Program for Wednesday, June 27th: Talk View

PROGRAM FOR WEDNESDAY, JUNE 27TH: TALK VIEW

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View: with abstracts session overview

9:00

9:30

10:00

10:30

11:00

11:30

12:00

12:30

13:00

13:30

14:00

14:30

15:00

15:30

16:00

16:30

17:00

17:30

09:00-09:22

Examining The Impact of Provocation in Green Advertising On Consumers’ Attitudes and Perceptions

Samer Elhajjar, Sihem Dekhili

09:22-09:44

Blink: Advertising in a Multi-Media Environment

Federica Furlan, Douglas West, Prokriti Mukherji, Agnes Nairn

09:44-10:06

Sensory Imagery In The Context Of Beverage Advertising: How The Senses Affect Product Design And

Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels

10:06-10:28

Value Expressive Advertising and Innovation Acceptance in Healthcare

Thomas Powers, Seongwon Choi

09:00-09:30

A cognitive analysis of the determinants of franchisor intention to internationalize

Nabil Ghantous

09:30-10:00

Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus

Matthew B. Lunde, Carl-Philip Ahlbom

10:00-10:30

Redefining Generational Cohorts Based on Touchpoint Exposure: An Empirical Analysis across Italy and

Marco Ieva, Chieko Minami, Cristina Ziliani

09:00-09:22

How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’

Adriana Amaya Rivas

09:22-09:44

Agile Marketing: A Key Driver of Entrepreneurial Internationalization

Birgit Hagen, Antonella Zucchella

09:44-10:06

The Impact of Friendship on Entrepreneurial Decision-Making

Theresa Eriksson, Christine Pitt, Andrew Flostrand, Kristina Heinonen

10:06-10:28

The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation

Danupol Hoonsopon, Wilert Puriwat

09:00-09:22

Big Data Analytics Usage in Marketing: Antecedents and Consequences

Justina Sidlauskiene

09:22-09:44

Mobile Marketing Usage Patterns: A Customer Analytics Perspective

Oscar Robayo-Pinzon, Luz-Alexandra Montoya, Sandra Rojas-Berrio

09:44-10:06

Comgás Brasil Customer Service Transformation: A Customer Relationship Study

Edmila Montezani, Carmen Pecora Das Neves

09:00-09:30

Family-Based Brand Identity: A Systematic Literature Review

Daniela Andreini, Cristina Bettinelli

09:30-10:00

Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of

Catherine Da Silveira, Cláudia Simoes

10:00-10:30

Co-Creation and Media Business: The Value Creation in a Brand Licensing Case

Flávio Brambilla, Ana Flávia Hantt

09:00-09:15

Non-profit/Scial Enterprise Collaboration for International Impact

Gillian Sullivan Mort

09:15-09:30

Cross-Cultural Examination of Arts Sector Governmental Policies, Economic Analyses and Development of Comparable

Theresa Kirchner, John Ford

09:30-09:45

Co-Production and Social Service Providers' Performance: Parental Satisfaction with Childcare

Ann-Kathrin Seemann

09:45-10:00

Advancing Mission-Based Metrics

Bob McDonald

10:00-10:15

Understanding Consumers in the Bottom of the Pyramid and Subsistence Markets

Ben Lowe

09:00-09:22

The Effects of Mobile Technology on the Overall Tourist Experience: The Case of Augmented Reality Used During a Visit to Chambord

P. Coutelle-Brillet, V. Des Garets, L. Maubisson, A. Rivière

09:22-09:44

Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions

Michel Calciu, Jean-Louis Moulins, Francis Salerno

09:44-10:06

Website Personalization Experience: Value Creation or Value Destruction?

Laetitia Lambillotte, Ingrid Poncin

10:06-10:28

Consumer Acceptance Determinants of Internet of Things: A New Perspective

Sabrina Hombourger, Leila El Kamel

09:00-09:22

New Dimensions of Post-Purchase Behavior in the Service Environment: Consumer Attitude Toward Uber After Consumer

Kathryn Woodbury Zeno, Gladys Torres-Baumgarten

09:22-09:44

Improving Targeting by Taking Long-Term Relationships into Account

Benedikt Lindenbeck, Rainer Olbrich

09:44-10:06

Managing the Bright and Dark Sides of Humorous Response in Service Recovery

Hyunju Shin, Lindsay Larson

09:00-09:30

The Shopping Russian: The Emerging Consumer in Moscow Retail

Ludmilla Gricenko Wells

09:30-10:00

Do Variety Seekers Rely on Information for Their Food Choice? The Role of Type of Novelty of Food

Sujatha Manohar, Dr.Varisha Rehman

10:00-10:30

Meanings and Values in the Purchase of a Brand New Car: A Study with Brazilian Customers

Danielli Melo, José Marcos Mesquita

09:00-09:22

Measuring a Comprehensive Typology of Positioning Strategies

Charles Blankson, Prince Kodua, Lydia Njoroge

09:22-09:44

Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?

