Program for Thursday, June 28th: Talk View

PROGRAM FOR THURSDAY, JUNE 28TH: TALK VIEW

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View: with abstracts session overview

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

09:00-09:22

Ethical Sales Leadership and Salesperson Performance: The Intervening Influence of Worthiness of Being

Vishag Badrinarayanan, Indu Ramachandran

09:22-09:44

Mad Men: CEOs with Sales and Marketing Backgrounds

Collin Gilstrap, Catherine Johnson

09:44-10:06

Bias in the Hiring Process of Professional Sales People: The Effects of Gender, Ethnicity and

Parker Griffin, Jill Attaway, Mitch Griffin

09:00-09:30

From Thinking Green to Planned Green Purchasing Behaviors: A Cross-National Study of American and Korean

Alexander Muk, Christina Chung, Jonghoon Kim

09:30-10:00

Abetting or Thwarting: The Mediating Role Of Subjective Enablers and Constraints in the Pro-Environmental Attitude-Behavior

Mark Cleveland, Jennifer Robertson, Victoria Volk

09:00-10:30

Consumer Interactions with Automated Technologies

Ben Lowe, Orsolya Sadik-Rozsnyai, Laurent Bertrandias, Marc Kuhn, Marco Hubert

09:00-09:22

“Paradoxes” of the Retention Reaction Curve

Igor Sloev, Gerasimos Lianos

09:22-09:44

The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and

Joel Le Bon

09:44-10:06

Are Loyalty Programs Shams? A Study Assessing How Loyalty Programs Can Enhance Loyalty to the Company Rather than to the

Virginie Bruneau, Yuping Liu-Thompkins

10:06-10:28

Customer Responses to the Point Management Strategy in the Occurrence of Customer Demotion

Hyunju Shin, Riza Casidy

09:00-09:30

Brand Cuba: Forbidden Fruit, Sour Grapes, or American Nostalgia?

Kevin J Shanahan, Michael Breazeale, Astrid Keel

09:30-10:00

How Cities Can Attract Highly Skilled Workers as Residents: The Impact of City Brand Benefits on Highly Skilled, Potential Residents’ City Brand

Michael Schade, Rico Piehler, Christoph Burmann

10:00-10:30

The Role of the Neighborhood in City Branding

Shaked Gilboa, Eugene Jaffe

09:00-09:30

The PrimeFish Project: Developing a Market-Oriented Prediction Toolbox for Seafood

Santiago et.al

09:00-09:22

Decoding Archetypal Images of Motherhood in Magazine Advertisements

Lilit Baghdasaryan, Prof Shona Bettany

09:22-09:44

Tattoo Consumption as a Mechanism to Compensate for the Perceived Loss of Self-Psychological Ownership: A Study of Women in

Ranjitha Gp, Anandakuttan B Unnithan

09:44-10:06

Do As I Say (Because I’m Similar to You): Gender Similarity, Message Framing, and the Decision to Save for

John Chalmers, Sara Hanson, Zhi Wang, Hong Yuan

10:06-10:28

How Gender Identity Affects Consumer Behavior: Overview and Future Research

Lilly Ye, Mousumi Bose, Lou Pelton

09:00-09:22

Emotional Aspects of Marketing: Theory and Methods

Michael Basil, Paul Bolls

09:22-09:44

Convergent Validity Assessment of Formatively-Measured Constructs in PLS-SEM

J.-H. Cheah, M. Sarstedt, C.M. Ringle, R. Thurasamy, H. Ting

09:44-10:06

Structured Abstract: Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a

Verena Wackershauser, Marcel Lichters, Marko Sarstedt, Bodo Vogt

09:00-09:30

Does Social Media Communication Style Influence Online Consumer Experience and Behavior?

Sylvain Senecal

09:30-10:00

Consumer's Ad Processing Online: The Effects of Ads Location and Animation on Eye Movements

Emna Cherif

10:00-10:30

Color vs. Black and White: Contrast Effects in Print Advertisements

Sophie Lacoste-Badie

09:00-09:22

An Empirical Investigation of the Antecedents of Product Innovation Strategy and New Product Performance in Export

Marios Theodosiou, Evangelia Katsikea, Pascale Hardy, Shintaro Okazaki

09:22-09:44

Patterns of Competition in Emerging Industries from the Automobile to the Personal Computer

Bob Mcdonald

09:44-10:06

Customer Engagement Capability for Service Innovation and Firm Performance: The Moderating Role of Competitive

Thomas Anning-Dorson

10:06-10:28

Rethinking Innovation Ecosystem through Living Lab Approach

Ceyda Ovaci

09:00-09:30

A Practice-Based Exploration of Individual Philanthropy in Contemporary Arts and Crafts

Caroline Moraes

09:30-10:00

I Misbehaved so I Give: The Moderating Role of Empathic Concern and Commonality

Etienne Denis, Claude Pecheux

11:00-11:22

The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United

Shun-Ching Horng, Ling-Hua Weng

11:22-11:44

Creating Customer Value Through Multichannel Service Delivery: A Study of the French Insurance

Ilaria Dalla Pozza, Lionel Texier, Julie Robson

11:44-12:06

Educational Value: Do University Choices Affect Company Performance?

