14:44-15:06

Homo-Sapiens Visiting Museums: How Evolution Shapes Aesthetic Experiences

Eric Casenave

15:06-15:28

Understanding the Flat Sharing Experience: Spatial Ambivalence of the Collaborative Consumption

Claire Roederer, Francois Simon

14:00-14:22

Even though You Wrong Me, I may Still Like You: Consumer Dishonesty in Cases of Feeling Cheated

Didem Gamze Isiksal, Elif Karaosmanoglu

14:22-14:44

Place Attachment in a Post-Earthquake Scenario: Some Preliminary Findings

J. Finsterwalder, N.C. Chen, A. Tombs, G. Prayag, M. Hall

14:44-15:06

Business Attire Fashion Or Appropriateness, What Should Marketers Emphasize?

Emily Law, Lori Rothenberg

15:06-15:28

Live Music and Consumers' Attitudes

Bruno Morgado Ferreira, Diana Marli

14:00-14:22

Communication Strategies Used to Promote a Made-In and ‘Terroir’ Culture: The Case of France

Anne-Flore Maman Larraufie, Victor Ulrich

14:22-14:44

Monitoring the Experiential Content of a Touristic Service

Alessandro Bigi, Michelle Bonera, Elisabetta Corvi

14:44-15:06

The Influence of Product Knowledge on the Relative Importance of Extrinsic Product Attributes of

Jeandri Robertson, Caitlin Ferreira, Elsamari Botha

15:06-15:28

A Dual-Process Perspective of Consumer Responses in Virtual Service Environments

Ulrich Orth, Larry Lockshin, Nathalie Spielmann, Mirjam Holm

14:00-14:30

Toward a Valenced Model for Fit in Cause-Related Marketing

Jennifer Liebetrau, Debra Basil, Mary Runté, Sebastian Ullrich

14:30-15:00

Small but Moral: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing

Eline L.E. de Vries, Lola C. Duque

15:00-15:30

Examining Sales Promotion Theory in a Cause-Related Marketing Setting

Katharine Howie, Parker Woodroof

14:00-14:30

A Comparison of the Histories of the Development of Incremental and Radical Innovations: A View from

Minu Kumar

14:30-15:00

Implicit Self-Theories for The Effects of Envy Types on Unique Product Choice

Kaptceva Valeriia, Nara Youn

15:00-15:22

The Role of Lean Innovation Capability in Resource-Limited Innovation: Concept, Measurement, and

Pelin Bicen, William H.A. Johnson, Zhen Zhu

14:00-14:22

The Impact of Opportunism and Conflict on Non-Economic and Economic Satisfaction in Business

Janice Payan, Carmen Padin, Carlos Ferro, Göran Svensson

14:22-14:44

Trade Fairs, Trade Shows and Exhibitions: A Literature Review

Maria Sarmento, Cláudia Simões

14:44-15:06

Conceptualizing and Measuring a Hybrid Offering Sales Capability in an SME Context

M. Schaarschmidt, G. Walsh, H. Evanschitzky, M. Bertram, S. Ivens

15:06-15:28

Key Supplier Involvement in IT-Enabled Operations: When Does It Pay Off?

Fred Miao, Guangping Wang, Pornsit Jiraporn

16:00-16:22

New Insights Into Japanese Seniors through Ideal Age Segmentation

Stuart Van Auken, Thomas E. Barry

16:22-16:44

I Am Open To Eat What Is In Front Of Me In the Host Country: A Comprehension Of Expatriates’

Raficka Hellal-Guendouzi, Sihem Dekhili

16:44-17:06

Understanding Collaborative Consumption: A Three-Country Study

Adele Berndt, Mike Peasley

16:00-16:22

Retailing in the Digital Age: Surviving Mobil App Failure

D.M. Nagel, J.J. Cronin, B.L. Bourdeau, C. Hopkins, D. Brocato

16:22-16:44

I was Told that I was Special, but Instagram Says Otherwise: An Examination of the Impact of Social Media on Quarter-Life Crisis and Subsequent Consumption

Elena Osadchaya, Ben Marder, Naoise Lane

16:44-17:06

Multi-user Virtual Reality Technology As Means To Engage Global Consumers

Anouk De Regt, Stuart Barnes

17:06-17:28

Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

Teresa Fernandes, Ana Castro

16:00-16:22

Sex-Appealing Clothing: Attitudes and Preferences of Women in Their Ovulation Cycle