Fatma Hilal Ergen Keles, Burc Ulengin, Emrah Keles

09:44-10:06

Alternative Techniques for Testing Configurational Theory in Strategic Marketing Research

Simos Chari, George Balabanis

10:06-10:28

Value Network Segmentation - A Three Factor Model

Nanda Viswanathan

09:00-09:22

Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and

Kelly Weidner, Cheryl Nakata, Zhen Jane Zhu

09:22-09:44

Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching

Yue-Yang Chen, Hui-Ling Huang

09:44-10:06

Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and

Arafat Rahman, Subin Im, Sanna-Katriina Asikainen

10:06-10:28

Unravelling the Challenges and Opportunities of Social Innovation Across Market Boundaries Through Images of

Stephanie Slater, Catherine Demangeot

11:00-11:22

A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers' Attitudes

Clecio Araújo, Felipe Pantoja, Obinna Obilo

11:22-11:44

Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson

Feray Adiguzel, Carmela Donato

11:44-12:06

The Effects of Ingredient Anthropomorphism on Purchase Decisions

Wen-Hsien Huang, Chun-Ming Yang

11:00-11:30

Interrupting the Customer Journey: A Six-Country Examination of Online Shoppers’ Switching Behavior when the Item They Want is

Thomas Gruen, Daneil Corsten

11:30-12:00

Fusing Complex Big Data Sets to Understand Consumers' Online Relationships that Create In-Store Bonding: An Exploratory

Don Schultz, Martin Block

12:00-12:30

How Do Consumers Evaluate Identical Products of Competing Online Retailers? A Text Mining Approach Using Product

Sungha Jang, Ji Hye Kang, Tian Liu, Huichen Yang

11:00-11:22

Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing

Mona Mrad, Charles Cui

11:22-11:44

Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and

Carlos M. Rodriguez, Gwarlann De Kerviler

11:44-12:06

Micro-Blog Marketing of Luxury Consumption: The Role of Micro-Blog Contents and Envy in Purchase

Wendy Chou, Byoungho Jin

12:06-12:28

Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional

Ting-Hsiang Tseng, George Balabanis, Matthew Liu, Hsiu Ying Huang

11:00-11:30

Luxury Marketing across the Borders: Understanding Luxury Consumer Motivations in Developed Economies and Emerging

Belk, Kapferer, Shukla, Wiedmann, Kivenzor, Valette-Florence

11:00-11:30

Misconceptions Of Branding Behavior In The Retail Sector: A Delphi Study

Jose Ribamar Siqueira, Michael Bendixen, Russell Abratt, Maria Petrescu

11:30-12:00

Mixed Signals: The Differing Effects Of Corporate Identity Cues On Front-Line and Back-Office Employees’ Organisational Identification And Role

Gabrielle Daniels-Gombert, Keith Glanfield, Peter S. H. Leeflang

12:00-12:30

Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in

Guja Armannsdottir, Christopher Pich

11:00-11:30

Call Us Crazy: Performance Advantages of Primary Psychopathy and Information Control in Salesperson Ego

Cinthia Satornino, Willy Bolander, Carlos Bauer, Riley Dugan

11:30-12:00

How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology

Michael Obal, Todd Morgan

12:00-12:30

Blinded by the Brand: Why and When Salesperson Brand Attachment Decreases Customer Purchase

Lisa Beeler-Connelly, Alex Zablah, Stephanie Noble

11:00-11:45

The Role of Mindfulness in Consumers’ Experiences of Food Well-Being

Patricia Gurviez, Ophélie Mugel

11:45-12:30

Can a Fun Packaging Make Healthy Food Taste Better and be Preferred over Unhealthy Food?

Luisa Agante, Paula Castelo, João Coelho

12:30-13:00

Importance of Ethics and Sustainability in the Fashion Industry

Vishwas Maheshwari, Joanna Fielding

11:00-11:30

Online Consumer Review: An Attempt To Conceptualize And To Propose A Definition

Gautier Lombard

11:30-12:00

Product Placement in the e-Fluencer Landscape

Pauline Claeys, Karine Charry

12:00-12:30

Website Personalization: Experience, Antecedents and Consequences

Laetitia Lambillotte

11:00-11:30

Why Do I follow Fashion Bloggers? Insights from Jordanian Consumers

Lubna Al-Masri, Mirella Yani-De-Soriano

11:30-12:00

Unraveling the Emergence of Markets in Emerging Markets: Understanding the Role of Popular Media

Gopalkrishnan Iyer

12:00-12:30

Movie Piracy in Emerging Economies: I Want to be Innovative, and I know How to Explain My Bad