Alberto Pezzi, Luca Petruzzellis

11:00-11:30

An Exploratory Study of Micro-Celebrity Endorsements on Instagram

Joy Parkinson, Rory Mulcahy

11:30-12:00

Accommodation Market Labels and Customers Reviews

Christine Pitt, Theresa Eriksson, Amir Dabirian, Kirk Plangger

12:00-12:30

What Makes Digital Content Influential? A Comparison of Celebrities and Influencers

Kirsten Cowan, Laura Hunt

11:00-11:22

Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms and Intrinsic

Marco Escadas, Marjan Jalali, Minoo Farhangmehr

11:22-11:44

The Relationship between Worldview and Moral Recognition in Business: Examining Patterns of Ethical

Mark Pritchard, James Avey, Stephen Conroy, Tisha Emerson

11:44-12:06

Is There Room for Socially Oriented Anti-Consumption? Conceptualization and Questions for the Development of the

Nieves García de Frutos, Jose Manuel Ortega Egea

12:06-12:28

Incongruity Between Judgment and Action in Business Student Ethics: Multinational Research

A. Vasquez, N. Pham, M. Sahagun, N. Guinez, C. Mellado, N. Goni

11:00-11:30

How Can a Brand Successfully Extend in a Premium Market when Collaborating with a High-End Retailer?

Hyo Jin Eom, Soyoung Kim

11:30-12:00

Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion

Francesca Bonetti, Patsy Perry, Lee Quinn, Gary Warnaby

12:00-12:30

Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand

Michelle Childs, Byoungho Jin

11:00-11:22

University Social Augmenters' Brand Equity: Do University Social Augmenters Possess Brand

Ahmed Eldegwy, Tamer Elsharnouby, Wael Kortam

11:22-11:44

Financial Brand Valuation: A Semiotic Approach to Link Marketing and Finance

P. de Lencastre, N. Côrte-Real, A. Côrte-Real, C. Almeida, P. Veloso

11:44-12:06

The Effect of Brand Gender on Motivations to Engage with Brands and on Consumer-Based Brand Equity on

Leonor Vacas de Carvalho, Salim Azar, Joana Machado

11:00-11:22

Rapid Response Target Marketing (RRTM): Urban Economics, the Social Vulnerability Index (SoVI) and Information Audits Combine for Client Disaster Service

Marco Bravo, Christopher Enrich, Alisa Walch

11:22-11:44

Understanding the Customer Marketplace through Machine Learning, Geospatial Information and Social Media Text

Rajiv Garg, Patrick Brockett, Yuxin Zhang

11:44-12:06

‘G-to-G Marketing’ from Crisis to Resolution: Marketing for When the Government Must Target the

Robert A. Peterson, Linda Golden

12:06-12:28

Integrated Social Marketing Communication (ISMC): Critical Messaging Considerations for Disaster Relief and Recovery

Pete Phillips, Peter Nance, Melissa Murphy

11:00-11:22

Faith in God versus Faith in Wealth? Belief in a Higher Spiritual Power as a Determiner of the Quality of Financial

Heejung Park, Saman Zehra

11:22-11:44

Overconsumption in a Connected World: Online Gaming and Maladaptive Behavior

Marlys Mason, Ingrid Martin, Alejandra Rodriguez

11:44-12:06

The Conflicting Cue of Implicit Self-Theory on Creative Control and Effort in Evaluation of Artworks

Siu Yuen Ting, Nara Youn

12:06-12:28

How Important is the "Time Horizon"? An Investigation of Financial Well-Being

Heejung Park

11:00-11:22

The Spillover Effects of Negative Supply Chain Information Related to Environmental Responsibility: A Comparison of Generic vs. Name

Bridget Nichols, Hannah Stolze, Jon Kirchoff

11:22-11:44

Leveraging a Sustainable Supply Chain Orientation in Marketing Communication

Daniel Flint, Paola Signori, Susan Golicic

11:44-12:06

Distribution Channel Structure, Development and Change: Theoretical Inferences from the Early Marketing

Bert Rosenbloom

12:06-12:28

Consumers’ Attitudes and Intentions to Purchase Bio-Based Products

Ivan Russo, Ilenia Confente, Daniele Scarpi, Benjamin Hazen

11:00-11:30

The Role for Academics to Play in Advancing Sustainability Integration in Marketing Education and

Joya A. Kemper, Paul W. Ballantine, C. Michael Hall

11:00-11:22

Technology Innovativeness as a Brand Signaling Cue

Spencer Ross, Fatima Hajjat, Humza Arshad

11:22-11:44

Toward Adolescents’ Digital Identity Profiles : A Comparison between Qualitative and Quantitative

Romain Sohier, Joël Brée

11:44-12:06

Investigating the Tech-Savvy Consumer

Esther Swilley

12:06-12:28

The Cognitive Structure of Online Brand Choice: An Exploratory Study

Arunima Rana, Anil K Bhat, Leela Rani

11:00-11:30

Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets? The Mediating Role of

Pelin Bicen, Naveen Gudigantala

11:30-12:00

Cheap vs. Substantive CSR Talk among Global Retailers

Ralitza Nikolaeva, Marco Visentin

12:00-12:30

The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees

Haw-Yi Liang, En-Yi Chou, Jiun-Sheng Chris Lin

10:30-11:00 Coffee Break

12:30-14:00 Lunch Break