Ngoc Pham, Arturo Vasquez, Reto Felix

16:22-16:44

Decoding Typicality in Apparel Products

Lina M. Ceballos, Nancy Hodges, Kittichai Watchravesringkan

16:44-17:06

Exploring Effects of Self-Evaluative and Motivational Schemas in Appearance on Advertising Effectiveness in Fashion

Ui-Jeen Yu

17:06-17:28

A Hierarchical Model of Fashion Consumption: Examining the Role of Fashion Sensitivity

Cheng-Chieh Hsiao

16:00-16:22

An Exploration of the Combined Impact of Ethical Climate and Work Locus of Control on Job Performance and Turnover

Jay Mulki Mulki, Felicia G. Lassk

16:22-16:44

How Workplace Isolation Impacts Salesperson Performance: The Mediating Role of Knowledge, Informal Communication, and

Edward Nowlin, Nwamaka Anaza, Doug Walker, Nawar Chaker

16:44-17:06

A Qualitative Investigation of Jealousy in Sales Environments

Bryan Hochstein, Nawar Chaker, Deva Rangarajan, Ben Britton

17:06-17:28

CSR And Sales Performance: Examining Mediating And Moderating Processes

Sandra Castro-González, Belén Bande, Fernando Losada Pérez

16:00-16:22

Branding Places: Developing a Sensorial Brand Identity Model

T. C. Melewar

16:22-16:44

Store Atmospherics: A Multisensory Perspective

Charles Spence

16:44-17:06

Enhancing Sensory Branding in Luxury through Visual Design

Aurelie Hemonnet

17:06-17:28

Challenges of Exploring the Perception and Impact of Sensory Communication

Klaus-Peter Wiedmann

16:00-16:22

Smartphones Uses and Tourism Experience

Jean-François Lemoine, Mathieu Salvadore

16:22-16:44

The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

Chebli Youness, Pierre Valette-Florence, Jean-Luc Herrmann

16:44-17:06

An Exploratory Study on Children´s Word-of-Mouth Communication

Belem Barbosa, Pedro Brito

17:06-17:28

How to Reach Early Adopters? An Analysis of Early Adopters' Internet Usage Behavior

Riccardo Reith, Maximilian Fischer, Bettina Lis

16:00-16:22

Investigating the Dual Role of Price on Consumers' Purchase Intentions of Hedonic vs. Utilitarian

Sven Tuzovic, Verena Batt

16:22-16:44

The Pricier the Merrier: How the Law of Demand Informs Value-Based Pricing

Chih-Ning Chu, Ting-Yuan Huang, Wenkai Zhou

16:44-17:06

Precision of Gains and Losses Affect Seller Credibility and Product Perceptions

Igor Makienko, James Leonhardt

17:06-17:28

Communicating Social Price Reasons Does not Always Benefit a Firm: The Role of Individualism on Socially-Related Price Increase

Doreen Pick, Stephan Zielke

16:00-16:45

For Me, My Parents Come First: Role and Religious Identity in Consumer Bank Choice in Pakistan

Samreen Ashraf

16:45-17:15

Cross-Cultural Validation of the Moral Spectrum of Corporate Sustainability from Perfect to Imperfect Duty: An

Sojin Jung, Jung Ha-Brookshire, Xiaoyong Wei

17:15-17:45

Comparing Sustainability Initiatives in Private and Public Health Care Sectors

Rocio Rodriguez, Göran Svensson, David Eriksson

17:45-18:30

The Relationship between Trustworthiness, Satisfaction and Loyalty: Study on Insurance Market

Robson Machado, José Marcos Mesquita, Frederico Vidigal

16:00-16:30

Nostalgia's Restorative Role at Times of Brand Crisis

Amro Maher, Altaf Merchant, Anusorn Singhapakdi, John Ford

16:30-16:52

Time versus Money: The Role of Effort in the Formation of Consumer Motive Attributions

Ryan Langan, Anand Kumar

16:00-16:30

Customer Engagement on Facebook: A Classification of Brand Fans

Tania Maree, Gené van Heerden

16:30-17:00

Antecedents and Consequences of Consumers' Online Brand-Related Activities (COBRAs) on Social Networking

Rico Piehler, Michael Schade, Barbara Kleine-Kalmer, Christoph Burmann

17:00-17:30

Member Lock-in and Knowledge Break-out in SNS Groups: Integrating the "Pull-in," Push-Back," and "Mooring"

En-Yi Chou, Cheng-Yu Lin, Ting-Ting Chen, Heng-Chiang Huang

10:30-11:00 Coffee Break

12:30-14:00 Lunch Break

15:30-16:00 Coffee Break