Sigitas Urbonavicius, Vytautas Dikcius, Karina Adomaviciute, Amelija Lucinskaite

11:00-11:22

Implications of Consumer Animosity for Marketing Strategy: An Abstract

Olga Kvasova, Sergey Tokar

11:22-11:44

When and How do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and the Form-Value Effect of Marketing

Isabel Deutschmeyer, Peter Guenther, Miriam Guenther, Michael Kleinaltenkamp

11:44-12:06

Social Enterprise Legitimacy in a Hostile Market

Marta Bicho, Ralitza Nikolaeva, Carmen Lages

12:06-12:28

Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among

Albert Caruana, Joseph M Vella, Saviour Chircop, Jirka Konietzny

11:00-12:30

Panel Discussion: Tackling Corporate Business Needs through BI/Analytics Growth

Chris Myers, Guclu Atinc, Yasemin Atinc

14:00-14:30

The Moderate Harmony Is More Pro-Social than the Obvious

Nara Youn, Changyeop Shin, Myungwoo Nam

14:30-15:00

Communicating a Company’s Religious Affiliation through Online Advertising

Sarah Alhouti, Yeging Bao, Catherine Johnson

15:00-15:30

I or We: The Persuasive Effects of Typeface Shapes

Yifen Liu

14:00-14:30

Architectural Branding Strategies in Retail

Sophie Schüller

14:30-15:00

Don't Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and

Nesenur Altinigne, Elif Karaosmanoglu

15:00-15:30

Shopper’s Experience Of Digital Mall Signage As Atmospheric Stimuli

Therese Roux, Tania Maree

14:00-15:30

Putting Knowledge into Action: Implementing Project-Based Learning Across Marketing Courses and Campuses in

Nina Krey, Berrin Guner, Michael Elmes, Laurie Babin

14:00-14:22

Participatory Impact Assessments from a Relationship Marketing Perspective: How to balance Latent and Manifest Consulting

Guido Grunwald, Jürgen Schwill

14:22-14:44

“The Others”: The Cultural and Consumer Profile of Expatriates - How the New Paradigm in Marketing (Relationship Marketing) and the New Wave of Consumers (Global Citizens) Revolutionize Marketing

Vanda Vereb, Helena Nobre

14:44-15:06

Influencing Customer Experience by Activating Relationship Norms

Harald Pol, Mirjam Galetzka, Ad Pruyn

15:06-15:28

Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs

Maria Sarmento, Cláudia Simões

14:00-14:22

Conceptualizing and Operationalizing Respect in Consumer-Brand Relationships

Cleopatra Veloutsou

14:22-14:44

Construing Loyalty Through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship

Tai Anh Kieu

14:44-15:06

Service Brand Orientation and Firm Performance: Moderating Effects of Relationship Marketing Orientation and Customer

Raphael Odoom, Ernest Tweneboah-Koduah

14:00-14:22

Simple vs. Complex Displays: Visual Attention and Purchase Intention

Patricia Huddleston

14:22-14:44

Horizontal Product Merchandising Placement Influences Choice

Bridget Behe

14:44-15:06

Visual Attention in Virtual Reality Settings

Enrique Bigne

15:06-15:28

The Risk of Drowning in Eye-Tracking Data

Jesper Clement

14:00-14:22

Antecedents and Consequents of the Anchoring Effect: Private Label vs. Premium Brand Context

Fabrício Cruz, Arnaldo Coelho, Cristela Bairrada

14:22-14:44

Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model

Tarek Abid, Marie-Aude Abid-Dupont, Jean-Louis Moulins

14:44-15:06

Accessing A Brand Community: Examining the Role of Access-Based Consumption on Brand Communities

Stephanie Lawson, Mark Gleim

15:06-15:28

Creating My Own Story: Maximizers, A Different Route To Information Evaluation

Sahar Karimi

14:00-14:30

Birds of A Feather Maybe Shouldn’t Flock Together: Homophilic Team and Network Effects on Doctoral Student

Cecilia Ruvalcaba, Jennifer Zarzosa, Rebeca Perren, Cinthia Satornino

14:30-15:00

First Impressions: The Impact Of Graphic Syllabi On Student Attitudes

David Taylor

14:00-14:22

The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of

Miguel Sahagun, Arturo Vasquez-Parraga, Larry Carter

14:22-14:44

Acculturation of Indian Immigrants to the United States: Technology as a Coping Mechanism

Mitch Griffin, Barry Babin, Raj Iyer

14:44-15:06

Traditionscapes in Emerging Markets: A New Form of Integration with Global Consumer Culture

Marlon Dalmoro, Diego Costa Pinto, Walter Meucci Nique

15:06-15:28

New Perspectives on Justifying Customer Citizenship: An Abstract

Estelle van Tonder, Inonge T Lisita, Daniël J Petzer

14:00-14:22

Mission Statements as Marketing Messages: A Comparative Content Analysis

Sarah Lord Ferguson, Emily Treen, Jeremy de Beer, Sussie Morrish

14:22-14:44

Intuitive vs. Analytical Delight: How Customers Process Delightful Consumption Experiences

S. Jirsak, D. West, F. Mattison Thompson, N.-T. Siamagka

14:44-15:06

Marketing Strategy Implications Of Employee Brand Engagement: Optimism And Commonality

Christine Pitt, Pierre Berthon, Ian Cross, Val Hooper, Joao Ferreira

15:06-15:28

Agency Theory in Marketing: 25 Years On

Raeesah Chohan

14:00-14:22

A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets

Gerard Athaide, Sandeep Salunke

14:22-14:44

The Institutional Pressures in the Post-Adoption Use of Social Media

João Azambuja, Ralitza Nikolaeva

14:44-15:06

Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity

Todd Morgan, Michael Obal, Sergey Anokhin

15:06-15:28

Influences Of User Experience On Consumer Perception – A Study On “Autonomous Driving”

Sarah Selinka, Marc Kuhn

16:00-17:30 Session 4.1

16:00-16:20

Exploring the Customer Satisfaction-Store Loyalty Relationship During an Economic Crisis

Paraskevi Sarantidis

16:20-16:50

How Can Stimuli and Emotions Help Increase Brand Advocacy

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

16:50-17:20

Shopping Behavior Influences on Perceived Value and Store Satisfaction

Thomas Powers, Eric Jack, Seongwon Choi

16:00-17:30

Meet the Editors Session

Jim Boles

16:00-16:22

What Am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City

Michelle Bergadaà, Nada Sayarh

16:22-16:44

Consumers Who Collaborate With the Firm, but Against Each Other

Laurel Cook, William Northington, Jacob Hiler

16:44-17:06

A Comparison of Organizational Sustainability Initiatives Through Time in Public and Private

Rocio Rodriguez, Göran Svensson, David Eriksson

16:00-16:30

Brand Equity and Country-of-Origin Effect: An Internationalization Perspective

Marcos Machado, Marcos Campomas, Carlos Lourenco

16:30-17:00

Beyond Country-of-Origin: An Empirical Study on the Factors that Affect American Consumers' Attitude and Purchasing

Emi Moriuchi, Christina Chung

17:00-17:30

The Influence of Product Innovativeness on Technology Switching

Sam Al-Kwifi, Allam K Abu Farha

16:00-17:30

Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected

B. Babin, D. Ortinau, S. Slater, J. Ford, C. Lopez, K. James

16:00-16:22

French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish

Audur Hermannsdottir, Arnar Már Búason, Sveinn Agnarsson

16:22-16:44

Destination Image Change in Tourist Subgroups: Evidence from an Uzbekistan Introduction

Mamlakat Khudaykulova, Sunil Sahadev, Nandakumar Mankavil Kovil Veettil

16:44-17:06

Motives and Barriers for Seafood Consumption: Consumer Perception in Five European Countries

Gudmundur Stefansson, Kolbrun Sveinsdottir

17:06-17:28

Consumer Ability to Determine Actual Quality and the Role of Level of Education: Evidence from Mexican Consumers of Ground Roasted

Sidney Ornelas, Jorge Vera

16:00-16:30

Can Anyone Write a Survey? Coping with the Digital Disruption of the Marketing Research Industry in the

Brooke Reavey, Al Rosenbloom

16:30-17:00

Investigating Corporate Brand Values In Higher Education

Louise Spry, Mojtaba Poorrezaei, Christopher Pich

17:00-17:30

A Critical Assessment of Skills and Knowledge for Entry-Level Marketing Jobs: A Delphi Study

Poh-Lin Yeoh

16:00-16:30

Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from

Marcelo Gattermann Perin, Cláudia Simões, Cláudio Hoffmann Sampaio

16:30-17:00

Ecotourism Perspective: The Case Of Armenia

Anahit Armenakyan, Natalya Brown

17:00-17:30

A Meta-approach to Assessing Research Methodologies in Bottom of the Pyramid Markets: An Abstract

Caitlin Ferreira, Jeandri Robertson

16:00-17:30 Session 4.8

16:00-16:22

Targeted Dysfunctionality: A Systematic Review and Conceptualization

Mehmet Okan, Banu Elmadağ

16:22-16:52

An Application of the Co-Production Concept to the U.S. Legal System: Lessons from Marketing

P. Sergius Koku

16:52-17:14

Investigating Influence of Mobile Banking Services on Enhancing Customer Loyalty

Ting-Hsiang Tseng, Nomahlubi Dlamini, Pei-Chun Lee

10:30-11:00 Coffee Break

12:30-14:00 Lunch Break

15:30-16:00 Coffee Break